Harmonization of product information for child-care products

Abstract

This paper gives an overview of the prenormative research that has been conducted to achieve harmonization of product information for child-care products. This research supports the work of a project group of the European Committee for Standardization (CEN/TC 252/WG 6/PG 5). The project group is preparing a chapter on product information requirements for a CEN report on the safety of children's products. In the first study, the product information currently provided with child-care products was studied. In the second study, the following was drawn up: two lists of requirements, one for the legibility and one for the understandability of product information, a warning grammar, and a basic set of explicit warnings against the most frequent and severe hazards. In the third study, the effectiveness of explicit warnings for child-care products was investigated. The results of this study indicate that people perceive products with explicit warnings as more hazardous and the possible injuries in case of an accident as more severe. In a fourth study, warning symbols were designed for a number of warnings of the basic set. Future research will focus on testing the combination of warnings and symbols for child-care products for com-prehensibility in a number of European countries.     

英语中饮食类汉语借词探析

英语在其发展过程中吸收了不少汉语借词,涉及多个领域。通过考察从《牛津英语词典》（第2版）只读光盘（4.0版）收集到的33个饮食类汉语借词,发现其中的一半来自粤方言,这与广州特殊的地理位置和当时从广东移居美国的华人有关。33个借词中,＂茶＂和＂豆腐＂对英语语言和英语国家饮食文化的影响尤其深远。     

论英语专业的词汇教学途径

词汇学习可分为直接学习(direct learning)和间接学习(indirect learning又称附带习得/偶然习得incidental learning).直接学习指注意力直接侧重于词汇的学习、如词汇表学习、填词游戏、词汇训练等.间接学习主要指在阅读过程中,读者的注意力集中于文章的信息而非词汇本身,在这一过程中所发生的附带性的词汇习得.     

The use of visual warnings in social marketing: The case of tobacco

Despite strong interest on the part of tobacco health practitioners, the effect of graphic warnings inserted on cigarette packs is unclear on several levels. First, the most effective themes for such messages have not been clearly identified by researchers. Second, no research has identified the ideal combination of self-efficacy and fear appeal warnings that should be inserted on cigarette packs, according to Protection Motivation Model principles. The exploratory study we conducted with French consumers to test the effectiveness of new graphic warnings proposed by the European Union in 2004 clearly demonstrates that visual messages, as opposed to text warnings, are more effective. This study also enabled us to identify the most effective themes of the European set: health warnings and social messages. Regarding future public health applications, if fear appeals are used, they need to be combined with self-efficacy and cessation support messages since they provoke avoidance reactions.     

Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks

The potential of advertising to deceive young adolescents is problematic especially when it results in unhealthy food choices. Health warnings are supposed to raise awareness of the risky nature of a food product. However, these warnings compete for consumer’s attention with other advertising components set by marketers, such as product claims, visual frames, and images. To examine perception, attitudes, and behavioural intentions towards an ad, adolescents were exposed with fictitious soft drink advertisements in an experimental design. Hereby, we systematically varied warning labels and visual frames as key design elements of the advertisement. Results suggest that the effects of warnings on attitudes and purchase intention are mitigated by accompanying advertising elements. A single positive visual cue is sufficient to provoke purchase intentions. Overall, distraction from health warnings peaks in the youngest age groups and decreases with age. Findings raise concerns about how public health regulations on advertisements should be designed when the purpose is to inform especially younger adolescents of possible health risks. We discuss several implications for ethical marketing techniques of food products.     

DURABILITY CHOICE AND THE PIRACY FOR PROFIT OF GOODS

We explore the impact of durable goods piracy in a simple two‐period durability choice setting where an originator faces a future for‐profit pirate that clones or duplicates copies of the durable good. We find that a social planner, as well as a monopoly originator, may well engage in a sort of ‘reversed planned obsolescence’. In other words, they manufacture a product that is more durable than the first‐best cost‐minimizing level, if they cannot directly control the pirate. We show this occurs even in rental or committed sales settings, indicating Swan's market independence result does not hold here.     

The Technique of Drafting An English Commercial Cable

Today telex and cable are two important means usod in communication with customors abroad. In telex,as it is not chargod by the number of words but by the minute,more words can be used to express our idea,so it is less difficult for our students to learn,while in cable we,in order to save money,     

Loyalty,naivety and powerlessness among Norwegian retail bank customers

The quantitative analysis presented in this paper builds on a qualitative focus group study of mobility among bank customers. The main finding from the focus group study was that mobile bank customers had a reflective – often critical ? relation to their banks, while the immobile bank customers had an unreflective – often trusting – relation to their banks. The study also resulted in a typology identifying different bank customer orientations. In the present paper, this typology has been operationalized and modified for further quantitative estimation and investigation. Nine different bank orientations are distinguished, and the results indicate that at least two of three bank customers do not regularly monitor their banking terms and conditions. In other words, it is reasonable to believe that the ordinary bank customer is not acting as expected according to the theory of well‐functioning market mechanisms. Resourceful consumers, with high incomes and education levels, tend to be more financially oriented than others. When people with meagre financial resources tend to end up in the more unfavourable banks, this is not solely a result of the banks’ own discrimination of the poor; it is also due to the fact that people with high incomes and education levels are more likely to monitor their banking conditions than people with low incomes, irrespective of whether or not they have bank loans. The quantitative material analysed was collected in February 2007 by computer‐assisted telephone interviews. One thousand randomly selected respondents answered the questions.     

Experience,change and vulnerability: consumer education for older people revisited

Everyday consumer transactions have the same potential for unexpected consequence whatever the age of the consumers involved. Young and old alike can find that products and services fail to live up to performance claims and that they are left with problems not easily resolved, or costs that are difficult to recover. While not overlooking consumer heterogeneity – especially on the basis of age – older consumers are arguably distinguishable in terms of the social and financial context in which they make decisions and attempt to redress problems. In 1988, attention was drawn to the need for consumer education to look beyond generic objectives to the specific situation of older people and their transactions. More than a decade later, in an allegedly consumer‐oriented society, the issue is revisited here to assess the argument's current relevance. Despite the increased availability of information for decisions and consumer protection, difficulties persist in the way information is presented or accessed. Chameleon‐like, old problems become manifest in new unfamiliar ways and invalidate experience. Consumer education today is as important as it was in 1988. Arguably, technological change means that the need for a better understanding of dangers, rights and redress procedures is greater than ever and the needs of older people in increasingly complex private and public sector transaction environments are all the more pressing. However, a fundamental revision of the way we approach the design of products, services and environments is needed to improve prospects for older consumers.     

Alcohol Warning Labels in the UK

Abstract

In July 2003, it was reported that twelve alcoholics were attempting to sue drink manufacturers for failing to warn them of the dangers of drinking alcohol. This alleged failure to warn is remarkably similar to the alleged failure to warn on which the flood of tobacco claims in the United States and Europe was based, resulting in a dramatic increase in regulation, including the requirement that tobacco products must carry health warnings.

Could this gentle trickle of interest in litigating against alcoholic drinks manufacturers be the beginning of a torrent of tobacco-style regulation and litigation?

This article examines the history of the health warning and asks whether it is likely that alcohol health warnings will become mandatory in Europe and, more specifically, the United Kingdom.     

Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market

Some warnings and other public health interventions have been found to produce effects opposite to those intended. Researchers employing a variety of methods have observed these boomerang effects in connection with interventions in a number of different contexts. One possible explanation for such boomerang effects lies in the theory of psychological reactance, roughly defined as the state of being aroused in opposition to perceived threats to personal choice. In particular, some consumer reactions described in research on alcoholic beverage warnings, alcohol education efforts, and the minimum drinking age can be concisely explained in terms of psychological reactance. An obvious implication is that boomerang effects should be taken into account as one of the potential costs of launching a mass communication campaign or requiring a warning. In some cases (such as warnings about the health effects of alcohol abuse) there may be so little to be gained in terms of improved consumer knowledge that the potential cost of oppositional attitudes or behavior should receive substantial attention in the evaluation of proposed and current interventions.     

Can conscious consumption be learned? The role of Hungarian consumer protection education in becoming conscious consumers

The purpose of this research is to examine how consumer consciousness can be defined, along what dimensions it might be measured and, according to these dimensions, how conscious Hungarian university students are. In addition, it is also discussed how their consumer protection education might contribute to their consumer consciousness. Two hypotheses have been proposed concerning factors potentially affecting conscious consumer behaviour (gender; participation in consumer protection education). To test these hypotheses, a questionnaire survey has been conducted with a total of 280 respondents, whom are undergraduate students of a Hungarian university. It is found that different aspects of consciousness dominate the consumer decisions of females and males. Female respondents appear to be characterized more by hedonistic consumption but they are more price sensitive than males. Veblen effect is stronger for males, and they have greater trust in well‐known brands. Although the survey revealed that both research variables might affect consumer behaviour (not only gender but the participation in consumer protection education as well), the role of education cannot be unambiguously identified in the process of establishing consumer consciousness. On the one hand, the results show that the behaviour of ‘trained’ consumers is mainly characterized by price sensitiveness, while the other (‘non‐educated’) group is more reliant on marketing and brands. However, on the other hand, it might also be concluded that young adults participating in the survey already have their own consumer habits and preferences; therefore, their consumer behaviour is more difficult to be formed by means of education during their university years. These findings are nevertheless limited to Hungarian university students and cannot be generalized to the entire society or other countries.     

Debt Judgments as a Reflection of Consumption-Related Debt Problems

In connection with the strengthening and enlargement of financial markets, i.e., financialization, financial services and products play a major role in the everyday lives of consumers. One drawback of this trend is the increase in the number of debt problems. The data used in this article consist of Finnish district-court judgments related to debt that in most cases was consumption-related, and register-based data on debtors. We first compare debtors to the entire population of Finland by age, gender, marital status, and education, and also in different age groups. The focus then turns to the four most common types of debt in the judgments (based on consumer credit, operator services, distance selling, and credit card debts), and how age, gender, marital status, and education related to these debt types. According to the results, consumers under 30 years of age, in particular, men, those with a basic level of education, and the divorced were over-represented in the data, compared to the overall Finnish population. Young single adults were particularly likely to have accrued smaller amounts of debt related to instant loans and operator services, whereas more extensive consumer credit as well as credit card debt tended to be a problem among retirees. Credit card debt, as well as debts to lending firms, were more common among those with tertiary education than among those with a basic education. Overall, the adverse effects of financialization focused especially on young people with a low level of education. The results also indicate that legislation could partly reduce the negative effects of financialization.

     

Effects of alcohol warnings and advertisements: A test of the boomerang hypothesis

Two experiments examined the effects of warnings and advertisements on memory, intentions, and benefit and risk perceptions. The experiments were designed to replicate an important recent study (Snyder & Blood, 1992), where it was suggested that an alcohol warning may have a boomerang effect such that drinkers perceive alcohol as having more benefits when the warning is present. In Experiment 1, a planned comparison did not support the boomerang effect. A larger sample size was used in Experiment 2 to increase the statistical power to detect the boomerang effect, but the effect was not observed. In both experiments there was evidence that advertisements led to greater perceived benefits and lower perceived risks. There was some evidence that warnings increased perceived risk and reduced advertising effects on perceived benefits. Subjects' sex and alcohol use were often strongly related to the dependent measures. © 1998 John Wiley & Sons, Inc.     

Language and advertising effectiveness: code-switching in the Korean marketplace

Using two languages within an advertisement is increasing across many markets, throughout the world. By investigating code-switching effects between the Korean and English languages, this study is the first to directly test the Markedness Model perspective in the Korean marketplace. Furthermore, this study introduces a new type of code-switching (transliterated code-switching) between two alphabetic languages and assesses the impact of code-switching on advertising effectiveness across the different types. The results of Study 1 indicate that Korean–English (KE) code-switching and transliterated Korean–English (TL-KE) code-switching were significantly higher in attitude toward the slogan and product evaluation than English–Korean (EK) code-switching. However, there was no significant difference in the dependent variables between TL-KE and KE slogans. Study 2 tested the role of the perceived difficulty of the English words as a moderating variable. It was found that the KE slogan was more effective than the TL-KE slogan when difficult English words were embedded in the slogans, whereas no difference was found between the two slogans when the English words were perceived as easy. Implications for advertisers are presented and future research areas are discussed.     

The internationalization of management knowledge dissemination: A dialectic

Most management academics today are concerned with making what they teach more relevant, just as employers operating internationally seek management graduates with at least an exposure to global issues, if not actual experience. In the light of increasing globalization of business, this relevance would undoubtedly be concerned with the internationalization of management education. How to do this effectively is not a simple issue—it involves a number of dimensions, including the student body, faculty, and the method of instruction as well as what is taught. This paper adopts two diametrically opposed approaches to international business, namely those of Porter and Ohmae and contrasts the globalization of management education under these criteria. The conclusion is, not unexpectedly, that neither perspective is entirely right or wrong, but that each offers a valuable framework for the evaluation of options.     

Iranian consumer animosity and U.S. products: A witch's brew or elixir?

This research investigates the animosity of more than 900 Iranian consumers toward the U.S. and their propensity to purchase U.S.-made products/brands in the context of a prolonged hostility between the two countries. Our results suggest that the antecedent demographic variables of education, age and foreign travel experience are inversely related to consumer animosity whereas women and students tend to hold greater consumer animosity feelings than men and non-students. Additionally we found a strong and significant inverse relationship between Iranian consumer animosity and intention to buy U.S.-made products, but no moderating effects based upon product importance or product necessity were uncovered in our consumer animosity model. The major managerial implications of our study are threefold: (1) MNCs are well advised not to ignore or underestimate the economic value of hostile markets; (2) within hostile markets, MNCs ought to be proactive and pursue alternative oversight strategies when constrained by national institutions; and (3) local and foreign competitors may exploit such animosity to better position their own products against the products of a country that is a target of consumers’ animosity.     

Financial literacy education and behaviour unhinged: combating bias and poor product design

The growth of products available in the consumer financial market has provided more choice and formal control over household financial decisions than ever before. Financial literacy education programs are generally assumed to improve consumer behaviour in relation to financial products and services. However, there is scant evidence that demonstrates the causal link between education, literacy and behaviour. Through the use of a sample study, we show that the actions of individuals who are financially literate do not necessarily mean they will demonstrate good financial behaviour. We propose that in order to improve the financial behaviour of consumers, two critical areas need to be addressed. Firstly, the objectives of financial literacy programs should be not only to educate consumers about financial markets and products but highlight to individuals the psychological biases and limitations that they as humans cannot easily avoid. Secondly, the regulation of financial products sold to consumers needs alteration to meet the aim of protecting retail consumers from complex financial products that are confusing, ambiguous and inappropriate. We propose regulation and redesign of product information offerings using techniques employed in ecological interface design models to derive a suitability test for consumer financial products.     

Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market

ABSTRACT

Research into the impact of the country of origin (COO) dimensions on product perceived quality in emerging markets is limited and does not distinguish between technologically complex/simple products. This paper investigates country-of-design (COD) and country-of-manufacture (COM) effects through their two subconstructs (global country image and the perceived capacity of the country to design/manufacture products), on the perceived quality of four products varying in their level of technological complexity. Findings indicate that consumers are more sensitive to COM than COD for complex and for simple products, and that COD only affects product quality for products carrying symbolic meaning. The findings have marketing implications for binational products entering emerging markets.