Employment tests:: A facet of hospitality hiring

Hotel and resturant operators should take a fresh look at usig valid employment tests for selected hiring decisions. Properly used, tests are an Important aspect of choosig the best person for a job.     

FOCUS: Studying Risks: The Science of Cindynics

'Catastrophes are not accidents.'All complex organizations can take steps to prevent catastrophe by enlisting the new scientific study of danger. The author is a member of the Scientific Committee of 1'Institut Européen de Cindyniques and Directeur général adjoint of L'Union des Assurances de Paris. This article is part of a presentation made to the 1992 Paris Conference of the European Business Ethics Network, of which the author is a Council member. The subject of the Conference was the role of business in the shaping of cities, but the author's reflections on learning from risks are of considerably wider application.     

Factors of Forecasting:

This study investigates how forecasters view the forecasting process. Forecaster perceptions in industrial firms are found to be remarkably similar to those of forecasters in consumer products firms. Forecasters in service firms are found to be better satisfied overall with the forecasting process than forecasters in manufacturing firms. A factor analysis provides the basic factors of forecasting.     

Books: Knowledge Management: in Search of the Philosophers' Stone

Books reviewed in this article:
T.H.Davenport, Working Knowledge: How Organizations Manage What They Know
G.von Krogh, J.Roos, and D.Kleine (eds), Knowledge in Firms: Understanding, Managing and Measuring Knowledge
R.C.Huseman and J.P.Goodman, Leading with Knowledge: the Nature of Competition in the 21st Century
Various authors, Harvard Business Review on Knowledge Management     

巴黎:纪念碑的都市--乘地铁游览巴黎,欣赏古都新老建筑

对于那些访问法国首都巴黎的旅游者来说,他们是幸运的,因为有便捷的地铁可以乘坐.这个世界上最为古老的地下列车非常便捷:简单的标识会给你指路,而且,无论你的目的地在哪里,只有单一的地铁票价.     

Market Shares of Stores:

The effect of marketing strategy variables on the market shares of shore is examined. Both manufacturers and retailers play equally important roles in the functioning of marketing channels. In spite of this, the impact of marketing strategy variables on the competitive performance of stores, rather than that of brands, has been far less commonly examined in the literature. A market share model is developed and then tested using state-of-the-art scanner data. The results show statistically significant differences in the effects, on store share, of price and promotional variables between leader and follower brands. In addition, the market share models are able to predict store market shares with a high degree of accuracy in a hold-out sample. The model is then expanded to include variables with respect to competitor brands and competitor stores and then tested. Various managerial implications of the differential effects of brand strategy are discussed.     

Internationalization of Organizational Behavior:

The global structure of today's business environment mandates that business students acquire an awareness of cultural issues that have an impact on the social and business components of organizational life. Emphasizing the need to develop cross-cultural competence, an integrated communication framework is presented as a model for restructuring collegiate organizational behavior to facilitate experiential learning. Consistent with Brislin's (1989) training model, revision of course content can be structured to provide students with opportunities to internalize a set of skills that may facilitate cognition, affect, and behavior to enhance multi-cultural interactions.     

Marketing of Recycling Services:

While some research studies have investigated recycling, little work has been done in the area of marketing of recycling behavior by those providing recycling services. This study looks at the effects of different informational, convenience, and economic factors, as well as social norm effects, on recycling behavior of consumers for newspapers, aluminum containers, glass containers, and plastic containers. Results indicate that optimal strategies for inducing recycling behavior may differ depending on the materials to be recycled.