“It's not Easy Being Green”: Exploring Green Creeds,Green Deeds,and Internal Environmental Locus of Control

The authors report on the development of a novel construct, internal environmental locus of control (INELOC), which captures consumers’ multifaceted attitudes pertaining to personal responsibility towards and ability to affect environmental outcomes. Using data gathered from a sample of consumers, the linkages between INELOC and a wide array of environmental behaviors were investigated. Exploratory and confirmatory factor analyses revealed four first‐order dimensions (“green consumer,” “activism,” “advocate,” and “recycling attitudes”) embedded within a second‐order INELOC factor. Structural equations modeling techniques showed that INELOC was a strong positive predictor of many behaviors. However, the nature of the attitude–behavior relationship varied considerably across behavioral contexts, implying that people do not consistently behave in a proenvironmental manner. © 2012 Wiley Periodicals, Inc.     

Who Buys Oddly Shaped Food and Why? Impacts of Food Shape Abnormality and Organic Labeling on Purchase Intentions

Even without official quality standards, food retailers generally do not offer abnormally shaped food based on the assumption that consumers reject food that deviates physically from some norm. Because this practice contributes significantly to food waste, the current study tests this assumption experimentally. A representative sample of 964 Danish consumers indicated their purchase intentions for two fruits and two vegetables with varying levels of food shape abnormality (normal, moderately abnormal, and extremely abnormal) and organic labels (organic label, no label). Food shape abnormalities influence consumers’ purchase intentions, but only if the food deviates extremely from the norm; no differences in purchase intentions emerge for moderately abnormal food. Awareness of food waste issues and proenvironmental self‐identities also drive purchase intentions, such that participants with high levels of these traits express significantly higher purchase intentions for abnormally shaped food. Thus, increasing awareness of food waste issues, particularly among those with strong proenvironmental self‐identities, might encourage more consumers to purchase abnormally shaped fruits and vegetables.     

Me,Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)

Policymakers, consumer advocate groups, and researchers agree that consumers need to increase their proenvironmental behaviors if a decent standard of living is to be ensured for future generations. Despite high levels of environmental concern, consumers still refrain from large‐scale adoption of proenvironmental behaviors. Social marketers agree that a change in attitudes is not enough to stimulate the necessary behavioral change and are looking for ways to help consumers overcome the costs (e.g., price premiums, inconvenience) that are often associated with proenvironmental behaviors. Currently, consumers often see proenvironmental behavior as a trade‐off between short‐term personal benefits and longer term collective benefits. The authors contribute to the social marketing literature on proenvironmental behavior by introducing the concept of Consumer Environmental Stewardship (CENS), which centers on the use of intrinsic motivation to stimulate a personal sense of responsibility for the environment. The findings, based on a survey and three experiments, show that the stimulation of consumers’ affinity with future generations (AFGs) and perceived consumer effectiveness (PCE) can help to promote CENS, which in turn raises proenvironmental behaviors. However, this research also shows that increasing levels of AFGs can backfire and result in lower levels of CENS, if consumers experience low levels of PCE.     

Dirty weekends and personal hygiene products: The embodiment of casual sex in marketing

In the current inquiry, we propose that reminders of casual sex might lead individuals to feel physically dirty, and this would then motivate consumers to acquire and like personal hygiene products such as toothpaste, body soap, and face wash. We further test the possibility that our hypothesized effect would arise mainly for those who link casual sex with impurity. In three studies, reminders of casual sex increase liking for personal hygiene products mainly among conservative (Study 1), religious (Study 2), and individuals who see “casual sex” to be “dirty,” “wrong,” or even “immoral” (Study 3). These findings are consistent with embodied cognition, suggesting that abstract representations can effect concrete sensations. We study this possibility in a novel domain in sex and sexuality. Our work is relevant to marketers of personal hygiene products, but we situate our findings in the broader discourse of how mere reminders of casual sex might influence individuals’ choices and behaviors.     

Consumer Comprehension of Environmental Advertising and Labeling Claims

Two national surveys, with a total of 2,004 respondents, were conducted to examine comprehension of the terms “recycled” and “recyclable.” Only about five percent of respondents exhibited a thorough understanding of “recycled” and “recyclable” consistent with EPA and FTC definitions. Moreover, respondents displayed a limited understanding of “pre-consumer waste,” assumed a high percentage of recycled content in products labeled “recycled,” and inferred widespread availability of recycling facilities whenever a “recyclable” claim was made. Less educated and lower income respondents displayed higher levels of miscomprehension than more advantaged respondents. These results suggest the need for regulation of environmental advertising and labeling claims and for consumer education.     

Status Has Its Privileges: The Psychological Benefit of Status‐Reinforcing Behaviors

Many firms use loyalty programs to stratify their customers into status tiers and reward those with high status with special privileges. This research documents how consumers with high status willingly incur a cost to utilize the exclusive privileges, termed “status‐reinforcing behaviors,” that accompany their high status because doing so reinforces their high‐status identity. They do so in the absence of threats to their high status or self‐worth and also in the absence of an opportunity to conspicuously signal their high status to others through face‐to‐face interactions. This suggests that the behavior is undertaken neither for compensatory nor conspicuous reasons. Across two studies, results indicate that consumers who hold high status in a loyalty program engage in “status‐reinforcing behaviors,” even when doing so offers no material or conspicuous signaling benefit and in fact causes them to incur some costs. Engaging in status‐reinforcing behaviors yields a distinct psychological outcome—elevated feelings of prestige. Results indicate that when high status is made salient, individuals demonstrate a greater propensity to engage in status‐reinforcing behaviors. However, individuals who have a reinforced sense of status (i.e., already validated their high‐status position) are less likely to engage in status‐reinforcing behaviors, which suggests that utilizing status privileges does serve as a reinforcing behavior, even in the absence of a status threat.     

Consumer recycling goals and their effect on decisions to recycle: A means-end chain analysis

Means-end chain theory and the laddering methodology were used to derive the goals relevant to consumers for recycling, as well as the interrelations among goals. The importance of the goals and their hierarchical structure were also tested, and their effects on attitudes, subjective norms, and past behavior determined. Data were collected on 133 consumers in a moderate-size metropolitan community by use of a random digit dialing procedure. The overall framework emerging from the analyses is one where concrete goals lead to more abstract goals, and attitudes and past behavior intervene between goals and intentions in decision making. Nineteen total goals were uncovered, with 15 ultimately found to be salient. The topmost goals in the hierarchy were “promote health/avoid sickness,” “achieve life-sustaining ends,” and “provide for future generations.” The key lower-order goals—“avoid filling up landfills,” “reduce waste,” “reuse materials,” and “save the environment”—work through such intermediary goals as “reduce messy trash,” “curtail pollution,” “save resources,” and “save the planet.” Two important terminal goals that were also at intermediate levels in the hierarchy were “save/earn money” and “it's the right thing to do.” © 1994 John Wiley & Sons, Inc.     

The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors

Impelled by the development of technologies that facilitate collection, distribution, storage, and manipulation of personal consumer information, privacy has become a “hot” topic for policy makers. Commercial interests seek to maximize and then leverage the value of consumer information, while, at the same time, consumers voice concerns that their rights and ability to control their personal information in the marketplace are being violated. However, despite the complaints, it appears that consumers freely provide personal data. This research explores what we call the “privacy paradox” or the relationship between individuals’ intentions to disclose personal information and their actual personal information disclosure behaviors.     

What a Waste! A Study of Food Wastage Behavior in Singapore

This study focuses on analyzing food wastage behavior of consumers in Singapore. Qualitative research with experts from food waste management organizations and restaurant operators indicated key reasons for food wastage to be food spoilage, risk of hurting brand due to substandard food, lack of appropriate methods for sorting food, reverse logistics for proper waste collection/disposal, and appropriate recycling facilities. High costs of waste disposal, lack of government incentives or regulations governing service providers, and lack of awareness among consumers also contributed to solid food waste in Singapore. A survey with consumers recorded their habits with regard to planning food purchases, food wastage while cooking, and wastage during consumption of cooked, canned, and ready-to-eat products. A stepwise multiple discriminant analysis done on a key categorical variable “How much effort do you take to minimize amount of uneaten food you throw away?” yielded two groups that differed significantly along several attitudinal/behavioral dimensions.     

Exchange rate flexibility and the international liquidity “problem”

Contrary to the expectations of those who advocated flexible exchange rates prior to 1973, Williamson, in his study on exchange rate flexibility and reserve use, presented data which suggested “the paradoxical conclusion that reserve use actually increased following the adoption of floating”. As this finding was based on developments immediately after the final collapse of the Bretton Woods system in March 1973, there arises the question of whether it remains consistent with subsequent experience. Our author argues that the international liquidity “problem” has indeed not been resolved during the last decade and, proceeding from this conclusion, assesses its current implications.     

Saving,Selling, Earning,and Negotiating: How Adolescents Acquire Monetary Lump Sums and Who Considers Saving

This study examines the importance of saving during adolescence as one way of obtaining larger sums of money, and investigates differences between adolescents who choose to save and those who do not. To this end, the strategies “saving,” “negotiating,” “selling,” and “earning” are taken into account in designing a questionnaire. Two measures of saving behaviors are used: “general tendency to save” and “saving by adjusting expenditure” when faced with an income constraint. The sample consists of 470 British school students from age 11 to 18. Results show that up to age 15, the strategies “saving” and “negotiating” are equally important and more important than “selling” or “earning.” When 15 or older, adolescents prefer “saving” above “negotiating.” Regression analyses reveal that adolescents who favor “saving” when confronted with a short‐term income constraint report a general tendency to save. Findings demonstrate the importance of developing positive financial habits early in life.     

Hoping grey goes green: air pollution’s impact on consumer automobile choices

This paper examines to what extent, if any, natural environmental factors affect consumer purchase decisions regarding “green” products. We collect and combine several unique datasets to study the impact of air pollution on consumers’ choices of passenger vehicles in China. Exploiting cross-city variation, we find that air pollution levels negatively affect the sales of fuel-inefficient cars on average. This relationship, though, is U-shaped over the observed air pollution levels, in that fuel-inefficient car purchases rise with air pollution beyond some threshold. Furthermore, a city’s income level is a significant factor in this non-monotonic relationship, in the sense that consumers of higher-income cities are less likely to suffer this reversal. All these results are consistent with the literature’s theoretical predictions of hope. The rich findings of our study yield important implications to both marketers and policy makers.     

General stopping behaviors of naïve and noncommitted sophisticated agents,with application to probability distortion

We consider the problem of stopping a diffusion process with a payoff functional that renders the problem time‐inconsistent. We study stopping decisions of naïve agents who reoptimize continuously in time, as well as equilibrium strategies of sophisticated agents who anticipate but lack control over their future selves' behaviors. When the state process is one dimensional and the payoff functional satisfies some regularity conditions, we prove that any equilibrium can be obtained as a fixed point of an operator. This operator represents strategic reasoning that takes the future selves' behaviors into account. We then apply the general results to the case when the agents distort probability and the diffusion process is a geometric Brownian motion. The problem is inherently time‐inconsistent as the level of distortion of a same event changes over time. We show how the strategic reasoning may turn a naïve agent into a sophisticated one. Moreover, we derive stopping strategies of the two types of agent for various parameter specifications of the problem, illustrating rich behaviors beyond the extreme ones such as “never‐stopping” or “never‐starting.”     

The role of multinationals in economic development: The benefits of FDI

During her five years at the World Bank, Harrison initiated four studies involving multinational enterprises in four developing countries: Ivory Coast, Mexico, Morocco and Venezuela. These studies measure the role of multinational enterprises in promoting technology transfer; test whether multinationals push up wages for local workers; and analyze the validity of the “pollution haven hypothesis,” which states that foreign investors flock to developing countries to take advantage of lax environmental standards. Harrison finds no evidence of pollution havens and shows that multinationals raise wages for local workers. However, she finds that technology transfer has generally been limited to the joint ventures who receive foreign equity participation.     

Forget about ‘the ideal worker’: A theoretical contribution to the debate on flexible workplace designs,work/life conflict,and opportunities for gender equality

This study integrates insights from Self-Determination Theory and Boundary Theory to present scenarios on how flexible workplace designs can trigger multiple motivational processes underlying gendered work/nonwork integration behaviors, and how these affect work/life conflict. We disentangle processes underlying work engagement and work/life conflict, explaining the paradoxical outcomes found with regard to gender inequality in terms of work/life performance, satisfaction, and health. Policy makers and organizations need an increased understanding and a reconceptualization of these issues, realizing that the ideal worker does not exist. Instead, a long-term perspective is needed in order to truly realize the potential benefits of flexible workplace designs for all stakeholders. Organizations need to take responsibility for preventing individual workers’ depletion and stimulating the regeneration of workers’ resources.     

Linking Exploration with Exploitation through Relationship Memory*

Companies that are able to help clients make better decisions and enhance their business capabilities to flourish. However, there is often poor rapport between operating personnel who are in touch with end customers and executive personnel who make decisions. Through exploration and exploitation processes, new ideas and actions flow from the individual (i.e., operating personnel) to the organization (i.e., the rest of individuals and groups that form part of the organization). This paper examines the relative importance and significance of “the relationship memory” as a bridge between “exploration” and “exploitation” processes and its effects on the creation of “customer capital” through an empirical investigation of 139 small to medium‐sized enterprises in the Spanish optometry sector using structural equation modeling validated by factor analysis.     

Life satisfaction and self-employment: a matching approach

Despite lower incomes, the self-employed consistently report higher satisfaction with their jobs. But are self-employed individuals also happier, more satisfied with their lives as a whole? High job satisfaction might cause them to neglect other important domains of life, such that the fulfilling job crowds out other pleasures, leaving the individual on the whole not happier than others. Moreover, self-employment is often chosen to escape unemployment, not for the associated autonomy that seems to account for the high job satisfaction. We apply matching estimators that allow us to better take into account the above-mentioned considerations and construct an appropriate control group (in terms of balanced covariates). Using the BHPS dataset that comprises a large nationally representative sample of the British populace, we find that individuals who move from regular employment into self-employment experience an increase in life satisfaction (up to 2 years later), while individuals moving from unemployment to self-employment are not more satisfied than their counterparts moving from unemployment to regular employment. We argue that these groups correspond to “opportunity” and “necessity” entrepreneurship, respectively. These findings are robust with regard to different measures of subjective well-being as well as choice of matching variables, and also robustness exercises involving “simulated confounders”.     

Segmenting Dissatisfied Restaurant Customers Based on Their Complaining Response Styles

ABSTRACT

This study attempts to segment dissatisfied restaurant customers based on their complaining response styles and to identify socio-demographic variables that discriminate those segments. Findings suggest the presence of two customer clusters with distinct response styles; namely “talkers” and “voicers.” The results indicate that all restaurant customers respond to a dissatisfactory dining experience. Most of them utilize multiple responses to dissatisfaction. Of the demographic variables examined, only dining out frequency and marital status were found to be potent variables.     

Toward sustainable consumption: Researching voluntary simplifiers

This article examines and extends the notion of voluntary simplifiers (VS). VS are individuals who have freely chosen a frugal, anticonsumer lifestyle that features low resource use and environmental impact. The article will begin by reviewing empirical work with VS and their mainstream counterparts, non‐voluntary simplifiers (NVS). It will go on to identify and locate within this literature an intermediate group: beginner voluntary simplifiers (BVS). BVS may support some aspects of sustainability (such as buying fair‐trade coffee or recycling domestic waste) without either embracing a complete lifestyle change like VS, or completely dismissing ethical or environ‐mental features of products and services they consume, like NVS. Insight into the complex decision‐making processes of BVS is crucial for the understanding of the concept of voluntary simplification and is therefore important for the advancement of sustainable consumption. © 2006 Wiley Periodicals, Inc.     

Color me moral: White and black product colors influence prosocial behaviors

There are “moral meanings” that people ascribe to objects in white and black colors. Namely, it seems that people have been conditioned to see objects in white color as potentially “morally good” and those in black color as potentially “bad.” In the current inquiry, we would therefore hypothesize that consumers see buying a product in white color as an act that is morally good and buying a product in black color as an act that is morally bad. If so, then, in accordance with the moral regulation theory, those who buy white‐colored products should feel licensed to behave less prosocially afterward, while those who buy black‐colored products should be more prosocial as they feel a need to compensate for their initial misconduct. We investigate such a hypothesis in six studies, examining prosociality after buying white‐ or black‐colored products. The results are consistent with our hypothesizing and highlight a moral credentials framework in particular in explaining why the effect occurs. Consequently, product colors do not only satisfy the diversity of consumer tastes but they also impact consumers’ prosocial behavior well‐beyond product choice and outside of retail domains.