塑瓶啤酒寻求突破

塑瓶啤酒一直是行业内比较关注的话题，近年来随着生产技术的日益成熟，尤其是纳米技术开始应用，塑瓶啤酒的增长速度也逐渐加快。据悉，2005年全球用于生产塑瓶啤酒的PET将达到100万吨以上，亚太地区将达到23．5万吨。中国作为世界啤酒生产大国，塑瓶包装必将与世界同步，因此塑瓶啤酒的推广也提到生产企业的日程上来。然而从目前推广情况来看，塑瓶啤酒还处于小量试用阶段。     

经济危机中的全球啤酒市场

关注点：中国是啤酒生产大国，也是啤酒消费大国，全球啤酒市场的变化无疑也会关系到我国的啤酒产业。     

啤酒糟饲料的加工与利用

啤酒糟饲料的加工已成为动物生产上节粮的重要途径，本文阐述了啤酒糟饲料的鲜喂、加工配合饲料、生产菌体蛋白饲料等方面的利用价值和状况，指出了啤酒糟饲料广阔的应用前景。     

新疆玉米生产机械化发展对策建议

玉米作是我国种植的第三大农作物．其机械化问题已经提到议事日程。近年来我国各地玉米生产机械化有了长足的进步．特别在收获机械化的“瓶颈”问题上取得了一些突破性的进展。预计今后一个时期，玉米的生产机械化将会呈现出快速发展的势头。加速推进新疆玉米生产机械化特别是收获机械化，必须要有正确的政策引导、可行的工艺与农艺指导。注重实际问题的解决和因地制宜、循序渐进地发展．显得十分重要。     

合资啤酒挤占市场引出的思考

近年来我国啤酒市场形成了合资生产的啤酒大量占领市场的严峻局面、弄清我国啤酒企业热衷于走合资道路的原因及合资啤酒企业膨胀引出的问题，对加速发展国有啤酒行业至关重要     

品牌全国化，华润雪花的快捷键在哪？

经过“圈地运动”式的企业并购，中国啤酒企业的规模得到了空前的提高。自1993年香港华润创业携手国际啤酒巨头SAB介入啤酒业务以来，华润雪花旗下的啤酒企业已近40家，总产能达560万吨。这个产能甚至超过了青岛啤酒和燕京啤酒，但问题是，华润雪花怎么“消化”好这些被并购的啤酒企业，将这些企业生产、销售     

广东啤酒业：重点开拓东盟市场

广东省是改革开放的前沿和窗口，在经济发展的大潮中，啤酒业也有了长足的进步，1997年广东啤酒产量首次突破百万吨大关，成为全国八个啤酒产量过百万吨的省区之一，此后广东的啤酒产量一稳居全国各省区的前五位。随着国内啤酒业竞争的加剧，广东啤酒生产企业纷纷瞄准国际市场，啤酒出口量快速增长。     

泰山啤酒如何打赢品牌提升战？

案例背景 泰山啤酒具有独特的产品优势，其干啤产品质量较高，一度在区域市场形成极高的品牌知名度和销售占有量。2006年，泰山啤酒公司根据地泰安市场受到了某大型啤酒品牌的商业诋毁攻击，宣称“泰山啤酒公司出的克利策‘大超’和‘小超’两个品种是其莱芜分公司生产的”等。当初泰山啤酒公司收购莱芜啤酒厂只是为了更好地发展，收购后安排其同时生产克利策啤酒，但是没想到却埋下如此隐患。虽然他们起诉竞品并采取了一些宣传措施，挽回了影响，但是市场大面积萎缩，营销模式的转型已经迫在眉睫。     

浅谈啤酒工业中的清洁生产

论述了啤酒行业清洁生产的必要性和可行性，给出啤酒行业的一些清洁生产的方案。     

利用葡萄糖母液生产高麦角甾醇酵母工艺研究

利用生产玉米淀粉的副产品玉米浸泡水、葡萄糖母液生产高麦角甾醇酵母，其麦角甾醇含量可达２．５％以上，是药用酵母含量的３倍，不仅有着良好的社会效益，也有较好的经济效益。本工艺成熟地放大到３２０００Ｌ大罐，可用于工业化大生产。     

Business ethics and the international trade in hazardous wastes

The annual production of hazardous wastes which was less than 10 million metric tonnes in the 1940s is now in excess of 320 million metric tonnes. These wastes are, in the main, by-products of industrial processes that have contributed significantly to the economic development of many countries which, in turn, has led to lifestyles that also generate hazardous wastes. The phenomenal increase in the generation of hazardous wastes coupled with various barriers to local disposal has led to the thriving international trade in these environmentally hazardous substances. This paper examines the nature of the international trade in hazardous wastes and the ethical issues associated with such business activity. Jang B. Singh, B. A. (Toronto), M.A. (St. Thomas), M.A. (Toronto), M.B.A. (Windsor), Ph.D. (Toronto), is Associate Professor of Business Administration at the University of Windsor. His research focus is on ethical issues involved in the management process. He also maintains a keen interest in issues related to business activity in the Third World. V. Chris Lakhan, M.A. (Windsor), Ph.D. (Toronto), F.R.G.S. is an Associate Professor affiliated with the Department of Geography and the Institute for International and Developmental Studies at the University of Windsor. He specializes in computer modeling, and theoretical and applied research on remote sensing, environmental impacts, and natural resources utilization.     

The 2008 Olympic Games： Opportunities and Challenges for Sports Marketing

The Olympic Events are a good opportunity to expand the services. It is two-folded：
a）The building-up of communication equipments for the Olympic Village and the games venues provides vast opportunity for manufacturers and contractors.     

“To love beer above all things”: An analysis of Brazilian craft beer subculture of consumption

In this article, we describe and analyze the Brazilian craft beer subculture of consumption. We observed that feelings play an important role inside this subculture and used a sociocultural approach to analyze it. Field notes from 9 months of fieldwork at beer festivals, craft beer meetings, and Collective Brassages and 40 interviews with consumers are used as data. “Drink less, drink better” is the subculture’s motto and shows commitment to enjoyment and responsibility as craft beer consumers reject mass-produced beer and antisocial behaviors usually associated with beer drinkers. We differentiated members of the craft beer subculture of consumption according to their commitment to subculture ethos, beer-specific knowledge, experience drinking and making beer, and emotional attachment to craft beer. Craft beer consumers experience different sentiments as their status inside the subculture increases and hard-core members show a religious fervor for the beer that is similar to consumer devotion.     

运用技术经济学探究啤酒瓶的回收与购买

我国是一个人口大国:每年有大量的啤酒需求,同时会产生大量的啤酒瓶,若不回收,将造成大量的资源浪费.但现实的情况是啤酒厂商坦言,回收一个啤酒瓶的价格有时比购买一个新啤酒瓶的价格还高,因此他们会选择购买新啤酒瓶,啤酒瓶回收的减少,必然导致啤酒瓶生产数量的增加,带来的环境污染成本和废物处理成本都得由政府来买单.本文就是将企业选择回收与购买啤酒瓶的利益与政府的利益进行比较,得出政府应该采取怎样的措施才能实现企业和政府的双赢.     

Household production of sorghum beer in Benin: technological and socio‐economic aspects

This study evaluated the sorghum brewing microenterprises in Benin with emphasis on the beer quality, the social significance of the product as well as the income generated. Tchoukoutou, the Benin opaque sorghum beer, has important social functions as it fosters the cooperative spirit and remains an ancestral beverage widely used for traditional ceremonies. The manufacturing process consists of malting (soaking, germination and sun drying), brewing (mashing, boiling, filtration) and fermentation. The beer is sour with a pH of 3.2 and contains a relatively high but variable level of solids and crude protein. Most of the consumers appreciate an opaque, sour and pink‐coloured beer. The consumers related many of the beer properties to health effects. Participants can link the perceived qualities of the beer to the grain’s functional properties, and this leads to the classification of the farmers’ sorghum as varieties of top, medium and low quality for brewing. The profits from tchoukoutou production range from 2365 to 17 212 fcfa per month (1 euro = 656 fcfa) for the producers, depending on beer yield and quantity of raw grain transformed. The generated income is used for household needs and part of it is invested in children’s education.     

发酵酒中T-2毒素污染调查分析及其风险评估

本研究建立了啤酒、葡萄酒中T-2毒素免疫学检测的前处理方法。该方法采用氯仿提取,检出限为0.2ng/mL,回收率为89.7%-101.3%。并首次对市场上啤酒和葡萄酒的T-2毒素污染水平进行了调查。在对深圳市民膳食结构调查的基础上,对啤酒和葡萄酒的T-2毒素污染进行了风险评估,结果显示这两种产品风险较低。     

The Effect of Advertising on the Total Consumption of Alcoholic Drinks in the United Kingdom: Some Econometric Estimates

This paper reports upon an econometric investigation, using aggregate time series data, of the influence of prices, income and advertising upon the demand for alcoholic drink in the UK. The demand for alcoholic drink as a whole is studied initially, and then the analysis is disaggregated to the more detailed level of beer, spirits and wine, taken separately. Income appears to have a marked effect on the demand for these products, and price elasticities are in most cases low.

There is no evidence of a link between total advertising and the total consumption of all alcoholic drinks, spirits or wine. For beer, the evidence on the demand—advertising relationship is ambiguous but, for reasons discussed in the paper, there must be considerable doubt that beer advertising has had an expansionary effect on total beer consumption.     

浅谈玉米特性与安全储藏技术

针对影响玉米储存品质变化的特性因素,从保管实际出发,提出防霉、防虫等调控储粮环境技术措施,从而达到安全储存的目的。     

基于分层聚类的电子舌用于啤酒的识别

利用电子舌系统对6种品牌啤酒进行检测,所得数据运用分层聚类算法进行分析,观察其品牌分辨结果,评估聚类效果。在树状图中,不同品牌的啤酒样品分别被聚成一类,并无混淆现象发生,而且划分效果十分清晰明了,说明采用分层聚类算法的电子舌可以用于啤酒的识别。     

假丝酵母对啤酒及无酒精饮料的危害

假丝酵母是一类较弱发酵能力的酵母,有氧条件下生长,厌氧条件下发酵乙醇。在啤酒生产企业和饮料生产企业中,假丝酵母经常在样品中污染。假丝酵母对啤酒生产中麦汁、发酵液、清酒、成品酒的污染情况不同;对无酒精饮料生产中原料、半成品及成品污染情况不同。淡爽型啤酒和无酒精饮料中抑制物浓度较低,抑菌效果不显著,更易出现微生物污染,假丝酵母的检出显得更为重要。