Entrepreneurial intentions: The influence of organizational and individual factors

An individual's intent to pursue an entrepreneurial career can result from the work environment and from personal factors. Drawing on the entrepreneurial intentions and the person-environment (P-E) fit literatures, and applying a multilevel perspective, we examine why individuals intend to leave their jobs to start business ventures. Findings, using a sample of 4192 IT professionals in Singapore, suggest that work environments with an unfavorable innovation climate and/or lack of technical excellence incentives influence entrepreneurial intentions, through low job satisfaction. Moderating effects suggest that an individual's innovation orientation strengthens the work-environment to job-satisfaction relationship; self-efficacy strengthens the job-satisfaction to entrepreneurial intentions relationship.     

A behavioral model of ethical and unethical decision making

A model is developed which identifies and describes various factors which affect ethical and unethical behavior in organizations, including a decision-maker's social, government and legal, work, professional and personal environments. The effect of individual decision maker attributes on the decision process is also discussed. The model links these influences with ethical and unethical behavior via the mediating structure of the individual's decision-making process.Michael Bommer, Clarence Gratto, Jerry Gravander and Mark Tuttle all come from Clarkson University, Potsdam, NY.Michael Bommer is Professor and Chairman of the Dept. of Management. He is co-author of two books. His articles have been published in several journals.Clarence Gratto is Assistant Professor of Business Law. Jerry Gravander is Associate Professor and Associate Dean of Liberal Studies and he has written several articles, published in Technology Review, Journal of the Humanities and Technology and Journal of the International Society for Technology Assessment. Mark Tuttle is Assistant Professor at the School of Management and he is the author of articles which appeared in Journal of Vocational Behavior and Journal of Educational Psychology.     

Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions

The number of channels that retailers can use interchangeably to provide customer service has increased. We report on a study of clients of a large retail bank that investigates the channel performance satisfaction-behavioral intentions relationship when the traditional service channel (i.e., branch office) is extended with technology-mediated channels (i.e., internet banking and telephone banking). For routine services, our findings suggest that behavioral intentions are most strongly influenced by satisfaction with office-related performance factors. For nonroutine services, satisfaction with service employee performance is the most significant driver of intentions. Our analysis also reveals interaction effects between traditional and technology-mediated channel performance satisfaction levels. These effects vary across service types, indicating contingencies in channel substitution and complementarity.     

An examination of consumer embarrassment and repatronage intentions in the context of emotional service encounters

Using an experimental repeated-measures design (n=240), this study examines the level of felt embarrassment and repatronage intentions in relation to 13 embarrassing service encounters. The manipulation of two independent variables, i.e. embarrassment source (i.e., service provider, others present and consumer) and embarrassment stimuli (violations of privacy, awkward acts, forgetfulness/error, image appropriateness and criticism) are represented by 13 hypothetical scenarios included in a self-report survey. The findings have relevance for theory and practice and provide direction for future research in this area.     

Factors influencing student perceptions of unethical behavior by personal salespeople: An experimental investigation

Historically, students have held negative perceptions about the ethics of salespeople. Using an experiment, this study explores which factors affect students' perceptions of how frequently salespeople behave unethically. Additionally, the study investigates whether the same factors influence the degree to which certain behaviors are considered serious ethical violations.John R. Sparks is an Assistant Professor of Marketing at the University of Dayton.Mark Johlke is a doctoral candidate in marketing at Texas Tech University. Dr. Sparks' research interests are in the areas of marketing ethics and marketing communication. Mr. Johlke's research interests are in sales management.     

The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions

The role of emotions in hedonic service settings is well established, but their role in utilitarian service settings has received scant attention. This research attempts to fill this gap by investigating the effects of customers’ perceptions of service quality and servicescape on their emotional reactions, and their perceptions of product quality and subsequent behavioral intentions. Data are collected from 189 clients/patients who visited an optometry clinic. The study reports that perceived service quality (reliability, responsiveness, assurance, and empathy) and service environment (atmosphere and layout) both increase positive emotional satisfaction. In turn, positive emotional satisfaction leads to a high perception of product quality, high recommendation, patronage intention, and likelihood of purchase. Additionally, product quality perceptions have a significant positive impact on behavioral intentions.     

Three ethical frames of reference: insights into Millennials' ethical judgements and intentions in the workplace

The paper investigates the ethical decisions of Millennials, who are not only part of an expanding cohort of the workforce, but also represent potential future managers with a growing influence on work practices and employment relationships. In the conceptual model, we propose that three ethical frames of reference, represented by perceived organisational ethics, perceived employee ethics and reflective moral attentiveness, antecede ethical judgements, which further influence the ethical intentions of Millennials. Using structural equation modelling, we test the model for three different business ethics scenarios: paying a consulting fee, dumping hazardous waste, and running an offensive advertising campaign. The findings confirm the link between ethical judgements and intentions across the board, while the influence of the ethical frames of reference varies among the scenarios. We propose that the differences in the predictive ability of the ethical frames of reference depend on the nature of the ethical issue, which holds important implications for today's managers in their attempts to encourage ethical behaviour of Millennial employees.     

Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

Using real-life purchase behavior data of apparel and survey information, this study compares the Relationship Quality and the Theory of Planned Behavior models. The attitude towards the buying behavior, the subjective norm and perceived behavioral control (antecedents of the buying intention in the Theory of Planned Behavior) are better predictors of behavioral intentions than Relationship Quality. In both models intentions fully mediate the impact of attitudinal antecedents on behavior, both in terms of purchase incidence and purchase behavior (amount spent, number of visits, and types of products bought). Frequency and recency of prior buying behavior and, to a lesser extent, its monetary value, predict subsequent purchase incidence, above and beyond the impact of attitude and intention. Attitudinal antecedents of behavior significantly predict buying behavior, but they become insignificant when buying behavior is included in the model.     

An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials

Brand placements are gradually becoming an important part of promotional toolkit of many major companies. However, despite the increasing volume of research on brand placements during the last decade, several important questions still remain unanswered. The purpose of this research is to investigate the effectiveness of brand placements in television sitcoms and contrast it with the effectiveness of 30-second commercials. The authors administer a quasi-natural experiment to a sample of research panel participants to investigate how brand placements in television sitcoms affect their attitudes and purchase intentions. Results of the study suggest that people have a more positive attitude toward brand placements than toward traditional television commercials. Moreover, placements can be more effective than 30-seconds commercials when targeting audiences with low attitude toward advertising. Finally, a combination of a brand placement and a commercial within one program doesn't significantly increase brand attitudes and purchase intentions compared with sole exposure conditions.     

Israeli women entrepreneurs: An examination of factors affecting performance

This article examines individual factors influencing performance of 200 Israeli women-owned businesses. Whereas research on women entrepreneurs is extensive in developed countries, especially in the United States and Europe, there are comparatively few studies of performance of women-owned businesses in non-OECD countries. There is evidence that social structures (work, family, and organized social life) vary among developed and developing countries as these relate to women entrepreneurs. However, these differences have not been considered as they may relate to theories explaining performance of women-owned businesses. The extent to which existing theories are useful in the context of non-OECD countries is of increasing importance as women in these countries are assuming a greater role in enterprise creation and economic development as a result of radical geopolitical and economic policy changes worldwide.In Israel, women suffer from occupational segregation and typically earn less money than their male counterparts, despite a generally high level of education. Entrepreneurship offers a vehicle for Israeli women to achieve economic parity. Approximately 5.1% of Israeli women are self-employed (compared with 15% of Israeli men) of the 816,800 Israeli working women. This study is the first systematic investigation of performance variation among Israeli women entrepreneurs, thereby contributing to our understanding of women's entrepreneurship in non-OECD countries.Five theoretical perspectives explain performance: individual motivations and goals; social learning (entrepreneurial socialization); network affiliation (contacts and membership in organizations); human capital (level of education, business skills); and environmental influences (location, sectoral participation, and sociopolitical variables). Each of these perspectives is associated with empirical work showing relationships between these individual level factors and performance. Three questions directed this study: (1) Which factors influence the performance of Israeli women entrepreneurs? (2) Which factors explain any variance in performance among businesses established by Israeli women entrepreneurs? (3) How similar are these explanatory factors to those found in other countries?A sample of 220 Israeli women business-owners responded to a survey instrument originally composed by Hisrich and Brush (1982, 1985) that was translated into Hebrew and adapted to the particular conditions of the Israeli population. A majority of the questionnaires was distributed at meetings of professional associates of women entrepreneurs and returned by mail, but one-fourth was distributed to women who were not members of any professional association. No significant differences were found between the respondents who were members or non-members of associations. Reliability testing showed alpha coefficients of 0.65 and higher for scaled questions, which is acceptable for survey data. Statistical analyses, including Pearsons's correlations and multiple regressions, examined relationships between factors identified from theoretical perspectives and performance, which was measured by profitability, income, size (number of employees), and revenues.Demographic variables were examined, and the age of the woman entrepreneur's children was significantly related to profitability (p < .01). The majority of Israeli women entrepreneurs are married and became entrepreneurs after their children were grown. This is consistent with the strong family orientation prevalent in the Israeli culture and the existence of institutional arrangements that support the working mother model as long as she gives priority to family responsibilities.Of the five theoretical perspectives, results showed network affiliation, motivation, human capital, and environmental factors affected different aspects of performance, whereas social learning theory or existence of a role model had no significant effect on performance outcomes. Network affiliation was significantly related to profitability (p < .001), and the use of outside advisors also was related to revenue. In contrast, participation in multiple networks was negatively related to revenue, income, and size of the business.Motivations showed a strong relationship to performance. Factor analysis identified three basic groups of motives: achievement, independence, and economic necessity. Similar to findings in other countries, achievement motives were highly related to personal income, whereas economic necessity was significantly related to both profitability and revenue.Analyses of human capital variables showed mixed results; education level, areas of study, and previous entrepreneurial experience had no effect on previous experience. The fact that this population was highly educated (51% had university degrees) may have impacted on this result. Consistent with prior research findings, previous experience in the industry had a direct and significant effect on performance (p < .001). Previous salaried employment and involvement in the creation of a business were significantly correlated with sales and number of employees. Results also showed that indexes of women entrepreneurs' business skills (obtaining financing, budgeting, labor management, and planning ahead) were highly correlated with revenues (p < .01). Regression analysis showed the business skill index significantly related to profitability (p < .01). Environmental factors were significantly related to performance in that the sectoral affiliation (service versus manufacturing) was related to revenues and employees, but not to profitability and income.This study supports previous research from the United States and Europe on women entrepreneurs, which found that performance is related to previous industry experience, business skills, and achievement motivation. However, the differential effects of network affiliations was significantly more important for women entrepreneurs in Israel. Affiliation with a single network was highly related to profitability, whereas involvement in multiple networks was detrimental to both revenues and the number of employees. These findings imply that to perform well, Israeli women entrepreneurs should gain related industry experience, develop business skills, and seek to achieve success. Most importantly, commitment to a single network for support and advice is better than a loose alignment with many support groups.This research has implications for studies of women entrepreneurs in other non-OECD as well as developing countries. In countries such as Russia or China, anecdotal evidence shows self-employment offers women an opportunity to improve their economic status as more capitalistic policies are adopted. The extent to which individual factors found important in this study, such as business skills, motivations, previous industry experience, and network affiliation, affect performance in these countries is a topic for future investigation. This study suggests that individual factors affect performance differentially as a consequence of variations in social structures, work, organized social life, and family. Future research should explore the extent to which this is the case. Examination of aspects of organizational strategies and government policies as these influence performance is another topic for future study.     

An examination of measurement context effects in empirically based advertising research

The purpose of this research was to examine the issue of measurement context effects in advertising processing research. Based upon a review of the advertising processing literature and recent research focusingon measurement contexteffects, hypotheses were specified and empirically tested via a measurement context experiment. The results indicate that the cognitions measurement treatment procedures used in advertisement processing model tests produce small measurement context effects. However, these effects are not sufficiently severe to suggest a reinterpretation of previous findings or to result in drastic changes in future advertisement processing research methods. The results suggest the process of measuring respondents' attitudes towards advertisements did not result in statistically significant measurement context effects on the measures of attitudes towards brands or purchase intentions.     

Multiple unit price promotions and their effects on quantity purchase intentions

Consumers often encounter multiple unit price promotions whereby a price reduction is presented as a reduced total price for multiple units of the same item (e.g., an item regularly priced at $1.25 each is promoted as “5 for $5”). In a series of experiments, we find that the positive effect of these promotions on quantity purchase intentions is contingent on the magnitude of the quantity specified in the offer and the rate of product consumption. However, offer effectiveness is not influenced by highlighting single unit prices, the unrestricted nature of these promotions, or aggregate savings. As predicted by the selective accessibility explanation, the effect of multiple unit price promotions on quantity purchase intentions is shown to be mediated by accessing anchor-consistent knowledge. An agenda for further research and the implications of our findings for retail practice are discussed.     

The moderating effects of in-store marketing on the relationships between shopping motivations and loyalty intentions

This study attempts to understand the moderating roles of in-store marketing by incorporating the effects of shopping motivations on repatronage and word-of-mouth intentions in the context of fashion apparel by applying theories related to self-determination and social impact. Structural equation modeling using data collected from young adult fashion apparel shoppers in Thailand reveals positive effects of shopping motivations. The utilitarian shopping motivation shows a greater effect in predicting loyalty intentions than hedonistic shopping motivation. In-store marketing is shown to have a moderating effect on loyalty intentions, although the influence of each moderator on the investigated direct effects varies. The findings can prove helpful to fashion apparel retailers in developing effective advertising and promotional strategies that correspond to the specific needs of the shoppers to promote store loyalty intentions.     

Exploring the contextual and individual factors on ethical decision making of salespeople

This paper studies how salespeople make ethical decisions. For this purpose a structural model has been developed which configures how the organization's environment, the organizations's climate, and personality traits affect ethical decision making. Internal communication and the choice of a control system especially affect ethical decision making. Internal communication also affects the attraction of salespeople with unethical personality traits (Machiavellism), while the control system affects the ethical climate. Ethical climate and salespeople's personality traits also affect the ethical decision making. In fact the study shows that ethical decision making can be influenced by management.Willem Verbeke is assistant professor in marketing, School of Economics, Erasmus University, Rotterdam, The Netherlands. His research concentration is sales management.Cok Ouwerkerk is founder and director of the CSA, a consulting firm for statistical applications, in Mijnheerenland, The Netherlands. He has been involved in many research projects at different Dutch universities and firms.Ed Peelen is associate professor at the School of Economics, The University of Amsterdam, Amsterdam, The Netherlands. His research concentration is marketing management and logistics.     

Understanding effects of co-creation on cognitive,affective and behavioral evaluations in service recovery: An ethnocultural analysis

While cognitive, affective and behavioral consequences of service recovery have been extensively explored in the literature, the role of co-creation is mostly neglected. Most efforts dedicated to investigating co-recovery are limited to cognitive and behavioral factors. Furthermore, most of the recent studies explored co-recovery on western and eastern cultures, ignoring the role of ethnics in countries with different sub-cultures. This study aims to discover all possible factors on service recovery procedure, focusing specifically on effects of co-creation. Thus, a 2(distributive justice: high/low)×2 (interactional justice: high/low)×2(procedural justice: high/low)×2(co-creation: yes/no)×2(ethnics Azerbaijani vs. Baluch) between-subjects factorial design experiment was performed. A sample of 977 Iranian mobile banking customers participated in the study. Results of Structural Equation Modeling (SEM) indicate that most cognitive, affective and behavioral factors were supported by predictors. In addition, Multi-group SEM reveal that co-creation increases effects of most positive nature variables except negative emotions which is conceptualized as negative nature factor. The results of cultural differences indicate that Azeri people are more intended to participate in co-creation programs, whereas Balochs are more loyal due to higher level of reuse intentions.     

International joint ventures in the United States: An examination of factors related to their effectiveness

The increasing popularity of international joint ventures (IJVs) and their high failure rate prompted this examination of pre- and postincorporation factors related to IJV effectiveness. Interviews with IJV CEOs, and the findings from a questionnaire administered to CEOs of 81 IJVs in the United States, suggest which pre- and postincorporation factors can be important to IJVs' effectiveness. Why these factors are important, and how they interact with other factors in the general context of IJV experiences are also explored in this article. © 1995 John Wiley & Sons, Inc.     

Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets

Emerging markets, and especially lower-tier cities within these markets, are seen as the future growth engines for luxury brands. However, extant literature on the drivers of luxury consumption has predominantly focused on Tier-1 cities. Grounded in the theory of network effects, this study offers first such intra and inter-country comparison of the symbolic motivations (i.e. snob, bandwagon and Veblen motivations) underpinning luxury purchases between and within Tier-1 and lower-tier cities in two prominent emerging markets, China and India. The findings offer first account of similarities and differences in consumer motivations that drive luxury consumption within and between these markets. While most luxury brands have ubiquitous strategies for emerging markets, the results will assist managers in developing distinctive brand strategies catering to the intra and inter-country differences.     

个人做外贸——想说爱你不容易

今年7月1日，新修订的《中华人民共和国对外贸易法》正式实施。新的《对外贸易法》在第二章第八条明确规定：“本法所称对外贸易经营，是指依法办理工商登记或其他执业手续，依照本法和其他有关法律、行政法规的规定从事对外贸易经营活动的法人、其他组织或个人。”而修订前的《对外贸易法》规定，中国的自然人不能从事对外贸易经营活动。这就意味着我国对外贸易经营权已经完全放开，在中国个人从事对外贸易     

Seeking redress for consumer dissatisfaction: The role of attitudes and situational factors

The value of consumer complaints in consumer protection and in the effective management of the firm has been demonstrated. This paper reports a survey of Dutch consumers to determine the extent to which consumer attitudes toward seeking redress through complaints is correlated with actual complaint behavior. It concludes that situation-specific factors are stronger influences on whether consumers complain than general attitudes and discusses how these factors can be used to encourage legitimate consumer complaints.

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Reaktionen bei Verbraucher-Unzufriedenheit: Die Rolle von Einstellungen und situativen Faktoren

Zusammenfassung Es ist erwiesen, daß Verbraucherbeschwerden sowohl für den Schutz des Verbrauchers wie auch für eine effektive Unternehmensführung von Bedeutung sind. Der vorliegende Beitrag berichtet über eine Untersuchung bei 304 holländischen Verbrauchern zu der Frage, in welchem Ausmaße die Einstellungen von Verbrauchern zu Beschwerdeverhalten zusammenhängen mit dem tatsächlichen Beschwerdeverhalten. Einstellungen wurden dabei über eine 15-item-Skala gemessen, die einer Faktoren-Analyse unterzogen wurde und drei Bereiche erfaßt: (a) gesellschaftliche Normen über Beschwerdeverhalten, (b) Kosten und Mühen des Beschwerdeverhaltens und (c) vermutliche Ansprechbarkeit der Verkäufer durch Verbraucherbeschwerden.Eine multiple Regressions-Analyse ergab eine signifikante, jedoch nur schwache Beziehung zwischen dem ersten Einstellungsfaktor und einer Beschwerde-Neigung, die erfaßt wurde als allgemeine Selbsteinschätzung hinsichtlich der Tendenz, bei Unzufriedenheiten mit Beschwerdeverhalten zu reagieren. Es zeigte sich keine signifikante Beziehung zwischen den drei Einstellungsfaktoren und dem Beschwerdeverhalten aufgrund einer spezifischen Verbraucherunzufriedenheit. Weitere Analysen zeigten, daß vielmehr vier situative Variable in signifikanter Beziehung zum tatsächlichen Beschwerdeverhalten stehen, nämlich (a) der Produktpreis, (b) die Schwere des Problems mit einem nicht-zufriedenstellenden Produkt, (c) die wahrgenommene Mühe, die durch eine Beschwerde verursacht wird, und (d) die wahrgenommene Bereitschaft des Verkäufers, die Unzufriedenheit zu beseitigen.Die Ergebnisse dieser Untersuchung und Befunde früherer Untersuchungen legen den Schluß nahe, daß das Beschwerdeverhalten bei Unzufriedenheit eher von situationsspezifischen Faktoren beeinflußt wird als von generellen Einstellungen. Solche generellen Einstellungen können jedoch das Beschwerdeverhalten über längere Zeit bei einer größeren Zahl von Unzufriedenheits-Fällen beeinflussen. Der Beitrag schließt mit einer Erörterung, wie Verbraucher bei berechtigter Unzufriedenheit zu Beschwerden ermuntert werden können, und welche zusätzlichen Forschungslücken geschlossen werden müssen.

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Marsha L. Richins is an Assistant Professor of Marketing at Louisiana State University, Baton Rouge, LA 70803, USA. Bronislaw J. Verhage is an Associate Professor at the Graduate School of Management, Poortweg 6, NL-2612 PA Delft, The Netherlands.     

The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores

Many factors, both obvious and subtle, influence customers’ store patronage intentions. Using videotape technology that enabled us to experimentally manipulate the number of visible store employees, number of customers, and music, we test the relative importance of wait expectations and store atmosphere evaluations on patronage intentions. These constructs are found to be critical antecedents of store patronage intentions in the context of the service-intensive retail store at which the model was tested. We also find support for the direct effects of gender on wait expectations and store atmosphere evaluations. We discuss some implications for retailing research and practice.