Web2.0引领网络经济社会化

互联网是人类历史上迄今最伟大的发明之一,也是人类迄今正在进行着的最重要的创新。随着Web2.0技术的不断成熟,其在电子商务领域中的应用越来越多地受到人们的关注。Web2.0的广泛应用,以及电子商务广泛化、日常化、社会化的发展方向,电子商务2.0理念在电子商务领域崭露头角,并开始发挥越来越广泛的作用。结合电子商务2.0的特点,本文阐述了电子商务2.0的发展及其应用,以期能够为基于Web2.0的电子商务2.0的进一步发展提供借鉴与参考。     

浅谈Web2.0在企业信息化中的应用

Web2.0这一新兴的网络技术的提出和发展,为解决企业信息化中出现的一些重大问题提供了可能,本文从Web2.0自身的特点出发,分析如何将Web2.0技术应用于企业信息化,为企业创造价值。     

浅谈Web2.0在企业信息化中的应用

Web2.0这一新兴的网络技术的提出和发展,为解决企业信息化中出现的一些重大问题提供了可能,本文从Web2.0自身的特点出发,分析如何将Web2.0技术应用于企业信息化,为企业创造价值.     

Marketing2．0：Web2．0时代的网络营销

<正>Web2.0是与互联网有关的一系列技术发展到一定阶段、应用的门槛逐步降低、技术与需求得以方便地结合、从而产生的一次大规模的应用普及,Marketing2.0是市场营销在Web2.0时代的新发展阶段。本文通过对Web2.0和Marketing2.0的调研,根据Marketing1.0到Marketing2.0的发展过程,分析了Marketing2.0的本质、模式创新,以及未来趋势。     

浅析社会化媒体时代的品牌营销之道——以汽车品牌为例

随着信息技术的发展,以Web2.0技术为主的社会化传统发展迅速,其具有公开性以及参与性等特征。社会化媒体的出现对于传统的媒体造成了极大的冲击,受到了大众的广泛关注。社会化媒体的出现不仅对人们的日常生活产生的一定的影响,还改变了影响环境。本文主要针对社会化媒体时代的品牌营销策略进行分析。     

浅析社会化媒体时代的品牌营销之道--以汽车品牌为例

随着信息技术的发展，以Web2.0技术为主的社会化传统发展迅速，其具有公开性以及参与性等特征。社会化媒体的出现对于传统的媒体造成了极大的冲击，受到了大众的广泛关注。社会化媒体的出现不仅对人们的日常生活产生的一定的影响，还改变了影响环境。本文主要针对社会化媒体时代的品牌营销策略进行分析。     

基于Web 2.0的品牌传播策略研究

随着科技的发展,以社会化媒体为特征的Web2.0在人们的生活中扮演着越来越重要的角色,也使企业面临着前所未有的机遇与挑战.本文将从Web 2.0时期品牌传播的特征入手,分析Web 2.0对品牌传播的影响,并综合查伦·李的POST四步策略法则,提出新时期品牌传播的策略选择.     

Web2.0视觉下CPSL新探讨

Web2.0技术的发展而产生的一系统新型社会软件工具,给人们的学习生活带来许多方便。本文在介绍社会化软件的同时,阐述了协作问题解决学习的基本特征,并构想了一些社会化软件在协作问题解决学习中的应用,并进一步指出了WEB2.0新技术的作用和价值。     

社会化媒体在会展中心的运用

随着Web2.0技术的成熟与发展,社会化媒体已经成为信息传播的重要渠道,越来越多的会展中心也纷纷涉足社会化媒体平台。本文从社会化媒体的特征和形式出发,观察国内外会展中心对社会化媒体的运用现状及其所带来的效用,并讨论了会展中心使用社会化媒体的具体策略和建议。     

营销2.0的攻城掠地计

互联网注定将成为这个时代一项伟大的技术被记载.从web1.0到2.0的跨越几乎可以看作是互联网近期发展的核心.Web2.0的发展和兴起改变了人们的社会生活,随之衍生出来的社会化媒体颠覆性地开创了崭新的社交方式.Web2.0渗透和影响着生活的方方面面,获取信息的途径,工作方式,购物方式以及企业的营销方式等.根据web的划分方法,营销方式被定义为营销1.0和营销2.0,通俗地说,前者代表的是传统营销,后者则是新型的营销方式.     

Groups Formation and Operations in the Web 2.0 Environment and Social Networks

The Internet and the Web are evolving to a platform for collaboration, sharing, innovation and user-created content—the so-called Web 2.0 environment. This environment includes social and business networks, and it is influencing what people do on the Web and intranets, individually and in groups. This paper describes the Web 2.0 environment, its tools, applications, characteristics. It also describes various types of online groups, especially social networks, and how they operate in the Web 2.0 environment. Of special interest is the way organization members communicate and collaborate mainly via wikis and blogs. In addition, the paper includes a proposed triad relational model (Technology–People–Community) of social/work life on the Internet. Particularly, social/work groups are becoming sustainable because of the incentives for participants to connect and network with other users. A discussion of group dynamics that is based on the human needs for trust, support, and sharing, regardless if the setting is a physical or virtual one, follows. Finally, future research directions are outlined.     

全球信息化发展环境下的高等教育发展趋势研究

20世纪90年代以来，信息技术不断创新，信息产业持续发展，信息网络广泛普及，信息化成为全球经济社会发展的显著特征．井逐步向一场全方位的社会变革演进。在如此的国际信息化发展风潮之下，教育信息化已经成为国内外高等教育发展的必然之路。通过分析国内外高等教育发展成果，预测了我国高等教育教学的发展趋势。     

Success factors of platform leadership in web 2.0 service business

The purpose of this study is to investigate the critical success factors of platform leadership in the Web 2.0 based service business environment. Because of the lack of theoretical foundation for this topic, we adopted relevant theory and case study analyses. Representative Web 2.0 firms which have developed platform leadership were chosen and analyzed on the basis of previous research on platform strategy through spider web analysis. This study shows that Web 2.0 firms such as Google, Flickr, and Salesforce.com differ in their competitive capabilities for platform leadership. The result of this research suggests that platform leadership in the Web 2.0 era depends on five interdependent dimensions: innovation ability, connectivity, complementarities, efficiency, and network effects.     

基于Web2．0的高校图书馆与大学生信息素养教育研究

诠释Web2．0、信息素养、高校图书馆概念,分析高校图书馆与大学生信息素养的关系,探讨了Web2．0技术在大学生信息素养教育中的成功应用。     

浅谈高校教学管理的信息化建设

随着信息技术的发展和普及,信息化建设越来越受到高校教学管理者的关注。分析了当前高校教学管理信息化建设的现状及存在的问题,针对这些问题,提出了推进高校教学管理信息化建设工作的对策措施。     

Organizational Adoption of Web 2.0 Technologies: An Empirical Analysis

While Web 2.0 technologies such as blogs, wikis, and social networks have been popular in the consumer space, there is significant variation in adoption of Web 2.0 technologies in business. Yet, little is known about why firms adopt Web 2.0 technologies. There is a paucity of empirical research examining the antecedents of the use of Web 2.0 technologies in organizations. Drawing on the Technological-Organizational-Environmental theoretical framework, our study presents and empirically tests a model of factors associated with organizational adoption of Web 2.0 technologies. We find that importance to open standards is positively associated with the propensity for adoption of Web 2.0 technologies. Further, larger organizations are found to have a higher propensity for adoption. Finally, industry knowledge intensity is found to be positively associated with a higher propensity for adoption. Our results suggest that open architectures, firm size, and industry knowledge intensity play pivotal roles in Web 2.0 technology adoption. The study sheds light on antecedents of organizational adoption of Web 2.0 technologies and can help researchers and practitioners build an understanding of what factors are likely to motivate firms to adopt Web 2.0 technologies.     

IMS2．0业务架构研究

探讨IP多媒体子系统（IMS：IP Multimedia Subsystem）和Web2．0世界的融合的好处。为了达到这个目的,提出了IMS2．0业务体系的概念。IMS2．0的业务体系的目标是将IMS和Web2．0结合起来．也就是对Web2．0开放IMS特性,同时在IMS中采用Web2．0的一些规则．给用户提供一个有利于融合应用业务开展的环境。     

教育信息化设备采购应注意的几个问题

教育信息化设备的购置是当前教育机构不可或缺的工作环节,往往因为大批量、高成本使得采购工作难度增加,本文将从采购前的准备,采购误区两个部分探讨教育信息化设备采购应注意的问题。     

E-WoM and 2.0 Opinion Leaders

The arrival of the World Wide Web has intensified word-of-mouth communication. Thanks to consumers, information flows without geographical or temporal boundaries. The influence of the mass media has receded and that of the Web 2.0 has emerged with force. Opinion leaders are individuals who have become points of reference in these social networks. They exert influence and disseminate information, and they are a source of new ideas. This article presents a methodological procedure that combines the research of opinion leader 2.0 features with advances in social network analysis. In addition, some findings, further research, and managerial implications are discussed.     

Determinants of Web 2.0 technologies for knowledge sharing in SMEs

Web 2.0 technologies are increasingly being used within all knowledge management processes. This paper extends previous studies on the use of internet technologies and knowledge management by analyzing factors affecting knowledge sharing through Web 2.0 technologies within small and medium-sized enterprises (SMEs). Drawing upon the technology-organization-environment framework, a model is developed to examine how distinct contextual factors influence the use of Web 2.0 technologies for knowledge sharing. A data set of Spanish SMEs is used to test the conceptual model and hypotheses. Results show that knowledge sharing through Web 2.0 technologies emerges from internal organizational and technological resources rather than from external pressure.