深化管理营销服务革新 推动百货业转型

<正>在天津举行的中国百货业高峰论坛上,国内外专家学者和零售巨头直面中国百货业发展的问题,共同讨论新时期的转型发展。记者采访来自日本、韩国等国百货业界专家和企业巨头了解到,中国百货业要保持可持续发展,不仅在规模和数量上,更需要在质量上下工夫。中国百货业在经历了前几年的快速发展后,目前面临着经营模式单一、管理方式落后以及来自网络购物的诸多挑战。2011年四季度,全国百货零售业销售额增幅普遍出现回落。     

锦州大商千盛购物广场与万达广场的竞争态势分析

万达广场在锦州市的进驻,给以千盛为中心的商圈的垄断地位产生了动摇。万达广场的出现,使锦州出现两大消费中心对立的状态,万达广场在全国的发展一直处于一种势不可挡的状态,在全国的一线、二线城市占据了绝大部分市场份额,目前正在逐渐向三线、四线的小城市扩张。其经营理念与规模深受现代消费者的欢迎,因此也对锦州市原有的千盛购物广场产生了一定程度的影响。本文基于霍特林模型,对二者的竞争态势进行分析,指出差异化经营是二者实现可持续化发展的重要战略。     

传统百货业如何在电商冲击下实现可持续发展——以王府井为例

传统百货业在经过了近二十年的快速发展期之后,在电商的冲击下遭遇到了前所未有的危机,网购、消费者购买习惯的改变以及自身成本的压力都使传统百货面临严峻的考验。面对危机下百货业的困局,面对更加激烈的多业态竞争,传统百货向现代百货转型升级是百货业的必由之路,是企业规模扩张、实现规模效益、提高市场竞争力的重要途径,也是实现百货业新一轮可持续发展的必然选择。     

基于竞争优势的百货业发展动态分析及趋势预测

我国百货业近两年来出现了并购重组的规模向超大型化发展、外延式扩张明显加快、自有物业比重加大、百货子品牌开始出现等新动态.为了建立我国百货业的规模竞争优势、综合竞争优势、长久竞争优势和独特竞争优势,其未来发展趋势将会是:内涵式增长会成为主流;百货店将会向多品牌、多业态混合的购物中心发展;自营模式和自有品牌战略还将继续尝试.     

万达的旧与新

正虽然万达的商业模式旧了点,但它正在变得"现代"。前不久,万达迎来了它第100家万达广场开业。预计到今年年底,开业的万达广场将达到109座。按照万达的计划,2015年和2016年还各将开业26个万达广场。新增数量好像比前几年的速度还有所加快。按现在速度,全国600多个城市,每个城市2座万达广场,还够万达做45年,但与此同时,有个趋势很明显,万达进入的城市越来越小,三四线城市已开始占主体。计划于2015年开业的     

霓裳魅惑不夜城 酒吧龙城财富汇!

万达国际酒吧街是整座太原万达广场产品中经营业态和功能定位最为特殊,规划设计最为新颖独到的物业形态,未来它将成为太原的娱乐文化休闲中心。太原万达广场是中国商业地产领军者万达集团在太原的百亿巨擘之作,项目位于太原传统城市中心区,总建筑规模约150万平米。作为万达     

基于业态变异视角的我国百货业盈利模式思考

近年来,我国百货业经营模式从传统的自营模式逐渐转为联营模式,百货店对商品的进、销、存管理功能弱化,百货业的盈利模式随之也发生根本性的变化,出现靠收取专柜佣金或租金盈利的"通道费盈利模式"。这种盈利模式使我国百货业发展出现诸多弊端,并造成我国百货业态属性的变异,不利于我国百货业的持续发展。文章主要运用百货业上市公司数据,分析联营模式下我国百货业业务结构、利润来源、盈利能力和盈利潜力的变化,探讨了这种盈利模式对百货业核心技术、服务特征、盈利空间和风险形态的影响,并指出我国百货业盈利模式向"价值链盈利模式"转变所需要的条件和路径,据此提出相应转变的对策思路。     

集团动态

雅高北京万达铂尔曼大饭店开业2008年12月20日,伴随着北京石景山万达广场和北京万达铂尔曼大饭店的开业,万达集团同时完成两项创举。和2006年开业的北京CBD万达广场一起,万达集团实现了"一条长安街,两个万达广场"的布局,成为国内惟一在长安街同时拥有两座商业中心的企业;五星级北京万达铂尔曼大饭店是继12月18     

万达百货战略调整浮出水面 打造大万达

<正>万商会或改变万达百货传统招商方式连锁百货在万达集团五大板块中的地位正日益加强。日前,万达集团将旗下万千百货正式更名为万达百货。一字之差的背后是万达集团意图打造"大万达"体系的战略调整浮出水面。这也是万达集团整合品牌资源、发力百货板块的一个重要信号。     

商会动态

“中国百货业自营模式研讨会”顺利召开
　　为给行业困境突围提供“正能量”,近日,由中国商业联合会、中国商业经济学会、中国百货商业协会指导,中国商报社、安徽安德利百货股份有限公司联合主办的“中国百货业自营模式研讨会”在安徽巢湖市隆重召开。     

Foreign investment in the retail sector of the People's Republic of China

For many years, manufacturing was the hottest sector in the Chinese market. But when free market retailing became legal again in 1978, China's retail sector took off. Joint ventures between large department stores, such as Yaohan Department Store of Japan and the Chinese state-run Shanghai No. 1 Department Store, are growing to take advantage of China's potential 1 billion new customers. Davies paints a clear picture of the industry and candidly discusses the problems surrounding this new market: over-estimates of consumer demand, retail price inflation, currency flow problems, and increased smuggling and counterfeiting. Yet he is optimistic that retailing can only grow when Hong Kong becomes part of China in 1997.     

"The Biggest Small-Town Store in America": Independent Retailers and the Rise of Consumer Culture

The case study of Bresee's Department Store in Oneonta, NewYork, suggests that small-town department stores were not necessarilyfully "modern" by the early twentieth century. This articledemonstrates how modern, big-store, business methods came laterand documents how earlier modes of trade, such as credit andbartering, persisted into the early twentieth century, evenin non-rural, northern contexts. Preliminary findings suggestthat eliminating the urban bias in much historiography by includingsmall-town retailing practices may lead to a later periodizationof American consumer society.     

今年百货行业怎么过?

在这个年报集中发布的季节,一家家百货公司向市场交出了自己2011年的成绩单。在最牛百货公司光环的照耀下,我们也看到了百货业在中国发展的死角:百货业品牌同质化问题,已是业界公开的秘密。无论是大悦城的成长烦恼还是新华百货的零供矛盾,重压之下,百货业问题重重。     

中国实体零售企业运营效率及其影响因素研究——基于随机前沿分析方法

近年来，零售产业发生较大变化，实体零售企业纷纷关闭门店收缩经营，探讨新时期实体零售企业运营效率水平及其影响因素具有现实意义。文章利用2007—2016年实体零售企业门店调查问卷数据，采用随机生产前沿和随机成本前沿等不同模型，检验营业面积和员工数量两种投入要素情况下的零售企业生产函数特征，例如规模报酬效应、产出弹性以及规模经济效应等，同时检验实体零售门店商圈竞争度、门店经营历史、商品周转天数、日交易量和客单价等因素对门店运营效率的影响效应。结果发现，我国实体零售企业处于规模报酬不变阶段，专卖店和百货店的运营效率较高，而超市和购物中心的运营效率较低；以及门店经营历史、日交易量和客单价对门店运营效率具有正向影响。最后针对实体零售企业门店经营决策提出管理建议。     

Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing

This article explores the effect of store characteristics and interpersonal trust on formation of attitude and intention to purchase from online stores in the context of online social media marketing. Store Brand Knowledge, Store Reputation, Perceived Store Size, and Perceived Store Risk have been considered as antecedents of trust. Based on existing literature, a conceptual model is proposed and empirically tested with a sample (n = 424) of online social media users with the help of partial least square path modeling. This study is among the very few empirical investigations done in the context of trust in online social media marketing and focuses only on consumer-perceived store-controlled factors as antecedents of trust.     

Scale economies of department stores in the People's Republic of China

This paper statistically tested three hypotheses about relationships between the size and efficiency of department stores in the People's Republic of China. The results show that the enlargement of the size of stores in China had a positive impact on the efficiency of large and medium-sized department stores, and that these department stores derived their economies of scale from cost savings rather than from an increase of the average transaction size.     

An empirical analysis of tenant location patterns near department stores in planned regional shopping centers

The location of a store within a mall can affect the sales and profits of the store and its neighbors, and those of the mall׳s owner/developer. Because the interests of retail stores and the mall׳s owner/developer with respect to choice of location might not coincide, bargaining power might come into play. To assess empirically whether relative bargaining power as between a retail store and the mall owner/developer affects store location within a center, we focus on locations of stores near the department store tenants of malls. Department stores might have the bargaining power necessary to affect which tenants are chosen as neighbors of the department store.Using data collected from 148 regional shopping centers (malls) in 2007 in the five westernmost provinces of Canada, we examine the relationship between variables that reflect store location patterns near a department store׳s entrance, and variables associated with the bargaining power of developers. We find that the density of stores selling comparison shopping goods is larger near department stores within centers that are older or have a larger gross leasable area. In addition, such density is negatively related to the number of department stores contained in the center. Because a shopping center׳s age, gross leasable area, and the number of department stores in a center are expected to be associated with a developer׳s bargaining power, the above findings are consistent with the hypothesis that the store location patterns near department stores depend on the relative bargaining power of the developer and the department stores.     

Exploring consumers' preferences with regard to department and specialist food stores

Consumers' lifestyle changes and striving towards better time management have resulted in the greater choice they are offered with regard to store formats. Therefore, this study was undertaken to identify the factors that influence consumers in their patronage of a particular store format and to categorize department and specialist food store consumers according to their preferences in store layout and product range in a South African context. A qualitative research approach was used and data were collected using semi‐structured interviews with open‐ended questions. Purposive sampling recruited participants shopping for food in a department store in Johannesburg. Forty semi‐structured interviews were conducted before data saturation was reached. Store‐related factors such as store location, appearance and hygiene, service quality, convenience of trading hours, and consistency in store layout predominantly influenced participants in their patronage of a specific store format. Furthermore, product‐related factors such as quality, price, product range and convenient packaging enhanced consumers' store preference. Department store consumers were orientated towards one‐stop shopping and time‐saving strategies, while specialist food consumers were focused on food shopping and the trading hours of the store. Although similarities in participants' preferences with regard to department and specialist food store were found, different preferences were found regarding the placement of specific items within the store. Participants had similar preferences regarding the product range of a food store. However, department store participants emphasized the provision of convenience food and non‐food items. The findings of this study are valuable in providing department and specialist food store retailers with guideline recommendations regarding store layout and product range in order to effectively respond to the needs and preferences of consumers within an emerging economy.     

Profiling intrinsic deal proneness for HILO and EDLP price promotion strategies

This study defines deal proneness as an intrinsic propensity towards two kinds of price promotions in retailing: the high-low strategy (HILO) and the every-day-low-price (EDLP) strategy. A scale is developed to identify EDLP, HILO and non-deal prone consumers. In order to gain a deeper insight into the behavioral structure, these deal proneness segments are portrayed by demographic variables, purchasing characteristics, brand preference and store choice. Store choice, in particular, is of interest for retailers to target their price promotion strategies to specific deal proneness segments. Therefore, the following convincing hypothesis is tested in detail: EDLP prone consumers tend to prefer EDLP stores, HILO prone consumers tend to prefer HILO stores.