TPL呼唤企业打造品牌--从品牌效应看TPL企业的发展

分析了TPL（第三方物流）打造企业品牌的重要性，指出了TPL所面临的挑战与考验，提出了TPL打造企业品牌的思路与对策。     

营销创新问题研究的新视角营销游戏规则及其改变

营销创新具有独特的发生条件与评价标准,如何找到一个适当的角度对营销创新问题进行针对性的有效研究是目前营销创新理论发展的热点之一。本文对营销游戏规则及其改变这一研究营销创新问题新视角的概念、意义以及分类做了详细的论述,并初步探讨了营销游戏规则及其改变的研究内容、方向、方法。     

品牌营销:营销一种生活

中国入世后,面临强大的国际和国内的市场压力。树立正确的营销观念,以市场为导向,以客户为中心。而品牌是符号,是浓缩着企业各种信息的符号。把企业的信誉,文化,产品,质量,科技,潜力等重要信息凝练成一个品牌符号,着力塑造广泛社会知名度和美誉度,烙印到大众心里,使产品随品牌符号走到消费者心理,从而达到一定效果的营销策略。     

Time for a change!

Learn how one successful manufacturer uses in-house training to cut the time it takes to do things in all areas of the company. Learn basic principles that can be used by anyone to reduce time in their work, no matter what job they do.     

论企业的高低品牌双赢战略

文章论述了企业创造品牌的运作方式,指出企业应该根据自身情况和客观市场环境具体问题,运用高低品牌双赢战略,使企业在市场竞争中取得事半功倍的效果。     

银行品牌的知识产权保护策略研究

银行品牌是金融服务个性化的体现,是一家银行所提供的服务区别于其他银行的重要标志。世界上各大著     

构筑企业营销力的战略营销研究

新环境下企业的竞争主要表现为营销力的竞争,而营销力的打造取决于企业的战略性思考。在瞬息万变的商业环境下,进行战略营销是企业打造其营销力,实现可持续发展的根本途径。本文提出了基于战略营销理念下的企业营销力模型,在比较分析传统营销和战略营销的基础之上,探讨了战略营销的内涵和模型。     

构筑企业营销力的战略营销研究

新环境下企业的竞争主要表现为营销力的竞争,而营销力的打造取决于企业的战略性思考.在瞬息万变的商业环境下,进行战略营销是企业打造其营销力,实现可持续发展的根本途径.本文提出了基于战略营销理念下的企业营销力模型,在比较分析传统营销和战略营销的基础之上,探讨了战略营销的内涵和模型.     

Ratio-based estimators for a change point in persistence

We study estimation of the date of change in persistence, from I(0)$I\left(0\right)$ to I(1)$I\left(1\right)$ or vice versa. Contrary to statements in the original papers, our analytical results establish that the ratio-based break point estimators of Kim [Kim, J.Y., 2000. Detection of change in persistence of a linear time series. Journal of Econometrics 95, 97–116], Kim et al. [Kim, J.Y., Belaire-Franch, J., Badillo Amador, R., 2002. Corringendum to “Detection of change in persistence of a linear time series”. Journal of Econometrics 109, 389–392] and Busetti and Taylor [Busetti, F., Taylor, A.M.R., 2004. Tests of stationarity against a change in persistence. Journal of Econometrics 123, 33–66] are inconsistent when a mean (or other deterministic component) is estimated for the process. In such cases, the estimators converge to random variables with upper bound given by the true break date when persistence changes from I(0)$I\left(0\right)$ to I(1)$I\left(1\right)$. A Monte Carlo study confirms the large sample downward bias and also finds substantial biases in moderate sized samples, partly due to properties at the end points of the search interval.     

民营企业应善于营销取舍

民营企业走向了现代企业制度的管理征程,并逐步享受了令人倍感温馨的"国民待遇",在经济大潮中显示出了强劲的发展态势.然而,我们还必须看到民营企业在市场竞争中的发展还比较艰难.它们绝大多数属于中小规模的企业,在市场竞争中选择某一特定的市场,采取资源集中发展战略能迅速得到利润回报,可是另一方面又还存有很多的不利因素,如竞争日益激烈,产品市场空当几近乎零,同行业或相关行业的老大随时准备清理门户等等.     

保险网络营销与传统营销的整合研究

保险营销是一种服务营销,其营销方式有其自身的特征,本文通过对保险网络营销与传统营销的比较,提出两种营销模式存在的优势和缺陷,并就两种模式的整合提出设想。     

POLICY MAKING FOR INDUSTRIAL COMPETITIVENESS IN PORTUGAL - Patterns of change in a traditional bureaucracy

In Portugal the EEC membership represented a major change in Portuguese Administration functioning. This article uses the new institutionalism approach and the concept of path-dependence to analyse the change in the functioning of a central directorate reponsible for industrial policy. It argues that despite the external pressures for change has altered the directorate operations, there are patterns of continuity which are path-dependent. The response to change shows institutional reproduction in traditional features which is partly due to the reluctance to change traditional methods and partly because of the routines, procedures and norms embedded in the culture.     

Marketing intangible services in a nonprofit environment

Marketing the intangible is generally perceived to be a difficult and expensive undertaking. The new BMW and the hamburger, or alternatively, the aerobics session and infant immunisations all result in an end product; albeit in the case of the hamburger and the aerobics session, the product may be shortlived! But what about the product which cannot be seen, tasted, felt or physically taken away? What if the product is simply a change in behaviour? What if it is necessary to convince people of the worth of an idea before even hoping to change behaviour? The same rules for marketing the intangible apply to marketing the tangible, that is, the rules of identifying the target market and its current beliefs and actions, establishing a proposition and its supports, and finally, establishing the desired beliefs and action. This paper, through the analysis of a case study, explores the process by which a multi-award winning adult community awareness campaign was initiated, developed and implemented. It was completed on a budget of A$35,000, but the same principles apply to a budget of A$100.     

商场目标市场营销策略探讨

商场已成为城市中必不可少的组成部分,随着物质生活的提高,衣、食、住、行不只是为了过生活,更是享受生活的过程,所以消费者的要求也越来越高,再加上商场数量的不断增多,消费者的选择也更为多样化,满足顾客需求就尤为重要了。