Still pounding on the glass ceiling: A study of female leaders in hospitality,travel, and tourism management

Today, U.S. females represent the majority in both the hospitality and tourism management classroom and the work environment. However, the proverbial “glass ceiling” continues to exist, and evidence of career advancement obstacles remain salient in the hospitality, travel, and tourism management workplace. The purpose of this study was to investigate the experiences of successful female industry leaders in the hospitality, travel, and tourism industry, as well as their perceptions as to how they were able to overcome gender barriers and disparities. Findings offer participant reported “top issues” facing female leaders in the workplace, as well as strategies for overcoming these issues.     

Mentoring for gender equality: Supporting female leaders in the hospitality industry

The hospitality industry struggles with problems with staff motivation, commitment and retention, whilst also having an entrenched glass ceiling that limits career opportunities for many women. Mentoring is a useful function to support and develop staff, and may be particularly important for helping women overcome gendered barriers to progression. This paper reports on a year-long qualitative study of a women’s mentoring programme in the hospitality industry in the UK. Drawing on data from 71 interviews with a sample of 13 mentors and 14 mentees, the findings illustrate the persistent gendered obstacles women experience as they try and negotiate careers in masculinist hospitality organisations. The mentoring programme offers individual support for the mentees, and also begins to challenge gendered discourses of success in hospitality careers, illustrating that mentoring has an important role to play in both career development and in confronting gender inequality in the hospitality industry.     

Gender Matters in Hospitality (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management)

This article is a review paper, which examines the place of gender in hospitality research and education and discusses the significance of hospitality for women's employment and entrepreneurship opportunities. The paper’s main purpose, however, is to speculate on the future of hospitality gender research and women’s employment prospects in the industry. It suggests that, despite the emergence of gender perspectives in hospitality research and the recent rise of popular feminism in response to high-profile sexual harassment cases and a well-publicised gender pay gap, gender still does not occupy mainstream territory in the field. The paper stresses the continued missed opportunities of neglecting female talent and calls on female and male leaders to shape a gender-just future in hospitality study and practice by mentoring and holding hierarchies to account. The paper identifies AI and robotics and sexual exploitation and harassment as two areas in which hospitality gender scholars could lead scholarship and policy debates on gendered human experiences.     

The repercussions and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia

The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers face uncertainty in this environment in order to survive. This study explores the impact of COVID-19 on the hospitality industry, particularly hotels in Indonesia, one of the largest developing countries. It examines the challenges faced by hotel managers and the strategies used to survive. Through the lens of complexity theory, we discuss whether the strategies being deployed are beneficial, redundant, or detrimental for hospitality businesses. Based on semi-structured interviews with 13 hotel managers in Jakarta, Bandung, and Bali, the findings shed light on the various challenges to hotels. We also highlight which challenges could turn into opportunities. The findings show that the strategies that managers are deploying could be detrimental in the future. Potential future research directions are also discussed.     

Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space

This paper examines the multiple roles that globalised, branded spaces of hospitality can play in tourists' experiences in destinations. It is argued that previous studies have not considered adequately how such commercial hospitality services and spaces interact with and influence tourists' experiences of places. Drawing on a netnographic analysis of online discussions of McDonald's, this study explores how tourists perceive these hospitality venues, and how they use them to engage with foreign destinations and negotiate the ‘work of tourism’. The data show how tourists (re)construct their identities through reflections on consuming McDonald's. The data also demonstrate that tourists critically evaluate discourses of authenticity and the (in)authenticity of consuming McDonald's. The paper concludes by discussing the implications for the marketing and management of McDonald's and similar branded commercial hospitality venues, the marketing and management of destinations, and it outlines avenues for further research.     

Sustainability through food and conversation: the role of an entrepreneurial restaurateur in fostering engagement with sustainable development issues

Food justice, food cultures and people's engagement with healthy food production and consumption are key contemporary concerns, with a growing sustainable hospitality and tourism literature. Efforts range from narrowly focused initiatives, such as promoting organic produce and fair trade, to more holistic challenges to current systems through initiatives like the slow food and locavore movements, which may represent systemic alternatives. However, little analysis is available on how cafés and restaurants might become sites for experimentation in profitable and just sustainable hospitality, and places for sustainability engagement and education. Focusing on the evolution of a sustainable café in Adelaide, South Australia, this article explores how one entrepreneurial restaurateur uses his café to engage customers and community in a collaborative conversation about sustainable development, food, hospitality and tourism, helping transform our food culture and even lifeways. Our findings indicate the value of deep local embedding as a pathway to meaningful sustainability. The study offers insights into how hospitality and tourism can contribute to dialogues on alternative consumption which may offer visionary pathways to alternative futures. It also explores the role of pioneers in sustainable business and hospitality, their drivers and their views. A forthcoming global research initiative is discussed.     

Effect of CSR activities on meaningfulness,compassion, and employee engagement: A sense-making theoretical approach

Despite growing recognition of CSR’s importance in hospitality industry, empirically-derived insight into its drivers, dynamics, and outcomes remains limited, as investigated in this study. Built on the sense-making theoretical perspective to explore the effect of CSR activities on employee engagement while examining the mediating role of meaningfulness and compassion on the relationship between CSR and employee engagement. To investigate our hypotheses, we conducted a questionnaire survey among 350 employees of selected luxury hotels in New Delhi, India. The results reveal CSR’s positive effect on employee engagement. In addition, meaningfulness and compassion partially mediate the association of CSR with employee engagement. This study identifies how CSR activities bring out a helping behavior in the form of compassionate acts, and offer meaning to employees in the hospitality context that is, otherwise, paralyzed by work-life imbalances and employee cynicism.     

COVID-19 and hospitality 5.0: Redefining hospitality operations

The sudden outbreak of COVID-19 has severely affected the global hospitality industry. The hygiene and cleanliness of hotels has become the focal point in the recovery plan during COVID-19. This study investigates the effects of past disasters on the global hospitality industry, and how the industry responded to them. Since past pandemics and epidemics identified hygiene and cleanliness as an important factor, this study further explores the role of technology in ensuring hygiene and cleanliness. Hence, this study further examines the scalability of Industry 5.0 design principles into the hospitality context, leading to Hospitality 5.0 to improve operational efficiency. The study further delineates how Hospitality 5.0 technologies can ensure hygiene and cleanliness in various touchpoints in customer’s journey. This study serves as a foundation to understand how synergy between humans and machines can be achieved through Hospitality 5.0. The theoretical and practical implications are discussed.     

Equal access to hospitality services for guests with mobility impairments under the Americans with Disabilities Act: Implications for the hospitality industry

The hospitality operator's obligation to comply with the ADA has provided the necessary impetus to ensure that hospitality services are provided in a non-discriminatory manner. The ADA requires modification of hospitality policies and procedures to ensure that guests with disabilities are provided services in a manner equivalent to those provided to able-bodied guests. This article provides the hospitality operator with a framework for training front-line employees and offers recommendations for analyzing how current policies and procedures could be modified in a way that limits potential liability as well as more effectively meets the needs of guests with mobility impairments.     

How hospitality brands grow: What hospitality marketers should know about Andrew Ehrenberg’s work (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management)

Andrew Ehrenberg’s work challenges the emphasis that hospitality marketing practitioners, educators and academic researchers place on segmentation, targeting (especially of heavy users), positioning, and meaningful brand differentiation. However, few marketing practitioners and scholars in hospitality appear familiar with this work. This invited paper attempts to increase awareness and appreciation of Ehrenberg’s work as well as its relevance to and implications for hospitality marketing. Topics covered include the NBD Law, Law of Double Jeopardy, Duplication of Purchase Law, and Law of Natural Monopoly as well as the evidence of weak brand segmentation, low perceived brand uniqueness, and the generalizability of the brand belief-usage relationship.     

The influence of customer-to-customer interactions on elderly consumers’ satisfaction and social well-being

This study highlights the valuable role the hospitality industry can play in addressing a societal problem by studying how social interactions between elderly consumers and other customers influence the satisfaction and social well-being of the former. The data were collected from 268 elderly consumers in local coffee shops in the United Kingdom using a self-administrated questionnaire. The findings reveal that elderly customers’ interactions with other customers have a direct effect both on customer satisfaction and social well-being. They also show that social interactions with other customers have both direct and indirect effects on the social well-being of elderly customers. The study provides good evidence for how commercial hospitality settings can serve as a space for social exchange that helps to alleviate social isolation.     

The influence of exploitative leadership on hospitality employees’ green innovative behavior: A moderated mediation model

Growing awareness of environmental sustainability in the hospitality sector has made employee green innovative behavior an important element of their establishment’s performance. Drawing from ego depletion theory, this paper aims to study how and when exploitative leadership influences hospitality employees’ green innovative behavior. We collected data from 467 full-time hospitality employees and their direct leaders in 96 teams, and examined a cross-level moderated mediation model employing multilevel path analysis. The results showed that exploitative leadership in the hospitality sector negatively associates with hospitality employees’ green innovative behavior, mediated by their emotional exhaustion. The results further showed that perceived organizational support moderates the influence of exploitative leadership on emotional exhaustion and subsequent green innovative behavior. Implications for theory and practice in the hospitality sector are discussed.     

Enhancing employee voice to advance the hospitality organization’s marketing capabilities: A multilevel perspective

Increased pressure to remain competitively viable necessitates that hospitality organizations are responsive to the market. Through a theory of cooperation and competition lens, this study examines how hospitality organizations can enhance their market responsiveness via the mechanism of employee voice. Using multi-level data from 75 U.S. chain restaurants, results show employee-organization goal alignment builds employee efficacy necessary to exhibit effective prosocial voice and fortifies the organization against misaligned employee goals that potentially lead to ineffective, defensive, or acquiescent, voice behavior. At the restaurant level, unit level prosocial voice had a positive impact on the organization’s marketing capabilities through the support of a participatory organizational climate, providing evidence that enhancing employee voice is a viable marketing strategy to advance marketing capabilities.     

The Relationships between National Identity,Hospitality, and Satisfaction among Foreign Hotel Guests

The main objectives of this paper are to examine the effect of hotel hospitality on the satisfaction level of foreign guests in the context of the hotel industry, as well as to explore the moderating effect of national identity (country-specific hospitality) on the relationship between hospitality and guests’ level of satisfaction. In this study, “national identity” refers to the distinctive cultural elements of a specific country that are incorporated into the hotel’s service design. This study, involving 315 foreign guests at Malaysian hotels, used survey administration as the main data collection method. Hierarchical moderated regression analysis was performed and statistical support for the effect of hospitality on the patrons’ satisfaction with their hotel stays, as well as the moderating effect of national identity on satisfaction levels, were found. This study also proposes a new scale to measure “country-specific hospitality”.     

EPU and financial performance in the hospitality and tourism industry: Moderating effect of CSR,institutional ownership and cash holding

The purpose of this study is to examine the effect of policy-related economic uncertainty (EPU) on the financial performance of hospitality and tourism companies. More precisely, the study aims at revealing how the performance of hospitality and tourism companies is affected at times of increasing EPU, and the role of corporate social responsibility (CSR) engagement, institutional ownership and cash holding to moderate this proposed relationship. The study’s sample includes a total of 113 companies from the hotel, restaurant and airline industries for the period 2001-2018. Hypotheses are tested via two-way fixed-effect regression. The study finds that increasing EPU is detrimental to firm performance presented in declining Tobin’s Q. However, the magnitude of this negative effect on firm performance becomes less pronounced as firms engage more in CSR, have larger fraction of institutional ownership and hold larger cash and cash equivalents     

Gay and lesbian customers’ perceived discrimination and identity management

This research focuses on how gay and lesbian customers perceive potentially discriminatory attitudes and behaviors of service employees in the hospitality setting.Based on 143 gay men and 154 lesbian women participants, the results show that perceived discrimination at the group level is significantly higher than at the personal level. Two identity management strategies are identified: passing strategy involves customers avoiding personal questions and trying to appear heterosexual, while revealing strategy involves customers disclosing their sexual orientation and confronting negative gay and lesbian stereotypes. Gender differences are found in both perceived discrimination and identity management strategy. Lesbian women are found to have higher perceived discrimination than gay men, and they are more likely to engage in revealing strategy than gay men. The findings of this research contribute to hospitality research by confirming the personal/group discrimination discrepancy, identifying two identity management strategies, and documenting gay men and lesbian women differences.     

Gender discrimination in haute cuisine: A systematic literature and media analysis

Haute cuisine has become an essential activity within the hospitality industry, and gastronomy plays a vital role in tourism economics, receiving significant attention from the media each day. Thus, women’s access to the culinary profession and their barriers to progress in the field to chef status have been profusely studied within the academic literature and covered by global media. This article will analyze and compare how academia and media have dealt with the issue of gender discrimination in haute cuisine, whether their conclusions are similar, and what they outline; it is a relevant contribution with an original literature analysis on gender and haute cuisine.     

Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

The MNC resellers are vastly competitive and capital-intensive. Based on the corporate brand orientation, the objective is to investigate how the individual dimensions of hotel industry’s brand orientation can improve a corporate experience and subsequently create superior hotel performance and retailer preferences. A model of the integration of the hotel industry’s brand orientation was tested in a survey conducted among MNC resellers from hospitality industry. Structural equation modelling was applied to gain insight into the various influences and relationships. The research makes two main contributions. It makes a theoretical contribution by classifying the integration of the hotel industry’s brand orientation for hospitality industry and from this extrapolate key suggestions for further study. The continuous evolution and economic influence of the hospitality industry require the application of innovative marketing practices.     

Digital identity and the construction of distinctiveness by American wineries

Hospitality and tourism entrepreneurs need to balance uniqueness with conformity. Organizational identity theory proposes that an organization’s central and enduring attributes make it distinctive while helping observers categorize it. Since distinctive value creation is central to success in hospitality, this study asks how entrepreneurs in hospitality and tourism construct distinctive identity claims and how these identities help firms create distinctive value. The research context is the American winemaking industry, where entrepreneurs strive to present their wineries as destinations. The data comes from the digital identity statements of 314 members of the WineAmerica trade association. We identify seventeen identity themes and several clusters of themes that demonstrate how entrepreneurial claims shape distinctive organizational identities and contribute to distinctive value creation.     

Interpretation of hospitality across religions

Given the inter-religious locus of modern tourism and importance of host–guest interaction, current study explores how religion is involved in constructing hosts’ understanding of hospitality and hospitable behavior in private, public, and commercial settings. Utilizing hermeneutic phenomenology as a methodological framework, we resorted to in-depth interviews with 30 participants representing Buddhist, Christian and Muslim faiths and did document analysis of respective holy texts. Regardless of religious beliefs, hosts in this study understand hospitality first as their relations to their own communities and only then as associations with outsiders. This communal understanding of hospitality is supported by religious teachings. Findings reveal that interpretation of hospitality and hospitable behavior in private and public domains vary according to religious values while commercial hospitality, somewhat influenced by religion, is mostly understood as a money-making venture. The results are discussed in respect to definitional characteristics of hospitality, the host–guest paradigm, and global processes.