Tourism,Marketing and Sustainable Development in the English National Parks: The Role of National Park Authorities

This paper examines the work of the English National Park Authorities (NPAs) in relation to aspects of the development of sustainable tourism. The NPAs have implicitly sought to achieve sustainable tourism development since the parks were first designated, striving to balance the needs of visitors and the environment within the context of living, working landscapes. Studies have revealed, however, that some NPAs are not fully championing sustainable tourism development. The paper examines the NPA's use of marketing and marketing perspectives in encouraging sustainable tourism, exploring attitudes, roles and activities. A diverse, piecemeal and sometimes underinformed approach is revealed. The paper concludes with ways forward for English NPAs and for other protected area management organisations.     

Local discourses and international initiatives: sociocultural sustainability of tourism in Oulanka National Park,Finland

National parks have become important tourist attractions and tools for regional development. New international initiatives, such as PAN (Protected Area Network) Parks in Europe, now promote sustainable tourism in protected areas. This paper examines the sociocultural sustainability of tourism perceived by local stakeholders of Oulanka National Park in northeastern Finland. The central question concerns the role of PAN Parks certification in community and tourism development. Four discourses were identified, based on 40 semi-structured interviews exploring different views on sociocultural development pertaining to tourism in the national park: (1) integrating nature-based tourism and conservation, (2) defending the rights of local people, (3) stressing the economic utilization of nature and (4) accepting tourism development and the national park. Although local stakeholders mostly have a positive perception of tourism in the park, it cannot be concluded whether the park facilitates development in a sustainable manner or not. Key problems identified are lack of participation opportunities and contradictions with traditional subsistence economies. The various positions of stakeholders in these discourses tend to influence their views on sustainability. Findings imply the necessity to monitor the distribution of benefits and burdens of park development holistically to multiple stakeholders.     

On bringing people and park together through ecotourism: The Nanda Devi National Park,India

While the need for linking park with people was heavily stressed both at the World Conservation Strategy (1980) and the World Congress of National Parks (1982), the conflict has remained unresolved, particularly in the developing nations. The hackneyed question, who is more important – monkey or man - is still argued. Admittedly, human beings are as much a part of nature as any other animal or plant species. Indeed, it is neither desirable nor feasible to alienate poor people, living in and around parks and protected areas. Modern methods of judicious park management now point more to Integrated Conservation Development Projects (ICDP) than resorting to a traditional “fences and fines” approach. ICDP ensures the conservation of biological diversity by reconciling the management of park with social and economic needs of the local people, who have limited access to resources and few alternative means of livelihood. Paradoxically, these people bear substantial costs – as a result of lost access – while receiving little in return. Nanda Devi National Park in Uttaranchal (India) presents an unsavory example of people and park relationship. It is India's highest park after Kangchendzongha (Sikkim). Characterized by high altitude ecology, the park (625?sq.?km) is profoundly rich in biodiversity, mountain-lores and mythologies. Indigenous communities, particularly Bhotias, have enriched the landscape by their bizarre ways of life. After Tilman and Shipston's successful ascent (1936) of Nanda Devi peak (7817?m), an era of mountaineering and trekking ensued which resulted in degradation of fragile Himalayan environment. Poaching of musk deer and herb smuggling also raised alarm. Considering the dire conservation needs for preserving genetic resources and diversity of species, the area was notified as a National Park in 1982. Subsequently, the park was closed for ecological quarantine. Later it was declared a Biosphere Reserve (1988) and inscribed asa World Heritage Site in 1992. Customary to Third World practices, the park emphasized a policing role excluding local people, displacing them arbitrarily with meager or little compensation for their losses of livelihood. Ban on tourism activities further added to their problem of life and living. The paper discusses the cleavage of park and people and argues that development of sound ecotourism can resolve this conflict and bring park and people together.     

Sustainability perspectives on Oulanka National Park,Finland: mixed methods in tourism research

This paper positions mixed methods as a complement to traditional qualitative and quantitative research. It provides an example of conducting mixed methods research by analysing the sociocultural sustainability of tourism as perceived by local stakeholders nearby Oulanka National Park in north-eastern Finland. Semi-structured interviews were linked concurrently to survey data from the same respondents. First, four discourses were identified based on 40 interviews with respondents about tourism development pertinent to the Protected Area Network (PAN) Parks international certification. Second, the differences between the representatives of the discourses were examined using non-parametric statistics. Results of the qualitative and quantitative analysis supplemented each other. The survey results supported the identification of four discourses and provided information about the representatives using the discourses. The discourse groups differed according to length of residence in the area, distance from the park, gender, employment in tourism, familiarity with PAN Parks, benefit from PAN Parks status, belief in the benefits of PAN Parks, satisfaction with tourism and park development, importance of the environmental dimension and satisfaction with various dimensions of sustainability. The study demonstrates that a better understanding of a problem may be acquired by using a mix of survey methods and interviews.     

Golf-centered Development in Coastal Mediterranean Europe: A Soft Sustainability Test

Since the late 1980s, upmarket tourist and residential golf resorts, golf-centered development (GCD) henceforth, are spreading in the environmentally sensitive and already stressed coastal Mediterranean Europe. This paper examines, on a Mediterranean-wide level, whether and under what conditions GCD is (or might be) a sustainable local and regional development option. After reviewing the main features of GCD in coastal Mediterranean Europe, it conducts a soft sustainability test using a set of criteria that reflect the overarching quest to maintain the present and future integrity of local and regional socio-ecological systems. The criteria are assessed using primary and secondary information for coastal Mediterranean Europe complemented with international evidence where appropriate. The findings indicate that the principal criteria of resource maintenance and use efficiency, livelihood sufficiency and opportunity and intra- and intergenerational equity as well as the necessary conditions to achieve them may not always be satisfactorily met. A summative evaluation, guided by Aristotelian phronesis in balancing multiple goals under conditions of uncertainty, suggests that GCD engenders considerable risks to sustainable local and regional development in coastal Mediterranean Europe. Siting GCD should be embedded within cautious strategic regional planning that is multifunctional, collaborative and adaptive. In closing, the paper indicates future research directions.     

Tourism in the Gambia: problems and proposals

This paper analyses the development constraints which confine The Gambia to being one of the poorest countries in the world. The programmes designed to reduce these constraints are outlined. In particular, tourism is identified as an appropriate development strategy. Using primary data, tourism in The Gambia, its development and administration are described in some detail. Althoiugh a prima facie case can be made extolling the virtues of tourism in that country, the industry is beset by a range of problems. The juxtaposition of the country's growing reliance on tourism against increasing stagnation in the sector is a focus of particular concern. Constraints in the tourism sector are identified in the spheres of policy formulation and implementation, capital investment, human resource endowment, existing and potential tourist markets, seasonality issues and product resource base. For each constraint identified, a management strategy is proposed. In essence, the article is an advocation of sustainable tourism development for The Gambia based on long-term holistic planning, including appropriate resource development, community involvement, education and training.     

The Hershey sugar mill in Cuba: from global industrial heritage to local sustainable tourism development

Although now abandoned, the Hershey sugar mill represents much of Cuba’s history, heritage, culture, and economy. The associated company town, nature gardens, and electric rail line remain in use to date, albeit in deteriorating condition. This paper presents the history of Hershey investment and significance in Cuba, the current state of the site, and the results of an evaluation of the potential for developing the Hershey complex as a sustainable tourism destination and source of local employment. The study concludes that conservation of the site is a cultural imperative for Cuba, but with many obstacles and challenges. Incremental steps toward development may be feasible – particularly with growing potential for open tourism from the US.     

The sanitization of colonial history: authenticity,heritage interpretation and the case of Macau's tour guides

Macau was founded by the Portuguese in the mid-sixteenth century. The centuries of colonial rule that preceded its recent return to China gave it a distinctive character unique in China. The tangible and intangible imprint of the colonial history of Macau is central to its attractiveness as a cultural tourism destination. A literature review reveals worldwide examples of the manipulation of history for both political and tourism purposes. This research uses in-depth thematic interviews with 14 local tour guides to show how Macau's colonial heritage is presented and interpreted to tourist groups by the local tour guides, as regards both what they are shown and what they are told. It is found that the guides adjust their interpretation to the geographical origin of the tourists in a significant way; in particular, they tend to almost totally eschew any reference to its colonial history when addressing a Chinese audience, in contrast to the interpretation presented to non-Chinese visitors. The use of Hall's three-fold interpretative message framework (dominant – hegemonic/negotiated/oppositional) is discussed, as is Langer's concept of mindless and mindful tourists. Some consequences for the sustainability of heritage tourism in Macau are also explored.     

Ecotourism and Simulated Attractions: Tourists' Attitudes Towards Integrated Sites in a Desert Area

This paper examines the attitudes of tourists towards a conceptual planning approach, which combines elements of ecotourism with themed and simulated attractions for sustainable tourism development in desert areas. Based on a survey of 453 tourists, the study examines respondents' preferences regarding the suggested contents and facilities of tourist attractions to be developed in the Israeli desert area of the Negev. The findings indicate that the respondents do not necessarily see contradictions between the seemingly irreconcilable ecotourism elements and themed simulations. They expressed clear preference for the development of sites with appropriate infrastructure and themed simulations that preserve local nature and culture. The findings are discussed within the frameworks of ecotourism, post-modern tourism, and tourism development in desert areas.     

旅游人类学家谈中国旅游的可持续发展

2005年6月下旬至7月下旬,美国加州大学柏克莱分校的纳尔逊·格拉本(Nelson H.Graburn)教授和厦门大学彭兆荣教授在北京出席学者俱乐部性质的"国际旅游研究院双年会"(2005 Biennial Conference of International Academy for the Study of Tourism)后,赴四川、贵州和广西进行了为期20天的调研.借此机会,彭兆荣对格拉本教授进行了专访,内容涉及到中国旅游发展的可持续性,少数民族地区的旅游发展特点及潜在的危机,农业旅游与生态旅游的发展空间,旅游人类学研究中的"真实性",传统民族志在旅游研究中的范式问题等.     

Heritage Tourism,Heritage Landscapes and Wilderness Preservation: The Case of National Park Thy

Tourism involving national parks manifests itself explicitly or implicitly as heritage tourism because national parks represent important symbols of the national landscape. This paper traces the journey of the proposed National Park Thy in northwestern Denmark from ordinary landscape to symbolic landscape, to candidacy for national park status and focus for heritage tourism. It is argued that the processes at work in Denmark are similar to those underpinning the creation of national parks elsewhere.     

Community-based Tourism Enterprises Development in Kenya: An Exploration of Their Potential as Avenues of Poverty Reduction

The United Nations World Tourism Organization endorses tourism for economic development and poverty reduction in developing countries, emphasising the role of micro-, small- and medium-sized tourism enterprises. In Kenya, community-based enterprises (CBEs) are preferred. This paper evaluates CBE potential and challenges for poverty reduction in Kenya. Reviewing literature on Kenyan tourism development, it uses case studies of six Kenyan CBEs spread across Kenya's tourism-focused community-based initiatives selected using opportunistic and snowball sampling. The case studies used individual in-depth semi-structured interviews with community leaders, CBE managers, tourism academics, support organisations and government officials, and focus groups with community members. The paper develops a detailed understanding of the CBEs, identifying the catalyst for their establishment and the role and degree of external intervention. It explores critical success factors, the extent to which CBEs alleviate poverty, and factors making communities welcome CBEs (or not). The results emphasise the conservation orientation of CBEs, with support agencies preferring partnership approaches involving white investment which inadequately addresses community priorities. Through foreign resource control and heavy reliance on donor funding, CBEs promote neocolonialism and reinforce dependency. An urgent review of the support framework for community tourism development in Kenya integrating the principles of sustainable development is advocated.     

国家公园旅游发展对周边社区居民生活质量的影响——以黄山风景区为例

旅游发展是国家公园生态价值转化的重要路径与国家公园全民公益性的重要体现,周边社区居民是国家公园体制建设与旅游发展中的核心利益相关者之一,其生活质量影响国家公园生态保护与高质量发展。本文利用黄山风景区门户社区居民调查数据,探讨了处于探索阶段、参与阶段、发展阶段和巩固阶段等不同旅游生命周期阶段的社区居民生活质量差异及其成因。研究表明：（1）不同旅游发展阶段的社区居民生活质量差异显著,居民生活质量随社区旅游发展阶段演进而提升的现象具有滞后效应;（2）居民生计资本对不同旅游发展阶段社区居民生活质量的提升具有差异性;（3）随着社区旅游发展水平的不断提高,人力资本对居民生活质量的提升处于主导地位。     

Visitors to Litchfield National Park,Australia: A Typology Based on Behaviours

Litchfield Park is located in the Northern Territory, Australia, and attracts over 280,000 visitors a year. The paper reports results derived from a visitor monitoring system established by the Parks and Wildlife Commission of the Northern Territory in 1997. Specific attention is paid to the development of clusters of visitors. Five such clusters were identified and the paper reports not simply the results of a cluster analysis, but additionally provides an importance–satisfaction matrix for the total sample. These five clusters were described as 'day visitors', 'hedonists', 'generalists', 'four-wheeldrive enthusiasts' and 'information seekers'. It was found that there was a desire to limit commercial activities within the park. It is suggested that the Parks and Wildlife Commission might have to view advertising parks as a series of complementary attractions linked to specific usage patterns rather than simply regard each park as an isolated unit. The paper also provides background data about the park, and the activities undertaken by visitors.     

Sustainability and nature-based mass tourism: lessons from China's approach to the Huangshan Scenic Park

With the rapid growth of tourism worldwide, the path towards sustainable mass tourism has become a critical issue for many destinations. Unlike most developed countries, China has its particular context and is testing a process of sustainable tourism development implemented through top-down institutional arrangements, using strict control systems to pursue both natural resource conservation and economic growth. Through a systematic analysis of the path towards sustainable development of a typical nature-based mass tourism destination, Huangshan Scenic Park, this research explores its successes and challenges. It finds that the Chinese government-dominated mass tourism nature-based development model has brought a dual structure with modern efficient management patterns at the core site and municipal scales, and a backward unsustainable situation at the community scale. It also reveals that this model risks running into a potential path-dependency trap, which creates barriers for an integrated resource- and community-based development. The study argues that while the government-dominated and learning-by-doing approaches toward sustainability are practical, the lack of integrated and systematic planning leading to transformation of the destination society as a whole may lead to a suboptimal situation, with problems exported out to surrounding inadequately managed villages and buffer zones. Parallels with other countries are discussed.     

Identifying cultural tourism: a theoretical methodological proposal

This article explores the effectiveness of tourism as a means to heritage conservation in urban areas, focusing on the case study of Woolloomooloo Finger Wharf, an inner-city industrial heritage site in Sydney, Australia. The Finger Wharf redevelopment represents a familiar scenario whereby an old industrial site located at a sought after inner-city location has been redeveloped and transformed from a derelict structure into a popular leisure and recreation precinct. The findings of a study of local stakeholder perceptions of the redevelopment are presented and then evaluated according to the goals of sustainable tourism development. The findings highlight the importance of planners and managers of heritage tourism sites thinking beyond the cosmetic conservation of the tangible asset to also consider how best to preserve the non-material value of the site. Through the provision of more effective interpretation heritage, managers can create a visitor experience which is authentic and meaningful to visitors and local stakeholders.     

Macau's Tourism Planning Approach and Its Shortcomings: A Case Study

This article examines the responsiveness of Macau's tourism planning approach in coping with the rapid urban changes and economic boom that have mainly resulted from the liberalization of the casino licensing system in 2002 and the implementation of the Individual Visitation Scheme in 2003. The results indicate that Macau's traditional top-down and progrowth driven tourism planning approach is not responsive enough to cope with these fast-changing circumstances. The shortcomings of this approach are identified, such as the lack of a clear vision of the city's position, the overconcentration of planning power in the hands of a few senior government officials, an absence of planning laws and detailed guidelines guiding developments, poor coordination among government departments, and a lack of planning expertise and knowledge. The article provides solutions for a more sustainable tourism planning approach, including diversifying Macau's economy away from its casino industry to avoid one particular economic sector holding too much bargaining power; formulating a comprehensive set of consistent and transparent planning missions, strategies, and detailed planning guidelines; creating a task force to foster coordination among government departments; and empower local citizens to participate in the tourism planning process.     

The Problems and Prospects of Sustainable Tourism Development in the Okavango Delta,Botswana

The objective of this paper is to assess the problems and prospects of sustainable tourism development in developing countries with special reference to the Okavango Delta, Botswana. Using both secondary and primary data sources, this paper points out that tourism in developing countries does not always adhere to the principles of sustainable tourism development. In the Okavango Delta, the tourism industry is designed to meet the interests of tourists from developed countries and is dominated by foreign safari companies. The tourism industry in the Okavango Delta does not significantly take into consideration the sociocultural, economic and environmental needs of the host economy. It is characterised by: the marginalisation of local companies and investors; leakages and repatriation of tourism revenue from Botswana to developed countries; the failure of tourism to promote rural development and poverty alleviation; and, the failure to observe local environmental regulations to conserve the Okavango Delta as a natural ecosystem. This paper argues that, despite these problems, such destinations have the potential to contribute to sustainable tourism development. This requires a planning process that satisfies the needs of tourists and tour operators while being sensitive to the sociocultural, economic and environmental needs of host countries and destinations.     

Planning for ecotourism in the protected area of Manesht and Ghelarang,Ilam Province,Iran

ABSTRACT

This paper reports a study of the Manesht- and Ghelarang-protected area in Iran. The study sought to identify ways in which sustainable tourism policies could be generated that aid the natural and human environments. From surveys and questionnaires completed by tourists, residents, and officials, an initial set of 10 areas of weakness, 9 strengths, and 6 opportunities were identified. Using these classifications combined with mapping techniques that included maps of topography and flora, a subsequent Technique for Order of Preference by Similarity to Ideal Solution analysis identified potential future policies that require infrastructure development and reinforced pro-environmental policies to address the problems currently being experienced.