Undiscovered Public Knowledge: The Potential of Research Synthesis Approaches in Tourism Research

Twenty years ago, Donald Swanson coined the term ‘Undiscovered Public Knowledge’ to refer to the product of the synthesis of previous research. In the current climate, in a range of disciplines relevant to tourism research (e.g. policy, management, economics and psychology) there has been an increasing interest in the maximisation and re-use of previous research through a range of research synthesis approaches. This discussion paper considers three such approaches – systematic review, meta-analysis and meta-interpretation – and their actual and potential application in tourism research. The paper contends that the use of such approaches can assist in ensuring that the tourism research enterprise generates cumulative bodies of knowledge built on the full use and exploitation of previous research results.     

Tourism and transformation: negotiating metaphors,experiencing change

The article introduces this special issue on tourism and transformation. After offering a brief review of the place and significance of ‘transformation’ in social sciences studies of tourism – from ‘impact studies’ to ethnographies of tourists and, more recently, ‘tourist media studies’ – we propose to take one step further and focus our attention on the performativity and reflexivity of ‘transformation’. Our main argument is that much may be gained analytically by considering how notions and experiences of transformation are addressed, negotiated and purposefully deployed in tourism contexts. We conclude with an outline of each of the contributions to this special issue, stressing that the collection re-opens the issue of transformation in tourism and provides new insights into how experiences-turned-metaphors and metaphors-turned-experiences influence both the travel experience and the development of theory.     

Resident perception of dark tourism impact: the case of Beichuan County,China

ABSTRACT

‘Dark tourism’ has become an accepted terminology in tourism academics, but there are omissions in its research. Often it concentrates on the nature of the event and the psychological consequences for tourist. Rarely has the research considered ideas of the local residents. This study thus examines the perceptions and attitudes of local residents. Beichuan County in Sichuan Province of China, where the Great Sichuan Earthquake occurred in 2008, was considered as the research site. Survey questionnaires were undertaken in site plus the use of the web to capture the views of younger family members no longer working in the immediate area. The total sample numbered 516 respondents. Analyses indicated that in the dark tourism contexts residents’ perceptions of tourism impacts confirm the three traditional dimensions – economical, socio-cultural and environmental; residents tended to form positive attitudes towards dark tourism development. ANOVAs particularly found that no differences existed in the perceptions and attitudes towards dark tourism development among people who had experienced different levels of sufferings or economic losses. Such observations help to solve the debates between the proponents and opponents of dark tourism. Based on the findings, discussions and dialogues with the literature are provided.     

Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications

This research profiles tourists based on the extent to which they trust user-generated content (UGC) uploaded in different types of peer-to-peer applications, also considering their socio-demographic characteristics, frequency of travel and motivations for using the Internet and UGC when making their travel choices. For this purpose, latent class segmentation was applied on a sample of 609 Italian tourists and three different clusters were identified, namely: “distrustful tourists”, “untrusted tourists” and “social web tourists”. The findings suggest that hospitality marketers should improve their social media strategy by focusing their attention on Travel 2.0 applications according to the socio-demographic and behavioural characteristics of their target market.     

A nonlinear approach to the tourism-led growth hypothesis: the case of the MERCOSUR

This paper analyses the tourism-led growth hypothesis for the four countries of the MERCOSUR regional trade block. By applying nonlinear techniques, we explore whether tourism activity leads – in the long run – to economic growth, or, alternatively, economic expansion drives tourism growth, or indeed a bidirectional relationship exists between the two variables. To this end, non-parametric cointegration and causality tests are applied to quarterly data for the period 1990–2011. We show the existence of a cointegrated relationship between real per capita gross domestic product and tourism expenditure for all countries. Moreover, the linearity of this relation is rejected for both Argentina and Brazil (economies with a relatively diversified structure). The non-parametric causality tests confirm in all cases the causality from tourism to growth. Meanwhile, only for Uruguay and Argentina causality also goes in the inverse direction (from growth to tourism). Finally, the paper compares the results of the nonlinear approach with those obtained by using the traditional linear methodology.     

Gastrodiplomacy in tourism

This conceptual paper articulates gastrodiplomacy in tourism as an area of study and policy. Gastrodiplomacy, the strategic use of cuisine in influencing perceptions of a nation, is positioned within the public diplomacy spectrum, and the intersections among food, tourism and diplomacy – in theory and practice – are investigated. The roles of food and tourism in nation branding are explored, leading to a detailed exposition on the multiple ways in which tourism is implicated in national gastrodiplomacy campaigns, as well as in grassroots “citizen diplomacy” involving food. The “ambassadorial” roles performed by people and the various “zones of contact” at which gastrodiplomacy in tourism is played out are identified as aspects of particular relevance for study. The paper calls for more integrated and holistic approaches to gastrodiplomacy in tourism, both in research and in policy, that address the tourism “foodscape” of a nation as a whole, as a realm of diplomatic potential.     

Strategic Planning and Community Involvement as Contributors to Sustainable Tourism Development

This paper is concerned with the role of stakeholder driven strategic planning as a contributor to the ultimate sustainability of tourism development. An initial literature review describes the evolution of theory related to three specific issues in the study of tourism – sustainability of tourism development as a desirable goal, stakeholder participation as a contributor to sustainability, and strategic planning as an appropriate framework within which stakeholder driven development activity can occur. The review concludes that these concepts are well supported in the literature, with little empirical evidence available on which to base any meaningful level of support. It is therefore argued that the value of these propositions may exist more strongly in theory than in practice. After discussing a number of factors which may negatively impact upon the practical implementation of these theoretical constructs, the paper proposes a quantitative instrument by which a specific tourism development planning process can be assessed for its conformity with desirable principles of sustainability in tourism development. Closing paragraphs indicate an intention to test this instrument across a variety of regional settings.     

Low cost carriers in the Middle East and North Africa (MENA) region: Emergence and barriers to development

This paper investigates the development of low cost carriers (LCCs) in the Middle East and North Africa (MENA) region from a broader perspective. We use passenger volume data at the airline and flight segment levels to illustrate the development of LCCs in the region; we conduct a structured comparison of the actual business model characteristics of the MENA-based LCCs to assess their adherence to the archetypical LCC business model; and we compile the key barriers to LCC growth in MENA from the literature.We find that the overall market share of LCCs in MENA is still below the world average – despite high growth in recent years. The presence of LCCs varies considerably between MENA countries and route groups. The more upscale, “Jetblue”-style business model, where passengers benefit from additional, complementary services or product characteristics, prevails. Political tensions, adverse regulations and lower levels of liberalization compared to Europe or North America negatively affect LCC development in many MENA countries. While low middle-class proportions appear to be a challenge for low cost business models, Asian diaspora and tourism – from beach holidays to pilgrimage – seem to induce additional demand.     

Exploring combined tourist offerings: the case of sightrunning

This study provides preliminary empirical insight into the contemporary tourist phenomenon of sightrunning. This combined offering simultaneously concurs with and evades theoretical perspectives of hybrid tourists, sport tourism, cultural tourism and urban tourism, favouring examination of such phenomena through first-hand experiences of the participants. For the purpose of the empirical study, automated content analysis was applied in order to analyse 858 reviews of sightrunning tours extracted from Tripadvisor web pages. Results reveal that running is the dominant concept, which refers to a gratifying ‘way to see and experience the city’ (rather than the sights). Additional concepts and themes, such as knowledgeable guides and proper pace, further mediate and effect participant experiences. Findings suggest that sport tourists might be concurrently interested in involving cultural experiences, and this offers some preliminary theoretical and managerial implications. They namely identify the potentially neglected tourist segment, which is of relevance for conceptualization, research and management of tourist offerings and experiences from (and beyond) the perspective of ‘running shoes’.     

Strategies for antiracist representation: ethnic tourism guides in Chicago

Researchers often frame tour guides in narrow and agency-revoking ways and theorize an ethnic tourism industry in which marginalized racial/ethnic communities are represented as the Other. In this research, I argue that tour guides in Chicago's urban ethnic neighborhoods resist some of the prevailing racialized constructions of their communities by employing strategies of antiracist representation. As ‘representational strategists’, tour guides use ethnic tourism to develop strategies that put forward alternative – even antiracist – representations of marginalized communities. Through a Chicago tourism project, guides construct representations of their communities that (1) invert the relationship of the host community and visitors by constructing the tourists as the Other; (2) articulate a social history of oppression and resistance; (3) expose the community's social problems such as gentrification, and identify their structural causes; and (4) connect the shared experiences between communities of color. These representational strategies defy the normalized practices of ethnic tourism, as well as the mechanisms of racism, and can be important tools in resisting ideological constructions that perpetuate inequality. They attest to the ways marginalized groups can use representation as an important tool in struggles to define themselves, resist silencing and invisibilization, and challenge some of the assumptions and practices that reproduce their marginalization.     

Sustainability in small tourist businesses: the link between initiatives and performance

This study explores the combined effects of adopting sustainable practices on small tourism companies’ performance. The existing literature provides insufficient data on sustainable behaviour because most studies on environmental practices focus on larger companies in the tourism sector, and a gap exists in social practices. This study is based on a survey of 374 restaurant managers. It uses structural equation modelling to study direct links between three dimensions – quality, environmental practices and social practices – and financial performance and market success factors. Significant differences with earlier studies are found. This study suggests that proactive sustainable practices can benefit small service companies by improving competitiveness even in difficult times. Practical implications are discussed in relation to sustainable practices.     

Managing customer knowledge through the use of big data analytics in tourism research

The use of big data is growing in relevance and importance in tourism management research. Companies operating in this industry are exploiting big data analytics and developing systems to manage customer knowledge and provide the best service in the right place at the right time. This paper aims to provide a systematic literature review to present issues associated with the use of big data in tourism and identify future research directions on the topic. To achieve this aim, this paper develops a citation network analysis methodology to drive the content analysis and explore the content of 109 selected papers. The findings of this review highlight that although there is an increasing number of contributions on the topic, there are yet some issues that require to be further developed. In particular, the paper identifies research gaps and consequent research questions that represent an agenda for both researchers and practitioners.     

The Impact of Host Community on Destination (re)branding: A Case Study of Hiroshima

This paper investigates local groups’ opinions on interpreting a dark heritage site for the promotion of tourism and analyzes their roles in tourism activities, through a case study of Hiroshima, Japan. As the first city suffered nuclear bombing, Hiroshima is a primary tourism destination in Japan but faced the challenge of revitalization. Fieldwork investigation methods, including semi‐structured interviews, were applied. The results suggest that local people hold favorable attitudes toward tourism development. They conduct an alternative approach to rejuvenating Hiroshima by identifying the essence of the place – a cheerful and peaceful city – and incorporating it into tourism events. Copyright © 2013 John Wiley & Sons, Ltd.     

When culture meets digital platforms: value creation and stakeholders’ alignment in big data use

Research on big data has highlighted that a crucial element to create value from data is the capability of aligning different stakeholders’ interests. However, it has not yet been investigated empirically how this process of alignment can be realized. We conduct a multiple case study on the two leading platforms involved in the online dissemination of cultural heritage – Europeana and Google Arts & Culture. Our findings reveal that a platform overtakes a rival one when it turns on multiple drivers of value creation in such a way that the drivers contribute to realigning the interests expressed by the stakeholders whose strategic objectives and beliefs were formerly divergent – or simply unrelated – to each other. This capability of realigning different stakeholders’ interests is independent of the level of industry-specific knowledge that the platform orchestrator has. The dynamics we document imply that Google has assumed a system integration role in the cultural ecosystem. This generates new trade-offs for museums in the way they generate value for the tourism industry. The paper enriches our understanding of what strategies digital platforms adopt to create value in big data contexts and provides a base to continue the investigation on other ecosystems driven by big data.     

Historic Landscapes,Cultural Capital and Sustainability: Interpreting Ancient Woodlands

This paper is concerned with some aspects of the cultural capital embodied in historic landscapes and how this may be mobilised in the pursuit of sustainable patterns of development through tourist encounters with those landscapes. The principal concern is not with the sustainability of any particular landscape used as a tourist resource, but rather with the role that suitably interpreted landscapes can play in the general establishment of a sustainable relationship with nature by increasing environmental awareness and building motivations for policy and lifestyle changes. Although these general sustainability issues provide the main focus of this paper, they are discussed through the vehicle of a particular set of landscapes and their interpretation: ancient woodlands constituted as leisure and tourism venues. The perspective from which this paper is written is that of the designer of interpretative materials; in particular, materials delivered via the ‘new media’ – web sites, computer-based kiosks, etc – with their characteristics of high information volume, small physical footprint and high engagement. However, since realising the potential of such communication strategies is not a matter of the blind accumulation of computer-based materials, this paper is concerned solely with the cultural milieu of, and the strategic environmental context of, the interpretation of historic landscapes for tourists – squarely with the ‘what’ rather than the ‘how’ of communication.     

A new take on an old structure? Creative and slow tourism in Krakow (Poland)

The contemporary tourism market trends indicate an increasing need for the individualisation of tourist experience and necessitate a move away from the standardisation of tourism products, including those offered within the cities that primarily market their cultural heritage. The concept of creative tourism as a way of practising cultural tourism is a response to the changing needs and expectations of tourists. This is because it offers non-traditional uses for the cultural potential of cities. This article attempts to embed creative tourism in the overall tourist product using an example of a historic city – Krakow. The authors examine the development of tourism products in Krakow, focusing primarily on cultural and historical heritage tourism and secondarily on new forms of tourism that have emerged, such as creative tourism and slow tourism. They analyse this issue in terms of districts – traditional and new tourist areas, indicating the potential for tourism growth.     

Residents' Attitudes Toward Rural Tourism in Taiwan: a Comparative Viewpoint

In this study, we first conclude two main patterns – community‐based rural tourism and theme farm – of rural tourism in Taiwan, then investigate and compare the impacts of rural tourism perceived by the residents, the frequency and quality of tourists‐residents interaction, and residents' attitudes toward rural tourism of the two chosen areas. Moreover, we discuss and conclude the differences of two patterns in terms of economic, socio‐cultural, and environmental impacts. As a whole, the development of rural tourism gains highly supports in both areas. Copyright © 2011 John Wiley & Sons, Ltd.     

Energy tourism: An emerging field of study

After conceptualizing the interrelationships between energy and tourism, the authors provide a definition of energy tourism as a new niche of industrial tourism, theorize on how it overlaps with other types of special interest tourism, and discuss specifics concerning its forms, locales, and possible societal impacts. Potential directions, along with research questions, for future research in the field of energy tourism are proposed. Then, the results of an explorative pilot study of energy tourism in the Czech Republic are presented to give a first insight into the proposed questions. Questionnaire surveys completed by tourists and operators of three energy tourism attractions – so-called Coal Safaris (guided tours through surface coal mines, observing minescapes and mining machinery in full operation), a nuclear power plant information centre, and Dragon Kite Festivals under wind turbines – have focused on exploring the motivations and perceived benefits of energy tourism for organizations; tourists' motivations for, and experience from, visiting; and any changes in attitudes towards current energy development dilemmas by visitors afterwards.     

Deconstructing the indigenous in tourism. The production of indigeneity in tourism-oriented labelling and handicraft/souvenir development in Northern Europe

ABSTRACT

In literature on tourism in northern or ‘Arctic’ areas and on regions and places in northern areas, terms such as ‘indigenous’ and ‘non-indigenous’ are often used to distinguish people and places from each other. The aim of this paper is to deconstruct the ‘indigenous’/‘non-indigenous’ categories as well as the geographical categories to which they are linked, using examples from tourism in northern Fennoscandia and northwest Russia, selected as areas with circumstances that vary greatly both locally and regionally. Specific focus is on the construction of labels and restrictions of use, particularly regarding handicrafts/souvenirs as a specific object of indigeneity to separate it from other objects. The study reviews the processes in tourism for constructing, labelling, and valuing – and thereby also exerting power upon – specific conceptions, and thereby also on the contesting of such processes amongst broader, but often unacknowledged, local groups.