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今年来,随着经济的发展,中国的奢侈品消费呈现逐渐上升的态势,为了引导中国奢侈品市场健康、和谐的发展,本文分析了奢侈品概述,中国奢侈品消费产生的原因,中国奢侈品消费现状,最后提出理性对待奢侈品消费。 相似文献
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五花八门的奢侈品消费排名正在吸引人们的眼球。有媒体报道,我国奢侈品消费占全球的份额在快速增长,目前已超过美国成为仅次于日本的世界第二大奢侈品消费国。北京是全国奢侈品消费的一线城市,也是国际奢侈品牌谋篇布局的重点城市之一。在建设有中国特色世界城市的战略中,北京该如何理性对待奢侈品消费快速增长的趋势、把握奢侈品消费规律、合理引导高端消费对经济增长的拉动作用,已是不能回避的问题。 相似文献
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基于消费者行为分析的中国奢侈品消费相关问题探讨 总被引:1,自引:0,他引:1
近年来,随着中国经济快速增长、城镇人口持续增加,消费者个人可支配收入的提高,中国的奢侈品消费市场呈现迅猛发展的势头.本文对奢侈品的涵义、类型进行了界定,在对奢侈品消费现状及特点进行客观分析的基础上,看重从奢侈品消费动机入手,探讨了奢侈品消费对社会经济的影响,对奢侈品的理性消费提出了建议. 相似文献
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中国消费者奢侈品消费的能力和意识决定着中国必然成为世界奢侈品消费的巨头。尤其是在金融危机以后,在世界奢侈品消费一片黯淡的情况下,中国的奢侈品市场却呈现出"风景这边独好"的一枝独秀现象。本文从探讨奢侈品的定义入手,对我国目前奢侈品消费现状进行了客观的分析,探讨了目前奢侈品消费存在的一些特点,最后对奢侈品的营销提出了相应的建议。 相似文献
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近年来,各家奢侈品牌持续不断的涨价,一线奢侈品牌如Chanel、LV、GUCCI在我国购物天堂——香港,其包包部分已贵到三成。但与此同时,同样增势强劲还有我国的总体奢侈品消费,2012年中国人奢侈品消费总额达3060亿元,购买了全球约25%的奢侈品,已超越日本,成为仅次于美国的全球第二大奢侈品消费市场。价格涨幅并没有限制我国奢侈品消费,反而愈演愈烈,据预测,2015年内中国将成为全世界奢侈品消费第一大国。究竟是哪些因素造成奢侈品消费居高不下,本文将简单做一个分析。 相似文献
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事实证明,我国奢侈品消费已经进入了黄金期,我国的奢侈品消费为世界所瞩目。而海南"离岛免税"所带来的十分罕见的抢购现象,掀起了又一轮的奢侈品消费高潮。为什么国人会对这些价格高昂的奢侈品如此钟情,本文从这种现象背后的奢侈品消费者心理方面进行了探析。 相似文献
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当前中国人对奢侈品的喜爱正在席卷全国,国外媒体对中国奢侈品消费能力的诧异,不仅表现在中国现在是最具潜力的奢侈品消费大国,中国正逐步成为奢侈品消费市场的生力军。受全球金融海啸影响,国外奢侈品消费剧降35%,但中国市场却持增长势头。这也就更加了国外品牌纷纷进驻中国市场。本文就中国奢侈品未来发展趋势进行相关研究总结。 相似文献
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我国奢侈品消费存在的问题及发展对策 总被引:1,自引:0,他引:1
本文从我国消费的宏观环境出发,分析了奢侈品品牌在我国的消费现状及存在消费结构不合理、非理性消费、缺乏本土奢侈品牌等问题,深入剖析这些问题出现的主要原因,有针对性的提出促进我国奢侈品健康消费和成长的措施。 相似文献
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The social responsibility aspect of the luxury product concept has recently started to receive more attention from researchers and practitioners. However, the luxury product perceptions measurement in the literature often does not incorporate the sustainable environment friendly dimensions of the luxury goods consumption. Therefore in this study, we attempt to investigate the role of sustainable environment benefits in consumers’ value perceptions of the luxury products. Data for the study was collected from n?=?218 female consumers who were shopping in high-end luxury apparel retailers located in exclusive shopping centers in Turkey. Study results show four dimensions (exclusiveness, normative beliefs, self-directed pleasure, and social/prestige) of luxury goods perceptions of female Turkish consumers. Practical and research implications of the study findings are presented. 相似文献
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Z. Jessie Liu Pinar Yildirim Z. John Zhang 《Journal of Economics & Management Strategy》2024,33(1):78-110
We show theoretically that when high-quality, low-price counterfeits exist and are visibly indistinguishable from authentic products, the status-seeking wealthy may embrace a “less is more” purchasing strategy or what we refer to as the minimalist luxury strategy, to signal their status. These are the wealthy who have a high disutility of shopping for counterfeits. Specifically, in our model, only buyers know the authenticity of their own purchases. Because of this information asymmetry, these wealthy buyers may purposefully restrain from consuming luxury goods as a sacrifice of functional utility to stand out, a signaling strategy that the rest are not willing to mimic. Thus, “less” functional utility allows those status-seeking wealthy to enjoy “more” symbolic utility that the society bestows on their perceived status. This minimalist luxury strategy is in sharp contrast to Veblen's conspicuous consumption strategy, as well as to the maximalist luxury strategy proposed by Liu et al. We derive this minimalist luxury equilibrium, discuss how signaling in our context can differ from that of Veblen and Liu et al., and explore its managerial implications for the luxury goods industry. 相似文献
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中国已成为世界第二大奢侈品消费国。本文首先介绍了奢侈品的发展概况,接着从中国目前奢侈品消费市场的调研出发。分析了中国奢侈品市场的消费行为特点,最后对中国奢侈品市场的未来进行了展望。 相似文献
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Sustainability in supply chain management has become a concern in both research and practice. Although consumption and purchasing have been significantly explored in the luxury sector, a gap in supply chain studies is still evident. Therefore, the aim of this article is to examine how industry bodies and supply chain partners address sustainability concerns in the European luxury sector and how they respond to consumer expectations. In an explanatory study, we have collected data about sustainable supply chain practices in 11 European luxury good companies, by interviewing and surveying 13 managers. In a first consumer study, we held interviews with French luxury consumers in Bordeaux about their sustainability expectations (N = 170). The results show that while the distribution of attention is dependent on the respective supply chain activities, luxury goods companies address sustainability concerns and aim to take responsibility for their activities. However, the emphasis is on the dimension of economic sustainability. A comparison with sustainability expectations of French luxury goods consumers suggests that business practices are not perfectly well aligned with these expectations. Consumers put more emphasis on social and environmental sustainability dimensions. On the other hand, business activities concerning waste reduction and raw material management rather well match consumer expectations. 相似文献
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本研究采用实验的方法挖掘广告调节聚焦信息对消费者非欺诈性仿冒奢侈品购买意愿的影响机理。研究结果表明,奢侈品广告信息对消费者仿冒奢侈品购买意愿的影响受消费者自尊水平的调节:对于高自尊的消费者,当广告信息为预防聚焦时,其仿冒奢侈品的购买意愿更低;对于低自尊的消费者,广告调节聚焦信息对其仿冒奢侈品购买意愿的影响不显著。广告信息对消费者仿冒奢侈品购买意愿的影响还受消费者从众倾向的调节:对于低从众倾向的消费者,当广告信息为预防聚焦时,其仿冒奢侈品的购买意愿更低;对于高从众倾向的消费者,广告调节聚焦信息对其仿冒奢侈品购买意愿的影响不显著。 相似文献
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Afzaal Ali Guo Xiaoling Adnan Ali Mehkar Sherwani Farhan Muhammad Muneeb 《Business Strategy and the Environment》2019,28(5):833-846
The purpose of the study is to investigate the effect of status motivation on customers' purchase intention of a green‐luxury car associated with owning a green‐luxury car, and whether materialism and horizontal–vertical individualism/collectivism moderate this relationship. The quantitative research methodology using online survey technique was used to collect cross‐cultural data from respondents (507) from China and Germany. Purposive sampling technique was used to identify and collect data from current and prospective customers of the BMW brand. Collected data were analyzed using structural equation modeling (SEM). The results demonstrated that materialism and cultural value (horizontal–vertical collectivism and vertical individualism) can serve as moderators of the effects of status motivation and purchase intention of the green‐luxury car. Although some studies have explored the factors involved in customer purchasing behaviour for green‐luxury products, our results theoretically and empirically show that materialism, vertical individualism, horizontal collectivism, and vertical collectivism enhance the positive effects of status motivation on customer purchasing behaviour for a green‐luxury car. 相似文献
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文章在分析我国奢华品消费现状的基础下,梳理了我国奢华品消费的主要特征表现为:消费群体多样化,消费时间集中,消费产品外显化,消费目标偏物化;基于我国奢华品消费存在的问题,提出了正确引导中国奢华品消费行为的对策建议:进行奢华品消费主题教育,引导奢华品消费理性行为,拓展奢华品消费合理渠道,完善奢华品消费服务配套等. 相似文献
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Showers VE Showers LS Beggs JM Cox JE 《American journal of economics and sociology》2011,70(1):152-186
Using a permanent income hypothesis approach and an income-giving status interaction effect, a double hurdle model provides evidence of significant differences from the impact of household income and various household characteristics on both a household's likelihood of giving and its level of giving to religion, charity, education, others outside the household, and politics. An analysis of resulting income elasticity estimates revealed that households consider religious giving a necessity good at all levels of income, while other categories of giving are generally found to be luxury goods. Further, those who gave to religion were found to give more to education and charity then those not giving to religion, and higher education households were more likely to give to religion than households with less education. This analysis suggests that there may be more to religious giving behavior than has been assumed in prior studies and underscores the need for further research into the motivation for religious giving. Specifically, these findings point to an enduring, internal motivation for giving rather than an external, “What do I get for what I give,” motive. 相似文献