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This study aims to estimate visitors’ consumption benefits using the double-bounded dichotomous choice contingent valuation method. The results of this study show that the per capita consumption benefit of the F1 Korea Grand Prix, a study context used in this study, were approximately US$307 and then, the total aggregated economic value generated by the event was US$49,262,301 in 2011. These results indicate that visitors of the F1 Korea Grand Prix perceive huge economic benefits from their visitation and activities during the event. In addition, the results show that prior visit experience and a sport identification are significantly associated with visitors’ perceived consumption benefits while other variables (e.g. age, gender, nationality, automotive club membership) are not. Several theoretical, practical, and methodological implications of this study are discussed. 相似文献
2.
Esther Vayá Joaquín Murillo Javier Romaní Jordi Suriñach 《Journal of Travel & Tourism Marketing》2018,35(4):479-492
ABSTRACTThis article shows the methodology and the main figures of the local and regional economic impact generated by cruise activity. This article is pioneering in combining different issues: estimating the impact of the cruise port activity, presenting these impacts disaggregated at a sectoral level, using a rigorous methodology and carrying out extensive fieldwork. It is demonstrated that all sectors, not just traditional tourism-related sectors, benefit from cruise tourism. In order to test and apply our methodology we focus the analysis on the Port of Barcelona, which has become the leading cruise port in the Mediterranean area. 相似文献