| Abstract: | This study explores the motivations and opportunity recognition patterns of 30 Israeli social entrepreneurs (SEs) through life story analysis. The majority of participants were motivated by pull factors that included prosocial behaviors based on past or current life events. Others were motivated by push factors, including job dissatisfaction and a search for meaning. Based on grounded theory‐building and sensemaking perspectives, we develop a theoretical process model that links motivations, opportunity recognition, and prosocial activities of SEs. Their experiences created an awareness of unmet societal needs, which led to opportunity recognition and formation of social ventures to help fill the gaps. |
