The U.K. Conference and Meetings Industry

Abstract

During the last ten years, the U.K. meetings industry has developed rapidly. Regard for the industry and competition amongst venues is growing. The industry is attracting increasing levels of attention, while an intensified incidence of venues other than hotels are competing within this sector. This progressive expansion of demand experienced by the industry heightens the importance of the quality provision for customers when differentiating between venues. The ultimate aim of the research is to determine whether gaps exist between the attributes employed to assess the quality and desirability of a U.K. conference venue-firstly by conference organizers and conference delegates and secondly between their perceptions and the characteristics of the product provided. This paper presents an approach to the development of a research instrument to measure and compare an inventory of service quality attributes as perceived by meetings organizers and delegates.     

UK Conference Delegates' Cognizance of the Importance of Venue Selection Attributes

Abstract

The UK meetings industry has grown dramatically over the last ten years. Interest in the industry and competition is increasing and the move towards using venues other than hotels for meetings is growing. The pattern of growth experienced by the industry brings with it the question whether the quality of provision is becoming increasingly important to customers when differentiating between venues.

The research forms part of a larger study, which proposes to establish whether gaps exist between conference organizers' and conference delegates' needs when selecting and assessing the quality of a conference venue. This paper presents the findings of a quantitative study of 547 conference delegates. Conference delegates' perceptions of service quality attributes were compared and contrasted by importance of attributes and attribute subsets. The results provide a unique perspective and will be extremely valuable to venue managers.     

U.K. Conference Venues

ABSTRACT

The following paper investigates the supply and demand for conference venues in the United Kingdom (U.K.) over the past 40 years. The main data relates to trends in the type of venue facilities provided in the U.K. and how the varying market sectors use these. It is suggested that the patterns of venue development have often been in response to perceived opportunity for business rather than actual demand. The concern is raised that current business levels cannot support the growing supply of venues and that continued new developments may not be the most appropriate method of approaching the situation.     

A Temporal Analysis of Conference Venue Refurbishment Within the U.K. Conference Sector

Abstract

This paper examines conference venue refurbishments within purpose-built venues, hotels, educational establishments, and visitor attractions across the U.K. conference sector. The main data relate to six refurbishment activities undertaken to create a venue conference product. Additionally, refurbishments undertaken since the conference facilities opened, and future plans for refurbishments across the four venue classifications are examined. The refurbishments examined are those of upgrading furnishings, upgrading décor, complying with health and safety legislation, the implementation of modern conference technologies, converting and/or extending the venue to supply or improve conference facilities and the provision of disabled access. The results show that initial level of initial investment across all venue classifications is not sustained, and a decline in future investment is apparent.     

FROM THE EDITOR

Abstract

Thailand has some of the finest conference venues in Southeast Asia, and the convention/exhibition industry is important to the development of the nation's overall tourism industry. The convention/exhibition industry is good for the tourism industry, because it helps to enhance the quality of accommodations, hospitality, and services that are located in such an exotic location. Also, it stimulates the convention/exhibition industry investment in terms of associated facilities and services. An analysis of the performance of the convention and exhibition industry in 1996 and 1997 was conducted in this paper. The results solidly suggest that Thailand has a strong convention and exhibition industry which should produce substantial economic impact in the years ahead. Recommendations for future research are also provided.     

Casinos and Conventions

ABSTRACT

The casino industry has always relied on the leisure traveler whose primary motivation is to gamble. Thus, one would expect the casino and convention industries to operate in totally different arenas. This was the case until the mid-1990s. Today, the casino industry is embracing the convention industry and constructing facilities to meet the needs of the convention and meeting attendee. This article starts by setting up the framework for this dichotomy between the two industries by tracing the history of casino gaming in the U.S. Discussion leads to a review of how and why there was a lack of conventions/meetings business in both Las Vegas and Atlantic City. The article then goes on to review specific development of the conventions/meetings business in Las Vegas, Atlantic City, and other jurisdictions. It concludes with a prognosis about the future along with opportunities for future research.     

The Asian Perspective

Abstract

The following paper investigates the use of unusual venues as conference facilities within the United Kingdom and identifies the current and future management issues. Unusual venues include such diverse properties as castles, visitor attractions, boats, sports stadiums, and galleries able to accommodate from ten to one thousand delegates. Reduced government funding has encouraged many of these venues to diversify their revenue generation activities, with conference activity providing lucrative and innovative opportunities. This paper provides a market analysis of this sector within the United Kingdom, with particular reference to market demand, the motivations for investment, and future influences on their management.     

Contemporary factors influencing association conference attendance

Abstract

Competition amongst conference tourism destinations has intensified. Understanding the factors influencing delegate attendance thus becomes increasingly important. This paper aims to extend the current body of academic knowledge by examining motivators and inhibitors deriving from not only previous academic research but also contemporary industry reports. Delegate expectations relating to new and established factors influencing conference attendance are explored, while motivating and inhibiting factors are ranked in order of importance. Proactive management and organization responses to these factors are proposed. The research findings are important to destination managers in prioritizing the investment of their limited resources aiming to address the higher-importance factors. This allows such destinations to improve in their competitiveness in attracting conference tourism and conference delegates.     

Convention Site Selection Research

Abstract

Today, destinations aggressively compete for the rights to host some of the hundreds of thousands of meetings and conventions held around the world each year. Yet very little academic research has focused on this industry. This paper develops a conceptual model and research propositions as a basis for further empirical study.     

Taking the Classroom into the Real World

Abstract

The increase in number of international tourist arrivals, the holding of the Olympic Games in Sydney in 2000, and a solid domestic tourism industry has had an effect on the meetings, incentive, convention, and exhibition (MICE) industry in Australia, worth A$7 billion in 1996/1997. To meet this increasing demand from the industry to train professionals for the tourism and hospitality industry, some institutions are offering specialized subjects to prepare students for employment in the MICE industry. One of the inherent problems in teaching such a subject is to introduce a practical and experiential element. This has been addressed successfully over the past two years by offering students an opportunity to take part as delegates attending a specifically designed conference while spending a night at one of the many 5-star international hotel properties with convention facilities on the Gold Coast. In 1999, 135 students stayed at an international 5-star hotel, with the hotel cooperating with the university to provide a full-day conference on conference management, including hotel inspections and workshops. Students were assessed on their experiences at the hotel with the completion of a semester report and a questionnaire on the perceptions of their stay. Almost three-fourths of the students surveyed responded that they had benefited from the visit by being able to apply theoretical concepts to real life scenarios and that this enhanced their individual understanding of the subject.     

The development of an evaluation scale for B2B service quality: The case of the Korean convention industry

Abstract

The purpose of this study was to develop scale dimensions for evaluating professional convention organizers (PCOs) from the perspective of conference hosts. Based on a literature review of B2B service quality and convention service quality, and in-depth interviews with host organizers in the Korean convention industry, five quality dimensions were identified: potential, process, personal, technical, and outcome qualities. The reliability and validity of the five dimensions were verified using empirical data. The results show that service quality between PCOs and hosts should be considered to be a holistic experience rather than a set of separate factors as discussed in previous studies. This paper also contributes by proposing that the five scales serve as a managerial tool for PCOs to evaluate their own performance and as criteria for hosts to develop effective business relationships with service providers.     

What do conferences do? What is academics’ intangible return on investment (ROI) from attending an academic tourism conference?

ABSTRACT

Conferences are funny events. They are self-evident elements of our lives as academics: meetings that occur, often annually; take place in various locations; and involve (hopefully) like-minded people, aiming to share their latest research findings. Conferences are actually so self-evident that very little research exists analysing what takes place at conferences, why people attend them in the first place, and essentially what the conference does to delegates as participants. This article is, on one hand, a reflective report from an academic conference: TEFI 9—Celebrating the Disruptive Power of Caring in Tourism Education. But it is also simultaneously an analysis of the implicit and explicit rationale and return on investment for attending academic conferences, in the words of three, at that time, PhD candidate rapporteurs and one professor rapporteur, who acts as this article’s narrator.     

Relationships and Factors Influencing Convention Decision-Making

Abstract

This paper examines the views of key decision-makers in the convention industry as part of a CRC for Sustainable Tourism research project. In particular, it examines the relationships between the main participants, the key factors for a successful convention and the emerging trends within the industry. In order to explore these influences, the research method used structured interviews with international convention associations, professional conference organizers (PCOs) and international delegates. In-depth telephone interviews were conducted with nine international associations from Europe, the United Kingdom and the United States, as well as eight PCOs, all of whom facilitate international conventions within Australia. Nineteen international delegates were also interviewed at two international conferences. The findings from these interviews suggest that the decision-making process for conventions is influenced by a complex set of relationships between the three sets of interviewees. The study revealed that the relationships between the convention bureaus and convention centers were very important. The interviews confirmed the findings of previous studies regarding the key success components for a convention, but also pointed to emerging trends in the convention sector that will impact upon success in the future. These trends included the increasing number of female conference delegates, the increased need for Internet facilities for conventions, and the high priority placed by convention participants on the safety of the convention destination.     

Understanding Associations and Their Conference Decision-Making Processes

Abstract

A critical question for organizations and businesses involved in destination marketing and the provision of services for conferences and meetings is how associations decide where to hold their conferences and meetings. An understanding of these decision-making processes could provide valuable insights into how a destination can best promote themselves to this sector. The aims of the study presented in this paper were to identify the decision processes of association conference planners and to explore the attributes that they consider important when organizing a conference. The study used in-depth interviews with association conference organizers who had either planned an event in a regional Australian center during 2003 or who were currently in the process of planning for a future event to be held in that destination. The interviews revealed that while similar attributes were important to all planners, their importance differed between different types of associations. Major findings from the study included the importance of the bid process and the use of committees for the planning and organizing of tasks. Budget constraints were also a major component of the decision-process, as a majority of the associations studied were non-profit organizations. The venue was the most important attribute regarding the decision of host destination. The study concludes with an expanded model for convention planner decision processes based on Crouch and Ritchie's 1998 model.     

Conference mobile application: Participant acceptance and the correlation with overall event satisfaction utilizing the technology acceptance model (TAM)

Abstract

Although many studies have been conducted focusing on technology trends and acceptance, there is a lack of research investigating the factors that influence conference attendees’ attitudes toward a mobile event app based on the technology acceptance model (TAM) framework. The purpose of this study was to examine the determinants that influence conference attendees’ attitude toward using a conference mobile event app. The results found that perceived usefulness was the greatest predictor of the app users’ attitude toward the mobile event app, attitude is a significant predictor of overall conference satisfaction, and perceived ease of use was the only significant variable found to vary between age groups. The study’s findings have implications for stakeholders in the MICE industry and the open-ended survey responses offer insights into what conference attendees deem as valuable app functionality and how attendees’ age group may affect technology preferences.     

Is It Difficult to Market a City as a Convention Destination?

Abstract

Convention tourism is a very lucrative form of tourism and is becoming one of the fastest growing sectors in the tourism industry. Greece, a traditional tourist destination worldwide, has not developed its convention sector satisfactorily. This paper presents the outcome of a small scale qualitative research in the form of in-depth interviews with six experts of organizing meetings and conventions, which were undertaken in order to explore the potential of Thessaloniki as a convention destination by assessing its strengths, weaknesses, opportunities, and threats. The results revealed that Thessaloniki has a potential to develop this special form of tourism and ameliorate the low tourist inflow. However, it is a difficult task, mainly due to the lack of cooperation among the city's stakeholders.     

Prediction and Reality

Abstract

In a landmark study carried out for the New South Wales State Government in 1976 the present author analysed the economic impact of the meetings and convention industry in Australia. That report laid the foundation for the development of the Sydney Entertainment and Exhibition Centre, although it was not until some time later that purpose-built convention centres began to be constructed in the major convention destinations of Sydney, Melbourne, Adelaide, Brisbane and Perth. The 1976 study provided a benchmark for the early characteristics of the Australian convention industry that can now be updated and critically examined.

Longitudinal studies of this nature are now becoming possible with the passage of time since the first focussed research into tourism in Australia was carried out. This paper sets out the predictions made in 1976 for the likely size of the meetings and convention industry in 1993, analyses the assumptions made then and their impact on those predictions; and compares them with the actual characteristics of the industry in 1993-4. Recent research shows that the original predictions considerably understated the actual growth of this sector of the tourism industry. While differences in methodology make direct comparison difficult, it would appear that the dollar value of the conventions part of the MICE industry in Australia as estimated in 1976 (after correction for inflation) was about 73 percent of the actual result in 1993-94. This shows that the Australian domestic and international convention sector has grown faster than appeared possible in 1976.     

Providing Education in a Growth Industry

ABSTRACT

As the ecotourism industry has grown, a diversity of courses have been developed to provide training to meet the needs of the industry. However, the influx of a growing number of graduates into the industry raises questions related to the courses, the industry, and the links between them. To consider these issues, a workshop was held during the annual conference of the Ecotourism Association of Australia in 1999. This paper introduces some of the issues under discussion, describes some of the key themes arising from the workshop, and identifies further questions, and possible directions which could be followed to deal with some of these issues.     

Development of the Convention Industry in Korea

ABSTRACT

The convention industry in Korea has experienced a rapid development, and the hosting of international meetings and events has emerged as a major business in Korea's tourism industry. This paper provides an overview of the development of the convention industry in Korea and assesses the current convention market by applying SWOT analysis. The country's current marketing strategies are also evaluated. The analysis suggests that Korea has great opportunities to emerge as a new international convention destination in the 21st century. The future growth of Korea's convention industry depends on whether the country can manage the challenges better than competitors with effective marketing strategies.     

Convention Center Wars and the Decline of Local Democracy

ABSTRACT

Convention centers have emerged as a focal point in an intense competition among cities for a share of the economically important meetings and exhibition market. In this paper, we present abundant evidence to show that cities can substantially benefit by capturing a share of this market. However, the cost and size of the meetings facilities that are appropriate for particular cities will vary with local circumstances. We argue that such local considerations are ignored because of the political influence that the meetings industry now exerts when cities make decisions about building or expanding convention centers.