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详细介绍了分子筛得名由来、分子筛分类、分子筛特性和作用、分子筛合成方法,分子筛在卷烟降焦减害方面的研究成果及嘴棒吸附技术在卷烟降焦减害方面前景展望。 相似文献
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论述了国内外沸石利用概况,详细介绍了利用天然沸石制备HF系列沸石滤清剂的改性活化机理,原料,工艺流程及注意事项;简要地介绍了HF系列沸石滤清剂的应用范围和经济效益。 相似文献
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《中国商贸:销售与市场营销培训》2014,(34)
在卷烟营销供应链中,卷烟商业企业作为供应链的核心成员,上游连接工业企业,提供需求信息并获取卷烟产品,下游掌握零售户,收集需求信息并提供卷烟产品。供应链风险识别是商业企业进行供应链管理的前提和基础,本文基于SCOR模型描述了卷烟商业企业的供应链流程,并进一步分析了卷烟商业企业供应链流程的内部风险和外部风险的识别。 相似文献
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成都卷烟市场比较混乱,而且市场比较封闭。在成都市,卷烟的消费价位在2-5元/盒和7元/盒两种层次。消费者喜欢购买云南卷烟。在一类卷烟中,云南卷烟占据着绝对主动。在调查中,我们得知,云南卷烟的吃味醇香,而且进入全国市场的时间较早,知名度很高,尤其是昆明卷烟厂的“云烟”系列,在当地形成了旺销。而成都卷烟厂的品牌卷烟“娇子”的销售却举步维艰。 相似文献
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上海市内的卷烟销售网络建设始于1995年.四年来,在国家局和上海烟草(集团)公司的正确的领导下,对上海市内的卷烟流通模式进行了改革,奠定了卷烟网络销售的新格局,经营单位的网建意识和全市的网络质量明显提高. 相似文献
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《中国商贸:销售与市场营销培训》2014,(29)
我国烟草供应链已基本形成"工业企业-商业企业-零售户"的三级供应链结构,在这条供应链中,卷烟商业企业不仅向上游的工业企业提供卷烟市场的需求信息,还通过行使卷烟区域分配权向零售户提供卷烟产品,对销售型供应链起到了至关重要的作用。本文基于SCOR模型,并结合纯销区卷烟商业企业供应链的结构和特征对其进行分析研究。此外,还对SCOR模型在卷烟商业企业供应链中应用的意义进行了阐述和分析,为探索适用于卷烟商业企业供应链流程的最佳优化工具做出了相关研究。 相似文献
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This study analyzes data on cigarette purchasing using an extensive panel dataset. Major findings are: (1) cigarette purchasing in this market exhibits a reverse-J, or NBD (Negative Binomial Distribution)-like shape: many infrequent buyers and fewer frequent buyers; (2) Cigarette brands do exhibit high loyalty compared to other consumer categories, and show a trend to higher brand loyalty over time coinciding with fewer price promotions; (3) The data shows a weak double jeopardy pattern of smaller brands enjoying somewhat lower loyalty; (4) Smokers of a given brand are on average more likely to purchase another large cigarette brand than another small brand; (5) A straightforward analysis method identifies occurrences of excessive cross-brand cannibalization in the portfolio of one of the major tobacco corporations; and (6) Certain brands enjoy particular appeal among specific demographic groups. The study sheds more light on consumer behavior towards a product with addictive qualities and known harmful effects. 相似文献
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Michael L. Capella Cynthia Webster Brian R. Kinard 《International Journal of Research in Marketing》2011,28(3):269-279
Because of the inconsistency in the findings from past decades of research and the lack of consensus regarding the relationship between advertising exposure and cigarette consumption, the large body of extant research on the effectiveness of cigarette advertising has generated equivocal conclusions on this subject. Therefore, we conducted a comprehensive meta-analysis of cigarette advertising research to determine what impact, if any, cigarette advertising has on cigarette consumption. Unlike previous attempts to synthesize the cigarette advertising literature, this study examined three specific levels of the criterion (i.e., initiation, continuation, and brand behavior) rather than examining only aggregate consumption. 相似文献
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Jacqueline A. Hickling Caroline L. Miller 《International Journal of Consumer Studies》2008,32(6):574-578
Tobacco promotion influences tobacco consumption. Traditional forms of tobacco promotion have been heavily restricted in response to the harmful effects of tobacco. Tobacco displays at the point of purchase are increasingly important as a means of communicating brand imagery for the tobacco industry, especially when advertising is restricted at these points. Previous research has demonstrated that children exposed to tobacco advertising at the point of purchase have inflated perceptions of availability, use and popularity of tobacco. Internationally, laws are being debated and implemented to prohibit or restrict the display of tobacco at the point of purchase or put tobacco out of sight. Such measures would reduce tobacco product exposure and, hence, tobacco marketing among youth and the community. In South Australia, a ban on all cigarette advertising at the point of purchase was introduced in 2005. This study was designed to assess community support for restrictions on cigarette displays and advertising at the point of purchase. A telephone survey was conducted with a random sample of 2026 South Australian adults (aged 18 years and over) in July 2005. Overall, 63% of the community approved of a hypothetical total ban on cigarette displays at the point of purchase, with over three‐quarters believing this should happen in the next 12 months. A further 24% believed that cigarette displays should be restricted and 82% would approve of a ban on displays in stores that sell confectionary. Only 7% of adult smokers reported making their decision about the brand of cigarettes to buy at the point of purchase and 90% made their decision before they even entered the shop. The results strengthen arguments that cigarette displays are not necessary to maintain brand loyalty or to encourage brand switching of established smokers. Instead, the results make arguments more credible that cigarette displays normalize and promote smoking among young people and may also promote unplanned purchase or increased consumption among less frequent smokers or former smokers. Placing cigarettes out of sight would be unlikely to impact on brand choice for most smokers, who have already made up their mind before they enter the store. 相似文献
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Donald J. Smythe 《International Journal of the Economics of Business》1996,3(2):185-200
This paper uses the comparative statics method of testing for a monopoly equilibrium to track the competitiveness of the US cigarette industry between 1955 and 1990. The degree of competition ranged from somewhat less than a Coumot–Nash equilibrium would imply to somewhat more. Although the industry's behavior was highly autocorrelated, there were periodic reversions to behavior that was much more competitive than the trend 相似文献
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烟草行业近年推行的创建优秀卷烟工厂、行业对标、卷烟工厂对标、管理创一流和精益管理等管理活动中,对卷烟工厂提出了各项管理指标;同时,卷烟工厂在实施战略管理、目标管理、绩效管理和体系管理等过程中,也提出了各项管理指标,如何统筹管理好内外部各项管理指标是卷烟工厂面临的一个问题,本文提出将内外部管理指标进行整合,形成层次清晰、层级支撑的一体化目标指标体系,利于企业简化管理活动,提升企业管理水平. 相似文献
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Despite strong interest on the part of tobacco health practitioners, the effect of graphic warnings inserted on cigarette packs is unclear on several levels. First, the most effective themes for such messages have not been clearly identified by researchers. Second, no research has identified the ideal combination of self-efficacy and fear appeal warnings that should be inserted on cigarette packs, according to Protection Motivation Model principles. The exploratory study we conducted with French consumers to test the effectiveness of new graphic warnings proposed by the European Union in 2004 clearly demonstrates that visual messages, as opposed to text warnings, are more effective. This study also enabled us to identify the most effective themes of the European set: health warnings and social messages. Regarding future public health applications, if fear appeals are used, they need to be combined with self-efficacy and cessation support messages since they provoke avoidance reactions. 相似文献
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