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1.
Retail salespeople play an important role in a retailer’s marketing mix, yet little empirical research has examined how retail managers might assist sales personnel in the performance of their jobs. This paper reports the results of a study that explored a causal model of sales supervisor “leadership behavior” and seven job-related outcomes of retail salespeople. Implications for retailers and researchers are provided.  相似文献   

2.
The role of job performance in the turnover process has been a problematic issue for researchers and managers alike. The present study provides a preliminary test of two key predictions derived from a conceptual model refining the role of job performance as a direct impact on turnover, and a moderator of the job satisfaction-turnover relationship. The results support differing roles for intrinsic and extrinsic satisfaction components in their relationship with turnover for retail store managers performing at low, average and high levels.  相似文献   

3.
This article proposes a model of job-related outcomes of four role variables in a retail sales context: work-family conflict (WFC), family-work conflict (FWC), work role conflict (RC), and work role ambiguity (RA). We tested the applicability of the model with three cross-national samples, that is, the United States, Puerto Rico, and Romania, and the results revealed that the model's measures and effects are mostly similar across samples. It was also posited and mostly supported that the effects that WFC and FWC have on the job-related outcomes are greater than the effects of RC and RA. Implications concerning the effects of role variables for international retail managers are offered. Richard G. Netemeyer (rgn3p@forbes2.comm.virginia.edu) is a professor of marketing in the McIntire School of Commerce at the University of Virginia. He received his Ph.D. in marketing from the University of South Carolina in 1986. His research interests are primarily consumer behavior and organizationbehavior issues. His research has appeared in theJournal of Consumer Research, theJournal of Marketing Research, theJournal of Marketing, theJournal of Applied Psychology, Organizational Behavior & Human Decision Processes, theJournal of the Academy of Marketing Science, and others. Thomas Brashear-Alejandro (brashear@mktg.umass.edu) (Ph.D., Georgia State University) is an associate professor of marketing in the Isenberg School of Management at the University of Massachusetts-Amherst. His research has appeared or is forthcoming in a number of academic journals, including theJournal of the Academy of Marketing Science, theJournal of Advertising, theJournal of Business Research, theJournal of Personal Selling and Sales Management, theJournal of Marketing Theory and Practice, and theJournal of Business & Industrial Marketing. James S. Boles (JBoles@gsu.edu) is an associate professor of marketing at Georgia State University (GSU). He received his Ph.D. from Louisiana State University. His research has appeared in a variety of journals, including theJournal of Marketing, theJournal of Business Research, theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Personal Selling and Sales Management, and theJournal of Applied Psychology. His areas of research interest include personal selling, sales management, key and strategic account management, and business relationships.  相似文献   

4.
Source and message content credibility, two characteristics of effective communications, were examined in the advertising content. A quasi-experimental design using actual retail comparative price advertisements was used to test the effects of retailers (sources) and meassages (discount levels) on the acceptance of the message. The findings support the conclusion that source and message credibility exists in retail advertising but with a major modification. Credibility is composed of two components, trustworthiness and price competitiveness. It appears that the relevant credibility components for the audience will depend on the source, the situation, and the objectives of the audience.  相似文献   

5.
试论零售业并购的积极意义及其原则   总被引:2,自引:0,他引:2  
零售业并购是零售企业在竞争中迅速扩张最有效的重要途径之一。他可以提高并购企业的发展速度,降低企业成本,并实现协同效应;可以提高被并购企业的管理绩效井使之权益最大化;他可以产生资源合理配置等积极社会效应;还可以施惠于消费。零售业并购有八大原则,即:优势互补原则,有法可依原则,重视信息可靠性和可用性原则,把握允许谈判的时间原则,财务评价和风险分析专业化原则,合适经理人选具备原则,并购资金充足原则,发挥被并购企业特长的独立性原则。  相似文献   

6.
In a study of sales force feedback at management levels, salesmen from two large corporations “planted” competitive new-product information with their sales managers. The object was to monitor the responses of the managers to reports from the field. Only about half of the 35 managers sampled passed the information on to higher levels. The importance of sales force feedback seems to have been lost on these managers, even though the use of such information had been stressed in their management training programs. The study indicates a need to provide motivation to use sales force feedback as a link in management information systems.  相似文献   

7.
本文对京、津、沪、粤等大城市零售企业的发展进行研究,并从中找出规律性的东西,这对于我们进一步发展、壮大我国商业大集团有着重要而积极的意义。  相似文献   

8.
The present study investigates consumer responses to price-matching guarantees (PMGs) in the Internet environment and contrasts them with their responses in a traditional bricks-and-mortar retail environment. The effect of store reputation on consumer responses to price-matching policies is also investigated in both Internet and bricks-and-mortar retail settings. Two studies using a 2 × 2 × 2 between-subjects full factorial experimental design with two levels of PMG presence (PMG present, PMG absent), two levels of retail environment (Internet, bricks-and-mortar), and two levels of store reputation (no/low reputation, high reputation) were conducted. In study 1 reputation was manipulated using store names, while in study 2 the reputation was manipulated using store characteristics. The findings of two studies suggest that consumer reactions to price-matching guarantees, such as store price perceptions, postpurchase search intentions, and willingness to claim a refund if a lower competitive price is found, differ across the two purchase environments.  相似文献   

9.
本文在一些语言学家研究成果的基础上,从社会语言学研究的角度探讨了性别差异在语音、语调上的反映。同时,作者还就差异产生的原因做了简要分析,认为男性和女性在社会中扮演的不同角色,即性别原型,影响了他们的言语方式。  相似文献   

10.
Although slotting fees and introductory allowances have become well established in the grocery and other industries, they remain a source of controversy among channel members. Retailers claim that these fees and allowances help mitigate the risks associated with new-product acceptance. Manufacturers counter that retailers are abusing slotting fees and allowances by using them as a source of profit. The authors investigate this controversy by empirically examining the role of slotting fees and allowances in the retail buyers’ product acceptance decision process. Results provide evidence to suggest that introductory allowances are indeed being used by retailers in the sample to offset perceived risks and costs of carrying new products. However, findings regarding slotting fees are much less supportive of retailers’ claims. J. Chris White (Ph.D., Texas A&M University) is an assistant professor at the University of Central Florida. His primary research and teaching interests include marketing strategy and management, retail management, international strategy, and promotion strategy. Lisa C. Troy (Ph.D., Texas A&M University) is an assistant professor of marketing at Utah State University. Her primary research and teaching interests include product innovation and new product development, marketing strategy, retail management, and international marketing. R. Nicholas Gerlich (Ph.D., Indiana University) is an associate professor of marketing at West Texas A&M University. He is actively involved in the development of Web-based courses and has research interests in the marketing of new products.  相似文献   

11.
完善公司治理结构是建立现代企业制度的迫切要求。公司治理结构不同,会计模式的选择应当不同,会计模式在不同公司治理结构中选择的好坏,直接影响着会计信息的质量。文章从分析公司治理及会计模式出发,详细阐述了会计在公司治理中的重要作用,深入分析了两类典型的公司治理结构下会计模式的选择,并对我国公司治理中会计模式选择问题提出了具体的意见。  相似文献   

12.
13.
近年来,广州市政府开始关注并重视职业经理人的培养与使用.并在年薪制、招聘制、资格认证与培训、构建职业经理人市场服务平台等方面多有举措。这些举措对推动广州市职业经理人队伍的建设和职业经理人市场的成长都起到了不同程度的作用.但同时也有种种不尽人意之处。本文对这些举措进行了认真研究与剖析,并对建立职业经理人市场应树立的基本观念及应采取的对策,提出了自己的看法和思路。  相似文献   

14.
西部地区2000—2002年社会消费品零售总额及增长率@张桂君  相似文献   

15.
In this paper, we examine the long-run social mobility experience in England. We present evidence for surprisingly constant levels of social mobility over the period 1550–1749, despite huge structural changes. Examining regional differences, we show that the North of England exhibited higher rates of social mobility than the South. We link this to the hypothesis that historically high levels of social mobility can lead to a culture of non-acceptance of redistribution and welfare provision. Taking advantage of the fact that welfare provision was determined at the local level at the time, we are able to compare social mobility rates and welfare spending within a single country. Consistent with the hypothesis, we find evidence for historically higher levels of social mobility as well as lower welfare spending and less acceptance of redistribution in the North.  相似文献   

16.
Pilot studies of consumer spending attitudes were conducted in Vancouver in 1970 and Quebec City in 1973. Responses to a set of bi-polar scales designed after the semantic differential indicate a 50/50 split between modern and traditional spending attitudes for the French-speaking sample from Quebec City. English-speaking respondents in Vancouver showed a 60/40 split on the modern spending side. The strongest responses to the modern end of the scales for both camples were to the phrases: “I love to spend money” and “spending gives me a lift.” Two traditional phrases which received strong support were: “When I spend money I am very careful” and “I find it less painful to pay cash than to charge it.” More modern spending attitudes were found to be associated with higher social class, more education and, to some extent, more optimism about future financial prospects in both samples. Lower incomes and lower status occupations were related to more traditional spending attitudes in the French-speaking sample. Age, family life cycle stage, marital status and sex did not seem to differentiate spending attitudes.  相似文献   

17.
采用全程监管式,以采用平时考核和期末考核相结合的大学物理实验考核方式,并制定量化平时和期末考核的具体细则,有效调动了学生学习物理实验的积极性,提高了学生的物理实验技能和科学素质。  相似文献   

18.
文章通过分析英、汉两种语言在词汇层上的文化差异,指出词汇上的文化差异是翻译中的一个大问题,并为解决这一问题而提出了五种方法:音译、直译、代换、增词和意译  相似文献   

19.
从文化差异看商标翻译的方法及原则   总被引:21,自引:0,他引:21  
在翻译学习和实践中,了解不同文化之间的差异并且能够灵活地认知和运用这些文化是非常重要的,尤其是在商标语的翻译中,是有相应的方法与原则的。  相似文献   

20.
A product evaluation and market segmentation research process is proposed which incorporates iterative, sequential studies and uses multi-measures and multi-methods of analysis. Market structure analysis is positioned within this process such that product positioning, product-space segmentation and attitude modeling are conducted as alternative analytical approaches. At each step in the research process, specific consideration is given to the various product use contexts. The corroborative findings from the analyses show that ideal beverages and important product attributes differ with the use situation. At least half of the use context results differ substantially from those in which context-specific analysis is ignored.  相似文献   

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