„Communication Excellence“

Literaturhinweise

Zusammengestellt von M.A. Lydia Ebersbach     

Branding Decisions for Retailers’ Private Labels

Umbrella branding (UB) strategies for manufacturers’ products have received considerable attention in the literature. Not much is known about this strategy for private labels. Using a game-theoretic approach, we reassess the benefits of introducing a private label in a distinct category, and provide favorable conditions for the retailer to implement umbrella or individual branding for his private labels. We find that (1) UB leads to lower wholesale and retail prices for both national brands; (2) national brands’ manufacturers prefer individual branding over UB for private labels; and (3) the profitability of UB is not always guaranteed for the retailer.     

Enhancing Communication and Achieving Mutual-benefits

The Third China International Small ＆ Medium Enterprises Fair and Sino-Italy Small ＆ Medium Enterprises Fair was completed successfully. The pageant for international small and medium enterprises, the third China International Small ＆ Medium Enterprises Fair and Sino-Italy Small ＆ Medium Enterprises Fair, was completed successfully recently in Guangzhou. During those several days, the fair has achieved great success.     

Same But Different—Perceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia

This article examines whether two key partners in the marketing communication process, advertising and public relations’ practitioners, perceive Integrated Marketing Communication (IMC) in the same way. It compares perceptions across a wide range of implementation, organizational, and strategic issues in IMC to test if perceptions have moved past Stage 1 of IMC development (Kitchen & Schultz, 1999 Low, G. 2000. Correlates of integrated marketing communications. Journal of Advertising Research, 40(3): 27–39. [Crossref], [Web of Science ®] , [Google Scholar]). Although both advertising and PR practitioners concur with each other and the literature on a wide range of perceptions of IMC, they still believe that advertising and public relations practitioners have dissimilar views about IMC. The PR practitioners position themselves as a separate breed of marketing communicator, requiring divergent skills from advertising practitioners and thinking differently about IMC.     

US Ends Pending Decisions over Chinese Textile Imports Quota

The U.S. government has ended all pending decisions to impose quotas on Chinese textile imports and let go part of the goods blocked at the port, said the official website of the Mthistry of Commerce （MOFCOM）,     

Determinants of the European Commission’s State Aid Decisions

We study whether the European Commission’s State aid decisions are in line with the goals of the State Aid Action Plan (2005–2009). Next, we explore the determinants of these decisions using data for 2007 on 600 cases. We find by means of logit and probit regressions that authorization is more likely when notification took place recently. Furthermore, ad hoc aid measures have a higher risk to end up in a negative decision, whereas schemes are more positively evaluated. Being in the objective category of firms or sectors in difficulties can reduce the probability of a positive outcome. Our results indicate that most of the Commission decisions are, on average, in line with the Action Plan.     

China will welcome a "Free Communication Age

From telephone, mobile phone to Internet, every communication technology innovation has brought us great surprise and joy. When Internet video telephone emerges in our sight, people suddenly realize one fact that communication can be free and the speaker's picture can be seen on telephone. According to the professionals, the birth of visual telephone predicts the coming of a free communication age. With a computer,     

Sequential Mergers and Antitrust Authority’s Decisions in Stackelberg Markets

This paper analyses a sequential merger formation game in a setting where: (i) firms compete à la Stackelberg; (ii) mergers may give rise to endogenous efficiency gains; and (iii) every merger has to be submitted for approval to the Antitrust Authority (AA). Two different types of AA are studied: first, we assume a myopic AA, which accepts or rejects a given merger without considering that this merger may be followed by other mergers; and, second, a forward looking AA, which anticipates the final industry structure a merger will give rise to, if approved. We conclude that these two types of AA adopt similar decisions whenever a merger would not trigger the exit of outsider firms. Their decisions are, however, shown to be very different when evaluating exit-inducing merger proposals.     

Website Communication and Business Relationships – Matches and Mismatches

Drawing upon the interaction approach, the internet marketing literature, and qualitative case studies, the paper depicts website communication strategies that match and mismatch different stages of business-to-business relationships. To achieve the match, the more the relationship is developed, the more individualized website communication should be employed. Mismatch situations that hinder a relationship can occur not only when websites are underdeveloped but also when websites are overdeveloped and too individualized, falling short to utilize sellers’ investments.     

Analysis of Informal Communication Networks – A Case Study

The structure and dynamics of informal communication networks are of central importance for the functionality of enterprise workflows and for performance and innovation of knowledge-centric organizations. While most executives are aware of this fact, there is a general lack of (semi-) automated, IT-supported methods and instruments to make informal communication networks measurable. Although logging of electronic communications has made considerable progress over the past few years, it is still extremely difficult to map personal interaction; manual approaches in particular are extremely error-prone. The article shows how informal communication networks can be investigated by IT-based methods. At the same time, the authors will be presenting an instrument (“Social Badges”) that collects personal communications automatically and more precisely than legacy approaches allow. The practical applicability of the approach is evaluated through a case study. This article is also available in German in print and via : Fischbach K, Gloor PA, Schoder D (2008) Analyse informeller Kommunikationsnetzwerke am Beispiel einer Fallstudie. WIRTSCHAFTSINFORMATIK. doi: . Accepted after three revisions by Prof. Dr. Buhl.     

Photokina Reaffirms Its Leadership in the Digital Image Communication Sector

About 1,600 companies from around 50 countries to present their products and services at the World oflmaging -More than 60 percent of exhibitors from abroad- Many companies will expand their exhibition area in Cologne
All of the global imaging sector＇s leading companies will return to photokina 2008 to present to international trade visitors their increasingly diverse range of imaging technology and imaging application products for consumers and professionals.     

Integrierte Kommunikation — Ein Bewertungsmodell für Communication Excellence

Zusammenfassungen  Einsparungsma?nahmen stellen neue Herausforderungen an die Effizienz der Kommunikation. Die Notwendigkeit einer Integrierten Kommunikation wird zunehmend erkannt. In der Praxis zeigt sich allerdings ein Defizit im Bereich der notwendigen Erfolgskontrolle. Prof. Dr. Manfred Bruhn Inhaber des Lehrstuhls für Marketing und Unternehmensführung am Wirtschaftswissenschaftlichen Zentrum (WWZ) der Universit?t Basel und Honorarprofessor an der Technischen Universit?t München Dr. Marcus Stumpf Gesch?ftsführer der Service GmbH des Deutschen Turner-Bundes und Lehrbeauftragter für Integrierte Kommunikation an der Fachhochschule Salzburg     

For the Greater Good? A Test for Strategic Bias in Group Environmental Decisions

This paper presents a study which tests for strategic bias in group decision support models. Strategic bias occurs when individuals provide preference information to a group decision model which, they perceive, will improve their own outcomes and not necessarily those of the group. A test is made for strategic bias in a decision model used to allocate funds amongst 14 natural resource management regions in Queensland. The funds are a crucial source of revenue for the regions to achieve environmental objectives. In this real decision problem representatives from each region supplied criteria weights for a multiple criteria analysis model. Results reveal moderate to weak presence of strategic bias. Regions mostly selected weights that would improve their outcome relative to the weights of other regions. But this was not overly pronounced and there were exceptions. Whilst some degree of strategic bias existed these results show a willingness to separate individual and group preferences when interacting with formal decision procedures. Further research is required to see how this changes under unstructured negotiation and arbitration as opposed to a formal model.     

Full Steam Ahead or Abandon Ship? An Empirical Investigation of Complete Pivot Decisions

New products or services often misalign with customer preferences, and sometimes these initial offerings must be abandoned and replaced. Factors influencing these “complete pivot” decisions are poorly understood. We use behavioral decision theory to develop a theoretical model of pivot decisions that tests our predictions via a conjoint analysis experiment. We find that magnitude of the miss (revenues compared to plan), length of the runway (cash available/burn rate), and attribution for the miss (reason for customer misreads) significantly influence complete pivot decisions, and we simultaneously consider interactions. Individual grit and impulsiveness also shape the effects of some attributes.     

"Ethics and Geography –Impact of Geographical Cultural Differences on Students Ethical Decisions"

Conceptually, entrepreneurship is seen as the engine that drives a robust economy, promotes a favorable quality of life, and assures the availability of the attributes needed for meaningful living. However, like many popular concepts in this world, its limitations are normally not well acknowledged. A grouping of entrepreneurial ventures which has recently come into existence deals with the personal fiscal issues associated with the end-of-life phase of the human cycle. While generally praised as humanitarian services for society, that are assuredly within legal bounds, these activities have potentially significant negative implications. When examined from an ethical perspective, some questionable practices became apparent. Three such undertakings in particular have to do with the terminally ill and are examined in this paper. The first, viatical transactions, is defined as the transfer of a life insurance policy's ownership to someone who does not have an insurable interest in the life of the insured individual. The second, creative tax shelters for wealthy people involved in estate planning, involves hiring unrelated parties, particularly those who are young and in failing health, to do the dying for the principal. The third, mind games, involves curtailing the use of medical resources for the dying. The justification for this is rationing scarce medical resources.     

Communication assumptions in consumer research: An alternative socio‐cognitive approach

Although communication appears natural to most people, the successful act of transferring meaning relies on an alignment of intricate interpretive processes between the sender and receiver. Yet the full range of these intricate processes is often oversimplified, homogenized, and molded according to each paradigm’s narrow epistemological assumptions, leading to contradictory representations across paradigms. For example, within cognitivist and structuralist research the communicative act is portrayed as unproblematic as it engages objectified meaning structures embedded in the structures of texts, symbols, and social practices, which remain independent of (i.e., disembodied from) the interpreting mind. In contrast, in postmodernist research, communication is regarded as implausible as meaning is uniquely created by the receiver (regardless of what is intended by the sender). Although each major perspective provides some insights to the communicative act, the elegance of each camp’s reasoning is undone by it not addressing the full complexity of communication as it actually exists. To provide a more comprehensive and internally consistent understanding of meaning transfer (i.e., communication) we introduce a socio‐cognitive model that accounts for apparent objectivist and subjectivist outcomes. This framework situates meaning production within the mind, driven by the interaction between mental (private and/or cultural) models, cognitive (reflective and/or categorical) processing, and environmental feedback mechanisms.     

Business Opportunity Through Communication──An Interview with Mr. Jing Shuping

On September 12, 2000, reportersZhou, Xiaolin, Li Yan, and Chang, Zhanwith China Business Times interviewedwith Mr. Jing, Shuping, Vce-Chairmanof Chinese People's Political Consulta-tive Conference, Chairman of the WorldChinese Entrepreneur Convention (theWCEC) and Chairman of the Prepara-tory Committee for the Sixth Sessionof the WCEC. Mr. Jing answered thequestions concerning the coming ses-sion of the WCEC and spoke highly ofthe roles the mainland and the overseasChinese ha…     

The Fed's New Communication Strategy: Is It Stealth Inflation Targeting?

Business Economics - Along with the minutes of the October 30-31, 2007, meeting, the Federal Open Market Committee released a summary of its members' forecasts of key economic variables, a...     

Diversity and Communication in Teams: Improving Problem-Solving or Creating Confusion?

Despite the rich and interdisciplinary debate on the role of diversity and communication in group problem-solving, as well as recognition of the interactions between the two topics, they have rarely been treated as a joint research issue. In this paper, we develop a computational approach aimed at modeling problem-solving agents and assess the influence of various levels of diversity and communication in teams on agents’ performance in problem-solving. By communication, we intend a conversation on the persuasiveness of the features characterizing problem-setting. By diversity, we mean differences in how agents build problem representations which allow them to access various solutions. We deploy the concept of diversity along two dimensions: knowledge amplitude, which accounts for the level of available knowledge allowing access to poorer or richer problem representations (compared with complete problem representations), and knowledge variety, which pertains to the differences in the constituents of agents’ representations. We define performance as the frequency with which diverse agents choose the same alternative representation of an agent displaying complete representations of the problem. Our results indicate that communication is more effective when agents elaborate from relatively richer problem representations, as this provides a basis for integrating the variously diverse beliefs of their teammates. Conversely, poorer diverse representations may lead to worse performance when knowledge variety also applies. Lastly, we show that the influence of communication is not monotonically positive, as increasing communication intensity performance may worsen at any level of knowledge availability and knowledge variety.