External motivators for donation of money and/or goods |
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| Authors: | Emerson Wagner Mainardes Rozélia Laurett Nívea Coelho Pereira Degasperi Sarah Venturim Lasso |
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| Affiliation: | FUCAPE Business School, Vitória, Brazil |
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| Abstract: | This research sought to identify and group the external motivators that encourage individuals in emerging countries to donate money and/or goods. Therefore, 46 external variables were identified in the literature that motivate an individual to donate. They were grouped by similarity into five external donation motivating factors (environmental and/or political motivation, the cause or circumstances of the donation, the organisation's characteristics, influence from third parties, and personal rewards) that resulted in a proposed donation model. This model was supported by semi‐structured interviews with 22 individuals who donate money and/or goods frequently. The results supported the existence of the five proposed factors in the model and three new variables were identified: a “lack of government support,” “service for the donor” and “donation tuition with low value.” |
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| Keywords: | external motivators goods donation money donation philanthropy |
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