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1.
21世纪以来,特许经营的浪潮席卷全球,为经济的发展做出了巨大的贡献.随着电子商务的发展,特许经营有自己的优势,但也面临着挑战,于是特许经营和电子商务实现了“嫁接”,业务模式得到了新的发展.然而目前关于电子商务环境下特许经营发展方面的研究较少,且没有明确的分类.本文分析了电子商务环境下特许经营类型的演变,将电子商务环境下的特许经营分为传统特许经营、中间特许经营和网络特许经营,并分析了各自特点.最后基于营销模型,提出了网络特许经营营销模型,从而对特许经营的演变进行比较全面的分析.  相似文献   

2.
在特许经营的研究和实践运行中,人们关注的重点是特许权中的无形资产.但对保证无形资产创造效益所涉及的设备、原材料和经营商品等伴随的物流问题没有足够的重视。文中从物流角度对特许经营进行了分类,阐述了物流在特许经营中的地位和作用,分析了特许经营的物流模式及其特点,提出了做好特许经营物流管理的建议。  相似文献   

3.
作为一种现代化的流通方式和组织形式,特许经营极大地促进了现代商业的发展;但在理论上,特许经营并没有得到详细、系统的阐述。文章从交易费用理论出发,对特许经营模式的产生予以充分的分析。  相似文献   

4.
岑磊  张凤玲  王世波 《物流技术》2013,32(2):211-213
分析了现阶段我国农村物流信息化的现状,从技术采纳的角度分析影响农村物流信息技术引入效果的影响因素,运用技术采纳模型与网络外部性理论的融合理论,增加网络外部性和成本费用因素,构建了一个农村物流信息技术用户行为模型,并通过实证研究证明模型因素的有效性,为推动农村物流信息化的进一步发展提供理论基础。  相似文献   

5.
依伊 《英才》2012,(5):109
"业之峰的加盟实行的是一城一家制。其核心本质是在一个城市只选一个加盟商。品牌授权只给他一家,但他可以开分店。"说起特许经营加盟店,业之峰装饰董事长张钧已经是行家里手。但11年前,张钧是在国外才第一次接触到特许经营连锁加盟的经营模式。那时在国内,这种经营模式并不普遍。商人的敏锐直觉,让张钧捕捉到了一个非常好的商业机会。回到国内,  相似文献   

6.
任政旭 《价值工程》2012,31(14):106-107
城市污水处理项目市场广大,但其首要的问题便是资金筹集渠道及建成后如何运营,因此特许经营权模式成为各级政府关于污水处理建设的首选投融资模式,但由于此类项目周期长、资金需求量大、合同结构复杂,因此其风险管理问题是项目成功地关键。本文从特许经营项目融资模式下的污水处理厂风险关系入手,通过文献综述、数据搜集、模型匹配等步骤量化特许经营项目风险关系,为污水处理的特许经营的风险管理提供了借鉴。  相似文献   

7.
袁东  于雯 《价值工程》2012,31(5):107-109
特许经营在现实环境中的应用动机一直是理论研究的热点,也是了解特许经营中国本土化进程的重要问题。本文以便利店行业为例,结合便利店行业中存在的盈利模式,通过2003-2009年的发展数据对比,发现中国特许经营模式在便利店行业实践中未能使知识产品复制质量达成应有效益,并通过分析指出特许经营模式在实践中客观上承担了许多模式内在要求之外的功能,特许人借助特许经营使其非价值链条收益得以放大,带动体系走上规模—收益放大—体系进一步扩张的滚动循环之路,成为便利店企业能在市场环境尚不成熟和激烈的业态竞争格局中发展的重要力量。  相似文献   

8.
特许经营的理论分析:交易费用和生产成本的观点   总被引:4,自引:0,他引:4  
作为一种现代化的流通方式和组织形式,特许经营极大地促进了现代商业的发展。但在理论上,特许经营并没有得到详细、系统的阐述。本文从交易费用出发,对特许经营的理论进行了分析研究,并从生产成本的角度对交易费用理论进行了补充。最后,在综合考虑生产成本和交易费用的基础上,对特许经营的规模经济和成本优势进行了阐述。  相似文献   

9.
严婷婷 《物流技术》2006,(3):72-74,77
利用委托一代理的相关知识对国际特许经营中的两种主要模式进行了建模和对比分析,提出了一些对模式选择有影响的因素,并在一定程度上为在两种模式中的选择提供了理论依据。  相似文献   

10.
文章在简述授权管理理论发展的基础上,对西方学者从关系的角度研究授权的主要理论包括哈克曼和奥尔德海姆的工作特性模型、肯特的组织内部权力结构模型、鲍恩和劳勒授权管理措施理论、兰希雷的授权分析框架等进行回顾和分析,对国内授权管理实践与理论研究有一定的参考意义。  相似文献   

11.
The franchising business model is widely and increasingly used by entrepreneurs seeking growth through geographic expansion. Thus, continued research efforts are needed to help entrepreneurs make wise choices as to whether the franchising business model is appropriate for them. To help promote such research, we reviewed the literature on reasons for franchising and outcomes of franchising. Based on that review, we drew conclusions as to future research directions likely to be fruitful. Specifically, we recommend that researchers (a) continue adding theoretical diversity to franchising research, (b) build large-scale, longitudinal databases, (c) test or control for implicit and explicit assumptions, (d) pay more attention to micro-level considerations within franchise networks, and (e) compare franchising with alternative business models suitable for geographic expansion.  相似文献   

12.
配置委托权限管理是大门户解决权限管理的有效方法。文章提出的对称管理模型的对象一边包括函数与角色,另一边包括用户与组,权限控制源于函数对数据的操作,通过委托路径来将数据、函数及角色的操作权限委托给组与用户。文章还指出基于配置委托权限管理的委托路径规则与委托撤销规则,为大型企业门户的权限委托提供统一的模型与规范的方法。  相似文献   

13.
The franchising of public service activities (concessions de service public) has traditionally played a significant role in infrastructural provision in France, notably in the public utility sectors of electricity, gas and water. Concession accounting is troubled by two major problems. First, operating capability maintenance (OCM) is not achieved, primarily because of the failure to tackle the issue of backlog depreciation. In sectors with high capital intensity, long asset lives and marked technological change, the restrictive legislation pertaining to asset revaluation and, hence, depreciation, aggravates this OCM problem. Second, financial capital maintenance (FCM) is not achieved, particularly when amortization of the enterprise's investment in those concession assets which are surrendered to public authorities (I'amortissement de caducité) is abandoned. This evaluation of French practice is policy relevant for two distinct reasons. First, given the significance of concessions in France, it is important to establish a coherent translation of the principles of the Plan comptable général 1982 to concession assets; this will not be achieved by the proposals of the 1992 Committee on Concessions, whose implementation would represent a retreat from economic relevance. Second, the concession model is experiencing both a revival in francophone Africa and extension to the United Kingdom.  相似文献   

14.
Contract Mixing in Franchising as a Mechanism for Public-Good Provision   总被引:1,自引:0,他引:1  
This paper is concerned with the coexistence of company-owned units and franchised units in business format franchising and their different contractual arrangements. Drawing insights from case studies that indicate both the development and the maintenance of company-wide brand names and unit-specific sales activities are crucial to a franchise company, we construct a multitask model to account for such contract mixing in franchising. Intuitively, low-powered contracts are offered to some managers to induce effort for brand-name development and maintenance, while high-powered contracts are offered to the remaining managers to elicit sales activity and capture the beneficial effect of the company brand name. Franchising can thus be viewed as an organizational agreement for production involving brand-name products and services.  相似文献   

15.
Politicians use a variety of expectations to justify the delegation of public services to public, semi-public or private organizations. This article reveals expectations of delegation, as well as its correlates. Empirical evidence is drawn from a systematic review of 250 peer-reviewed articles published in leading public administration journals between 2000 and 2012. This study identifies a discourse with three main categories of justifications: scientists and practitioners expect economic, political, and organizational benefits. The effects associated with delegation are not in line with these expectations. Delegation has inconsistent correlations to outcomes when governments maintain a role in service delivery. Complete privatization is associated with negative outcomes. These results have important implications for the study and practice of delegation.  相似文献   

16.
刘国城  杨丽丽 《价值工程》2007,26(6):105-108
针对当前核心资产理论研究、实践过程中的突出问题,通过对核心能力与核心资产、隐性知识与显性知识的比较分析,首先对核心资产形成的逻辑关系进行了梳理;其次进一步构建了隐性知识外化模型与企业核心资产培育模型;最后,在前两步的基础上对企业如何培植核心资产这一问题进行了深入的研究,以期为企业获取持续竞争优势提供广阔的思路。  相似文献   

17.
By designing remuneration schemes based on a bonus rewarding specific firm‐level outcomes, the owners/shareholders of a firm can manipulate the behavior of their managers. In practice, different bonus anchors take center stage: some are profit‐based, others use sales as the key yardstick and still different ones focus on relative performance vis‐à‐vis a peer group. In this paper, we focus on the impact of remuneration schemes on firm‐level profitability. The profit effect is investigated for (all possible combinations of) four bonus systems using delegation games. In the context of a linear Cournot model for two or three firms, we model a two‐ or three‐stage decision structure where, in the first stage (or first two stages), an owner decides on the bonus system for his manager and where, in the final stage, the manager takes the daily output decision for her firm. It appears that the bonus system based on relative (profits) performance is superior throughout. Copyright © 2008 John Wiley & Sons, Ltd.  相似文献   

18.
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