Abstract: In recent years, newly emerged marketing approaches such as e-commerce and live broadcasting have played an increasingly important role in product sales. E-commerce platform shopping has become the mainstream purchase method in many regions. However, for ethnic minorities in remote rural areas, the forms of e-commerce and live broadcasting of agricultural products have not been widely promoted, and there is a problem of increasing production but limited income of agricultural products there. This study takes Baoqing village, Yanyuan County, Liangshan Yi Autonomous Prefecture, Sichuan Province as the research object, takes the field survey data and makes an empirical analysis by using multiple ordered logistic regression method. It is found that e-commerce has a positive impact on the sales revenue of agricultural products in Baoqing village. It also puts forward countermeasures to speed up the construction of rural infrastructure and promote the cultivation of rural talents.