| 基于因子及聚类分析的甘肃省14市州区域软实力综合评价 |
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| 引用本文： | 赵爱婷,张晓玉,任董莉,牛晓春.基于因子及聚类分析的甘肃省14市州区域软实力综合评价[J].西部经济管理论坛,2020,31(5):8-20, 85. |
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| 作者姓名： | 赵爱婷 张晓玉 任董莉 牛晓春 |
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| 作者单位： | 兰州文理学院旅游学院 甘肃兰州 730000;兰州文理学院旅游学院 甘肃兰州 730000;兰州文理学院旅游学院 甘肃兰州 730000;兰州文理学院旅游学院 甘肃兰州 730000 |
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| 基金项目： | 甘肃省教育厅高校创新能力提升项目"甘肃省旅游演艺产品创新及开发";甘肃省哲学社会科学规划项目"基于甘肃软实力提升的会展礼仪形象培育路径探索——以敦煌国际文博会为例";兰州文理学院杰出青年科研人才培育计划项目"新时代甘肃省自助旅游服务体系构建及运行机制研究" |
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| 摘 要： | 区域软实力是促进区域协调发展的有效助力，软实力建设是推动西部地区高质量发展的必要前提。本文立足于甘肃省，在研究国内文献的基础上，从区域文化、公共管理、人力素质、区域形象、宜居环境五个方面构建了区域软实力的评价指标体系，采用了因子分析和聚类分析等方法，从软实力指数、类型及排名等方面入手，对甘肃省各地区的软实力进行了综合评估。结果显示，甘肃省各地区的软实力情况可分为五类，区域间软实力发展不够均衡，差异性较大。为此，各地区可根据评估结果，正视自身软实力现状与发展差距，借鉴榜样地区的经验与做法，合理调配资源，切实提升软实力。
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| 关 键 词： | 区域软实力 指标体系 因子分析 聚类分析 综合评价 |
| 收稿时间： | 2020-04-26 |
Synthesis Evaluation of Regional Soft Power Based on Factor and Cluster Analysis of 14 Regions in Gansu Province |
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| Authors: | Zhao Aiting Zhang Xiaoyu Ren Dongli Niu Xiaochun |
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| Affiliation: | School of Tourism, Lanzhou College of Arts and Science, Lanzhou, Gansu 730030, China |
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| Abstract: | Regional soft power is an effective boost in promoting coordinated development between regions. Building soft power is a necessary prerequisite for accelerating high-quality development in the western regions. Taking Gansu province as the research object, this paper builds an evaluation index system of regional soft power from five aspects: regional culture, public management, quality of manpower, regional image, and living environment, on the basis of domestic literature research. Then, this paper adopts statistical methods such as factor analysis and cluster analysis to comprehensively evaluate the soft power situation of various regions in Gansu starting from the soft power index, type and ranking. The results show that the soft power of regions in Gansu can be divided into five categories, and the development of the soft power between regions is not yet balanced enough, and displays great differences. Therefore, according to the evaluation results, each region should face up to the current situation and development gap of its own soft power, learn from the experience and methods of model regions, and make reasonable allocation of resources and effectively enhance its soft power. |
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