The Profound and Extensive Chinese Tea Culture

Anyone who knows a little bit about Chinese culture usually knows about Chinese tea culture.Chinese tea culture has a history of more than 4,000 years and still emerges fresh and vigorous from the test of history. Chinese tea culture has played an important and indispensable role in Chinese culture. The extensiveness and profoundness of Chinese tea culture is unpanelled. Its importance to Chinese people is noticeable. Tea has surprising functions： it can not only refresh the body but also the mind. Tea is prevalent in and out of China and is loved by people throughout the world.     

More effective utilization of FDI by China

Emerged from 1950＇s, with the huge emergences of multinational enterprises, foreign direct investment is developing along with international trade, and both of them present two main motivations of the world economy. Used to be one of the most closed countries, China has now been an indispensable part of the international economy since its economic reform in 1978. Normally big countries receive large amount of foreign direct investment, and as a huge country, China receives the top amount of FDI recently. For China, how to attract more FDI is less important than how to utilize FDI efficiently. If China uses FDI more efficiently, FDI could contribute more to its economic reform and developments. However, the efficient use of FDI is not an easy task for China with such large volume. This paper discusses the current situation of international capital flow and FDI to China, and then analyzes the issues concerning FDI in China from several different perspectives like terms of trade,, technology spillover, dual economy, domestic investment, MNEs in China, and spatial distribution of FDI in China, etc.. Finally, the paper gives conclusion of the situation of FDI in China and suggestion for the policies of efficient usage of FDI in China.     

Analysis of international construction brand for Chinese construction enterprises

At present, the resources of construction brand for Chinese construction enterprises come from the sensitivity induced by the demand-and-supply in the market economy, the stress caused by the international construction enterprises＇ competition and the tendency attributed by the international eco-economy. To a larger degree, the integration of these three forces constructed the choice source of brand strategy for construction enterprise in China. This paper will show that three forces are the base for the brand strategy and the corresponding main restrict factors. At last, the paper further reveals that Chinese construction enterprises should culture the dynamic and sensitivity bio-economy brand to pursue the sustainable development.     

山东省能源经济环境系统预测与动态分析

文章分别选取GDP、能源生产总量与消费总量、CO2排放量作为经济、能源和环境子系统指标,利用1995-2012年的数据构建了山东省能源经济环境系统向量自回归(VAR)模型,对1997-2015年系统状况进行动态预测,并运用Granger检验、脉冲响应函数和方差分解对其进行动态分析。结果表明:到2015年,山东省GDP、能源生产总量与消费总量、CO2排放量仍将保持较快的增长;长期来看,经济增长与碳排放存在双向Granger因果关系,从经济增长到能源消费、能源生产和能源消费到碳排放均具有单向Granger因果关系;短期内,能源生产、能源消费与经济增长之间相互促进,经济增长促进碳排放,而能源生产、能源消费和碳排放之间具有一定的相互影响。山东省应适当放缓GDP增速,并优化经济结构;发展低碳能源,优化能源消费结构;继续强化实施碳减排政策。     

An empirical analysis of the growth of it enterprises in China

The paper makes an empirical analysis to the main factors effecting IT corporate growth-human resource and R＆D. By using data of China＇s listed IT companies, we focus on the relationship among corporate value （net return of equity, ROE） or development of corporate value （Tobin＇s Q） and manager＇s salary, R＆D fee, R＆D employee, etc. The conclusion shows that development of corporate value （Tobin＇s Q） has positive correlativity with the plurality of board chairman and general manager, independent directors＇ proportion, R＆D fee, and R＆D employees while it is non-obvious positive with salary of superior managers, holding stocks of general manager, capital investment, and negative with corporate scale. The conclusion is accordant with the development status of Chinese IT corporation.     

Several ponders on current real estate macroeconomic regulation and control

In view of the housing price continually rising and real estate market＇s confusion, the real estate market＇s macroeconomic regulation and control of government have become the social economy＇s hot topic. In order to enable the macroeconomic regulation and control policy to achieve the expectation effect, this paper proposes that real estate macroeconomic regulation and control should be paid attention to, and gives the countermeasure suggestion.     

The analysis of net cash inflow of money market in US and their revelation

Net cash inflow is one of the main reasons why the asset values of money market funds in the USA continued to grow over the past thirty years. This paper applies cash flow analysis to track the development of money market funds in the USA. Our analysis leads to the several policy implications.     

Two dimensional bidding in land use

The Chinese first land use right transferring case by competitive bidding on both land price and housing price is studied. Based on game theory, we generalized the bidding rules. Firstly, the attributes used in the scoring rule should have little correlative. Secondly, the attributes＇ reference point values used in the scoring function may be acquired by information fusion methods. After removing extreme values from the scoring function, the odd result of the studied case could be avoid.     

Grey Critical Chain project scheduling technique and its application

Based on the idea of Grey System and interval number coefficient notation, a Grey Critical Chain scheduling approach is studied. According to Grey system Theory, the time of project or task completion can be considered as the object that extension is definite but intension is uncertain, which is coincident with the character of the project management. The Grey Critical Chain Scheduling Technique mainly aims at the single project time management, but the management idea can also be applied to the other knowledge areas of the project management. In this technique, we improve the selection method of the buffer time in the Critical Chain, in order to obtain reasonable Feeding Buffer time and Project Buffer time. In this paper, we will use an example to discuss the Grey Critical Chain Scheduling Technique, compare Grey Critical Chain with Program Evaluation and Review Technique, Critical Chain and Fuzzy Critical Chain, and analyze the advantages, disadvantages and applicable scope of their own.     

Analyzes on overseas investment way of the oil-gas field enterprise

Investment overseas for Chinese oil and gas enterprises can help them find more stable sources of oil, diversify oil import, and disperse oil supply security. It is an important means of oil security and also can enhance oil company＇s international competitiveness. Selection of the pattern plays an important role. So while making decision, investment pattern＇s features and influencing factors must be considered.     

The loyalty based on Nash equilibrium theory between knowledge workers and enterprises

The competitiveness of the enterprises is the talent competition. ＂Talent＂ more often refers to ＂knowledge workers＂, the pillars of the enterprises is composed of knowledge workers. Loyal knowledge employees can enhance the core competitiveness and cohesion of the enterprise. From the Nash equilibrium theory perspective, this paper constructs the mutual loyalty model of knowledge workers and enterprises, analyzes the strategy of choice of knowledge workers and enterprises, gets a balanced strategy of pure and mixed strategy of the Nash equilibrium, and gives some proposals in increasing the mutual loyalty between knowledge workers and enterprises.     

An evolutionary game analysis of tariff determination

Tariff determination is an important part in the theories of international trade policy, and game theory in tariff determination enriches the methods for analysis, making the discussion of tariff determination more clearly. Based on the theory of Evolutionary Stable Strategy （ESS）, via the methods of Replicator Dynamics, with the established model of exporting enterprises in two countries similar to ＂Cournot Competition＂, by discussing the importing tariff determination, this paper analyzes both symmetric dynamic game among members in one group and asymmetric dynamic game between two different groups, and gets the conclusion by the characteristics of the ESS.     

Ou Rhetoric Metaphor in English Teaching

As an important understanding method of human, metaphor has played a crucial role in human＇s cognition of the concept and structure of things. Modern metaphorical theory stresses the way of thinking and cognitive style of language speakers and it has been paying more and more attention by foreign language teachers and learners. Its positive guiding role and the value of application has been recognized by many experts and scholars both at home and abroad. The research results show that whether in teaching English vocabulary or cultural teaching, teachers can make use of the character of metaphorical understanding to guide students to regard metaphor as an effective cognitive tool, to understand and use English vocabulary and cultural knowledge. Therefore, English language teachers should pay attention to absorbing and applying the latest achievements of metaphor research, explain in detail the rationale behind the phenomenon, and organize the scattered language phenomenon through metaphor, in order to promote English language teaching level.     

Global climate change and the research on technical paths of Chinese steel and iron industry against the climate change

The article introduces the impact and essence of climate change and analyzes the attitudes and measures of international community to fight global climate change. From the perspectives of Clean Development Mechanism, Voluntary Carbon Market, energy audit and potential carbon asset investment, this paper discusses the feasible paths of Chinese steel ＆ iron industry against global climate change and summarizes the main fields of adapting to the development of CDM project activities.     

Study on security risk control of urban subway tunnel

The security risk of subway tunnel is one of the major problems in urban construction. This paper points out the importance of the study on security risk of urban subway tunnel, and then concludes the study on security risk control of urban subway tunnel from four aspects： Theoretical research, experience information research, numerical calculation analysis and experimental study. This paper also analyzes the existing problems in the study on security risk control of urban subway tunnel and points out the direction of future research and emphasis.     

The analysis in technology progress intensity state of Shaanxi province

The technological progress is the driving force of promoting the economic growth. This paper has researched on the technological progress intensity state of Shaanxi province, have pointed out the technological progress existing problem in Shaanxi province, analyzed the reasons and restraining factors, and put forward the corresponding countermeasures and suggestion, regard one as the relevant department of the government and make polic ies and offer references and consult, and then promoted improvement of the technological progress intensity of Shaanxi province and economic high quality growth of Shaanxi province.     

Research on experience marketing application pattern in tourism product development

At present, neglecting the experiences of the tourists and the short life cycle of the product are the existing problems of tourism product development in China. This article explains the experience of marketing conception in the new economy era and proposes five kinds of application pattern of the experience marketing, aiming at creating the joyful experience for the tourists and reaching the tourism product sustainable development.     

Study on Real Estate Investment Trusts and application in China

The Real Estate Investment Trusts （REITs） is a mature investment and financing tool in the real estate market abroad. RE1Ts is able to deploy resource, circulate necessary funds and disperse risk effectively. It is the feasible effective way and necessary choice during the real estate finance innovation. But there is a big gap between RE1Ts in China and the mature RE1Ts abroad. Because RE1Ts in China puts more attention on the financing function of the real estate. Besides, because the relevance law and the market environment are not perfect, REITs couldn＇t exploit its advantages very well in China. It needs to be developed in the practice. This paper starts with introducing the concept of REITs. Then the paper goes on to tell the types and characteristics of REITs aboard. It continues to study the experience of mature RE1Ts in the market and finds out disadvantages which China＇s RE1Ts have. Based on above research, the paper considers about the situation in China and states the mode of RE1Ts we should choose in China. At the same time, the paper points out the important problems we should deal with when we develop REITs in China.     

An Analysis of My last Duchess from the Perspective of Narratology

Robert Browning was one of the famous poets and playwrights of the 19th century of Victorian period. My Last Duchess is an example of his draanatic monologues, a poem with a character who presents an account centering on a particular topic. This paper will analyze this poem from the perspective ofnarratology and focus on the speaker and the listener in this poem.     

Collusion and Culture Construction in the Translation of Modest Social Address Terms a case study of ＂Xiao Ren＂ in ShuiHu Zhuan

Bassnett believed that collusion exerts influence between the author, translator as well as target reader, thus providing us with a new perspective for translation studies. Enlightened by Susan Bassnett＇s notion of ＂collusion＂ , the writer makes a contemplative study about the social address terms in Chinese classic novel Shui Hu Zhuan. The research studies the translation of modest social address terms in Outlaws of the Marsh and All Men are Brothers from the perspective of collusion and culture construction. Through the study of the source text and target text, the thesis makes analysis as well as comparison of the two English versions, in order to investigate the possible criteria for the translators to evaluate their choices of words in translating the Chinese specific terms. During the research, the writer discovers that collusion plays an im nortant role in the nroeess of translation. with a notential result of culture construction in the target readers＇ mind.