Along came a mega-event: prospects of competitiveness for a 2010 FIFA World Cup™ host city

South Africa's hosting of the 2010 FIFA World Cup? came at a time when countries and cities worldwide were increasingly competing for this sought-after status. The benefits and challenges of such an event have received significant attention from researchers and practitioners alike. No tourism destination is guaranteed long-term competitiveness by being offered the once-off opportunity to host a major international event. This study aimed to determine whether a mega-event would make a greater or lesser contribution to the long-term competitiveness of the host destination given the extent to which it was being addressed at a strategic level. Existing literature on destination competitiveness and mega-events was studied to identify relevant issues that would have to be addressed at this level. Primary and secondary qualitative data were collected from a host city on the eve of the 2010 FIFA World Cup? to place these issues into perspective. The empirical findings indicate how a mega-event can contribute to the competitiveness of a destination if it forms part of a broader event strategy; if the necessary leadership is in place; and stakeholder roles have been clarified.     

Scottish visitor attractions: a collaborative future?

Although interorganisational collaboration is increasingly being accepted as a necessary, even desirable strategy for the tourism industry as a whole, there would appear to be a number of impediments to the implementation of collaborative initiatives among operators of visitor attractions. This paper focuses on the visitor attractions sector in Scotland, where such impediments are considered to be particularly serious. For a number of reasons, however, collaboration may represent a crucial strategy for visitor attractions in Scotland as they enter the new millennium. This paper sets out to assess the potential for intrasectoral, interorganisational collaborative strategies in enhancing the long‐term viability of the Scottish visitor attractions sector. Copyright © 2001 John Wiley & Sons, Ltd.     

Who Pays More for a Cultural Festival,Tourists or Locals? A Certainty Analysis of a Contingent Valuation Application

Cultural festivals are one of the most common representations of diversification strategies in tourist demand in cities boasting abundant historical heritage. The goal of this work is to estimate the economic value allocated by tourists and local residents to a classical music festival in the emblematic city of Santiago de Compostela (Spain). The contingent valuation method is used to ascertain whether there are any significant differences between the value declared and to study the sensitivity of the findings in a range of socio‐economic variables. Finally, the problems of hypothetical bias are explored, as are the possible implications for management of pricing policies. Copyright © 2011 John Wiley & Sons, Ltd.     

Visitors’ brand loyalty to a historical and cultural theme park: a case study of Hangzhou Songcheng,China

Conducting research on the factors affecting brand loyalty to theme parks is an important method for enhancing brand loyalty among tourists. This paper takes the Hangzhou Songcheng historical and cultural theme park as a case study. Hypotheses are proposed and structural equation model is constructed based on tourist perception theory. Findings show that theme park brand satisfaction is related to brand loyalty through brand attachment and historical and cultural performance. The quality of facilities and attractions has no significant correlation with perceived value and brand satisfaction. The service quality of attendants also has no significant correlation with tourist perceived value.     

Crocodiles and grey nomads: a deadly combination?

Increasing numbers of retirees seek individual, extended, unstructured activities in remote, non-commercial locations. Travel is predominantly by self-drive 4WD vehicle towing a caravan/campervan. These ‘grey nomads’ often prefer remote bush camping sites/caravan parks to commercial resorts. The tropics – a popular destination – are inhabited by Australia's only large semi-terrestrial carnivore, the estuarine crocodile Crocodylus porosus. Conservation programmes of recent decades have resulted in a substantial increase in numbers. With naive grey nomads increasingly encroaching on crocodile territory, attacks are expected to increase. Review of conservation programmes to incorporate awareness education targeting grey nomads is therefore required.     

Best practice benchmarking: a route to competitiveness?

This paper examines the use of best practice benchmarking as an approach to performance improvement in the airline industry. The case study draws upon phenomenological evidence from the aircraft maintenance section of Britannia Airways. A range of benchmarking issues, which could be applied to different divisions of an airline are highlighted. In particular, inter disciplinary team building, employee involvement, relationships with other industry players and identification of `best in class'. Airline alliances and the global trend towards economically deregulated air transport are identified as factors likely to increase the adoption of benchmarking as a route to competitiveness.     

The return from travel: a new beginning?

Within the context of the return from long-term travel, this paper uncovers the transitional and at times traumatic nature of return for 24 OE (overseas experience) travellers. Important considerations are raised in respect of easing repatriation distress among those returning from long-term travel. Contributing an understanding of the experience of return from travel, this paper proffers that return to the place one left to travel from does not necessarily mark the end of the journey. Conversely, it can mark a new beginning. As such, we argue that a broader framework for examining the travel experience is called for; notably, one that extends the examination of the travel experience to the return phase and beyond.     

Is blockchain technology a watershed for tourism development?

ABSTRACT

The rise of blockchain technology could radically disrupt the global economy. As an emergent technology, blockchain is of broad and current interest in the tourism industry. Small island economies are at the forefront of adopting this digital asset and technology. For instance, the Caribbean economies are launching their first digital legal tender, and Aruba is developing a blockchain platform to boost tourism revenue. Given the velocity of adoption, blockchain technology holds significant implications for tourism development. This research letter provides a discourse on the adoption of blockchain technology among small island economies concerning the opportunities and potential challenges faced and offers practical implications for tourism stakeholders.     

Forecasting upon a star: Forecasting or wishful thinking?

The purpose of this paper was to perform a detailed analysis of the challenges faced while developing and using econometric models to forecast future transportation demand. To this end, a comparative analysis of the state of practice and state of the art was undertaken on a concrete example – Viracopos Airport in Brazil. A review of relevant technical and scientific literature identified a number of approaches and each representative example was synthesized into a specification “template”. We then compared the performance of each “template” with the observed demand, through an intra-series forecast. A general finding was that econometric model specifications proved to be somewhat homogenous and simpler in nature, with results indicating a relatively small difference in fit and forecast capability across models. Even with the elimination of what is typically considered the main culprit for deviations – the forecast uncertainty of the explanatory (input) variables – the forecast is still subject to sizeable deviation. To address this issue, we proposed developing some sanity check indexes, particularly relevant for long-term forecasts. We conclude that the challenges faced at the Viracopos Airport Concession were far from econometric ones, that the success of the demand forecast and the concession itself required more than a well estimated econometric model. Finally, regarding investment obligations within the concession agreement, we strongly recommend making them conditional to meeting demand milestones, given the inherent unpredictability in forecasts.     

Tourist use of public transport at destinations – a review

Understanding tourists' use of public transport (PT) at the destination is important for sustainable mobility, destination satisfaction, PT management and destination management. This paper provides an overview of research in PT and tourism since 2000. The review identifies main topics and issues including how PT is used for tourism purposes in different contexts. It also recommends policies and strategies for a modal shift to PT in tourism, and identifies potential areas for future research. The review indicates that there are differences in the level of PT use by visitors between rural and urban destinations. PT is often not favoured by visitors in remote areas, although the situation is more promising in urban destinations. However, the overall potential of PT as an alternative mode for travelling is unclear, given tourist motivations and behaviours, and provision of visitor-oriented PT services including the need for appropriate communication and social marketing strategies.     

The UK Roads Review—a hedonic model of decision making

In 1998, the UK Government published the results of its Roads Review. For each of the 68 schemes considered, an Appraisal Summary Table was produced, giving the scheme performance against the Government's five objectives—environment, safety, economy, accessibility and integration. This paper reports the development of a model which best reproduces the pattern of decision making and from which the implicit weights or values on the variables in the assessment table can be inferred. The model shows that the appraisal scores for variables such as noise, landscape, heritage, reliability and regeneration play a significant part in ‘explaining’ the decisions which were made.     

Establishment of air transport undertakings – Towards a more holistic approach

This paper addresses the issue of principal place of business. Principal place of business can be interpreted in various ways in addition to its strict legal meaning in international air law. The term establishment is also relevant because since the Open Skies decisions of the European Court of Justice of 2002, this term has been used, although not reconciled with the existing aviation law regime. The interpretation of these terms is not only an academic exercise; airlines may be able to choose their hubs in relation to the meaning of their principal place of business, and exercise traffic rights from there. The same is true for the interpretation of the term establishment. Since airlines generate about 80% of their revenues from the operation of traffic rights, the choice of criteria for the determination of the term ‘principal place of businesses’ affecting role of airports as hubs under a modernised air law regime. This has practical relevance for the conduct of a future air transport policy.     

Diverse socializing patterns in rural tourist experiences – a segmentation analysis

Tourism is a social phenomenon and host–guest interaction has been identified as particularly relevant in the rural tourism experience. This paper extends previous research on social interaction, rural tourism and experience marketing, by analysing, via visitor survey (N?=?819), the contacts that visitors of three Portuguese villages establish with (a) residents and (b) other visitors during their stay. A cluster analysis based on interaction patterns identifies three distinct visitor groups: those showing little interest in interaction with others, those mainly interacting with other visitors and those intensely interacting with residents. Significant differences between segments reveal distinctly lived rural tourism experiences and a positive impact of socializing on these experiences. Destination management and marketing implications as well as suggestions for future research are also presented.     

Participation index: a measure to identify rural transport disadvantage?

This paper develops a composite participation index (PI) to identify patterns of transport disadvantage in space and time. It is operationalised using 157 weekly activity-travel diaries data collected from three case study areas in rural Northern Ireland. A review of activity space and travel behaviour research found that six dimensional indicators of activity spaces were typically used including the number of unique locations visited, distance travelled, area of activity spaces, frequency of activity participation, types of activity participated in, and duration of participation in order to identify transport disadvantage. A combined measure using six individual indices were developed based on the six dimensional indicators of activity spaces, by taking into account the relativity of the measures for weekdays, weekends, and for a week. Factor analyses were conducted to derive weights of these indices to form the PI measure. Multivariate analysis using general linear models of the different indicators/indices identified new patterns of transport disadvantage. The research found that: indicator based measures and index based measures are complement each other; interactions between different factors generated new patterns of transport disadvantage; and that these patterns vary in space and time. The analysis also indicates that the transport needs of different disadvantaged groups are varied.     

The EU programme “trans-European networks”—a critical assessment

The paper deals with the “Trans-European Networks” (TEN) concept adopted by the European Union. Along the lines drawn by the theory of fiscal federalism, an assessment is made about the appropriate division of labour between various layers of administration. It is shown that the competences and activities of the European Commission in the TEN programme are much more comprehensive than could theoretically be justified. In its present form, the programme raises many problems, especially of mixed financial responsibilities, of biased incentives to Member States’ governments and of the economic feasibility of the intended modal shift towards rail transport. The programme seems overloaded with primarily non-economic (distributional or environmental) goals. Therefore, its contribution to the real task of more rational infrastructure planning appears doubtful. Consequently, the paper urges that EU competences and financial engagement should at least not be expanded, and any form of taxation or debt financing by EU authorities should be avoided.     

Social marketing and sustainable tourism—is there a match?

As we approach the new millennium it is becoming increasingly apparent that we need to re‐evaluate our approach to tourism provision, promotion and consumption. Tourism marketing campaigns continue to be aimed at a broad range of visitor segments irrespective of the relative degree of sustainability that might be exhibited in each case. As this paper will argue, the tools and techniques of social marketing may therefore have much to offer tourism organisations seeking a more sustainable approach to their market. This conclusion is based on the findings of a survey of 540 visitors to the South West of England that revealed a link between key behavioural motivations and the degree of sustainability exhibited. Copyright © 2000 John Wiley & Sons, Ltd.     

Economic diversification of a single-asset tourism city: evidence from Antalya†

It is often argued that the growth of single-asset tourism places is fragile because it is vulnerable to economic fluctuations and is based on specialization and localization economies that lead to an ever stronger lock-in process of path-dependent urban economic development and, in the end, slow growth. In this paper, it is doubted whether a high urban tourism growth implies an ever stronger specialization and an ever stronger lock-in. This paper shows that the growth of tourism stimulates the growth of related and unrelated industries and generates a diversification of the economy, even though some other sectors are crowded out. Antalya (Turkey) is selected as a case-study area not only because its economy is dominated by tourism (it is a good example of a single-asset tourism city), but also because its economy shows a tendency to economic diversification at the sectoral level. This diversification tendency is shown by means of a shift-share analysis and Herfindahl indexes.     

Grid–group analysis and tourism: tipping as a cultural behavior

Cultural bias, or grid–group theory, was developed by Mary Douglas in the 1980s to explain individual behavior within a particular society. In this paper, grid–group theory is adapted to show how it may be used in a tourism context. The advantages of this approach are that the same typology can be used for both hosts and guests, not only in general terms, but also for given types of behavior. Grid–group theory shows how the same individual may exhibit different behavioral patterns in different situations. The example used to illustrate this approach is tipping. The literature on tipping provides mixed and conflicting results. By using grid–group theory, it is possible to explain why these mixed results may occur.