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1.
素质教育视野下大学生公共关系意识的构建浅析   总被引:1,自引:0,他引:1  
大学生公共关系意识的培养有助于完善素质教育.根据高校人才培养的特点和公共关系基础理论,应从形象推广意识、团体向心意识、传播沟通意识、服务公众意识、创新能力意识等方面,构建大学生公共关系意识体系.  相似文献   

2.
陈阳 《理论观察》2006,(2):121-122
美国、英国、加拿大、日本、韩国等发达国家高校的招生既各具特色,又有其共同点。加强对这些国家招生工作的比较研究,对于改进和完善我国高校招生考试模式会大有裨益。  相似文献   

3.
树立高校公共形象,增强高校吸引力是解决如何面临激烈市场竞争、提高高校竞争力的有效途径之一.学校管理与公共关系密切联系,不可分割,必须把塑造高校良好公关形象纳入高校发展的轨道.  相似文献   

4.
中国从2003年开始,在部分高校推行自主招生试点.其后基本上延续了"自主笔试+自主面试"的所谓自主招生模式.至今.8年间自主招生的高校数量与招生规模也随之逐年扩大,截至2010年,全国近80所高校有自主招生的资格,其中就北京地区所拥有的自主招生资格的院校就有近20所.  相似文献   

5.
公共关系作为一种特殊的管理职能,不仅适用于经济组织,同样适用于高校管理工作。特别是在现代社会,高校的改革管理、发展壮大、良好形象的树立等必须依靠公共关系的建立。因此,高校应增强意识,建立良好的内部公共关系,创造良好的外部环境,为提高教学质量和办学特色,进一步促进高校的发展提供充分的保证。  相似文献   

6.
市场营销策略在中国高校招生中的应用   总被引:1,自引:0,他引:1  
今后一段时期,随着高校入学学生的减少,高校间招生工作面临的竞争也将越来越激烈.应用何种营销策略使高校在招生过程中脱颖而出,成为学生的首选,是每个高校需要思考的问题.文章就高校在招生过程中所应用的品牌策略、广告策略、推广策略等进行了阐述,力求对有关高校能够有所借鉴.  相似文献   

7.
随着高等教育事业的不断推进,高校的筹资渠道和财务管理的内容、范围进一步拓宽,高校财务面临的内外部财务关系愈益复杂.在这样的新形势下,高校一定要以科学发展观为指导,加强财务公共关系的建立和应用,切实加强财务管理工作.  相似文献   

8.
高校自主招生其目的是,遵循公平、公正、公开,择优录取,为了结合高校的不同专业来发掘、选拔各类特殊人才新模式,政府实现指导和服务,社会有效监督的选拔优秀创新型人才的一种全新机制.高校自主招生是自教育部2003颁布<关于做好高等学校选拔录取改革工作的通知>,规定22所重点大学试行部分计划5%的招生以来,已有7个年头了,已取得了显著的成效.但是,由于人的素质和制度的不完善,仍存在这样或那样的问题,因此,高校自主招生仍需要在不断探索中加以规范和完善.  相似文献   

9.
招生工作是培养工作的开端和基石.高校可通过积极招生宣传,制定奖励政策,加大选拔力度,吸引、录取优质生源;实行双资格制度、隔年招生、一级学科招生、复合导师制招生和限制导师招生人数等举措,调整优化研究生招生策略,建立利于研究生培养的招生模式,为研究生培养提供质量保障.  相似文献   

10.
《中国西部》2012,(9):56
民办高等学校赖以生存的优势空间会越来越小;对于高校自主招生、培养全能型人才的美好愿景仍旧停留在招生简章上……高校之困,实际上是折射出我国高等教育所面临的疑问:教育力  相似文献   

11.
Spending on higher education constitutes an important and increasing portion of state government spending and a major source of operating funds at public institutions of higher education. Anecdotal evidence suggests that state appropriations are subject to cyclical variation. An analysis of state appropriations to higher education, enrollment in two- and four-year public colleges and universities, and state-specific measures of the business cycle for all 50 states over the period 1969-1994 shows that state appropriations to higher education are highly sensitive to changes in the business cycle. A 1% change in real per capita income was, on average, associated with a 1.39% change in real state appropriations per full-time equivalent student enrolled. This implied decline in state government funding, coupled with the increase in enrollment in higher education during recessions reported by Betts and McFarland (1995), suggest that public institutions of higher education may experience fiscal stress during economic downturns. These results also suggest that state legislators and education policymakers should reconsider their higher education funding policies during recessions in order to allow public colleges and universities to provide dislocated workers with access to quality education and training during these periods.  相似文献   

12.
Conclusion First, education is both a private and a public good. We may specify a social welfare function for education as a social good with externalities and internalities, social costs, and social benefits. We may also analyze education as a private good and specify production functions, consumption functions, investment functions, and capital accumulation functions for it. Both micro and macro relations are involved in its production and use. Stock-flow-stock variables are involved in the theory and applications. Economic education is no less important for low income people than it is for the nonpoor and the rich in a conservative capitalistic system.  相似文献   

13.
本文着重从中华文化传承与创新视角,就新形势下两岸高等教育交流与合作的目标定位及其主要影响因素进行较深入分析,并从开放招生、合作办学、共同研发、扩大就业等方面,对其实现路径和配套措施进行研究,以促进两岸文教事业发展和中华文化与民族认同。  相似文献   

14.
曾能万 《魅力中国》2011,(17):295-295,237
随着高等职业技术教育的重要性越来越被国家政府所重视,高职院校的基础建设投入也越来越大,尤其是高职院校的不断扩招,其基建管理部门的工作任务越来越繁重,面临的情况也越来越复杂,因此,抓好高职院校基建管理显得尤为重要。  相似文献   

15.
In Tiebout's idealized world, families would sort into homogeneous communities. Each family would get its preferred quality of public schools and there would be no demand for private schools. But limited public school options and a demand for religious instruction not permitted in public schools create a market for private schooling. Recently, many state governments have greatly limited districts' freedom to spend what they wish on education, often in response to court rulings to equalize education spending, such as Serrano in California. Funding equalization also affects the level of public school spending in the average state district; if this rises, as it has in many states, private schools become less attractive. Examining private school enrollment in 159 metropolitan areas in 1970, 1980, and 1990, we find that private school enrollments fall as average public spending rises and increase as public spending becomes more equal.  相似文献   

16.
Emerging Asian economies have made strong progress in improving educational capital in the past 40 years. High educational attainment, especially at the secondary level, has significantly improved emerging Asia's educational achievement. Regressions show that better parental education and income, lower income inequality, declining fertility, and higher public educational expenditures account for higher educational enrollment. But Asia's average years of schooling are forecast to increase to 7.6 years by 2030, from 7.0, significantly slower than the increase of 4.1 years from 1970 to 2010. That would put emerging Asia's educational capital in 2030 at only the 1970 level of the advanced countries, or still 3.5 years behind the level of advanced countries in 2010. For sustained human development, Asian economies must invest in improving educational quality and raising enrollment rates at the secondary and tertiary levels.  相似文献   

17.
This article examines the impact of immigration on private school enrollment through the mechanism of public education spending. It finds that the immigrant share of population raises private school enrollment across countries by leading to a decrease in the share of public education spending. The decrease is driven by responses to immigrants from culturally similar and developed countries. This suggests that the role of public schools in promoting social cohesion among diverse populations is weighted against other concerns in education funding decisions in places with immigrant populations. The endogeneity of immigrant share is accounted for by using an instrument constructed from gravity model estimates.  相似文献   

18.
By exploiting the massive college enrollment expansion in China beginning in 1999, we investigate the effect of higher education on health and health behaviors. Using data from the China Family Panel Studies in 2018 and employing an instrumental variable approach, we find that higher education has a significant effect on health and health behaviors. Each additional year of education increases the probability of reporting good health and having good memory by 1.9 and 3.1 percentage points (pp), respectively. Moreover, it decreases the probability of being overweight, smoking, and drinking by 1.3, 2.3, and 1.2 pp., respectively. By comparing the effect size with the findings in previous literature, we conclude that the effect of education on health is greater at higher levels of education. Further analysis suggests that education may affect health and health behaviors through two channels: the resources acquired by individuals and the prices faced by them.  相似文献   

19.
This paper first builds a simple theoretic model to explore how a special feature of enrollment policy of public primary schools in urban China, the unequal enrollment right between home owners and tenants, would produce rent-yields gap between different housings. The model also predicts that an enrollment policy featuring with tenant discrimination, accompanying with strict credit constraint, would reduce the chance of kids from middle-income families to attend better public schools while allow families with high initial wealth to access better high-quality public education at a lower cost. Using a hedonic pricing model, we find that, in Shanghai, rental yields of housings in neighborhoods associated with reputed public primary schools is on average 0.1–0.35 percentage-point lower than those associated with ordinary ones. We also explore how the rent-yields-gap varies across housing types, locations and changes over time. Nonetheless, our simulation computation suggests that the estimated opportunity cost of holding such schools in Shanghai is generally not a big amount and affordable for many families. Overall, the high entry costs of owing a housing is the major obstacle to access high-quality public primary education in urban China. These findings highlight how an education policy with features of inequality may contribute to education and residential segregation, and then reduce intergenerational mobility.  相似文献   

20.
Abstract: In the last two decades, primary and secondary school enrollment rates have declined in Nigeria while enrollment rates in post‐secondary school have increased. This paper estimates from the General Household Survey for Nigeria the private returns to schooling associated with levels of educational attainment for wage and self‐employed workers. The estimates for both men and women are small at primary and secondary levels, 2–4 percent, but are substantial at post‐secondary education level, 10–15 percent. These schooling return estimates may account for the recent trends in enrollments. Thus, increasing public investment to encourage increased attendance in basic education is not justifiable on grounds of private efficiency, unless investments to increase school quality have higher private returns. With high private returns to post‐secondary schooling, students at this level should pay tuition, to recoup more of the public costs of schooling, which may be redistributed to poor families through scholarships.  相似文献   

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