Multivariate models of hotel occupancy performance and their implications for hotel marketing

Multivariate models are developed to explain the differential occupancy performance of a sample of 279 English hotels. Following a procedure established in an earlier paper, hotels are first differentiated on the basis of their overall occupancy performance, seasonality, long‐term trend and length of season. Regression models are specified and calibrated to relate each of these dimensions of occupancy performance to the location and other characteristics of the hotels. The four models produce the expected positions of hotels in ‘occupancy performance space’, against which their observed positions can be compared. The application of the models in hotel marketing is discussed and demonstrated. Copyright © 2001 John Wiley & Sons, Ltd.     

Air passenger demand and skilled labor markets by US metropolitan area

This paper examines the relationships that exist between skilled labor markets and air transportation by US metropolitan area. The goal is to enhance the current literature by conducting a more specific investigation of the links that exist between air passenger demand and employment levels within metropolitan economies focusing especially on employment patterns and the number of establishments for both the professional, scientific, and technical (PST) services sector and the high-technology sector. The results suggest that employment opportunities and the number of establishments in both sectors are systematically linked to the geography of air passenger demand.     

An analysis of differentiation strategies for Galician thermal centres

In the modern tourism industry, competitiveness no longer can be based solely on price; rather, it is necessary to consider other aspects that might generate competitive advantages. In particular, the provision of a wide range of products, services and activities, all of outstanding quality, may be decisive for creating greater demand. Thermal establishments are well aware of these dynamics. Accordingly, this research analyses, using quantitative techniques, whether Galician thermal establishments, including health resorts, spas and thalassotherapy centres, have achieved well-defined differentiation strategies.     

Exploring heritage tourism performance improvement for making sustainable development strategies using the hybrid-modified MADM model

Industrial heritage tourism has become increasingly popular in recent years. However, strategies for improving the industrial heritage tourism development-related performances are still an underdeveloped research topic academically. Therefore, this study’s purpose is to explore the feasibility performance-improving strategies using a hybrid-modified multiple attribute decision-making (MADM) based on the DEMATEL technique in constructing the influential network relation map (INRM) and in determining the influential weights of DANP. Then, the modified VIKOR method is combined with the influential weights of DANP, performance gaps were identified, and then the most effective strategies for improving tourism development-related performance at industrial heritage sites can be generated using INRM. Finally, an empirical real case study of a rehabilitated gold-mining site of Taiwan is used to demonstrate the effectiveness of the hybrid-modified MADM model. According to the results, the decision-makers should highly prioritize improving high-priority criteria such as ‘social usefulness’, ‘resource integration’, ‘destination policy and development’, ‘economic development’, ‘cultural links’, ‘cultural learning’, and ‘natural landscape resources’ in advance to successfully achieving the aspired performance levels. Additionally, this study suggests meaningful industrial heritage tourism performance improvement strategies that have been rehabilitated throughout the world.     

Large Protected Areas and Visitor Information Management in Germany

Tourism and recreation in the countryside, particularly in large protected areas, has become a major trend in Germany. However, despite the fact that the political as well as academic debate on the impacts of tourism on the environment has a long tradition in Germany, professional ‘visitor information management strategies’ are not implemented in all nature parks, national parks or biosphere reserves. Apart from the image that is held by the international academic community, Germany started late with modern communication policies in large protected areas with recreation and leisure amenities for general consumption. Learning from international best practice examples (e.g. from Great Britain, Ireland, USA), tourists in large protected areas are seen increasingly as ‘partners’ instead of ‘numbers to be managed’. Topical issues of discussion in this article are centred on the relationship between environmental protection policies and leisure and tourism consumption in Germany, focusing especially on the ‘nature parks’. Contemporary issues and problems concerning tourism demand and environmental protection will be presented and later discussed by the concept of visitor information management as a sustainable response. Furthermore, the dimensions of the ‘hardware’ and ‘software’ of visitor information management will be introduced.     

New heights in climbing and tourism: Jordan's Wadi Rum

Climbing tourists, seeking out evermore exciting locations in which to practise their sporting and touristic ‘envelope-pushing’, provide an excellent example for analysis of how foreign places and peoples are enmeshed in individual narratives of othering and ‘selfing’ predicated in no small part on individualised and marketised (mis)conceptions of embodied risk, heavily gendered forms of ‘extremeness’ and ethnic difference. Based on observer-as-participant fieldwork carried out in Wadi Rum, and analyses of marketing publications aimed specifically at rock-climbing tourists, this article explores how this particular landscape is masculinised to appeal to the ‘hard’ [Robinson, V. (2008). Everyday masculinities and extreme sport: Male identity and rock climbing. Oxford: Berg] Western climber, who is invited to experience Rum as hard or extreme play; as a performance of leisure that is unpredictable and unusually dangerous and risky for several reasons. Wadi Rum's ‘soaring sandstone towers’, inhospitable desert environment and Bedouin inhabitants feature heavily in holiday advertisements; the Bedouin people are valorised for both their ‘inherent primitiveness’ and capacity to adapt to, and ultimately conquer, their land's inhospitable summits. It is under these terms that adventure tourist ‘spaces’ become racialised, gendered and often classed and sexualised through various intersecting discourses.     

Interdependent,imagined, and embodied mobilities in mobile social space: Disruptions in ‘normality’, ‘habit’ and ‘routine’

This article draws on ethnographic research of everyday mobilities to further understanding of interdependent mobilities practices in relation to normality, habit and routine. The contention here is that a rethinking of ‘normality’, ‘habit’ and ‘routine’ reveals how mobilities are interdependent, imagined and embodied. We draw from Lefebvre's (1991) notions of social space and rhythmanalysis to illustrate the relationality of these aspects of mobility. In doing so, we build on recent theorisations of habit in the field of mobilities, which have opened this concept as a key site for interrogating body–society relationships arguing that both ‘routine’ and ‘normality’ have similar potential in revealing the regulation and control of everyday spaces. We consider everyday embodied engagements with mobile space and how these become normalised, habitualised and routinised. This paper draws from a Research Council UK Energy Programme funded project, ‘Disruption, the raw material for carbon change’, which uses ‘disruption’ as a lens through which to reveal potential for changes in mobility practices that result in carbon reduction. Our exploration of interdependent, imagined and embodied mobilities concurs with existing scholarship in the mobilities field that argues for a rethinking of individualised conceptions of ‘normality’, ‘habit’ and ‘routine’ in seeking an understanding of mobilities that are socially, culturally and materially contingent.     

Attitudes towards traffic problems and public transport in the Dartmoor and Lake District National Parks

Problems associated with traffic demand have received only scant attention in the rural context and, although accepted as a viable approach to ameliorating urban traffic problems, traffic demand management has only recently been adopted by rural policy makers. In the national parks, where traffic-related problems are particularly acute, most traffic management measures are of the ‘carrot’ varity where attempts are made to persuabe private car passengers to use public transport transpon mobes, their success depends on tne attitudes of private car users towards public transport alternatives and their perceptions of the presence scale and impact of traffic-related problems. By analysing surveys of 768 drivers hr the Entamoor and Lake District National Parks, the potential success of ‘carrot’ measures is assessed and the implications for future policy addressed.     

Intimations of Postmodernity in Dark Tourism: The Fate of History at Fort Siloso,Singapore

In this paper, we examine what a few scholars have referred to as postmodernist intimations within contemporary tourism practices, and their potential implications on the way that history is portrayed within ‘dark tourism’ sites. Drawing upon the case of one such site, Fort Siloso, we emphasise two main implications: (1) the privileging, at the site, of the ‘visual’ and ‘experiential’ over the need for historical interpretations, and (2) the dilution of local specificities to make it universally appealing. We then analyse the views of visitors to the site, mainly tourists, to show that, while they appreciate the former, they are also critical of the fact that the past has been ‘watered-down’ at the site. On a broader note, we highlight a few paradoxes emerging within postmodernist conceptions of tourism today, and how the increase in demand for the enhancement of ‘the gaze’ does not necessarily mean a concomitant compromise on, and ideally should not be done at the expense of, historical rigour and depth.     

Professional Development Barriers and Benefits in a Tourism Knowledge Economy

This study investigates small to medium tourism enterprise (SMTE) owner–managers' intentions to seek professional development. SMTEs in a regional tourism destination were surveyed, and an exploratory factor analysis identified barriers to, and benefits of, professional development factors. Logistic regression analysis was used to predict SMTE owner–manager's intention to pursue professional development based on perceived benefits of and barriers to training factors, education level and business size. ‘Staff performance benefits’ and ‘time/cost barriers’ of owner–manager's intention to seek professional development opportunities for staff. ‘Business performance benefits’ predicted owner–manager's intentions to seek professional develop for themselves. Implications of the findings are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

Housing mobility and travel behaviour: A process-oriented approach to spatial mobility: Evidence from a new research field in Germany

During recent years, some effort has been made to understand the location changes in the life course underlying travel demand in Germany. Such studies have presented travel behaviour and long-term housing mobility as intertwined decision flows within the life course. This perspective calls for new methods, for example comparisons of travel behaviour before and after relocation, or comparisons between different ‘relocation types’. A number of studies have taken on this new perspective. Although there are certain methodological problems arising, notable progress has already been achieved towards a more precise understanding of travel demand. This includes the investigation of the use of transport modes as well as travelled distances and activity spaces. This contribution provides an overview on these studies. Theoretical groundwork, empirically validated aspects, and deficits and blind spots of research are being discussed.     

Selling adventure tourism: a distribution channels perspective

This paper examines the distribution channels structure as well as the underlying factors influencing the most prominent channel choices within the adventure tourism industry. It is based on in‐depth interviews with adventure tourism operators in Queenstown, New Zealand. The findings suggest that the distribution structure is similar to other attraction sectors and that business size has some bearing on the ‘length’ of the distribution chains. However, regardless of business size, the sector places a clear priority on ‘at destination’ distribution, and the factors underlying this choice were found to be varied and reflective of both sector‐specific demand and supply characteristics. Copyright © 2007 John Wiley & Sons, Ltd.     

Red tourism: sustaining communist identity in a rapidly changing China

‘Red tourism’ is to exploit the historical heritage of the Chinese Communist Party for tourism development. Such tourism practice has been used by the nation state of China both to drive the country's economic growth and develop new patronage of the communist ideology among the young generation. From the broader context of China's economic and social changes since 1978 when the country started its open-door policy and economic reform, our paper attempts to examine ‘red tourism’ by analyzing how the nation state of China promotes the communist heritage through ‘red tourism’ in order to sustain the communist identity in a rapidly changing China. Research questions are raised to address the economic and social factors for the nation state involvement in ‘red tourism’: the specific roles of such involvement and the outcomes. Based on a case study, this paper presents how heritage is interpreted at a specific ‘red tourism’ site in order to portray a selective part of the communist heritage as a symbol of the Chinese nation. In so doing, ‘red tourism’ aims to serve the purpose of the nation state to sustain the communist identity in the continuing effort of developing a ‘socialist country of Chinese characteristics’.     

A conceptual evaluation framework for organisational safety culture: An empirical study of Taipei Songshan Airport

This study included three phases. The first phase was to establish an evaluation hierarchy framework for organisational safety culture in accordance with the fuzzy Delphi method (FDM) and including expert perspectives. The second phase involved evaluating weight and rankings in order of importance using a fuzzy analytic hierarchy process. In the third phase, analysis of variance (ANOVA) and the Scheffe multiple comparison test were used to compare the different evaluation constructs and criteria of the airport's various internal safety management units. The study results demonstrated that Taipei Songshan Airport's general management units believed that ‘Safety Supervision’, ‘Safety-oriented Working Environment’ and ‘System of Incentives and Penalties’ should be considered implementation priorities to improve overall performance in the airport organisational safety culture. In addition, the ANOVA results revealed significant differences among the airport's management units with respect not only to the personal dimension, including ‘Safety Values’, ‘Safety Evaluation Standards’ and ‘Safety Management Updates’, but also to the situational dimension, such as ‘Safety Communication and Commitment’ and ‘Injury Rate’.     

Regenerating urban traditions in Bahrain. Learning from Bab-Al-Bahrain: the authentic fake

Gulf cities are determined to diversify their economies in an attempt to face the new realities resulting from the post-oil paradigm. Knowing the fact that its oil resources are about to dry up, Bahrain is forced to bank on alternative activities in order to sustain its development. For Bahrain, the diversification into the financial and tourism sectors is more urgent than for its neighbours. As a major development strategy, a tangible tendency towards using the visual scenery of their culture and history can be observed in new projects intended to achieve economic diversification. The aim is to create dreams, fantasies and models to attract tourists, travellers and visitors who are ready and prepared to ‘consume’ the ‘authentic’ heritage of such traditional cities. This construction of an image of the past – a persona – is part of what Baudrillard call ‘reality by proxy’, a stimulated environment. This paper uses Bab-Al-Bahrain as a case to investigate notions of ‘hyper-reality’ and ‘hyper-traditions’ emerging from, and imported by, globalisation. This hyper-tradition emerges from the ‘birthplace’ of the tradition it is stimulating. This might also provide a case study of what Eco refers to as ‘authentic fake’. The inevitable necessity of diversifying Bahrain's economy allowed the island to see itself as the financial, commercial and recreational hub for the gulf region. Historically, the old port that was once the main gate to Manama city, the Bahraini capital, actually called Bab-Al-Bahrain (Bahrain Gate), was a commercial pole that extended to the main market (souq). This paper focuses on the area of Bab-Al-Bahrain and its urban and architectural adjacencies to illustrate Bahrain's efforts in promoting its historical and cultural heritage and using it as a vehicle for touristic development. An emphasis on the relation between event, place and the community in the selected context will provide a different vantage point from where to explore the importance of religious festivity and ethnic diversity in tourism development. The paper will also investigate the legitimacy and the complex dynamism of transforming historical heritage into a ‘hyper-tradition’ or a sort of ‘authentic fake’ in order to facilitate the tourists' consumption process of Bahraini culture. It would also argue that tourism changes the host community and influences its ‘authenticity faking’ process.     

Landscape,Fairies and Identity: Experience on the Backstage of the Fairy Tale Route

Although rarely considered a touristic phenomenon, themed touristic routes are a growing. Since 1975, numerous cities and villages between Hanau and Bremen have joined the working group ‘Deutsche Märchenstrasse.’ Unlike other themed auto routes in Germany, the Fairy Tale Route focuses not on architectural or agricultural aspects of the cultural landscape, but rather invites travellers to ‘the homeland of fairies and princes’ and to a romantic landscape experience on the traces of the Brothers Grimm. Based on a summary of the extant literature on the history of touristic longings for landscapes, this study explores the practices and experiences of individuals engaged in creating the ‘aura’ of the Fairy Tale Route. By analysing the landscape performance and biographical background of ‘Dietrich the Knight’, this article characterises the conditions for a successful, socio-culturally sustainable form of the cultural marketing of regions. The article concludes with one of the current conflicts played out between the extant fairy tale tourism imaginary and a new touristic foil that is being promoted by a new, supraregional tourism director in order to point to the frailness of the Fairy Tale Route's potential sustainability model.     

Czechoslovak light rail — Legacy of socialist urbanism or opportunity for the future?

This article focuses on the development of the Czechoslovak ‘rychlá tramvaj’ (‘fast tram’) systems in Prague, Bratislava and Brno. Its aim is to examine whether these systems meet the requirements of light rail and whether it is possible to continue their development as a functional light rail city transport system. A further aim is a detailed analysis of the conditions and contexts affecting the gradual development of ‘rychlá tramvaj’ schemes in three selected metropolises in the former Czechoslovakia.Urban development in Czechoslovakia was affected by the socialist planning system that constructed large housing estates on the edges of metropolises during the 1970s and 1980s. As a result, many commuters had to be moved between them and city centres daily; therefore, the necessity for high-capacity ‘rychlá tramvaj’ connections became apparent. After socio-political changes in 1989, a market economy was introduced and the trends of commercial and residential suburbanization have modified the spatial structure of the cities, and mobility has begun to be increasingly dependent on cars. In response to this, city councils departed from further development of ‘rychlá tramvaj’ schemes. Currently, the emphasis on sustainable mobility is apparent, principally because of smart city solutions, an environmental focus and a common European transport policy; thus, municipalities are rediscovering the virtues of light rail lines again. Because the ‘rychlá tramvaj’ systems from the 1970s and 1980s are still in operation, transforming them into modern light rail systems appears to be a convenient and cheap solution.     

The role of Advanced Border Controls at Canadian airports

Within the context of debates about globalization, a ‘borderless’ world and ‘aeromobile’ travelers, this paper examines how Advanced Border Control (ABC) programs influenced relations between Canada’s airlines and airports, together with government between 1985 and 2010 and how this contributed to a balance between trade and national security imperatives. We also argue that the September 11, 2001 (9/11) attacks on the U.S. enhanced ABC program importance rather than impeded system development, and we challenge the post-9/11 view, encapsulated by the then U.S. Ambassador to Canada, (the late) Paul Cellucci, that ‘security trumps trade’. Based on interviews with airlines, airports, government agencies, and other influential actors, the analysis contributes to understanding the multi-decade symbiotic relationships between the public and private sectors that overcame political, business and technical challenges to support a ‘Trade with Security’ strategy.     

Tourism product and service innovation to avoid ‘strategic drift’

Dealing with change in the external environment creates substantial challenges for tourism managers. Given the complexity of strategy formulation it is difficult for managers to analyse all aspects of their environment or establish precise objectives, consequently business strategies tend to be characterised by small strategic adjustments or ‘incrementalism’. However, these marginal adjustments of strategy within an organisation's existing culture may lead to strategic drift reflecting strategies that are inconsistent with changes taking place in the external environment. The paper begins with a brief overview of the global trends that comprise the remote environment of tourism organisations. It argues that the standard response of tourism organisations to changes in the remote environment can be characterised as ‘strategic incrementalism’. The paper also addresses the concern that strategic incrementalism can give rise to ‘strategic drift’. In the face of changing global trends the paper explores some of the barriers that must be overcome, discussing seven areas of importance on which managers can focus to assist them to avoid strategic drift. Copyright © 2008 John Wiley & Sons, Ltd.