论购物成本——一个界定商圈的新视角

如何科学、方便地界定零售商店的商圈,长期以来一直困扰着理论界和经营者.人们曾提出过各种解决办法,但由于这些办法本身存在的缺陷,在实际工作中未能获得广泛采认.商圈是由顾客选择商店的行为形成的,影响顾客择店的主要因素是购物成本,它从根本上决定着商店商圈的大小.     

论购物成本——一个界宸商圈的新视角

如何科学、方便地界定零售商店的商图，长期以来一直困扰着理论界和经营者。人们曾提出过各种解决办法，但由于这些办法本身存在的缺陷，在实际工作中未能获得广泛采认。商图是由顾客选择商店的行为形成的，影响顾客择店的主要因素是购物成本，它从根本上决定着商店商圈的大小。     

零售企业社会责任、情感依恋与商店忠诚的关系研究

探讨零售企业社会责任及消费者情感依恋对商店忠诚的影响,考察消费者情感依恋在零售企业社会责任与消费者商店忠诚之间的中介作用具有重要价值。研究发现,顾客责任、公益责任、环境责任与员工责任四个零售企业社会责任维度都对消费者情感依恋有着显著的正向影响,消费者情感依恋对商店态度忠诚与商店行为忠诚均有正面作用;情感依恋在顾客责任、环境责任与商店态度忠诚之间起着部分中介效应,也在公益责任、员工责任与商店行为忠诚之间发挥着部分中介效应。     

农村市场中消费品购物地选择行为实证研究——以青岛市农村居民为例

本文以青岛市农村居民为例,运用探索性因子分析对农村居民的购物决策风格维度进行研究,并进一步采用单因素方差分析探讨其购物决策风格与购物地选择行为之间关系.研究结果有助于工商企业调整、优化渠道策略,为其产品在农村市场更好销售铺平道路.     

享受购物新体验

新技术的应用,比如智能手机和社交媒体的兴起,可以改变顾客的消费体验,促使我们以全然不同的方式来查看消费内容并与其互动。选择网上购物还是去实体店购物?对于一般消费者来说,决定如何、去哪里购物有太多选择了。特别是最近几年,随着包罗万象(从时装和运动器材,到书籍和杂货)的网络零售商店数量激增,消费者足不出户即可满足购物需求,这给实体店零售商的业务发展带来了挑战。面对这种挑战,     

基于第三方平台的C2C网络商店品牌战略的实施

随着我国互联网普及率的显著增大,网络购物呈逐年大幅度递增的趋势,网络开店或是网络购物,不仅是一种时尚,更成为一种生活的方式。笔者从网络商店自身发展需要和消费者心理效应两方面来分析网络商店实施品牌战略的意义,总结出网络商店实施品牌战略的几大可行策略,包括对店铺域名和店名的选择,网店的外观设计和内部布局,网络平台推广渠道、网络公共关系的运用,注重商品品牌和质量等。     

改变零售业的十大技术

正技术改变了零售模式,也塑造者新的消费方式,更提升了人们的购物体验。科技对零售业的影响显然是巨大的,不仅仅局限于在线购物,零售企业们还希望通过增强现实应用、店内位置服务甚至是无人机送货来改善购物体验,从而更好地服务顾客。1增强现实增强现实是目前的热门话题,其形式也是丰富多样的。比如,手机应用程序可以通过摄像头叠加图层,虚拟     

卖场环境对顾客购物情绪和行为影响的实证研究

卖场环境是消费者做出购买决策的最直接和潜在的影响因素,它贯穿了顾客购物的全过程,并且还能给顾客留下不一样的感受,在购物的整个过程中,顾客的购物情绪、由于情绪产生的购物体验继而产生的购物认知,最后到顾客的购买行为都是受到卖场环境的直接影响.以购物卖场为研究的对象,从顾客的角度出发,以探究零售卖场购物环境的构成要素及评价体系,以S-O-R(刺激—感知—反应)模型为基础,特别注意观察三类环境要素:环境信号、设计信号和社交信号.从实证研究角度,用问卷调查、观察法和访谈法等方法,分析卖场环境对情绪反应以及购物行为的影响机理,研究结论包括了零售卖场的三要素对顾客情绪和行为都会有显著影响等.     

浅谈E忠诚研究

顾客忠诚在营销管理的研究中日趋成熟,随着网络购物的兴起,学者们将顾客忠诚的概念引入电子零售环境中研究E忠诚。由于网络的特性,信任成为网络商店E忠诚的重要影响因素,网络品牌建设、网络技术、转移成本等因素都对其有影响。文章通过对E忠诚概念的阐述以及E忠诚的影响因素的研究,为广大网络店主在今后的建设与管理上提供参考意见。     

支付方式选择倾向对传统金融影响的预测分析

随着互联网的快速发展,互联网已经融入传统金融,它改变着传统金融的支付方式,并形成了多种多样的支付方法。研究人们在购物中对移动支付的选择倾向成为金融业的一个重要内容。通过调查购物中对移动支付的选择倾向获得样本数据,利用结构方程实证研究线下购物中人们在传统移动支付方式和依托第三方支付平台的新兴移动支付方式之间的选择,并进一步探索影响这两种选择的因素。研究发现,线下零售消费过程中移动支付方式的心理选择受到消费者的个性特征、系统因素,以及社会因素通过感知收益和感知风险的间接影响,而感知收益和感知风险在影响移动支付方式的选择过程中又受到支付经历和使用经验的调节。     

Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

Drawing from research on retailing, online shopping behavior, and theories of cognitive psychology, we develop and test a framework that investigates purchase intentions in online stores of multi-channel retailers. The framework simultaneously examines the influence of transference of attitude and trust from the multi-channel retailer??s physical to online stores, image congruence between the multi-channel retailer??s physical and online stores, and image congruence between the multi-channel retailer??s online store and a prototypical online store. Further, recognizing that several retailers now operate as multi-channel retailers in different countries, we examine the influence of cultural differences in thought processes (i.e., holistic versus analytic thinking) on shoppers?? evaluation of online stores of multi-channel retailers. Toward this end, we test the framework using data collected from respondents in the U.S. (analytic thinkers) and South Korea (holistic thinkers). We conclude with a discussion of the findings, suggestions for future research, and potential limitations.     

凤凰古城休闲旅游满意度研究

凤凰古城是一个休闲旅游目的地,是湖南省湘西州旅游业发展的龙头,其休闲旅游满意度值得关注。对休闲旅游满意度测评体系进行了设计,通过SPSS17.0软件对问卷调查进行统计分析,在此基础上,采取模糊综合评价法,得出凤凰古城旅游满意度的分数。最后,认为凤凰古城在基础设施方面急需完善,在娱乐、管理与服务、交通和住宿方面需持续完善,在餐饮、购物和景区形象方面需继续完善,在旅游景观方面需后续完善。     

基于DEA模型的山东省批发和零售业经营效率研究

山东省批发和零售业发展呈现出地区不平衡的状况.在这一背景下,正确评价不同地区批发和零售业的效率尤为重要.利用数据包络分析方法（DEA）对山东省17个市批发和零售业的技术效率、纯技术效率和规模效率进行分析.实证结果表明,省内大部分地区批发和零售业的效率有待进一步提高,城市之间批发和零售业效率存在较大差异,但与东、中、西部经济发展水平不完全成正相关.大部分城市批发和零售业处于规模报酬递减和不变的阶段.     

Consumer shopping orientations,non-store retailers,and consumers' patronage intentions: A multivariate investigation

Over the last few years, nonstore retailing has become an important and integral part of the American retailing scene. However, very little published research exists regarding these new methods of retailing. This study examines the role of consumers' shopping orientations, and type of nonstore method on consumers' patronage intentions of a set of selected products. The results are supportive of the two research hypotheses. Theoretical and managerial implications are discussed.     

A measure of service quality for retail stores: Scale development and validation

Current measures of service quality do not adequately capture customers’ perceptions of service quality for retail stores (i.e., stores that offer a mix of goods and services). A hierarchical factor structure is proposed to capture dimensions important to retail customers based on the retail and service quality literatures as well as three separate qualitative studies. Confirmatory factor analysis based on the partial disaggregation technique and cross-validation using a second sample support the validity of the scale as a measure of retail service quality. The implications of this Retail Service Quality Scale for practitioners, as well as for future research, are discussed. She received her Ph.D. from Georgia State University. Her research interests include attitude and choice models, service quality and customer satisfaction issues, technology in service delivery, and business-to-business relationships. She has published articles in theJournal of the Academy of Marketing Science, Journal of Business Research, Journal of Consumer Research, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Journal of Health Care Management, International Journal of Research in Marketing, andPsychology and Marketing, as well as in various conference proceedings. She also holds a B.S. and an M.S. from Florida State University and an M.B.A. from Mercer University. Her research interests include services marketing, service quality, retailing, and manager-employee relationships. Her publications include articles in theJournal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, The Service Industries Journal, and in various conference proceedings. He received his Ph.D. from the University of Georgia. His research interests include cohort analysis, measurement issues, generalizability studies, and customer satisfaction. He has published articles in theJournal of the Academy of Marketing Science, Journal of Advertising, Journal of Marketing, Journal of Marketing Research, and theJournal of Personal Selling and Sales Management, as well as in several conference proceedings.     

A comparison of conflict issues in Canadian shopping centres and franchise systems

Franchise systems and shopping centres have each become dominant forces in modern retailing. While the former has received considerable attention in the academic literature, very little research has been directed to shopping centres. This paper examines selected behavioral concepts found in each type of system as perceived by parallel sample of Canadian shopping centre tenants and franchisees. While no major differences were detected concerning the extent of conflict between the two settings, the power bases employed by shopping centre managers were found to be quite different than those employed by franchisors.     

零售业“Big Middle”形成机理的经济学分析

每一次零售业态变革基本上都与技术、偏好或行为有关：科学技术在零售领域的应用提高了零售服务水平并且降低了零售服务的成本，不同偏好的消费者选择使得不同零售业态的生存获得相应的市场空间，零售商的进入与退出行为的选择导致了特定市场空间中主导零售业态的形成。本文通过对零售业“Big Middle”的形成机理进行经济学分析，并且依据中国零售业态发展的实践进行了相应的实证检验，从而为信息化和网络化条件下零售业的发展提供一定的理论指导。     

对重庆市解放碑百货商场形象的调查研究

通过问卷调查,得知:解放碑商业中心对周边消费者仍然保持着强大的消费引力,大部分消费者把新世纪百货、重庆百货大楼视为较理想的购物场所,新世纪百货商场的固定消费者群的比重较高,而重百大楼的商场整体形象最好;商品质量、商场信誉、购物环境、营业员的服务态度、广告、各种优惠折扣、他人推荐是影响消费者购物商场选择的六个主要因素;通过搞好错位经营,混合业态的存在是有价值的.     

A multi-attribute approach to understanding shopping behavior

This paper attempts to explain shopping center choice behavior in the Peoria area using Attribute Salience, Determinant Attribute Analysis and Factor Analysis. Thirteen shopping center selection attributes were developed by interviewing about 3000 Peoria shoppers and a review of the relevant literature. Attribute Salience and the Determinant Attribute Analysis indicated almost the same attributes to be relatively important and determinant: availability of parking, quality of merchandise, variety of merchandise, distance from home and atmosphere of shopping area. The factor analysis model in all 4 cases extracted a merchandise-atmosphere index and a convenience index, indicating that the basic assumptions of the traditional gravitational models which use shopping center square footage and distance as proxy variables for utility and disutility should be reconsidered.     

大学生旅游行为研究——以中山大学为例

利用今年四月中旬对中山大学400名本科生的抽样调查数据，对大学生旅游行为进行解释分析，并试图找出一些大学生旅游行为规律。