Human resource systems as antecedents of hotel industry market orientation: An empirical study in the Canary Islands, Spain

This paper studies how the different dimensions determining the human resource management system (recruiting, training, evaluation and compensation) influence the market orientation of hotels. There is also an exploratory analysis of the differences in the human resource management systems according to the following hotel classification data: star rating, size, ownership, time-share offer, type of location, customer satisfaction and profitability.     

Heritage protection and tourism development priorities in Hangzhou, China: A political economy and governance perspective

Government interventions can be important for determining priorities between heritage protection and tourism-related development at heritage sites. This paper uses a political economy approach to examine the government’s role in determining these priorities in China, for two heritage schemes at West Lake in the city of Hangzhou. The study considers policy making for heritage protection and tourism development in the context of broad economic and political circumstances, the power and influence of different actors in the schemes’ governance, strategic selectivity in the policy choices, and whether views about the policies exhibited a uniform hegemony among powerful and less influential groups. Consideration is given to how the relative priority for heritage protection and tourism development in policies reflected the state’s regulation of the economy and maintenance of its political legitimacy. A powerful policy community was found that was beginning to consider other actors’ views, but tourism development remained a prominent driver.     

Strategic orientation and performance of tourism firms: Evidence from a developing country

This study investigates whether tourism firms in a developing country, namely Turkey, which adopt one of the four strategic orientations of Miles and Snow (1978), differ based on their financial and non-financial performance. The study results show that there is a difference in both financial and non-financial performance based on the strategic orientations followed by tourism enterprises. Generally, prospectors were found to outperform defenders, whereas analyzers showed a comparable performance to prospectors. The findings of this study imply that in developing countries, tourism businesses may be indifferent when choosing between these two strategies based on their internal characteristics since they yield similar financial results. Specific factors and developments in the macro environment and company-specific factors seem to affect tourism firms' strategic orientation as well as their performance. Better understanding and closer analysis of such factors can help improve the performance of tourism businesses in developing countries. Further research using both perceptual and objective measures is needed to confirm the present results to better assess possible differences in performance among strategic orientations in some other developing countries.     

Corporate responsibility in the UK tourism industry

This paper represents part of a programme of research into the development of indicators that can be used to monitor movement of the tourism industry with reference to more sustainable positions. In order to determine the potential for implementing such indicators this paper asked senior representatives of the UK tourism industry what factors influenced the degree of responsibility shown by their organisation. The research also asked what factors respondents felt would trigger any change in the actions of tour operators in the future. The research reveals that while many in the industry see industry structure as the constraining force, the potential for market advantage or the fear of negative PR also determines company actions. The research utilised elite interviewing for 35 senior representatives of the UK tourism industry.     

Gap between tourism planning and implementation: A case of China

In tourism literature, a phenomenon is identified, and considered ubiquitous in planning exercise. Namely, a gap occurs between planning and implementation once the planned approach to tourism development is adopted. Such a phenomenon is not rare to find in China, where tourism has become increasingly important for the country's economy. This paper presents a research that attempts to examine the causes of the gap in a Chinese context, in order to offer insights about what possible countermeasures should be sought. A case study is adopted for the examination which focuses on the 3-year implementation of 2001–2020 Guniujiang Guanyintang Tourism Development Master Plan. These seven major causes are detected: flaws of master planning, planner's inadequate background survey and analysis, planner's inaccurate anticipation, planner's lack of practical experience, practitioner's misunderstanding, divergence of views between practitioner and planner, pitfalls of private investment and imbalance of development between regions of China.     

Environmental governance for sustainable tourism development: Collaborative networks and organisation building in the Antalya tourism region

For more than two decades the attainment of sustainable environmental quality and the protection of environmental assets have been at the forefront of central policy issues in global tourism development. Recently, it has been argued that collaborative and associative forms of governance among tourism companies and other related agents are growing in importance in the drive for sustainable and environmentally sensitive tourism. Despite the increasing number of debates on the role of networking on tourism they are not well supported by empirical studies, and still far from explain how such networks can contribute to the sustainable development of territories. This paper aims to contribute to previous literature by analysing together governance networks and literature on sustainable development, and by providing empirical findings that highlight the importance of governance networks in sustainable tourism development, the importance of different scales of collaborative governance networks and the role of organisation building for environmentally sustainable tourism development in Antalya. The paper offers analytical findings on the networks of environmental governance among different types of tourism organisations based on a company-level survey, which reveals an increase in local collaboration and self-help networking based on local concerns and endogenous dynamics among the different actors in tourism. Unfortunately, the findings show that environmental motivations fall far behind economic considerations in networking practices.     

Total quality management, market orientation and hotel performance: The moderating effects of external environmental factors

With the market competition of hotel industry being heated, it is critical that hotels have a breadth of resource and more flexible forms to meet the needs of a changing marketplace. In the past, the relation of total quality management (TQM), market orientation, and performance are equivocal. These mixed results may be due to some factors or not to include the environmental factors. This study adopts the Input-Processing-Output (IPO) concept model to construct all variables research model. The research surveyed samples of 588 and used Structural Equation Model and discriminate analysis for analysis and testing. The results show that TQM positively affects hotel performance. Market orientation positively affects hotel performance. Market orientation has the mediating effect between TQM and hotel performance. External environment factors truly play a moderator between TQM, market orientation and hotel performance, especially when external environment factors greater changes are going to help to build relationship with customer, to enhance hotel performance and further to gain chance of hotel's survival.     

The economy,tourism growth and corporate performance in the Taiwanese hotel industry

This study investigates the impact of economy and tourism growth on the corporate performance of tourist hotels in Taiwan. The indicators of corporate performance under consideration are occupancy rate (OPR), return on assets (ROA), return on equity (ROE), stock return, and the overall financial performance measured by a comprehensive score (a combined measure of asset management, profitability, short-term solvency or liquidity and long-term solvency based on factor analysis). The effects of changes in the state of economy (real GDP   growth rate, ΔGDP$\Delta \mathit{GDP}$) and tourism growth (growth rate of total foreign tourist arrivals, ΔTA$\Delta \mathit{TA}$) on the corporate performance of tourist hotels are then examined via panel regression tests. Test results show that both ΔGDP$\Delta \mathit{GDP}$ and ΔTA$\Delta \mathit{TA}$ are significant explanatory factors of OPR  , but only ΔTA$\Delta \mathit{TA}$ can strongly explain ROA and ROE  . However, neither ΔGDP$\Delta \mathit{GDP}$ nor ΔTA$\Delta \mathit{TA}$ have a significant influence on hotel stock performance. Further, the economic factor (ΔGDP)$\left(\Delta \mathit{GDP}\right)$ is slightly more crucial than the industry factor (ΔTA)$\left(\Delta \mathit{TA}\right)$ in describing the overall financial performance in the Taiwanese hotel industry. Empirical findings offer valuable information for government tourism policymakers and tourist hotel owners and managers.     

Agglomeration density and tourism development in China: An empirical research based on dynamic panel data model

To explain the significant disparity of tourism development across Chinese provinces, this paper conducts a dynamic panel data analysis of tourism development in China using statistical data of Chinese provincial tourism industry for the 2000–2009 periods. The estimated results provide empirical evidence on the relationship between the agglomeration and development of Chinese provincial tourism in firm level. The econometric analysis shows that the tourism density in agglomeration has a positive influence on local tourism development. It appears that the variance of tourism development across Chinese provinces can be explained by the differences in the density of tourism economic activities.     

The 1979 US gasoline shortage and its impact on the tourism industry

Owners or managers of 373 businesses on Cape Cod, Massachusetts, were interviewed in summer 1981 to determine whether they were affected by the 1979 gasoline shortage. The results indicate that half the respondents were affected, the majority of whom were adversely affected. More tourism businesses reported being affected than non-tourism businesses. The effects manifested themselves in staff layoffs and unfilled vacancies. Nevertheless, tourism businesses on the Cape did not alter any of their marketing strategies, excluding the lowering of prices.     

The establishment of a rapid natural disaster risk assessment model for the tourism industry

At the current time, the Taiwan government is aggressively promoting projects, such as the so-called “Double Tourist Plan”, designed to encourage the development of the sightseeing related business. Operators in the tourist industry hope to construct facilities at or near scenic areas, which, given their special geography, are often adjacent to the mountains or the ocean. Unfortunately these are also the areas that most often experience natural disasters. This has a negative impact on the tourism industry. The centralization of tourist facilities, leading to the gathering of large numbers of visitors during the holiday seasons, can place people in danger. In other words, tourism operators in the Taiwan region face a high risk of natural disasters. It is difficult to assess such risks. Most of the existing models for catastrophe risk assessment consume huge amounts of time and are costly to use, so are more commonly applied for assessment at high-value facilities (such science-based industrial parks), rather than by the tourism industry, where economic factors are of greater concern. It is necessary to develop a simple and rapid assessment method that will allow ordinary business owners to carry out comprehensive risk analysis of tourist facilities. Thus, in this study, we explore various theories related to different kinds of natural disaster risk analysis mechanisms, with the goal of establishing a rapid risk assessment model suited to the tourism industry that can be used to quickly analyze disaster-forming characteristics and risk weaknesses in local regions. Furthermore, we incorporate an expert weighting process for assigning weightings for natural disaster risk index assessment. This method can help tourism asset owners prepare for the worst, and be capable of responding appropriately if and when such an event occurs. Good planning can effectively reduce the loss and risks associated with natural disasters and allow recovery work to commence sooner.     

Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland

While researchers have explored the relationship between customer orientation, entrepreneurship and innovativeness with business performance in different organizations, few such studies exist on the hotel industry. This current work investigates the potential influences of these variables on hotel industry performance. Data for this study was collected through personal questionnaires collected from 156 hotel managers and owners from German and French speaking cantons located in Switzerland in order to examine the interrelation between innovativeness, customer orientation, entrepreneurship and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings support aspects of prior research, but also provide some new insights by exploring customer orientation and innovativeness simultaneously and revealing how these factors impact upon the performance of the Swiss hotel industry. In the light of existing literature, limitations and future research directions are subsequently addressed.     

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

This study examines of the ways in which Korean TV dramas affect Taiwanese consumers’ attitudes toward the locations where the dramas are filmed (onscreen locations). Previous studies have incorporated balance theory into product–character association models and have demonstrated that consumers tend to align their attitudes toward products with the valence of a character’s attitudes toward the products. Unlike previous studies, this article attempts to investigate the product–character association model in a cross-cultural setting where the ‘products’ considered are the onscreen locations. To account for the effect of similarity between Taiwanese culture and Korean culture, the concept of perceived cultural proximity is introduced into the balance-theory-based model. The results show that consumers’ parasocial relationships with a character and consumers’ attitudes toward the character are related to their attitudes toward the location. However, this relationship is significant only for those viewers with high perceived cultural proximity between Taiwan and Korea.     

Assisting the poor in China through tourism development: A review of research

The role of Pro-Poor Tourism has been increasingly studied in China since the 1990s. The research has addressed a broad range of key issues such as the implication of “fu pin lv you” (or TAP to use an English acronym arising from the translation ‘Tourism-Assisting the Poor’), governmental roles, local participation and the contribution of rural, natural and cultural resources to TAP. However, there has been a lack of research in some areas such as in the micro-economics of TAP targeting local poor people, quantitative research, case studies and anthropological analysis. This paper reviews Chinese academic literature on pro-poor tourism to provide a clearer picture of current practice and progress in TAP policies and research in China.     

Implications of a long-term increase in oil prices for tourism

It is expected that global oil prices will increase in the future. Assessing the overall economic impacts on tourism is difficult, as oil price rises will be concomitant with global changes in other commodity prices, exchange rates, and incomes. A general equilibrium perspective is therefore presented in this paper. The model couples a global general equilibrium model with a purpose-built CGE model of New Zealand, which focuses on describing tourism supply and demand in some detail. The results indicate a decrease in real gross national disposable income of 1.7% for a doubling of oil price and a 9% reduction in the real value of tourism exports. As a result of segment-specific price increases and differing income and exchange rate effects and elasticities, the reduction in demand for tourism in New Zealand by 18 segments differs substantially. The greatest reduction in demand is observed for tourists from the United Kingdom.     

The impact of cultural orientation on perceived fairness over demand-based pricing

Revenue management practices are now being implemented by hotel firms on a global scale. This requires a finer understanding of how different cultures will relate to perceived unfairness that stems from the inequities inherent in demand-based pricing. In this context, individualism and collectivism as cultural constructs have been used extensively in cross-cultural research. These constructs are manifested with vertical and horizontal orientations that distinguish social patterns based on the acceptance of a hierarchy or conversely the preference over equality. The purpose of this study was to examine the relationships between vertical and horizontal orientations of individualism and collectivism with perceived price fairness over demand-based pricing. Findings indicate that vertical individualism has a significantly positive relationship with perceived price fairness. This can be attributed to the inherent acceptance of inequality in this cultural dimension combined with the emphasis of the individual over the collective unit. Marketing implications for lodging managers are discussed.     

A quantile regression analysis of tourism market growth effect on the hotel industry

This study used the quantile regression method to investigate how inbound tourism market growth proxied by the growth rate of total foreign tourist arrivals (GTA) affects the growth rate of sales (GS) and financial performance of hotel firms in Taiwan. The ordinary least squares estimation results of panel regression test revealed that GTA significantly affects GS, but has no significant effect on financial performance (proxied by hotel equity return). However, quantile regression tests revealed new and interesting results. GTA has a significant effect on GS at the different quantiles of GS. In comparison, although hotel equity return was not significantly related to GTA at the median and high quantiles, the effect of GTA on hotel equity return was statistically significant at the low quantiles. These results suggest that the effect of GTA on hotel equity return is asymmetric and state-dependent, conditional on the distributions of hotel equity return. The study further identified that GTA has a significant influence only on equity returns of hotels with a small size.     

Residents,their use of a tourist facility and contribution to tourist ambience: Narratives from a film tourism site in Beijing

Any tourist site open to local residents represents a point where residents and tourists become a back drop for the experiences of the other. This paper examines a specific Beijing film tourism attraction, Grand View Gardens, and the manner in which the site is used by local residents, the meanings attributed to it, and residents' role in creating an ambience for tourists. Residents have a daily connection with the site, and form audiences for events held at the Gardens. They often interact with tourists, becoming a source of information for tourists. The paper examines residents' motives for using such attractions, their attitudes towards tourists and suggests they possess a role in the creation of a sense of place that is valued by tourists. The paper fills a gap in an under-researched area, where, in the Chinese context, both residents and visitors form backdrops to each other's experience of place.     

Benchmarking the Asia Pacific tourism industry: A Bayesian combination of DEA and stochastic frontier

This study measures and compares the efficiency of leading tour operator and hotel companies across several Asia Pacific countries. We use an innovative methodology that is based on combining the stochastic frontier and data envelopment analysis in a Bayes framework. We show from the results that Australia, Singapore and South Korea are the most efficient in both their tour operator and hotel industries. We further show that international hotels in the region have a slightly higher efficiency than local hotels. We provide a listing of the most efficient tour operators and hotels in each country and discuss the implications of our findings.     

The impact of tourism on the physical environment

Cohen Erik “The Impact of Tourism on the Physical Environment”, Annals of Tourism Research, Vol. V, No. 2, April/June 1978, pp. 215–237. While moderate and well-distributed tourism may help to upkeep attractions and preserve the environment, tourism as a mass industry poses new environmental risks. This paper is a first attempt to assess systematically the environmental impact of tourism and to spell out the principal factors on which this impact depends: the intensity of tourist site-use, the resiliency of the eco-system, the time perspective of the developers and the transformational character of touristic developments. The environmental dynamics of the tourist ecological sub-system are shown to consist of a constant expansion at the margins and intensification at the mature core, leading to the creation of “contrived” attractions both at the core (as “natural” attractions decline) and the margins (to supplement meager “natural” attractions as tourism expands into less attractive regions). Two major types of measures for environmental protection are discussed: those protecting the environment for tourism and those protecting it from tourism. The need for the second type of measures is emphasized, particularly in developing countries, which face greater environmental risks from tourism than the developed ones.