Latin American Tourism

Summary

Blessed with a great diversity of natural and cultural assets, the countries of Latin America should be thriving as international tourist destinations. The reality is, however, that the region is a long way from reaching its full potential. This paper reports the findings of a survey that investigated the reasons why Australian travel agents and tour operators thought that Latin America was receiving so few tourists from Australia. The main finding of the study was that there is a lack of knowledge among travel agents about the Latin American region. Many of them could only identify a limited number of tourist attractions in the region. While the study has an Australian focus, the authors suggest that the barriers underlying the lack of international demand for Latin American tourism products are similar to those that exist in other potential source markets.     

Roots of unsustainable tourism development at the local level: the case of Urgup in Turkey

The main aim of this article is to investigate and explain the roots of unsustainable tourism development at the local level in a developing country, with special reference to Urgup in the region of Cappadocia, Turkey. It was found that the factors that ushered in unsustainable tourism development are beyond the control of local people and authorities. They are largely related to issues at the national level such as the policy of political economy, prevailing national planning approaches applied to tourism, patron-client relationships between decision-makers and related business class alongside the role of international tour operators in the international tourism system. It concludes that achieving sustainable tourism development at the local level in a developing country requires hard political choices, a confident decision-making process and the collaboration of international tour operators and donor agencies.     

Wildlife Tours in Australia: Characteristics,the Place of Science and Sustainable Futures

Wildlife tourism is one of the fastest growing tourism sectors worldwide. Across the world the number of tourists seeking close interaction with wildlife in their natural environment is growing. Understanding the interface between visitors (social) and wildlife (environmental) can make a critical contribution to the sustainability of this industry. This study examined wildlife tours in Australia. Questionnaires were posted to wildlife tour operators in Tasmania, Western Australia and Northern Territory, seeking information on the characteristics of tours, and the place of science and monitoring in their business. The results illustrate several similarities between wildlife and ecotourism, suggesting the benefits of increasing education and interpretation, both central features of ecotourism, to enhancing the sustainability of wildlife tourism. For tour operators, interactive activities included feeding, swimming with and touching wildlife, and the level of interaction was identified as high, making it imperative to better define interaction and develop species or group-specific protocols for sustainably managing these interactions. Lastly, this study showed a low level of engagement of scientists in protecting the wildlife of interest to tours. Given the centrality of science to sustainability, mechanisms for increasing this involvement particularly in impact research, through partnerships and other means, are critical for the long term sustainability of this industry.     

Examining Chinese College Students’ Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints

Understanding the decision-making process and predicting travel behavior are critical for destination tourism marketers. This study develops and tests a structural equation model using the extended Theory of Planned Behavior (TPB) to explain Chinese college students’ intention to travel to Japan. Ten hypotheses were proposed regarding the relationships between destination image, travel constraints, and the original TPB constructs. The results of structural analyses reveal that the extended TPB has better predictive power for travel intention to Japan than the original one. Attitude is found to have the greatest impact on intention to travel to Japan. The mediating role of travel constraints shows a significantly negative effect on the relationships between the predictors and travel intention except for the relationship between perceived behavioral control and travel intention. The results of this study can help improve marketing promotions and the development of more effective destination positioning strategies for Japanese inbound tourism.     

The impact of successful cross-competencies on a career in tourism in Italy: the meeting point between the students’ perceptions and the requirements for professionals

ABSTRACT

The paper aims to understand how the changes occurring in the tourism sector are affecting the labor market in Italy, with a special focus on the relevance of successful cross competences (SCC). It focuses on comparing the relevance of these competencies in the perception of both students preparing to enter the tourism field and tour operators. The two-step study combined qualitative analysis that put forth specific characteristics of the tourism labor market in Italy through interviews with experts, and quantitative analysis that correlated the requirements of the tour operators to the ideas students have of what competencies tour operators entering the field should have. The results evinced differing perceptions of SCC and their relative importance in professional fields. Students manifest to miss awareness of the importance of SCC for their future careers. Furthermore, organizational ability, self-control and self-esteem were perceived by tour operators as the most important competencies to be acquired.     

INDUSTRY RESEARCH PERSPECTIVE

Abstract

Emotional intelligence, a type of social and personal intelligence, is important in managing interpersonal relationships and interactions, especially in the business sphere. Businesses that involve frequent customer contact and interaction, such as those in the field of tourism, can benefit from the application of multiple intelligences. This study examines how, and to what extent, emotional intelligence can benefit the travel and tourism industry. Seven tour operators were interviewed to assess their attitudes, opinions and observations about emotional intelligence and its application to the relationship between tourists and residents of a community. Results showed that all tour operators, to a certain degree, utilized emotional intelligence to offer more personalized travel solutions for tourists. It was found that understanding the cultural values and social etiquette particular to each travel destination was essential for healthy tourist-resident relations.     

Dependency on Tour Operators

Abstract

Tour operators have increasingly emerged as the most powerful and influential factor of international flows from the main generating countries to various destinations, since they are able to interpret and manipulate the “push” and “pull” factors of the tourism process to a commercial end. As a result, many tourist-receiving destinations have to face the intervention of foreign tour operators in their tourism industry. Despite the crucial role played by tour operators for the development of insular regions' tourism, little empirical evidence is available on the relationship between tour operators and the destination tourism suppliers. This paper presents the findings of a study undertaken during the summer of 1997 on the Greek island of Crete. From the findings, it is evident that the Cretan tourism industry is heavily dependent on tour operators, and that various actions should be undertaken by the island's public and private sector to overcome this problem.     

The Japanese Travel Life Cycle

Summary

This paper offers an alternative way of segmenting a non-western travel market, namely, the Japanese outbound market. The segmentation schema comprises several institutionalised forms of travel likely to be undertaken by a Japanese individual in the course of his or her life. Coined the ‘travel life cycle,' the concept fits Japanese society well due to the highly organized and group-oriented patterns of travel that have emerged over the past one hundred years. While this form of segmentation is unlikely to be usefully applied to western travel markets, its application in the Japanese context may suggest that it has relevance when examining the travel patterns of other tradition-bound and group-oriented Asian travel markets such as Korea, China or Indonesia. The paper's conceptual contribution lies in the implicit suggestion that particular cultures may develop and exhibit unique forms of consumption behavior that lie outside the conceptual framework normally adopted by western academics and marketing practitioners. Manageri-ally, the paper suggests ways by which tourism operators and tourism promotion bodies can more efficiently and effectively target Japanese travellers according to the stage of travel life cycle.     

Sustainability in the tour operator – ground agent supply chain

This research aims to identify, and critically understand, the key opportunities for and barriers against tour operators and their ground handlers sourcing and selling more sustainable tourism products. The study is framed in the literature of organisational culture and buyer–seller collaborations both downstream (sustainable supply chain management) and upstream (business-to-business marketing). Semi-structured interviews help to identify the tour operators’ barriers, opportunities and key decision-making criteria. The findings suggest that a supportive organisational culture is a prerequisite to success for companies that wish to scale up the volume of sustainable products they source and sell. Sustainability only sells when it contributes to an organisation’s ability to meet its requirement of quality of service, especially in relation to suitability of the products to its target markets and reinforcing professional and trustworthy relationships. For services that are keenly priced, and/or that have tight health and safety regulations, buyers and sellers often lack the motivation to consider sustainability requirements unless they are clearly valued and marketed. Business-to-business marketing requires suppliers to understand the relative importance of sustainability to each of their buyers and, in response, to develop appropriate arguments to explain the importance of sustainability within their buyers’ organisational needs.     

Barriers to offering special interest tour products to the Chinese outbound group market

As Chinese outbound tourists expand in numbers and diversity, they may seek more challenging special interest tourism (SIT) activities. Tourists' participation in SIT activities can be profitable to a wider range of providers, enhance destination image, and enrich tourists' experiences. This research investigated the opportunities for offering SIT products to the China outbound group market by interviewing 20 Chinese outbound tour operators to examine the extent of interest in developing the product as well as factors driving or hindering the development. Findings revealed four types of barriers that influence operators’ willingness to incorporate SIT activities in their product offerings. Drawing on a critical social theory approach that focuses on 'enlightenment' and 'critique', this paper argues the validity of these perceived barriers - operators are risk-averse for institutionalised practical, social, cultural, and policy-related reasons.     

Understanding the Unique Consumer Behavior of Japanese Tourists

Japan is the largest market for U.S. inbound overseas tourism, and international tourism is the largest source of earning foreign exchange for the U.S. economy. Japan has registered the highest growth in the world in the development of its outbound international tourism during the 1980Æs and is expected to continue its rapid growth in the foreseeable future. This paper examines the unique characteristics of the consumer behavior of Japanese tourist who are or will be vacationing I the U.S. Recommendations have been offered to marketers of tourism firms who can benefit by understanding the unique characteristics of a Japanese touristÆs consumer behavior and by changing their marketing strategies accordingly.     

Partnerships in International Travel and Tourism Marketing: A Systems-Oriented Approach Between Australia,New Zealand,Germany and the United Kingdom

Abstract

Little empirical research has been conducted about international partnerships between travel and tourism organisations, airlines and their intermediaries such as wholesalers and travel agents. Nevertheless, these partnerships are important because tourism is becoming more international and most destinations have to compete at a global level. Moreover, both producers and intermediaries are increasingly using information technology to increase their knowledge and relationship with customers. Thus this research set out to develop and empirically confirm a systemic model of these partnerships and four related research objectives. The methodology involved multiple case studies based on in-depth interviews with key players in Australia, New Zealand, the United Kingdom and Germany. The first outcome is a confirmation of the systemic model. In addition, the findings show the reasons for engaging in partnerships and the scope for further partnerships among the industry players. As well, the findings show that while ‘disintermediation’ may occur because of the advancement of communication technology, the linkages between travel and tourism organisations, airlines and intermediaries are still significant. Our framework can assist public and private travel and tourism organisations to mutually develop and manage marketing strategies and tactics for overseas markets.     

Wildlife viewing: The impact of money-back guarantees

Wildlife sightings are not always guaranteed. To address this risk, tour operators often offer a money-back guarantee as a refund mechanism. However, studies have overlooked the influences of such refund mechanisms on tourists' tour participation decisions and tourism revenue. We conducted choice experiments to examine the impact of such mechanisms using a case of Amami rabbit tourism in Japan. We found that the guarantee significantly influences the tourists’ decision-making and tour revenue. In particular, we found that the expected tourist participation rate and tour guide revenue vary drastically depending on the probability of the rabbit encounter. The maximum expected revenue from the tour with a 90% chance was about 20 times larger than that with a 10% chance. This indicates that conserving wildlife to maintain the sighting probability raises tour benefits, creating a win-win situation by balancing conservation and tourism development.     

Relationships in the Distribution Channel of Tourism

Summary

This paper examines industrial relationships in the distribution channel of tourism. Distribution becomes one of the most significant elements of tourism marketing as it determines all other aspects of the marketing mix. This paper concentrates on the conflict experienced in the distribution channel between hoteliers and tour operators in the Mediterranean summer/seaside resort context. It attempts to illuminate the area, to identify significant variables for its assessment and to provide a solid background for further research on the topic. Research in Greece demonstrates that Mediterranean hoteliers increasingly find the power of tour operators from Northern European countries very challenging. Similarly with other intermediaries, in order for tour operators to remain competitive in the marketplace they reduce the profit margins of their suppliers at destinations and thus reduce the profitability levels of enterprises and the economic impacts at destinations.     

Saving Mt. Aconcagua

Abstract

Environmentally responsible tourism, especially on high mountains, will be improved if guidelines are available that help manage a tourism asset and suggest a certain behavior for the parties involved. Archival research concerning the Himalayas, the Antarctic and the Sub-Antarctic Islands and field observations served as the basis for Mt. Aconcagua's guidelines. Two of the co-authors climbed Mt. Aconcagua, the highest mountain in the Andes. Guidelines were established for the Argentine government, tour operators and mountain guides, and for climbers.     

基于扩展计划行为理论的乡村旅游经营者从众行为研究——西安市上王村实证

乡村旅游是实现巩固拓展脱贫攻坚成果同乡村振兴有效衔接的重要路径选择。乡村旅游经营者的从众行为能够促进旅游地的规范化与规模化发展,但一味地盲从也必然会给旅游地造成不可挽回的损失,理性对待乡村旅游经营者的从众行为对旅游地的可持续发展意义深远。本文基于扩展的计划行为理论基本框架,引入精英影响感知和模糊情境感知两个变量,对乡村旅游经营者从众行为意向的影响因素进行实证研究,并构建乡村旅游经营者从众行为形成机制的理论模型。研究发现,行为态度、指令性规范、知觉行为控制、精英影响感知和模糊情境感知与从众行为意向呈显著正相关关系。另外,乡村旅游经营者的受教育水平对从众行为意向存在显著影响,且呈现受教育水平越高从众行为意向越低的趋势。为了进一步发展乡村旅游,助推乡村振兴,建议提升乡村旅游经营者的经营能力;发挥乡村旅游精英的信息传递与示范带动作用;落实政府的引导与监管职能;防范政府决策层的盲从行为。     

Greenhouse Gas Emissions from Marine Tours: A Case Study of Australian Tour Boat Operators

This paper estimates the overall and per capita energy costs and GHG contributions associated with tour boat operations in Australia, a country with a 35,000 km coastline and world class marine attractions. Using a comprehensive database of Australian tour boat operators, 145 face-to-face interviews or completed postal survey questionnaires and 45 in- situ audits, the overall GHG emissions for this industry sector was estimated conservatively at 70,000 tons CO2-e or 0.1% of the transport sector in Australia, the fastest growing sector in terms of GHG outputs. On average, this translated into an extra 61 kg CO2-e per tourist if their travel itineraries included a trip on a boat with a diesel engine, or 27 kg CO2-e for a trip on a boat with a petrol engine – the equivalent of a single person driving 140 km or 300 km, respectively, in a standard passenger vehicle. Information obtained from Australian tour boat operators, however, indicated a range of technical and operational opportunities for reducing GHG emissions. In the light of Australia’s anticipated growth in domestic and international visitors, the importance of reducing tour boat GHG outputs, is stressed.     

Synergies between Australian indigenous tourism and ecotourism: possibilities and problems for future development

This paper examines and finds synergies between indigenous tourism and ecotourism in Australia. Both were recognised in the 2003 Tourism White Paper as drawcards for international tourists; Tourism Australia markets both as two of the country's seven key visitor experiences. Despite this, and the proven need to assist indigenous peoples’ socio-economic position, the indigenous tourism sector remains relatively immature. The paper, using a mixed-methods approach, including in-depth discussions with 26 indigenous tourism businesses, examines this problem and suggests ways forward. The results indicate that between 50% and 70% of indigenous tourism businesses are located in remote or very remote areas and utilise the environment to a substantial degree. Communities, couples and families dominate ownership patterns. Only 25% operate on a full-time basis. However, indigenous operators do not necessarily see themselves as being “ecotourism” businesses, despite their concern for and care of country. Very few are accredited: the ecotourism accreditation process is complex and expensive with guidelines based upon Westernised views of nature. Major changes in accreditation practice are suggested along with education and support for indigenous tourism businesses to ensure a stronger relationship between indigenous tourism and ecotourism and to improve Aboriginals’ socio-economic status.     

Environmental change,resilience, and adaptation in nature-based tourism: conceptualizing the social-ecological resilience of birdwatching tour operations

Resilience theory has emerged as a holistic concept well suited to analyzing tourism systems and which promises important insights into the sustainability of tourism destinations in the face of accelerating global environmental change (GEC). This article presents empirical research into the social-ecological resilience of tour operators using the case study destination of the Otago Peninsula, Dunedin, New Zealand. It addresses the following research question: How do birdwatching tour operators build resilience to drivers of environmental change, including climatic drivers, into their operations? Qualitative interviews with providers of a specific nature tourism sector activity – birdwatching – were conducted with stakeholders including tour operators, conservation organizations, and local government members. The findings highlight current and possible future challenges to birdwatching tourism on the Otago Peninsula. The paper introduces a conceptual framework which highlights the tour operators’ main coping strategies in response to key perceived social-ecological system (SES) drivers of change. Overall, tour operators perceived their main social-ecological resilience to be the diversity of the species of the Otago Peninsula, their business experience, and the strength of their local stakeholder network to respond to SES crises.     

Trade facilitation promoted the inbound tourism efficiency in Japan

This study explores the intrinsic correlation between trade facilitation and the inbound tourism efficiency in Japan based on the data from 2011 to 2019. According to the data from JNTO, Japan's inbound tourism showed a strong dependence on the Asian market, the growth rate of inbound tourists in Europe, America and Oceania increased in recent years. The COVID-19 seriously hindered the Japan's inbound tourism development. The fixed-effect regression indicates that trade facilitation promoted inbound tourism efficiency in markets of different types. The positive effect of trade facilitation on sightseeing market was most significant in Asia. While in Europe, America and Oceania, the inbound business market benefited most from trade facilitation. Trade facilitation amplified the positive effect of Japan's air transportation capacity, international tourism income and visa-free policy on the inbound tourism efficiency, and effectively buffered the negative impact of natural disasters. With regard to the estimated results of sub-indicators of trade facilitation, the improvement of infrastructure, government efficiency, customs environment and technological level all contributed to the increase in Japan's inbound tourism efficiency.