Book Review

This paper uses the livelihoods framework to analyse how cultural tourism can diversify livelihoods at XaiXai village in the Okavango Delta, Botswana. Both primary and secondary data sources were used in this study. Primary data sources included household and key informant's interviews conducted at XaiXai village and Gcwihaba Caves. Secondary data included both published and unpublished materials on cultural tourism, XaiXai village and Gcwihaba Caves. Results indicate that the San (Basarwa) of XaiXai's traditional life of hunting and gathering has become a cultural tourism product in the Okavango Delta. Gcwihaba Caves’ geological formation particularly the stalagmites, stalactites and channels also attract tourists that visit the Okavango Delta. The caves also have a cultural history in that they were used as a hiding place by the Basarwa in times of wars, rainy season and cold winters. As such, the cultural values of the San of XaiXai and Gcwihaba Caves are cultural tourism products that can diversify livelihoods at XaiXai village. Therefore, policies and strategies that address cultural tourism and rural livelihoods in tourism destination areas need to be developed. The Gcwihaba Caves and Xaixai Village case study demonstrates that cultural tourism can be a tool for rural livelihoods diversification in tourism destination areas of developing countries.     

The Socio-cultural Impacts of Tourism Development in the Okavango Delta,Botswana

The objective of this article is to assess the socio-cultural impacts of tourism development in the Okavango Delta, Botswana. This paper largely relied on the research work and reports by the author in the Okavango Delta from 1998 to 2004. In all instances, both primary and secondary data sources were used. However, much of the paper is based on the results of a survey carried out between April 2001 and July 2002. Findings indicate that tourism development in the Okavango Delta has both positive and negative socio-cultural impacts. Some of the positive socio-cultural impacts include income generation and employment opportunities from both community-based tourism projects and safari companies, infrastructure development such as airport and airstrips, tarred roads, hotels, lodges and camps, the improvement of social services such as banking, health, telecommunications and access to electricity. The negative socio-cultural impacts include enclave tourism, racism, relocation of traditional communities, breaking up of the traditional family structure, increase in crime, prostitution, the adoption of the Western safari style of dressing and a traditionally unacceptable ‘vulgar’ language by young people. This article argues that tourism needs to be sensitive to local cultural norms and beliefs for it to be accepted by local people and promote sustainable development. This is possible if all the stakeholders (government, operators and local people) collaborate in policy formulation, implementation and monitoring. This can minimise the negative cultural impacts and instead promote the positive.     

Confrontations and concessions: an everyday politics of tourism in three ethnic minority villages,Guizhou Province,China

As a state-promoted livelihood diversification approach for ethnic minority communities in rural China, tourism development influences household and community assets in diverse ways. Focusing on three case study villages in Qiandongnan Hmong and Dong Autonomous Prefecture, Guizhou Province, we compare the livelihoods of one village without tourism to date (but slated for tourism development in the near future), one with a ‘medium’ level of tourism, and another where tourism is in full force. Our analysis of the transitional characteristics of these communities focuses on agriculture, income-related activities, cultural norms, and social relationships to shed light on the everyday politics of ethnic minority households under different stresses and demands from local government and state-controlled tourism businesses. We find that confrontations have arisen due to tourism expansion and state tourism planning directives among a wide range of stakeholders: Zhailao elites, core and peripheral tourism communities, country-level governments, local residents, and tourists. In turn, local residents have made broad concessions ranging from resignation to unwelcome changes in their livelihoods and new income inequalities, to acceptance of certain tourism-based changes and reallocation of resources. In sum, we find that villagers’ everyday politics involves coping with or challenging new tensions in diverse ways, yet at times marginalisation remains.     

Tourism as sustainable development? The Albanian experience of ‘transition’

Despite significant increases in international tourist arrivals and tourism receipts since the fall of communism in central and eastern europe as a whole, in the rural southeastern corner of the continent, a region well‐endowed with a range of natural and cultural tourism resources, instability and uncertainty have constrained international tourism development in the 1990s. This regional context for tourism development and the specific issues which surround a tourism‐led development model in a small developing country are addressed with particular reference to the recent experience of Albania. As part of a sustainable rural development programme, rural tourism's role as a counterbalance to rejuvenated mass coastal tourism is evaluated. Potentially an important vehicle for cultural expression and employment regeneration, the adoption of rural tourism as a development vehicle is faced with a number of obstacles, which national, and perhaps international, development programmes need to address. Copyright © 2000 John Wiley & Sons, Ltd.     

Surfing tourism and community in Indonesia

ABSTRACT

While surfing tourism brings many advantages to isolated communities, it also brings unwanted side-effects. This article explores how people in the Mentawai Islands, Indonesia, perceive surfing tourism, taking particular note of how people talk about both the positive and negative influences on their daily lives. The article draws primarily on fieldwork undertaken between July and September of 2010 but incorporates further data in making its arguments. The article explores ways people in Mentawai talk of improvements in their livelihoods due to surfing tourism, including increased employment opportunities and the ability to learn English. The article also shows, though, that people in Mentawai express concern about surfing tourism, particularly concerning issues of alcohol, drugs and the disrespectful behaviour of surf tourists. The article concludes by arguing that more research needs to be conducted to ensure the views of Mentawai people are incorporated into policy developments and surf tourism growth. The article uses a sustainable livelihoods model to evaluate the impact of surf tourism in Mentawai.     

A new model to assist in planning for sustainable cultural heritage tourism

A natural link exists between tourism and cultural heritage management, yet little discourse and debate occurs between them on the sustainability of heritage tourism. What also is missing is a process whereby elements of both areas can be included in the identification and actualisation of the tourism potential of cultural heritage places. This paper presents a new model that is in the process of development, but which has the potential to assist in planning for sustainable cultural heritage tourism. Future testing of the model is likely to make a significant contribution to the advancement of both disciplines and also should help break down barriers between the two. The model is a matrix into which heritage places can be classified as falling into nine general areas of suitability for tourism in terms of their market appeal and ability to withstand the impacts of visitation likely to be associated with that appeal. Copyright © 2001 John Wiley & Sons, Ltd.     

Valletta ECoC 2018 and cultural tourism development

Valletta, European Capital of Culture 2018 offers the prospect of cultural tourism development and attracting more visitors. However, tensions and opportunity costs potentially arise in planning such change. Strategies could be to intensify or diversify Valletta’s cultural tourism during the run-up to 2018; however, their appropriateness could differ in terms of competitive advantage, social inclusivity and sustainability. This paper focuses on the rationales for different approaches to tourism product development, adopting a broad relational perspective on product assembly that directs attention to the relationships, processes and contexts involved. Analysis suggests that innovative, experimental combinations of selected forms of intensification and diversification are needed to avoid locally insensitive cultural change and unsustainable tourism development.     

Understanding tourists' itineraries in emerging rural tourism regions: the application of paper-based itinerary mapping methodology to a wine tourism region in Michigan

In recent years, many rural areas have turned to tourism as a way of reviving their communities. One challenge to such efforts is that community leaders in these areas often have limited experience with tourism and consequently lack the knowledge and resources to best facilitate sustainable tourism initiatives. Moreover, an influx of tourists to an area puts new demands on infrastructure. Information about tourists' itineraries can help communities to address new challenges that result from tourism, however using emerging technologies such as GPS and Internet-based map surveys can be expensive and require expertise many rural tourism planners do not have. Paper-based itinerary mapping methodology can be a cost effective way of providing local officials, tourism planners, and businesses with important information to inform decisions about how to invest limited resources. This study applies paper-based itinerary mapping to an emerging wine tourism area in a rural county in the US state of Michigan. Because it involves tourists travelling from place to place within a region, wine tourism is particularly well-suited for itinerary mapping. Results provide specific recommendations to local officials, tourism planners, and businesses. Moreover, the study offers an example to researchers interested in conducting studies that use paper-based itinerary mapping methodology.     

Creative tourism in Balinese rural communities

The present study extends knowledge on creative tourism in rural areas. It was unclear from previous research how features of creative tourism, such as risk of commodification, play out in rural areas of developing countries. The study built on theoretical overlaps which suggest that creative tourism may improve the potential of community-based tourism. Literature suggested that creative tourism may address three issues plaguing community-based tourism: (1) lack of financial resources could be circumvented with intangible heritage; (2) loss of cultural identity could be reversed by sparking interest for culture; (3) power relations between hosts and guests could be rebalanced by repositioning locals from servant to teacher. These theoretical overlaps were explored in the context of five Balinese villages using a microethnographic approach with participant observations and expert interviews. Findings from this study partly confirm and extend the theoretical synergies. Furthermore, a new synergy, increasing enthusiasm for intercultural exchange, and one negative interaction, intangibility as a differentiator, were found. Findings also revealed conditions for success in developing creative tourism in a community-based tourism context. In sum, we contribute the conclusion that creative tourism in rural areas is promising under certain conditions.     

Residents’ attitudes on the contribution of cultural tourism in Tanzania

This study aimed at evaluating residents’ attitudes towards the contribution of cultural tourism to the social welfare of the local rural residents participating in cultural tourism activities by factoring gender and level of education as possible differentiating factors in residents’ attitudes. Based on survey of local people in northern part of Tanzania, a questionnaire was administered that yielded data that were subjected to a series of t-tests. The results indicate residents to have both positive and negative attitudes towards the contribution of cultural tourism. Gender differences are noted to relate with cultural tourism participation and attitudes towards the contribution of cultural tourism. Females benefit more from cultural tourism than males in economic terms. Having education raises the chances of locals having a more positive attitude towards cultural tourism. From the results, implications to facilitators in cultural tourism to further aid tourism contribution to the locals are derived.     

Giving voice to heritage tourists: indicators of quality for a sustainable heritage experience at Petra,Jordan

ABSTRACT

The tourist experience should be placed at the heart of management and planning process to achieve the goal of sustainable heritage tourism. The concept of indicators and standards of quality, which emerged in the field of natural resources and outdoor recreation management as a conceptual framework for understanding visitors’ experiences, has been widely applied in nature-based parks rather than cultural heritage sites. This study applies the concept of indicators to heritage experience at Petra Archaeological Park in Jordan. Qualitative interviews were conducted with 29 tourists to understand the tourist experience at the park, and to formulate indicators of the tourism experience. Results suggest that cultural and natural scenic value, crowding, attractions accessibility, vendor persistence, and odor of animals waste are potential indicators for the tourism experience at the park. Related management implications and recommendations are also discussed.     

Tourism-induced mobilities and transformation of indigenous cultures: where is the Vedda community in Sri Lanka heading to?*

ABSTRACT

Mobilities that encapsulate global- and local-level movement of people, capital, information, material and intangible heritage across boundaries influence distant socio-cultural structures and processes linking them to evolving global networks. Indigenous cultural tourism is a catalyst of mobilities that expose the habitats of distant spaces. This paper examines the Vedda community’s concurrent context and indigenous tourism-informed mobilities’ contributions to transforming their cultural character through anthropological approaches. Data were collected through a series of interviews, overt observation and review of documents. Findings indicate that the Vedda are susceptible to the influence of mobilities within and without the indigenous tourism practices. Enforced restructuring and governance push Vedda towards novel livelihoods, while automobilities, image, communication and geopolitical mobilities challenge Vedda heritage and temporalities. Vedda lead a hybrid life; real one being modern and the other being pseudo attributed for tourist attraction. Indigenous cultural tourism causes losing the inherited meaning of their cultural values. The Vedda, with their anatomically proven Mesolithic inheritance, have drawn world’s attention to preserving and recognizing them before their unique culture is subsumed by the modern world. Findings indicate that tourism planners should realize the significance of distinctive Vedda heritage parallel to commercial gains of tourism.     

Sustainability of Tourism Development in Macao,China

To maximize the benefits to stakeholders in Macao, the sustainability of Macao tourism was examined by assessing the economic, socio‐cultural and environmental impacts of tourism, visitor satisfaction and the level of community involvement in local tourism planning from 2002 to 2009, through the use of primary and secondary data. The results revealed that tourism did bring both positive and negative impacts to the community. Visitor satisfaction was found to be moderate. Channels for community participation in local tourism development were also lacking. The paper suggests that for sustainable tourism development, Macao needs to diversify away from its casino industry, to speed up the construction of the public transport system and to keep monitoring the environmental conditions, the students' drop‐out and crime rate and the locals' quality of life. More importantly, a master plan for its tourism development integrating all the key stakeholders' interests is urgently required. Copyright © 2011 John Wiley & Sons, Ltd.     

Host community attitudes toward tourism and cultural tourism development: the case of the Lewes District,southern England

Increasingly research is being conducted on host community attitudes toward tourism. However, few studies have been conducted at a regional level and none have examined the attitudes of the host community towards both tourism and cultural tourism development. This paper outlines a study conducted in the Lewes District of southern England and notes that although residents are generally supportive of tourism development and cultural tourism development, there are differences in opinion concerning the perceived economic and social benefits. In particular, levels of income and proximity to the tourist centre were major influencing factors. Conclusions and recommendations are made concerning the need for tourism planners to distribute the benefits more widely and to engage residents from different socio‐economic groups and localities in tourism planning and development activities. Copyright © 2006 John Wiley & Sons, Ltd.     

Effects of drought on cultural tourism: selected cases of Maasai tourism groups surrounding Tarangire National Park in Tanzania

This study explores the effect of drought on cultural tourism by applying the case study approach using the Maasai women’s groups surrounding Tarangire National Park (TNP) in Tanzania. Semi-structured interviews and observations were used to collect data from 30 purposefully selected Maasai women and 30 tourists. Thematic analysis was used to analyse the data. The findings show that drought affects tourism both positively and negatively. Positively, drought forges unity among individuals, and creates the community’s external links that are crucial for tourism development. Negatively, drought interferes with the development and delivery of tourist products, thus destroying their quality and service delivery. Despite the challenges tourism faces during times of drought, including the scarcity of raw materials for making cultural products, 50% of the respondents would rather continue with tourism as a strategy to curb the effect of drought than their traditional livelihoods. Theoretically, the study shows the importance of the cultural ecology and livelihood lenses in investigating the effects of drought on tourism in a cultural setting. Practical recommendations for tourism authorities and stakeholders, as well as areas for future research, are provided.     

Wellness Tourism in China: Resources,Development and Marketing

China's natural and cultural resources are the foremost offerings of the country's wellness tourism sector. Although wellness tourism in China is in its infancy, it can offer new opportunities in, and strengthen the overall competitiveness of, China's tourism industry. To achieve this, the assessment and development of wellness tourism resources in China are required. This study examines the potential for wellness tourism development in terms of resources and promotion from the point of view of wellness tourism experts. It surveys professionals working in tourism, health and education in China. The results reveal that environmental assets, including fresh air, clean water and natural features, are considered the most important attributes for the development of wellness tourism in China and that the promotion of wellness tourism can best be achieved through advertising in mass media, governmental support and organizing new regional events. The study implications and future research directions are discussed. Copyright © 2012 John Wiley & Sons, Ltd.     

Approaching tourism: perspectives from the young hosts in a rural heritage community in Tibet

This study reports an investigation of the ways in which local youth understand tourism in a rural heritage community in Tibet, China. The sustainable livelihoods framework was adopted to organise the areas of interest. Focus groups were initially conducted, and the resulting information was used in a subsequent questionnaire-based survey. It was found that the young Tibetan hosts understood tourists as ‘passers-by' in different vehicles. The tourists were seen as visiting the community because of two major tourism resources: the traditional Tibetan incense-making techniques, and the residence and culture of a Tibetan historical figure. The youth were positive towards tourism development in their community and identified some activities and strategies for their involvement in tourism. In assessing future outcomes and directions for tourism, the rural Tibetan youth would like to see both community and personal well-being improved through tourism.     

Off-the-beaten-track tourism: a new trend in the tourism development in historical European cities. A case study of the city of Krakow,Poland

In the recent years, substantial changes in the manner of sightseeing in cities have been becoming visible. Tourists are leaving the old city centres and are deciding to visit places that are not typical tourist attractions. In such places, alternative forms of city tourism described as off-the-beaten-track tourism are developing. In Europe, this pertains especially to historical cities, specifically capital cities and large agglomerations, such as Krakow, one of the biggest cities in Poland, commonly described as the cultural capital. The aim of this article is to analyse the management of tourism in European historical cities in the context of off-the-beaten-track tourism’s development using the case study of Krakow. To illustrate the issue, two districts, Nowa Huta and Podgórze, were chosen as the examples. In both districts one can observe changes affecting the model of city tourism that stems from the shift in motivations of visitors and from alternative ways of spending free time in the city they are visiting. This process necessitates appropriate management of tourism in the city in accordance with the rules of sustainable development and protection of cultural and historical authenticity of places and buildings.     

Social impacts of tourism: an Australian regional case study

As the support of host communities is a precondition for a sustainable industry, regional social impact studies are a crucial input to tourism planning and decision‐making. This study assessed the social impacts of tourism in a rural region of Australia where tourism is an important sector of the economy. As well as providing data to aid regional tourism planning, this study identifies differences in personal and community‐wide impacts; advances understanding of the factors that influence residents' perceptions of tourism impacts; and assesses the degree to which tourism activity associated with protected areas contributes to the identified social impacts. Copyright © 2008 John Wiley & Sons, Ltd.     

Examining the carbon emission impact of livelihood transitions in pro-poor tourism

This study examines carbon dioxide (CO₂) emission changes from livelihood transitions during tourism development to assess the environmental impact of pro-poor tourism (PPT) in China. The results indicate that livelihood transitions during PPT increased household income but also produced more CO₂ emissions. CO₂ emissions vary depending on factors including livelihood types after transition, income and household sizes, etc. The CO₂ per unit of income from tourism-based livelihoods is higher than from non-tourism-based livelihoods. Different livelihood strategies post transition also affect emissions. Practical suggestions that may mitigate emissions while not compromising residents’ income levels are provided.