| 国家森林公园研学旅行产品设计与实施模式研究 |
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| 引用本文： | 万田户,李春香,王露青.国家森林公园研学旅行产品设计与实施模式研究[J].西部经济管理论坛,2021,32(2):63-71. |
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| 作者姓名： | 万田户 李春香 王露青 |
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| 作者单位： | 1.上饶师范学院历史地理与旅游学院 江西上饶 334001 |
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| 摘 要： | 近年来，全国众多城郊森林公园纷纷依托自然和文化遗产地等特色资源，设计自然类、地理类以及体验类等多元研学旅行产品来盘活资源，创新市场。基于此，文章通过对我国南方地区唯一临江并与市区相连的上饶云碧峰国家森林公园自然与人文资源的梳理，运用SWOT分析法对其研学旅行发展前景进行诊断，并基于属地化、品牌化、联动化的研学旅行产品设计原则，提出了云碧峰国家森林公园研学旅行产品“两型体系设计”与“五维实施模式”的设想，期冀为上饶中小学生提供高品质的乡土研学旅行产品，并为全国国家森林公园系统开发研学旅行产品、探索产品实施模式提供参考与借鉴。
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| 关 键 词： | 研学旅行 森林公园 产品设计 实施模式 云碧峰 |
| 收稿时间： | 2020-09-09 |
Research on Design and Implementation Mode of Study Travel Products in National Forest Park |
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| Authors: | Wan Tianhu Li Chunxiang Wang Luqing |
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| Affiliation: | 1.School of History Geography and Tourism, Shangrao Normal University, Shangrao, Jiangxi 334001 |
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| Abstract: | In recent years, many suburban forest parks across the country have developed diversified study travel product such as natural, geographical and experiential courses, relying on natural and cultural heritage sites and other characteristic resources to revitalize resources and innovate markets. By organizing the natural and human resources of Shangrao Yunbifeng National Forest Park, which is the only one in southern China that connects with the urban area and a river, this paper uses SWOT analysis to diagnose the development prospect of its study travel. based on the design principles of localization, branding and linkage, this paper puts forward the tentative plan of “two-oriented system design” and “five-dimensional implementation mode”of study travel products in Yunbifeng National Forest Park.It hopes to provide not only high-quality rural study travel products for primary and middle school students in Shangrao, but also a reference for the national forest park system to develop study travel products and explore product implementation models. |
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