Differentiating literacy volunteers: a segmentation analysis for target marketing

Learning how an organisation's volunteers differ from volunteers serving in other organisations can provide managers with important information. This information can assist managers in identifying potential volunteers, and this information can help managers better understand what to communicate to potential volunteers. This paper presents a segmentation study of literacy volunteers as an example of a proposed methodology for differentiating sub‐groups of volunteers. Managerial implications of research findings and ideas for future research are also presented. Copyright © 2003 Henry Stewart Publications     

Managing volunteers

In summary, non-profit organizations are often blessed with an abundance of enthusiastic and talented volunteers. However, to use volunteers effectively, development directors must be diplomatic, highly skilled and very well-organized. They must also understand the unique aspects of managing volunteers. The effective management of volunteers can ensure success for a non-profit organization and bring great satisfaction to volunteers who will work their hearts out for causes and organizations they believe in.     

Identifying promotional appeals for targeting potential volunteers: an exploratory study on volunteering motives among retirees

This paper examines whether older adult volunteers share similar or diverse motives for volunteering. Previous research has often treated senior citizen volunteers as a homogenous group that is significantly different from other cohorts. This paper argues that the senior citizen segment is far from homogeneous in its motives for, and behaviour towards, volunteering, which may have a significant impact on the effectiveness of recruitment and promotional campaigns. An exploratory study was conducted and, as expected, interviewees identified a variety of benefits sought from volunteering. There was considerable variability in the importance of these benefits among respondents, suggesting that further clustering would be useful. Implications for recruitment and promotional campaigns are discussed. Copyright © 2004 Henry Stewart Publications     

大学生志愿服务动机维度构成实证研究

本文以大学生志愿者为研究对象,通过问卷调查和探索性因素分析,初步得出我国大学生志愿服务动机由职业发展动机、爱国与荣誉动机、情绪调节动机、社会支持动机、认同动机、价值观动机、共情动机和学习动机八个因素构成。文章还结合研究发现,对2010年上海世博会大学生志愿者管理提供了建议。     

A brigade model for the management of service volunteers: lessons from the former Soviet Union

This is a case study of a volunteer programme in a community welfare centre in St Petersburg, Russia. It is suggested that the successful and long‐term activation of its 900 volunteers can be credited to the programme's structural and managerial characteristics. These include: a formal and hierarchical structure and management; clearly defined privileges and obligations; small working groups called ‘brigades’; a comprehensive support system for volunteers and a variety of volunteer opportunities and participation benefits. Advantages and limitations of the programme are discussed, as well as the applicability of some of its principles to other settings. The research demonstrates the importance of contextual and socio‐cultural variables to the debate on the relevance to volunteer work of managerial principles applied with paid employees. Copyright © 2004 Henry Stewart Publications     

Who volunteers? Constructing a hybrid theory

This paper describes three major theoretical perspectives in research on volunteering: social theories that stress the importance of context, roles, and integration; individual characteristic theories that emphasize values, traits, and motivations; and resource theories that focus on skills and free time. It unites research from multiple disciplines into a single hybrid model, performs a preliminary test of the model on a nationally representative US dataset, and concludes with recommendations for scholars and practitioners. Using the 1995 Midlife in the US dataset, we operationalized concepts from each theoretical category and found that variables measuring each perspective played a substantial and independent role in predicting volunteering. Our hybrid model, which includes significant variables from each theory, offers some directions for recruitment and retention by showing how social roles and networks can constrain or encourage volunteering at different stages of the life course. As social roles and networks are both highly predictive and easily observed, volunteer managers can use them to recruit and retain volunteers. Copyright © 2011 John Wiley & Sons, Ltd.     

Improving volunteer retention efforts in public library systems: how communication and inclusion impact female and male volunteers differently

Although volunteer levels are near all‐time highs, volunteer coordinators are increasingly spending more time on retention efforts. The purpose of this study is to measure the impact of organizational communication and inclusive behaviors on volunteers' intention to continue volunteering. Through a survey of 472 volunteers in three library systems, research revealed that two organizational communication theories can improve the effectiveness of volunteer coordinator efforts. Specifically, structural equation modeling revealed that social group inclusion and overall participation in organizational events were the strongest predictors of female volunteers' future intentions to volunteer whereas event participation, being included in the organization's information network, and participating in decision making were the strongest predictors for male volunteers. Relationship indicators successfully predicted which volunteers were most likely to continue volunteering. Copyright © 2011 John Wiley & Sons, Ltd.     

The behavioural consequences of self‐congruency in volunteers

The authors of this paper studied some aspects of volunteers from a marketing angle in order to analyse the differences in the self‐concept of volunteers collaborating with either charitable, or ecological organisations; to examine the differences between the images of charitable and ecological organisations; and to show the role of self‐congruency as an influence on of the type of organisation with which to collaborate. Some conclusions derived from this study can be used to attract volunteers through corporative social marketing actions. Copyright © 2004 Henry Stewart Publications     

Investment in staff development within an emergency services organisation: comparing future intention of volunteers and paid employees

Path models were evaluated to explore the impact of job satisfaction as mediator of the relationship between perceived investment in employee development (PIED) and the adequacy and availability of training on turnover intention. Models were compared for volunteers (n = 2,306) and paid employees (n = 274) within the one emergency services organisation. Results indicated that job satisfaction mediated the relationship between PIED and intention to stay for both volunteers and paid employees. PIED was a stronger predictor of job satisfaction for paid employees, while support and recognition was a stronger predictor of job satisfaction for volunteers. Results highlight the indirect role of PIED on turnover intentions. Findings also support the notion of tailored employee development programmes that enhance job satisfaction. Further, PIED may be more salient to the turnover intentions of paid employees, while support and recognition may be a key motivator of volunteers' ongoing commitment to the organisation.     

Antecedents of affective and normative commitment of organisational volunteers

Abstract

We investigated a number of established and emergent antecedents of affective and normative commitment of volunteers involved with a large Australian non-profit (NP) service delivery organisation. Self-report survey data were gathered from 921 volunteers. Using multiple regression analysis, we found affective commitment was positively predicted by role scope, personal importance, organisational support, esteem-based need satisfaction and value-based need satisfaction and negatively predicted by role ambiguity. We found that normative commitment was positively predicted by socialisation experiences and congruence of organisational mission and values with personal values. Theoretical and practical implications of the findings are further discussed. Of particular note is the value of extending organisational commitment mindsets to the value-laden and idiosyncratic NP sector and its volunteers. This includes the operationalisation of constructs not traditionally included in the examination of paid staff commitment, including perceptions of personal importance and need satisfaction, to inform volunteer management practice.     

The importance of volunteers in a capital campaign

One of the most significant factors in the success of any capital campaign is the number, quality and commitment of volunteers used to guide, implement and promote the campaign. This paper will discuss the importance of using volunteers and the critical roles they play within the campaign. The volunteer as giver, asker and motivator will be explained. An example of a typical campaign organisational chart is provided to help the reader identify the number and types of volunteers necessary to implement a successful campaign. Volunteers have many roles to play, and getting the right person to fill each of these roles is essential to success. Methods for recruiting volunteers and the materials that are needed to implement a successful recruitment strategy are included in this discussion. Particular emphasis is placed on the role of the campaign chair as the leader of the campaign effort. The unique role of the Board of Directors as volunteers during a capital campaign is addressed in this paper. Strategies for keeping volunteers involved and motivated are discussed, along with tips to make the volunteer campaign experience a satisfying one for both staff and volunteer. In summary, the author contends that the use of volunteers in a capital campaign is essential to the success of the campaign. Copyright © 2002 Henry Stewart Publications     

Satisfaction,organizational commitment and future action in charity sport event volunteers

• Charity sport events (CSEs) are a key revenue source for nonprofit organizations (NPOs) with large numbers of volunteers needed for success and cost‐effectiveness. This study explored determinants of CSE volunteers' satisfaction, organizational commitment and intended future actions (CSE, other NPO activity/event volunteering, donating money). Relay for Life volunteers (N = 290) from one Australian state completed a cross‐sectional survey. Significant pathways were found from socializing/enjoyment (β = 0.17), fighting cancer (β = 0.29), financial support (β = 0.21) motives and social norm (β = 0.23) to satisfaction; 52% variance was explained. Age (β = ?0.09), survivorship (β = 0.09), region (β = 0.07), fundraising goal (β = 0.08), advocacy (β = 0.15), financial support (β = 0.25), social/enjoyment (β = 0.23) motives, social norm (β = 0.23) and satisfaction (β = 0.21) were linked with commitment; 63% variance was explained. Paths between satisfaction, commitment and intended future actions (CSE, NPO activity/event volunteering) were significant (βs = 0.17–0.43). Future targets to increase CSE volunteer satisfaction and commitment involve similar (social/enjoyment) and diverse (action‐oriented) motives, with satisfaction and commitment key contributors to future actions supporting NPOs. Copyright © 2016 John Wiley & Sons, Ltd.

     

Learning and development opportunities as a tool for the retention of volunteers: a motivational perspective

The growing reliance on volunteers in Australia has heightened the need for non‐profit organisations to retain these valuable resources. However, the current literature on volunteer retention is limited. One potential way volunteers can be retained is by providing learning and development opportunities (LDOs). This study investigates the relationship between volunteer perceptions of LDOs, their motivations for volunteering, and retention. Analyses revealed significant main effects for LDOs and volunteer motivations on retention and several interactive effects demonstrating that LDOs can have differential effects on retention depending on the reasons for volunteering.     

Charity shop volunteers: a case for ‘tender loving care’

The main purpose of this paper, which features all the shop volunteers in the town of Ruislip (and some in a neighbouring town), is to build a picture of the volunteer workforce and to note some distinguishing features about volunteer groupings that have been identified. It discusses some of the management challenges facing charities in marshalling their volunteers and notes the very important part the local shop manager plays in that process. Finally it discusses some of the consequences to volunteering of the migration to ‘professionalism’. It is suggested that charities, by understanding what is happening to volunteering in the retail sector, will extract maximum contribution from the efforts of their volunteers, present and future. A competitive edge may be found by some if they employ a humanistic approach to the management of volunteers. Copyright © 1999 Henry Stewart Publications     

Converting volunteers to donors: Fundraising strategies for professional associations

The use of fundraising strategies in professional associations is on the rise as member donations have become an increasingly important revenue stream for the associations. This study aims to understand why member volunteers are potential donors to professional associations and to examine whether association solicitation is effective in increasing member volunteer donations. A moderated mediation model was tested with data that consisted of 3,224 professional association members. The results suggest that member satisfaction significantly mediates the relationship between member volunteering and financial giving, and solicitation only makes a difference to member volunteers who are satisfied with their membership. This study concludes that targeting satisfied member volunteers for donations could yield financial benefits to professional associations.     

Cross-cultural competence in the context of NGOs: bridging the gap between ‘knowing’ and ‘doing’

Abstract

International human resource management research in non-governmental organisations (NGOs) is scarce and it predominantly focuses on the recruitment and retention of volunteers. The context of NGOs is different from conventional for-profit international business settings with different kinds of challenges, especially in terms of providing appropriate training on managing multi-cultural teams and working with local project partners and communities. The literature also tends to focus on expatriate perspective and not on a host country perspective. We address this gap by examining how project managers and hosts experience cross-cultural issues on overseas assignments. We study volunteer project managers leading international and local youth volunteers during the Raleigh International programme in Malaysia. We use a qualitative methodology and data collected at 3 case locations via participant observation during 120 days contact with the respondents as well as interviews and surveys. We propose the CPACE (Curiosity, Passion, Adaptability, Communication and Empathy) framework describing competences needed in cross-cultural encounters and based on respondents’ actions as well as their words and it is relevant to a NGO context. The framework is intended to lay the foundation for future research and in particular to demonstrate the need for cross-cultural competence to be more grounded in particular contexts.     

Optimal pre-dispatch task assignment of volunteers in daily emergency response

In emergency response volunteer programs, volunteers in the vicinity of an emergency are alerted via their mobile phones to the scene of the event to perform a specific task. Tasks are usually assigned based on predetermined rules disregarding real-world uncertainties. In this paper, we consider some of these uncertainties and propose an optimization model for the dispatch of volunteers to emergencies, where all task assignments must be done before dispatch. This means that each volunteer must be given a task before knowing whether (s)he is available. The model becomes computationally demanding for large problem instances; therefore, we develop a simple greedy heuristic for the problem and ensure that it can produce high quality solutions by comparing it to the exact model. While the model is for a general emergency, we test it for the case of volunteers responding to out-of-hospital cardiac arrest (OHCA) incidents. We compare the results of the model to the dispatch strategies used in two ongoing volunteer programs in Sweden and in the Netherlands and use simulation to validate the results. The results show that the model most often outperforms the currently used strategies; however, the computational run times, even for the heuristic, are too high to be operationally useful for large problem instances. Thus, it should be possible to improve the outcome using optimization-based task assignments strategies, but a fast solution method is needed for such strategies to be practically useable.     

Celebrity altruism: the good,the bad and the ugly in relationships with fundraising charities

• Enlisting or retaining the support of celebrity volunteers is a crucial element in the fundraising and communications strategies for many third sector organisations. But whilst there is a plethora of literature on volunteer motivations, there has been little exploration of the relationships between celebrity volunteers and the charities that they support. Furthermore, the limited theory that exists appears to be based on the experiences of fundraisers and other media specialists with little primary research on attitudes of celebrities themselves. This paper therefore considers celebrity/charity relationships on the basis of existing volunteer motivation theory and attitudinal data from a sample of 208 celebrity volunteers associated with a major fundraising charity in the UK. The findings indicate that the motivation of celebrity volunteers may be much closer to those of other charity volunteers than might be expected from other literature on celebrities. In addition, the study found that amongst other factors, celebrity volunteers typically prefer their engagements to be simplistic and expedient in nature, but that where possible, the engagement activity should be fun and rewarding. It also reveals that individual motives for supporting charities are varied in nature and range from purely altruistic tendencies at one end of the continuum to egoistic motives at the other. In addition, the study indicates that factors such as security and trust in the endorsed organisation are a key motivating factor for many.

Copyright © 2014 John Wiley & Sons, Ltd.     

浅议如何发挥青年在企业发展中的积极作用

本文全面阐述了青年在企业发展,尤其是国有企业发展中的积极作用。文章从"循序善诱、教育培训、用人分配、完善激励、培养创新"五个方面深入剖析了如何发挥青年在企业发展中的积极作用。     

Agricultural Leadership Education: Past History,Present Reality,and Future Directions

The article explores the past, present, and projected future of agricultural leadership education. Beginning with roots in youth leadership development and grounded in land‐grant universities, agricultural leadership education has undergone a shift from working primarily with rural youth to a new focus on also educating undergraduate and graduate students to empower community members and create change. The renewed focus has encouraged recent growth and in the last 10 years, the profession has added three leadership majors, six leadership minors, seven leadership focus areas, seven undergraduate leadership programs, and four graduate leadership programs. Research exploring the student impact of agricultural leadership education revealed that nationwide a total of 7,904 students are exposed to 208 agricultural leadership education courses. As the discipline continues to mature, recommendations are made for continued program development. Discussion highlights prior research examining potential courses to include types of experiences, program objectives, and career connectedness relating to agricultural leadership education. Programs have ample opportunity for future growth and recommendations are made to continue the development of innovative leadership opportunities and consistent pedagogical practices across institutions.