With the deepening and improvement of the industrial chain and supply chain , the value creation led by brand identity has attracted attention again. The value co-creation thinking based on the trinity of "manufacturer distributor terminal" is the key to reshape brand image and strengthen brand identity. The results show that: the population base, per capita disposable income, distribution capacity and other factors are the factors to achieve value-added in the dealer level; the market cost support, distribution policy support and brand strategy promotion are the key to promote the value increase at the manufacturer level; customer maintenance, age management and brand maintenance are the paths to ensure the value realization at the terminal level.