| 新型职业农民智能化技术采纳行为研究 |
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| 引用本文： | 刘玮,李梦婷,林婉瑜.新型职业农民智能化技术采纳行为研究[J].西部经济管理论坛,2022,33(1):20-30. |
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| 作者姓名： | 刘玮 李梦婷 林婉瑜 |
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| 作者单位： | 湖南农业大学公共管理与法学院 湖南长沙 410128 |
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| 摘 要： | 随着数字化时代的到来，智能化技术已成为拉动经济增长的强大动力，并深入到了农业农村的各个领域，在我国农业发展中得到越来越多的运用，而新型职业农民则在农业发展中发挥着示范、辐射和引领的积极作用。因此，新型职业农民这一群体采纳智能化技术的行为对我国农业发展有着难以忽视的影响。在此背景下，本文首先基于实验经济学，重点分析了认知特征、政府的补贴及不同的风险收益类型对新型职业农民智能技术采纳行为的影响；然后依据已有研究提出假设，并通过非参数检验方法进行检验。检验结果显示:认知特征对新型职业农民智能化技术的采纳行为存在正向影响；政府补贴有助于新型职业农民接纳智能化技术在农业生产中的运用，并与补贴的金额呈正相关；与风险偏好型的激励政策相比，规避风险损失的激励政策对新型职业农民的影响程度更显著。最后根据验证结果提出提高新型职业农民智能化技术使用率的建议，以助力农业现代化建设。
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| 关 键 词： | 新型职业农民 智能化技术 采纳行为 实验经济学 非参数检验 |
| 收稿时间： | 2021-08-10 |
On Intelligent Technology Adoption Behavior of New Professional Farmers |
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| Authors: | Liu Wei Li Mengting Lin Wanyu |
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| Affiliation: | School of Public Administration and Law, Hunan Agricultural University, Changsha, Hunan 410128, China |
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| Abstract: | With the advent of digital age, intelligent technology has become a powerful driving force for economic growth, penetrated into various fields of agriculture, and been applied more and more in rural areas in China. New professional farmers play an active role of demonstration, radiation and guidance in agricultural development. Thus, the adoption of intelligent agricultural technology by new professional farmers has a non negligible impact on agricultural development. In this context, based on experimental economics, this paper focuses on the impact of cognitive characteristics, government subsidies, and different types of risks return on the intelligent technology adoption behavior of new professional farmers. Next, it proposes a hypotheses and tests it with non-parametric test method according to existing research. The results show that cognitive characteristics have a positive impact on adoption behavior of new professional farmers' intelligent technology; government subsidies help new professional farmers accept applying intelligent technology in agricultural production, which is positively correlated with the amount of subsidies; compared with risk-preferred incentive policies, incentive policies to avoid risk and loss have greater impact on new professional farmers. Based on the verification results, the paper makes some suggestions for new professional farmers to improve utilization rate of intelligent technology, hoping to help the construction of agriculture modernization. |
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