Problem recognition style: is it need specific or a generalized personality trait?

While the nature of consumer-need acknowledgement has received some attention in recent years, the topic still remains relatively unexplored by consumer scientists and under-utilized by practitioners. This study focuses on the first stage of the consumer-decision process (problem recognition) and develops scales for measuring style of need perception for several product categories. Furthermore, an attempt is made to determine whether one's problem recognition style (PRS) is similar across product categories or if it is more need specific. Evidence here indicates strongly that PRS, which people develop, are need specific although similarities may exist between related product categories.     

Learning to manage international joint ventures

This paper identifies the key lessons of managing international joint ventures (IJVs) from the perspectives of IJV experienced partners and managers. The study adopts a multi-method personal interview and self-administered questionnaire approach to identify the major management lessons. Broadly, the response categories are grouped into three distinct areas of learning: (1) the management of the IJV formation process; (2) management of the boundary relationship between partners; and (3) the management of the operation of the IJV. The paper elucidates the lessons regarding these three areas of IJV management and provides a set of propositions for future research.     

Brand extensions via complements or substitutes: The moderating role of manufacturing transferability

This research investigates how consumer evaluations of brand extensions that either complement or substitute the original parent brand vary depending on the level of manufacturing transferability (i.e., the extent to which the parent brand??s existing resources and skills can be used to make the extension). We propose that a complement extension is processed by consumers at a higher, more abstract level whereas a substitute extension is processed at a lower, more concrete level. Since manufacturing transferability activates concrete cognitions of the production process, an increase in manufacturing transferability tends to result in more favorable evaluations toward substitute extensions than complement extensions. Empirical tests using a multi-method approach reveal support both for the underlying theoretical mechanism and the proposed hypotheses.     

Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy

We use a multi-method approach (analytical model and behavioral experiment) to investigate product recommendations based on less-important attributes (weak unique selling proposition, USP). We consider multiple scenarios in which a recommender’s level of expertise (knowledge about product attributes and their importance) and bias (preference for the firm as opposed to consumers) operate as cues for consumers to evaluate the recommender’s message.Results show that optimal messaging behavior is a function of an interactive process involving recommender characteristics and the relative importance of product attributes to consumers. The results identify conditions that determine when weak USPs are likely to increase or decrease a consumer’s propensity to buy the recommended product and when a recommender might optimally communicate weak USPs or avoid sending such a recommendation.     

Regaining control through reclamation: how consumption subcultures preserve meaning and group identity after commodification

We examine the process of subcultural commodification where group meanings of a Japanese youth consumer subculture (i.e. Harajuku) are created, fragmented, and then commodified by the mainstream culture. We consider the role of authenticity in subcultures and specifically what it means to reclaim meanings and group identity after commodification. Using a multi-method ethnographic approach, we explore how a subculture reacts when faced with co-optation. In light of the Harajuku group's attempt to preserve a meaningful form of their community, we illuminate the consumption processes through which their group identity is re-negotiated and sustained. This analysis promotes understanding of how a non-Western subculture reacts after mainstream commodification, and the strategies they employ to regain control of their community by reclaiming authenticity, maintaining collective belonging, and uniting with a common cause.     

Corporate sustainability in action

Recent developments in management have highlighted the need for research on corporate sustainability strategies at the value chain level and in particular in the context of franchising. Although franchising is a widespread phenomenon, there is little empirical evidence of how companies approach the issue. By employing a multi-method research approach, this study explores the importance that franchisors assign to sustainability and the way they deal with it. Our findings show that franchisors adopt three main different sustainability strategies, with an increasing relevance of social sustainability as an enabler of environmental sustainability. The study sheds some light also on the interplay between the franchisor–franchisee relationship features and the company's approach toward sustainability. Preliminary propositions are presented as a starting point for further research in this area.     

Do family members agree on family purchase decision? – an empirical study among families in Hong Kong

Family decision making is one of the most important consumer decisions. It is complicated because all family members can be involved in the decision‐making process. The current study examined the impact of perceived buying preferences of individual family member on perceived family buying preferences. A new family decision‐making model with family members’ buying preference is proposed based on resources theory, social learning theory and family system theory. It is found that there is a synergy effect in a family decision‐making process. The synergy effect is expressed as positive correlations between individual family members buying preferences. Quota sampling was adopted to collect primary data in Hong Kong using triadic approach. Managerial implications and future research directions are suggested.     

Ritual blessings with companion animals

This research focuses on the blessing of animals. Blessings are a form of human-animal shared experience that manifests a belief in animal spirituality. Using a multi-method approach, this article investigates the presence of themes that previous research has identified on animal companions. The present study identifies new themes in the context of human-animal sharing experiences by focusing on a recurring ritual blessing event over a six-year period. Ritual blessings reflect the animal companion-consumer relationship lifecycle, particularly the consumption and disposition stages. The emotional bonds between humans and their companion animals affect many consumption-related lifestyle, diet, leisure, and healthcare decisions.     

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

As brands solidify their place in social media environments, consumers' expectations have amplified, thus spurring the development of technologies to assist with the engagement process. Understanding the ways in which brands can preserve the one-to-one characteristics and intimate relationship qualities offered by social media while still meeting consumer expectations amidst the escalating volume of interactions has become essential. Drawing on the communications literature, this research proposes that parasocial interaction (PSI) theory may be used as a theoretical lens for designing successful social media strategies. Three studies, using a multi-method approach, provide evidence of PSI's role in the development of positive relationship outcomes. Mediation analysis reveals that this sense of feeling connected with the brand goes beyond the interaction itself and drives increased feelings of loyalty intentions and willingness to provide information to the brand. Evidence from this research suggests that these effects may not hold when consumers are aware of the possibility that the brand's social media response may be automated. These findings offer marketers theoretical guidance for fostering relationships in social media environments.     

Social entrepreneurship and intersectionality: Mitigating extreme exclusion

As social enterprises seek to share knowledge, they must navigate social hierarchy. In this study, we examine social enterprises' efforts to share knowledge in rural areas and how they seek to mitigate some of the consequences of women's marginalization during this process. We use a two-step, multi-method approach. We begin with a quantitative study that explores outcomes for women, and how caste and patriarchy influence their ability to adopt new practices introduced by social enterprises. We then draw on data from a seven-year qualitative case study to unpack our quantitative findings and explore the actual mechanisms through which intersectionality shapes the social enterprises' efforts. Our qualitative efforts also uncover how social enterprises' practices, as well as women's activities, can mitigate some of the negative consequences of marginalization, even while the social setting is largely unchanged. We seek to contribute to theory by exploring how social enterprises can potentially mitigate some of the negative consequences of exclusion due to intersectionality.     

In-store location-based marketing with beacons: from inflated expectations to smart use in retailing

ABSTRACT

The announcement of beacon technology in 2013 created a wave of excitement among pioneering retailers and marketing leaders, allowing them to send location-based messages to customers in-store. However, until present, the technology has not yet established a strong foothold in retailing. The present paper adopts a multi-method approach with the objective to 1) detail its main challenges in the market and 2) enlighten scholars and practitioners on smart use cases for in-store location-based marketing. The findings of the multiple data sources (i.e. review of academic and practitioner literature, in-depth interviews with retail technology experts and focus groups with consumers) allowed the authors to infer valid conclusions, along with recommendations for future research and actionable managerial advice.     

The game plan for aligning the organization

Better-aligned operational and strategic plans and a better balance of supply and demand bring tangible benefits to firms. However, functional departments in firms often operate without vertical and horizontal alignment. The outcomes are delays and amplification of the information flow, suboptimal corporate plans, uncoordinated reactions within the business, insufficient operational flexibility, and discrepancies in supply and demand. Sales and operations planning (S&OP) can circumvent these negative consequences and align the organization. Our multi-method research develops a holistic S&OP maturity model that firms can use for the assessment of their internal S&OP processes and shows the pathway to an integrated S&OP approach for the achievement of a better-aligned organization. We present a case study of a medium-sized, Swiss-based pharmaceutical company that has recently implemented S&OP to highlight why companies implement S&OP, the prerequisites and roadblocks encountered during implementation, and the benefits envisioned and achieved. Finally, we reveal the great relevance of the topic by means of a questionnaire survey which shows that organizations’ current S&OP performance is underdeveloped and that many improvements are indispensable to enjoy all benefits associated with the alignment process.     

Understanding the Strength of Gentleness: Soft-Skilled Leadership on the Rise

This paper focuses on the topic of “soft skills” as an intrinsic part of successful leadership. The first part of the paper presents a literature review about the shift in perspective in recent years on what matters in leadership, and the significant changes this prompted in some areas of education and corporate recruitment. In the second part, the findings of a year round study conducted among Los Angeles based workforce members in an MBA program are presented. By utilizing a multi-method approach, consisting of a survey model with three open ended, interview style questions, and data analysis in phenomenological trend, a number of interesting findings emerged, supporting the literature reviewed, that soft leadership skills, such as self-awareness, self-regulation, motivation, empathy, and social skills, are steadily on the rise, and that greater attention should be apportioned to strengthen these skills in future leaders.     

Why consumers under-use food quantity indicators

Recent UK research suggests that the majority of consumers fail to utilize unit prices or quantity indications when purchasing pre-packaged foodstuffs. This failure reduces their ability to identify optimal purchases and to protect themselves against oversized packaging, product downsizing and quantity surcharges. Previous work on quantity has been non-UK based (e.g. Wansink 1996), suffered from methodological flaws and/ or lacked specific focus on quantity.This research investigates why quantity indications are not utilized and adopts a more comprehensive multi-method approach using accompanied shopping interviews, simulated tasks (n = 230) and an in-store questionnaire (n = 1000). The results show consumers are: generally unaware of quantity indicators; confused because they are overloaded with product information; unable to process the volume and diversity of the quantity information generated by large numbers of products and brands; unwilling to make the effort to make comparisons; do not understand different measurement systems, quantity terms and expressions; do not care about small quantity differences; use package size or tactile weight instead; believe that the law protects them sufficiently; do not have time to make comparisons; are unable to locate and assimilate unclear quantity information. The results raise important consumer education issues and implications for retailers relating to clearer and more consistent quantity indicators.     

Leading by Example: Values-Based Strategy to Instill Ethical Conduct

Years of research clearly shows that relying on traditional organizational power bases is not effective when companies want to promote business ethics and performance. It is not only that the use of legitimate power to establish ethics codes and coercive power to punish employees who do not comply does not work; this study—based on a multi-method research approach in the retail industry—indicates that the classic iron fist leads to unethical business values and lower service performance. But there is a light at the end of the tunnel for forward-looking managers. The ethical attitudes and behaviors of employees within international organizations is a dynamic variable that is possible to change by the use of values-based leadership. Our extensive study of a large grocery store chain owned by a multinational corporation indicates that managers who lead by example will boost team values and commitment.     

Learning from overseas venturing experience: The case of Chinese family businesses

This paper examines the foreign direct investment (FDI) behavior of Chinese family businesses (CFBs) from an organizational learning perspective. The discussion is based on a comparative case study of CFBs and non-CFBs in Singapore with respect to their investments in China. Compared with non-CFBs, CFBs generally use an informal and unstructured approach to FDI. They tend to send family members overseas to be in charge of key management positions. Owing to the highly centralized management control and strategic decision making of a CFB, strategic experience gained from an FDI process is largely held within the family, particularly the head of family.     

Articulating the Meanings of Collective Experiences of Ethical Consumption

In the context of the growing popularity of the ethical consumer movement and the appearance of different types of ethical collective communities, the current article explores the meanings drawn from the participation in Responsible Consumption Cooperatives. In existing research, the overriding focus has been on examining individual ethical consumer behaviour at the expense of advancing our understanding of how ethical consumers behave collectively. Hence, this article examines the meanings derived from participating in ethical consumer groups. A qualitative multi-method approach is adopted to increase the validity of findings. This includes focus groups, in-depth interviews, observation and document analysis. Results show that ethical consumption in a group project offers a greater sense of effectiveness and control when compared to individual actions. Furthermore, these groups facilitate the creation of a social circle and encourage new learning as a result of the social interaction that takes place in the ethical community of the cooperative.     

Rogues and Deviants: a game-theoretic perspective on opportunism in strategic alliances

ABSTRACT

This research examines how relational factors, such as monitoring, relative alliance identity (RAI), and trust, influence opportunism and, consequently, alliance performance. The authors suggest that the strategic alliances literature would benefit from recognising that opportunism does not always originate from the firm (rogue opportunism), but can also originate from individual employees (deviant opportunism). Hypotheses are tested in a multi-method approach within a business simulation and a cross-sectional sample of alliance executives. The results demonstrate a U-shaped relationship between trust and opportunism; however, monitoring moderates the relationship such that at high levels of trust, opportunism is practically non-existent. Further, results indicate that employees’ identification with the alliance impedes opportunism. Additionally, both types of opportunistic behaviours negatively impact the performance of partner firms and alliances.     

A comparison of alternative theoretical explanations of consumer food safety assessments

The technical approach assumes that risk assessments made by technical experts are relatively objective and value‐free evaluations of the probability of negative consequences arising from use of a technology. Risk communication strategies associated with the technical approach focus upon educating an uninformed public about ‘actual’ risk. When consumer perceptions do not agree with technical assessments, consumers are deemed to be uniformed, irrational and sometimes dangerous to public health programmes. The social process approach assumes that technical assessments and applications of technology are influenced by political, social and economic interests. Consumer perceptions arise from social interaction with family and friends and depend strongly upon trust in societal institutions. Risk communication strategy emphasizes the importance of two‐way communication that encourages well reasoned public discourse and trust in societal institutions. Findings from examining the cognitive, emotional, and social determinants of perceptions of food irradiation for 164 adults residing in the Mid‐western USA indicate that the technical and social process approaches are complementary, but most of the variance in acceptance and perceived risk was explained by variables associated with the social process approach.     

家庭净收益视角下的农村劳动力转移决策研究

“个体流动”和“家庭转移”是两种不同的劳动力转移形式,而稳定性的人口转移应该是“家庭转移”。追求家庭净收益最大化是“个体流动”或“家庭转移”的直接动因。农户的转移过程可分为初始阶段(流动前阶段)、个体流动阶段和家庭转移阶段,分析各个阶段家庭净收益影响因素,“个体流动”是增加农民收入的有效途径,而较高的城市生存成本是制约“家庭转移”的根本因素。