企业实施概念营销的有效着力点

在市场经济条件下,商品竞争日趋激烈,企业要想扩大品牌的知名度和市场份额,就要紧紧抓住消费者对产品的注意力,从而培养消费者对产品的忠诚度,概念营销就是实施此目标的有效营销手段。本文从概念营销的含义和特征入手,研究了概念营销与一般营销的区别,提出了概念营销中寻求"概念"的几条原则和寻求"概念"的途径以及实施概念营销的注意事项。     

从促销的角度谈概念营销

概念营销作为一种新兴的营销方式,已越来越受到人们的关注。文章从概念营销和促销的概念出发,说明两者之间的联系。然后从四个方面对促销与概念营销之间的关系作相关探讨,最后得出概念营销有助于促销的结论。     

从促销的角度谈概念营销

概念营销作为一种新兴的营销方式,已越来越受到人们的关注。文章从概念营销和促销的概念出发,说明两者之间的联系。然后从四个方面对促销与概念营销之间的关系作相关探讨,最后得出概念营销有助于促销的结论。     

论概念营销在企业中的运用

在竞争激烈的今天,每个企业都需要以先进的营销方式来求得生存和发展。概念营销是最新的,也是实践证明卓有成效的营销方式之一。如何建立概念营销的营销体系,怎样利用概念营销建立企业的营销优势,是欲图发展的企业亟待解决的问题。     

浅析医药保健品的概念营销

本文结合医药保健品行业对当前倍受市场关注的概念营销进行了研究,归纳了概念营销的原则,并提出了对概念营销的新见解。     

微博营销的新机遇

本文以微博营销的概念,以及它给企业营销所带来的价值为核心。接下来本文将简要阐述微博营销的概念,同时深入分析微博营销的价值,最后提出企业微博营销的策略建议。     

虚拟营销模式分析

本文以虚拟营销为核心内容,首先介绍了虚拟市场的概念,虚拟企业的概念,从而引出虚拟营销的概念及产生背景,继而分析了虚拟营销相比于传统营销的优点,接下来介绍了现如今存在的多种虚拟营销模式,最后深入地研究分析了现存的虚拟营销模式。希望通过本文的相关介绍,可以让对虚拟营销有兴趣的人得到一些启迪和收获。     

内部营销概念的演变以及内部营销的实施

本文通过对不同内部营销概念的分析和比较总结出内部营销概念发展的3个阶段,从市场细分和营销组合方面展示了内部营销活动的内涵以及内部营销活动的实施。     

企业营销能力概念探析

营销时代到来,企业只有具备与该时代相协调的营销能力,才能在激烈的市场竞争中获得竞争优势。加强营销能力研究、准确把握概念,是企业提升营销能力的必要条件。综合学者们对概念的定义,指出市场营销是一种交易,营销能力是企业能力的核心部分,是一个信合概念,是指营销者为实现营销目标促成企业价值和消费者价值双重实现系统的内在支撑力。     

系统营销概念的逻辑分析及相关理论的思考

本文从逻辑学的角度对现有系统营销概念进行剖析,并对系统营销概念进行了再定义,总结其特征,最后探讨了系统营销应遵循的原则,以期对企业的系统营销实践有所借鉴.     

Diagnosing a firm's internal environment for corporate entrepreneurship

Apple, 3M, Procter & Gamble, and Google know the importance of an internal environment supportive of innovative activity. But how is that environment identified or measured? As research on corporate entrepreneurial activity has evolved, numerous researchers have acknowledged the importance of internal organizational dimensions to promoting and supporting an environment for innovation. This research has identified five specific dimensions that are important determinants of an environment conducive to entrepreneurial behavior: (1) top management support, (2) work discretion/autonomy, (3) rewards/reinforcement, (4) time availability, and (5) organizational boundaries. If an organization is serious about developing an internal environment conducive to entrepreneurial activity, then it must seek to measure the specific dimensions associated with an innovative environment. In this article we introduce an instrument, the Corporate Entrepreneurship Assessment Instrument (CEAI), as a diagnostic tool used for assessing managers’ perceptions of the five major dimensions critical to creating an entrepreneurial/innovative environment. This instrument provides an indication of a firm's likelihood of being able to successfully implement an innovative strategy, and highlights areas of the internal work environment that should be the focus of ongoing development efforts.     

Market integration and strike activity

We consider a two-country model of wage determination with private information in unionized, imperfectly competitive, industries. We investigate the effects of opening up markets to trade as well as of further market integration on the negotiated wage and the maximum delay in reaching an agreement. From an initial situation of two-way intra-industry trade, an increase in product market integration decreases the maximum delay in reaching an agreement. However, opening up markets to trade has an ambiguous effect on both the wage outcome and the maximum real delay time.     

亚太自由贸易区( FTAAP)可行性及韩国的应对

1989年亚太经合组织(APEC)创设后,尽管APEC成员对于在APEC内部创建区域FTA(Intra-FTA)的提议基本持保守或中立态度,然而,APEC成员在推进FTAAP以加速成员之间的经济合作的必要性方面则取得了一致,其目的和背景主要是为了应对当前区域经济整合的快速发展及多哈回合的悬而未决。探讨FTAAP并不与韩国自由贸易区的战略计划相抵触。本文将重点讨论FTAAP推进的方式以及可能遇到的难点以及韩国在已有的自贸区战略下如何应对FTAAP的推进。     

浅析依法治国

依法治国是建设中国特色社会主义的必然选择。依法治国是维护社会稳定、国家长治久安的重要保障;是党的执政方式的重大变革;是发展社会主义市场经济的客观需要和必然要求;是建设社会主义现代化建设的目标和有力保障;是政治体制改革的重要内容和推进器;是现代文明的标志和里程碑。全面落实依法治国的基本方略,必须坚持中国共产党的领导,要在制度和法律上维护和保证中国共产党在国家中的执政地位,同时,必须改善党的领导方式。这是实现依法治国和党的领导相统一的重要环节。我们要从贯彻“三个代表”重要思想的高度,深刻认识党依法执政的重要性,强化依法执政的意识,提高依法执政的能力。     

以核心员工为中心构筑企业核心凝聚力

企业核心凝聚力的建设离不开企业员工的努力,而企业的核心员工又对企业的员工具有举足轻重的影响作用。文章对企业的核心员工与企业核心凝聚力二者间的关系进行了研究,通过对企业核心员工的识别、培养、管理等的阐述,在提高企业核心凝聚力的建设途径中提出了以核心员工为中心构筑企业核心凝聚力的思想。     

Selling an opaque product through an intermediary: The case of disguising one's product

This paper models multiple service providers who use an intermediary to sell an opaque product. An opaque product is a product whose identity is concealed from consumers until after purchase. I find that an opaque good may allow finer segmentation of a service provider's customer base, lead to market expansion, and/or reduce price rivalry. However, if there is little brand-loyalty in an industry, an opaque good increases the degree of price rivalry and reduces total industry profit. The paper also discusses issues regarding channel structure and outlines managerial implications of this research.     

论广告要约的隐含条件

广告的特点决定了其中不确定因素太多,作为要约容易引起争议.但是,在广告内容非常明确、肯定,足以构成一项要约时,合理地理解其中的隐含条件,不仅符合人们日常对广告的理解,也更有利于公平处理当事人之间的关系.     

What’s in a price? The American raw cotton market in Liverpool and the Anglo-American War

This article argues that an embryonic futures market was present in Liverpool during the Anglo-American War. The analysis of a previously unseen data-set of printed Prices Currents has facilitated not only a price series of raw cotton prices, but an in-depth analysis of the ‘construction’ of those raw cotton prices. By positing a definition of an embryonic futures market and then analysing each of the features of a such a market in turn, this study demonstrates the existence of an embryonic futures market in early nineteenth-century Liverpool.     

CRITICAL PRICE NEAR MATURITY FOR AN AMERICAN OPTION ON A DIVIDEND-PAYING STOCK IN A LOCAL VOLATILITY MODEL

We consider an American put option on a dividend-paying stock whose volatility is a function of the stock value. Near the maturity of this option, an expansion of the critical stock price is given. If the stock dividend rate is greater than the market interest rate, the payoff function is smooth near the limit of the critical price. We deduce an expansion of the critical price near maturity from an expansion of the value function of an optimal stopping problem. It turns out that the behavior of the critical price is parabolic. In the other case, we are in a less regular situation and an extra logarithmic factor appears. To prove this result, we show that the American and European critical prices have the same first-order behavior near maturity. Finally, in order to get an expansion of the European critical price, we use a parity formula for exchanging the strike price and the spot price in the value functions of European puts.     

Angels or Sharks? The Role of Personal Characteristics in Angel Investment Decisions

We use actual negotiations between angel investors and entrepreneurs to study the impact of personal characteristics on investment outcomes. We construct a unique data set with 707 investment requests led by 1,089 entrepreneurs and find that the personal characteristics of the entrepreneur, including gender, race, and age, are correlated with requested valuations, the likelihood that an offer is received, and the implied valuation when an angel investor extends an offer. Shared personal characteristics between entrepreneurs and investors also affect the likelihood that an investor makes an offer, the entrepreneur accepts an offer, and the implied valuation when an offer is extended.