论企业市场情报及市场情报源

办好企业离不开市场情报。但不是所有企业领导人对市场情报的重要意义和作用都认识的很清楚。本文从理论上并结合实例深入浅出的进行论证。     

审视广东电信三巨头之平静

用兵之道,攻心为上,攻城为下;心战为上,兵战为下——《三国志·蜀书》 1 电信业此起彼伏的购并浪潮和激烈的市场竞争,成为20世纪最后一年世界电信业的主流。在这一潮     

新闻监测——中国市场情报专家

（北京，2006年8月20日）7月1日，中国领先的市场研究公司CTR市场研究，正式推出中国最大的市场信息情报服务项目：CTR媒介智讯——新闻监测。这项新服务将包括电视、电台、报纸和网络在内的各个媒体的监测，为广告主、公关公司、广告公司、媒体等提供快速、全面、专业化的市场信息情报服务。     

讯宝科技助力广东电信成功案例

迎接挑战 　　对企业而言,固定资产可以确保企业从底层到顶层运转正常,服务系统运行良好,网络运输无间断.……     

讯宝科技助力广东电信成功案例

迎接挑战　　对企业而言,固定资产可以确保企业从底层到顶层运转正常,服务系统运行良好,网络运输无间断.……     

浅议网络信息环境下的市场情报收集

企业竞争对手的动态以及企业环境的变化影响着一个企业竞争策略和战略决策的制定。企业要想在激烈的市场竞争中立于不败之地,就必须充分利用竞争情报,以便全面了解竞争态势,准确地预测市场变化。在21世纪的今天,网络信息的及时性与丰富性,使得网络资源成为竞争情报最重要的信息源,很多企业在市场情报方面的管理更多依赖于情报分析系统,而忽视了情报本身的收集管理,使企业的很多决策失效。本文主要阐述了在网络环境下进行竞争情报收集的一些特点,并结合信息收集的相关概念,阐述竞争情报收集的可行方法和一般规则。     

谈谈企业市场情报的性能及其市场需求细分

社会需求的变化趋势和市场变化特征，可通过各种经济信息反映出来，形成对企业营销有关的市场情报。研究市场情报的性能，进行市场细分，选择目标市场，使企业制定科学的产品生产经营计划，实现经营目标。     

黑龙江生态旅游消费流行与目标市场情报资源研究

生态旅游迎合消费者崇尚自然的意愿,是国际市场上颇为流行的一种时尚需求。分析黑龙江旅游资源的区域组合和消费流行情报源构成及生态旅游需求产品与目标市场营销,探索黑龙江省生态旅游消费流行和相关情报源及影响因素,对东北老工业基地旅游市场营销具有重要的意义。     

广东看好非洲市场

继前年美国、去年法国的中国广东经济技术洽谈会后,今年广东把目标瞄准了非洲国家。于6月,广东省政府在南非约翰内斯堡举办2001年中国广东(非洲)贸易暨经济技术洽谈会。这是广东首次在南非举行颇具规模的经济技术洽谈会。为何要在非洲举行这样一个洽谈会,在这次洽谈会中广东省又要达到怎样的目的?广东省外经贸厅梁耀文称,非洲是广东对外经贸重点市场,我省与非洲的外经贸合作历史悠久,从20世纪60年代开始,广东多次承担我国对非洲的经济援助项目,包括在刚果、加纳、加蓬、毛里塔尼亚、扎伊尔,津巴布韦、多哥等国建设石灰厂、造船厂、会     

Telecom market liberalization and service performance outcomes of an incumbent monopoly

Using data from a high-income, emerging market economy in the Middle East, this study examines changes in service performance outcomes of an incumbent monopoly during different periods in the phased liberalization of the country’s telecommunications market. The study draws on Structure-Conduct-Performance (SCP) theory and Social Exchange Theory (SET) to develop hypotheses about expected changes in four customer-based service performance outcomes—service quality perceptions, customer satisfaction, customer loyalty, and customer attitudes. These are tested using data collected in a longitudinal tracking study spanning different periods in the liberalization process. Results show that all four performance outcomes improved significantly during an early post-liberalization period when there was only one additional competitor in the market, but declined slightly during a later period when a second competitor entered the market. However, structural relationships among the outcomes themselves remained invariant across liberalization periods. Policy-making and theoretical implications of the results are outlined and discussed. Although the data come from a single industry in an emerging market economy, a particularly key implication is that while incumbent monopolies may initially harbor a preference for the comfort and ‘freedom’ that comes with being the only player in the market, under certain circumstances liberalization can actually benefit them through the impetus that it provides for their own service quality improvements.     

广东，充满多层悖论的市场金矿

欲取全国,必先取华南;欲取华南,必先取广州。这已经是各个品牌的营销老总深藏于心的营销“圣经”。但有意思的是,广东市场却也充满一个消费矛盾。     

伊思坦纳广东全面上市

上汽集团旗下上海汇众汽车制造有限公司的自主品牌商务车伊思坦纳(ISTANA)上半年下线后，经过一段时间的试销，日前在广东地区总代理广物汽贸旗下专卖店全面发售。     

美国汽车销售市场考察见闻

最近，我有幸参观考察了美国的汽车市场。“美国”、“汽车”这两者之间联系的紧密程度和广度，给我留下了深刻的印象。汽车，于美国无所不在：不论是家庭、社会、生活、购物、旅游，还是税收、法律、竞选、交通、贸易等，几乎国家生活、社会生活和家庭生活的方方面面，都与汽车息息相关。在一定程度上，我们可以说，美国是一个建立在车轮上的国家，汽车是每一个家庭的准成员。正因为汽车这一最具科技和人文特色的商     

A grounded theory of doctors' information search behaviour. Implications for information provision,pharmaceutical market entry and development

This research examines the information search and usage behaviour of physicians when they choose pharmaceutical treatments for their patients. It details this behaviour, its causes, variations and information sources. Grounded Theory was used, with data collection primarily based on depth interviews with primary and secondary care physicians. Two main categories of search behaviour emerged and were labelled self-referencing and surrogating. Self-referencing describes the process where physicians first use internal, patient case experiences to discover behavioral patterns for the successful treatment of patients. If insufficient confidence is held in their internal knowledge, physicians will attempt to use the patient case experience of external sources and surrogate this experience as their own. Recommendations are made regarding matching the information usage behaviors of physicians with that provided by organisations and marketing outputs.     

信息不对称对信用卡市场的影响分析

信用卡产业在我国已步入快速发展的轨道,然而宽松的发卡策略加剧了持卡人和发卡行之间的信息不对称,继而诱发信用卡支付危机。鉴于此,在声誉(KMRW)博弈模型基础上建立了发卡行和持卡人之间的声誉博弈模型,分析了持卡人、发卡行的声誉与信用卡市场上的信息不对称之间的关系,提出引进第三方治理机制作为KMRW模型自我实施机制的加强和补充,以更有效地缓解信用卡市场上的信息不对称。     

Trust,perception, and managerial use of market information

This study aims to enrich international business theory and practice by being the first study to investigate how both inter- and intra-organizational managerial trust in the source of market information contributes to its’ perception and use and by examining the contingent role of structural fluctuations and market turbulence. Structural equation modelling of cross-sectional survey data of 158 firms in Hungary shows that trust is an important driver of utilization of market information. Perceived information quality mediates the effect of trust on information use partially when it derives from intra- and fully when from inter-organizational source. When unpredictable changes occur due to structural fluctuations of the firm, the role of trust in quality perception of market information becomes more prominent. However, changes in the environment due to market turbulence do not moderate the effect of trust on perceived quality of information from inside, only from outside the firm.     

关于互联网市场“信息不对称”问题的分析

互联网经济蓬勃发展,信息不对称现象普遍,其负作用呈现急居扩大的势头。本文通过查阅科技资料,分析信息传输、技术创新、供应链管理、牛鞭效应、价格波动效应、电子商务和诚信契约等多个方面的原因,探究其解决办法,结论是：信息不对称是客观存在的,其负作用只能通过建立长期契约和第三方中介控制的办法,逐渐建立适宜的博奕规则,进行控制管理,才能使信息传递逐步达到价值均衡状态。     

Forecast information and traditional retailer performance in a dual-channel competitive market

Independent firms in a dual-channel competitive market are expected to have their own information about the nature of the market. In this research, we develop a game-theoretic model to examine the value of forecast information about consumers' willingness to pay. The model is based on a simultaneously played Bertrand game. Our results indicate that the profits of online as well as traditional retailers always increase with forecast accuracy, and that forecast accuracy has a greater effect on the performance of the traditional retailer than on that of the online retailer. Our results also show that the difference in profit between that of the traditional retailer and the online retailer increases with forecast accuracy. In addition we find that forecast accuracy is much more valuable to the traditional retailer when there is an increasing volatility in the market, an increasing level of consumer valuation of the product, and an increasing intensity in market competition. Based on our results, we derive optimal market strategies and identify directions of future research.