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1.
Researchers have typically studied the relationship between technology alliances and market value from a direct tie or dyadic
perspective. Yet any given technology alliance is typically embedded in a network of indirect ties created by the alliance
partners’ relationships with other firms. We argue that whether an indirect tie enhances or detracts from the market value
a firm creates in a technology alliance depends upon factors related to inter-firm competencies at both an alliance- and partner-level
of analysis. Empirical analysis of abnormal stock returns reveals support for the hypothesized contingent relationship between
indirect ties and value creation within technology alliances. Theoretically, the paper clarifies opposing perspectives in
the literature regarding the performance implications of indirect ties and identifies market value as a hitherto unrecognized
effect associated with this type of tie. Managerially, the findings improve marketers’ ability to leverage the complex interactions
that occur between technology alliances in a value-creating manner.
相似文献
D. Eric Boyd (Corresponding author)Email: |
Robert E. SpekmanEmail: |
2.
In this paper we employ microeconomic evidence on the unemployment experiences of American males to evaluate the sensitivity
of unemployment to business cycle fluctuations in the late nineteenth century as compared to the mid-twentieth century. Our
results indicate a substantial decline in the value of the Okun coefficient (from −0.65 to −0.32) between the 1890s and the
1960s. These findings challenge Christina Romer’s interpretation that the measured decline in cyclical volatility of unemployment
over the twentieth century was created by improvements in the statistical record. Rather, it was changes in the underlying
dynamics of the labor market over the cycle, most notably the transition to procyclical productivity patterns and the shift
from an added to a discouraged worker effect among secondary workers, which may be summarized as the development of modern
labor market behavior, that account for the declining cyclical sensitivity of employment and the drop in the cyclical volatility
of unemployment over the century.
相似文献
John A. JamesEmail: |
3.
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics 总被引:1,自引:0,他引:1
Michael Antioco Rudy K. Moenaert Richard A. Feinberg Martin G. M. Wetzels 《Journal of the Academy of Marketing Science》2008,36(4):501-521
The aim of this study is to identify the organizational and communication antecedents, and evaluate the consequences on relative
product and service characteristics, of the use of service-sourced information by product designers during new product development.
An empirical study of 121 product design managers demonstrates that a firm’s market orientation is improved by a healthy working
relationship between product designers and service employees. Such a relationship motivates designers to use service-sourced
information disseminated to them, enhancing both product and service characteristics of the new offering. The authors discuss
how communication channels and information content affect the information use of product designers. Product designers value
written information most. Information use does not relate to the frequency of receiving verbal or electronic information.
Information about product ergonomics positively influences product designers’ perceptions of the information, whereas information
on product aesthetics negatively influences their perceptions.
相似文献
Michael Antioco (Corresponding author)Email: |
Rudy K. MoenaertEmail: |
Richard A. FeinbergEmail: |
Martin G. M. WetzelsEmail: |
4.
Chenting Su Kevin Zheng Zhou Nan Zhou Julie Juan Li 《Journal of the Academy of Marketing Science》2008,36(3):378-394
To market important products to families successfully, salespeople must understand how couples behave in concert to resolve
conflict across major decisions. The authors develop a model of spousal fairness and test it with a study of multi-period
family purchase decision making. The results show that a spousal sense of fairness serves as a mechanism for contemporary
couples to harmonize conflict over time in family decisions. Specifically, spouses’ perceived fairness mediates the relationship
between spousal prior influence and spousal decision behavior in subsequent decisions. Spouses also consider their partner’s
perceptions of fairness when taking action to restore fairness. Moreover, the effects of perceived fairness are moderated
by spousal traits of empathy, egalitarianism, and empowerment in a gendered pattern.
相似文献
Julie Juan LiEmail: |
5.
A meta-analytic review of opportunism in exchange relationships 总被引:2,自引:1,他引:1
The potential to engage in opportunism is a central theme in institutional economics, yet prior research has not quantitatively
reviewed the role of opportunism in marketing research. This study uses meta-analytic techniques to synthesize research on
opportunism conducted over the last quarter century. The analysis of 183 effect sizes extracted from 54 publications from
the period 1982 to 2005 offers some support to extant channel theory. The research also indicates that the informant’s frame
of reference and the research design significantly influence the observed effects. Implications of the findings and future
research directions are discussed.
相似文献
Robert DahlstromEmail: |
6.
Andrew J. Seltzer 《Cliometrica》2007,1(3):239-261
This paper uses personnel records of employees from an Australian bank to analyse the labour market consequences of career
interruptions due to voluntary military service during the Second World War. The records contain the employees’ career position
and pay histories, and pre-war outcomes are used to control for selection bias caused by non-random enlistment. It is shown
that, despite losing human capital during the War, upon their return veterans did not face a wage penalty relative to non-volunteers.
Finally, evidence from non-wage outcomes suggests that the absence of a wage penalty was a form of positive discrimination
by the Bank.
相似文献
Andrew J. SeltzerEmail: |
7.
The effect of market orientation and its components on innovation consequences: a meta-analysis 总被引:5,自引:1,他引:4
Amir Grinstein 《Journal of the Academy of Marketing Science》2008,36(2):166-173
While there is a rich body of research on market orientation’s effect on business performance, much little attention has been
given to its effect on innovation consequences. This is the first meta-analytic effort to study the independent effects of
market orientation components (customer orientation, competitor orientation, interfunctional coordination) on innovation consequences.
Also, it is the first meta-analysis to study the impact of contextual characteristics on the way market orientation affects
innovation consequences. The study finds that market orientation components positively affect innovation consequences but
that competitor orientation’s effect depends on a minimum level of customer orientation. The study also suggests that the
relationship between market orientation and innovation consequences is stronger in highly competitive environments but weaker
in technology turbulent ones. Finally, findings suggest that the relationship is stronger in large firms, service companies,
and in countries characterized by high individualism and high power distance national cultures.
相似文献
Amir GrinsteinEmail: |
8.
This paper investigates how financial market participants reacted to the US annexation of Hawaii in 1898 as well as prior
events like the overthrow of the monarchy in 1893 and US tariff moves affecting Hawaii's sugar industry. The empirical work
covers the trading of the Kingdom of Hawaii's major 1886 loan in both London and Honolulu as well as sugar company stock price
reactions to annexation. The economic implications of US tariff policy moves, and the unfettered US market access promised
by annexation, may well explain the continued uptrend in debt prices after the overthrow.
相似文献
Leroy O. Laney (Corresponding author)Email: |
9.
Sujay Dutta Abhijit Biswas Dhruv Grewal 《Journal of the Academy of Marketing Science》2007,35(1):76-88
Low-price guarantees (LPG) signal the market position of a seller’s offer price and promise to compensate consumers in case
that information is erroneous. In this research, we demonstrate that when retailers default on the information provided by
an LPG, consumer perceptions of the retailer suffer, but the extent of the damage depends on the conditions associated with
the default. On the basis of attribution theory, we posit that consumers may attribute default to the retailer’s opportunism
but emphasize this attribution differently in various default conditions. Furthermore, we show that the restoration of consumer
perceptions after a refund depends on consumers’ focus in terms of the signal itself. If they consider the protective, compensatory
function of a low price signal, their post-refund outcomes are more favorable; when they focus on the informational function,
these outcomes are less favorable. We discuss the theoretical and practical implications of these findings.
相似文献
Dhruv Grewal (Corresponding author)Email: |
10.
On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets 总被引:1,自引:0,他引:1
Stanley F. Slater G. Tomas M. Hult Eric M. Olson 《Journal of the Academy of Marketing Science》2007,35(1):5-17
Business strategy is fundamentally concerned with the actions required to create superior customer value in the firm’s target
markets with the ultimate goal of achieving superior performance. Marketing theory suggests that two critical marketing activities
required to achieve this end are: (1) the adoption of appropriate strategic behaviors (i.e., customer-oriented, competitor-oriented,
technology-oriented) and (2) targeting of the appropriate market segments (i.e., innovators, early adopters, early majority,
late majority, laggards). This study builds on prior research which demonstrates that the strategic behavior—firm performance
relationship is contingent on the firm’s strategy by examining this relationship in high tech markets and by considering the
incremental contribution of appropriate target market selection. Responses from 160 senior marketing managers in high-tech
firms reveal strong support for our framework. Thus, this study provides useful guidance to executives and managers in high-tech
firms regarding the steps that they should take to increase their probability of success.
相似文献
Eric M. OlsonEmail: |
11.
Michael Song C. Anthony Di Benedetto Yushan Zhao 《Journal of the Academy of Marketing Science》2008,36(2):215-233
We develop a conceptual model for studying the antecedents and consequences of achieved and optimal levels of manufacturer–distributor
(M–D) cooperation. We hypothesized that levels of market turbulence, competitive intensity, and the manufacturing firm’s strategic
type (i.e., prospector, analyzer, or defender) affected the optimal level of M–D cooperation. We also hypothesized that the
level of under- and overachieving the optimal levels of cooperation negatively affects firm performance. The conceptual model
is tested using empirical data collected from 295 manufacturing firms in the U.S. and validated using data collected from
104 distributors in the U.S. We also collect data from 255 Japanese manufacturing firms and 98 Japanese distributors. The
empirical results support the model’s hypotheses with only one unexpected finding: in the Japanese sample, overachieving the
optimal level of cooperation has a greater negative effect on performance than underachieving. We conclude by discussing theoretical
and managerial implications.
相似文献
C. Anthony Di BenedettoEmail: |
12.
Linking cause-related marketing to sales force responses and performance in a direct selling context
Brian V. Larson Karen E. Flaherty Alex R. Zablah Tom J. Brown Joshua L. Wiener 《Journal of the Academy of Marketing Science》2008,36(2):271-277
The influence of a firm’s cause-related marketing efforts on sales representative attitudes and behavioral performance is
investigated. Results from a field study indicate that the influence of a representative’s construed customer attitude toward
the cause campaign on selling behavioral performance is mediated through cognitive identification and selling confidence.
Further, the influence of construed customer attitude toward the campaign on selling confidence is moderated by cognitive
identification such that the effects are stronger for salespeople with lower levels of identification with the company. The
authors discuss the implications of the research and offer directions for further research.
相似文献
Joshua L. WienerEmail: |
13.
Standard economic indicators suggest that the USA experienced long-run economic growth throughout the nineteenth century.
However, biological indicators, including human stature, offer a different picture, rising early in the century, falling (on
average) mid-century, and rising again at the end of the century. This pattern varied across geographical regions. Using a
unique data set, consisting of mean adult stature by state, we test for convergence in stature among states in the nineteenth
century. We find that during the period of declining mean stature (1820–1870), heights actually diverged. Later in the century
(1870–1890) we find a type of “negative” convergence indicating that stature among states tended to converge to a new, lower
steady state. Only towards the end of the century (1880–1900) do we find classic convergence behavior. We argue that the diversity
of economic experiences across regions, including urbanization, industrialization, and transportation improvements, explain
this pattern of divergence and then convergence.
相似文献
Lee A. CraigEmail: |
14.
Weathering product-harm crises 总被引:3,自引:0,他引:3
Kathleen Cleeren Marnik G. Dekimpe Kristiaan Helsen 《Journal of the Academy of Marketing Science》2008,36(2):262-270
To counter the negative effects of a product-harm crisis, brands hope to capitalize on their equity, and often use advertising
as a communication device to regain customers’ lost trust. We study how consumer characteristics and advertising influence
consumers’ first-purchase decisions for two affected brands of peanut butter following a severe Australian product-harm crisis.
Both pre-crisis loyalty and familiarity are found to form an important buffer against the product-harm crisis, although this
resilience decreases over time. Also heavy users tend to purchase the affected brands sooner, unless their usage rate decreased
significantly during the crisis. Brand advertising was found to be effective for the stronger brand, but not for the weaker
brand.
相似文献
Kristiaan HelsenEmail: |
15.
Michael Antioco Rudy K. Moenaert Adam Lindgreen Martin G. M. Wetzels 《Journal of the Academy of Marketing Science》2008,36(3):337-358
Although various manufacturing companies have developed into total solution providers, no research addresses their service
orientations. Building on the literature on organizational service climate, this study explores the organizational parameters
and service business orientations that explain relative product sales and service volume of manufacturing companies. Following
an exploratory study involving in-depth interviews, the authors conducted an empirical survey of 137 companies in The Netherlands,
Belgium, and Denmark. The study assesses the effects of organizational parameters on the implementation of service business
orientations and validates the important distinction between services in support of the client’s actions (SSC) and services
in the support of the product (SSP). The findings demonstrate that services in support of the client’s action leverage relative
product sales, while services in support of the product generate service volume. In addition to the main effects, the moderating
effects of the organizational parameters are discussed.
相似文献
Martin G. M. WetzelsEmail: |
16.
Self-service technology effectiveness: the role of design features and individual traits 总被引:1,自引:1,他引:0
Zhen Zhu Cheryl Nakata K. Sivakumar Dhruv Grewal 《Journal of the Academy of Marketing Science》2007,35(4):492-506
Self-service technologies (SSTs), such as in-store kiosks, are increasingly prevalent and becoming a critical component of
marketing. Researchers and practitioners alike have recognized the need to understand the effectiveness of these computer-based
innovations for self-services—in particular, how to strengthen customers’ perceived control over and evaluations of SSTs.
Drawing on the resource-matching theory and the technology-based services and self-services literature, the authors hypothesize
the interactive effects of two SST design features—namely, comparative information and interactivity—on customers’ perceived
control and interface evaluations. The authors then propose that the interaction pattern is further moderated by two individual
traits: prior experience and technology readiness. The hypotheses are tested in two separate computer-based experiments with
representative samples of the general U.S. population in a shopping environment. The findings support the hypotheses, enhancing
knowledge in this emerging domain and providing important implications for managers and researchers.
相似文献
Dhruv GrewalEmail: |
17.
How do enhanced and unique features affect new product preference? The moderating role of product familiarity 总被引:2,自引:1,他引:1
Companies often introduce products with enhanced or unique features to compete with the dominant brands in the market. This
paper examines the moderating role of product familiarity in consumer preferences of products with enhanced or unique features
in two experimental studies. Study 1 (208 participants) operationalizes product familiarity at the product category level
and Study 2 (168 participants) measures it at the individual level as one’s prior experience with the product. The findings
of two experiments show that when consumers are unfamiliar with a product category, they prefer a product with enhanced features
to one with unique features. In contrast, when consumers are experienced, they perceive a product with unique features more
favorably than an enhanced one. Furthermore, this effect is due to consumer perceived differentiation of and performance uncertainty
about new products with enhanced or unique features.
相似文献
Kent NakamotoEmail: |
18.
Francesco Cinnirella 《Cliometrica》2008,2(3):229-257
Saxony was one of the pioneer regions in the German modern economic growth. We analyze the Saxon nutritional status to infer
the effects of early industrialization on the population standard of living. We find that the nutritional status in the eighteenth
century was relatively high and heights fluctuated mainly because of wars. From the 1770s the average nutritional status declined
steadily, with the exception of the Napoleonic period, until the mid of the nineteenth century. The decline, particularly
accentuated after 1815, is related to the high share of urbanization, the increase in the relative price of food, and the
strong dependence on food imports.
相似文献
Francesco CinnirellaEmail: URL: www.lrz-muenchen.de/∼u5152ak/webserver/webdata/cinnirella/ |
19.
Christian Homburg Wayne D. Hoyer Ruth Maria Stock 《Journal of the Academy of Marketing Science》2007,35(4):461-474
Most research in the field of customer relationship management has focused on keeping existing customers. However, some companies
also systematically address lost customers and try to revive these relationships. This facet of customer relationship management
has been largely neglected by academic research. Our study provides a theoretical discussion and an empirical analysis of
factors driving the success of relationship revival activities. Drawing on equity theory, we find that the customer’s perceived
interactional, procedural, and distributive justice with respect to revival activities positively affect his or her revival-specific
satisfaction which in turn, has a strong impact on revival performance. Furthermore, revival performance depends on customer
characteristics (variety seeking, involvement, age), and the overall customer satisfaction with the relationship.
相似文献
Ruth Maria StockEmail: |
20.
Roberto Ricciuti 《Cliometrica》2008,2(3):259-274
The Italian fiscal history is characterised by a number of fiscal consolidations. In this study, we characterise fiscal policy
in terms of non-linear deterministic processes. We find that government spending and taxes can be described as being non-linear
trend stationary processes instead of unit roots. A long run equilibrium relationship—a non-linear co-trend—does exist between
the two series, fulfilling the intertemporal government budget constraint. We interpret this result as evidence of a long
run fiscal rule that different policy makers have adopted, putting public finance in balance.
相似文献
Roberto RicciutiEmail: |