Rural tourism development in the USA

Rural tourism has been a subject of study since the early days of tourism scholarship. Most of tourism's deleterious impacts were identified from studies conducted in rural settings. It is only recently, however, that rural tourism has become a special focus of study, dissimilar enough from urban tourism, to be a study subject unto itself. This paper reviews some of the history of rural tourism development in North America with most of the attention paid to the USA's experience, with some examples from Canada. The reason for this is the huge economic difference between the two countries with respect to tourism flows and impacts. In reviewing the history of rural development in the USA, the argument is made that most developments are unplanned and result from market and economic forces that have greatly transformed the American rural landscape. A review of these transformational forces is provided. It is also shown that rural destinations are used, primarily, by local tourists and do not, with few exceptions, cater to an international clientele. After the historical perspective is presented an argument is made that current rural tourism development practices rely on an old paradigm, which is to use local attributes as the primary basis for development and marketing strategies. This has led, in recent years, to a great deal of development attention being paid to the cultural/heritage attributes of a place. Using research conducted in the state of Minnesota on highway travellers and tourists to rural destinations, a new way to look at actual and potential visitors is offered. Instead of an attribute‐specific development approach, a benefits‐based model is suggested as a different way to position rural tourism destinations. Copyright © 2004 John Wiley & Sons, Ltd.     

Understanding tourists' itineraries in emerging rural tourism regions: the application of paper-based itinerary mapping methodology to a wine tourism region in Michigan

In recent years, many rural areas have turned to tourism as a way of reviving their communities. One challenge to such efforts is that community leaders in these areas often have limited experience with tourism and consequently lack the knowledge and resources to best facilitate sustainable tourism initiatives. Moreover, an influx of tourists to an area puts new demands on infrastructure. Information about tourists' itineraries can help communities to address new challenges that result from tourism, however using emerging technologies such as GPS and Internet-based map surveys can be expensive and require expertise many rural tourism planners do not have. Paper-based itinerary mapping methodology can be a cost effective way of providing local officials, tourism planners, and businesses with important information to inform decisions about how to invest limited resources. This study applies paper-based itinerary mapping to an emerging wine tourism area in a rural county in the US state of Michigan. Because it involves tourists travelling from place to place within a region, wine tourism is particularly well-suited for itinerary mapping. Results provide specific recommendations to local officials, tourism planners, and businesses. Moreover, the study offers an example to researchers interested in conducting studies that use paper-based itinerary mapping methodology.     

Tourism: a sacred journey? The case of ashram tourism,India

Religious tourism — tourism that is motivated by faith or religious reasons — has been in evidence for centuries. In more recent times, however, it has been suggested that modern tourism has become the functional and symbolic equivalent of more traditional religious practices, such as festivals and pilgrimages. In other words, it is claimed by some that tourism is a sacred journey. To date, however, little work has been undertaken to explore this position; the purpose of this paper, therefore, is to contribute to this debate. Based on an exploratory study, it considers the motivations and experiences of Western tourists visiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville in Pondicherry, south east India. It identifies two principal groups of visitors, namely ‘permanent tourists’ who have immersed themselves indefinitely in a spiritual ‘Other’, and temporary visitors. The latter are categorised into sub‐groups which point to a variety of spiritual and non‐spiritual motives. The paper concludes that there is a continuum of spirituality inherent in tourism, though this is related to tourists' experience rather than initial motivation. Copyright © 2005 John Wiley & Sons, Ltd.     

Local Community Involvement in Tourism around National Parks: Opportunities and Constraints

National Parks are often major tourist attractions located in relatively remote and marginalised rural areas. The potential role of tourism in contributing to the costs of conservation and providing economic opportunities for communities living adjacent to natural heritage has long been recognised. Issues of access to tourists and capital, enclaves and bypasses and employment need to be addressed. The opportunities for local economic development through tourism at Komodo (Indonesia), Keoladeo (India), Gonarezhou (Zimbabwe) and Puerto Princesa (Palawan, Philippines) National Parks are explored, and the paper concludes with an agenda for action.     

Rural tourism development in China

This paper provides an overview and brief evaluation of China's rural tourism. Beginning with the form of poverty alleviation through tourism, China's rural tourism has undergone over 20 years of development and exhibited some unique features in its development pattern, scale and business operational models in accordance with China's political, social and economic systems. Government plays a decisive role in developing rural tourism in China. However, rural tourism has been valued mainly as an economic means for rural development during the country's modernisation process. Overlooking rurality as an essential issue in rural tourism may lead development to a wrong direction, which could jeopardise the sustainability of the industry. Copyright © 2008 John Wiley & Sons, Ltd.     

Challenges faced by world tourism cities – London’s perspective

World tourism cities perform multiple functions and exhibit various characteristics that influence tourism development within their boundaries. They are the main gateway for tourists visiting a country and their success has a direct impact on the visitor economy of that destination. London, the focus of this research, has been one of the world’s top tourism cities for many years, and a key gateway for domestic and international visitors. But despite the important role tourism plays in the economy of the city, there is limited research on the development of this activity in the capital. Using London as an exploratory case study, this paper contributes to better understanding the challenges faced by policy makers when planning and managing tourism in world cities. The adopted research method offers the advantage of gathering insightful information using multiple data collection techniques. Examining this new evidence contributes to expanding the knowledge on the particularities of tourism development in one of the top world cities, which could help policy makers in their efforts to better prepare for potential challenges faced by these complex but important destinations.     

Rural tourism — meeting the challenges of the new South Africa

Rural tourism in South Africa has undergone fundamental change since the advent of political democracy in 1995. Previously perceived as a ‘white man's thing’, rural tourism is increasingly finding a home amongst South Africa's formerly marginalised rural communities. The country has considerable potential in attracting tourists in search of new, exciting experiences in areas of unexploited natural beauty and rich cultural resources. The concept of rural tourism has mushroomed to include adventure tourism activities, cultural tourism and, lately, a new phenomenon in rural communities known as ‘township tourism’. There are, however, substantial challenges to be overcome if the rural tourism sector is to achieve its goals. These include a lack of capacity at local government level, the difficulties involved in operationalising community‐based rural tourism and the dearth of entrepreneurial expertise, management skills and capital with which to expand the rural tourism infrastructure. Copyright © 2004 John Wiley & Sons, Ltd.     

The art of tourism-driven development: economic and artistic well-being of artists in three Balinese communities

One route from coastal to inland Bali traverses three communities with different types of art, from mass-produced art for beachside tourists in Sanur, through the village of Mas, home to mask and wood carving workshops, to several high-end galleries and renowned museums in Ubud, known for painting. This comparative case study, based on our interviews with artists, museum directors, collectors, community activists and leaders, arts entrepreneurs, and civil servants, focuses on the economic and artistic well-being of artists in three communities. This well-being approach overcomes a preoccupation with ‘authenticity’ characteristic of older scholarship on tourism and the arts in Southeast Asia. We conclude that the impact of tourism-driven development on artists' well-being varies tremendously even within one region in Bali and that ‘slow’, purposeful arts tourism and forward-looking, hybrid approaches offer the most artistic and economic benefits to local artists. Examples, both positive and negative, provide lessons or strategies for other communities that have distinctive artistic heritages and increasing numbers of tourists.     

Residents' Attitudes Toward Rural Tourism in Taiwan: a Comparative Viewpoint

In this study, we first conclude two main patterns – community‐based rural tourism and theme farm – of rural tourism in Taiwan, then investigate and compare the impacts of rural tourism perceived by the residents, the frequency and quality of tourists‐residents interaction, and residents' attitudes toward rural tourism of the two chosen areas. Moreover, we discuss and conclude the differences of two patterns in terms of economic, socio‐cultural, and environmental impacts. As a whole, the development of rural tourism gains highly supports in both areas. Copyright © 2011 John Wiley & Sons, Ltd.     

The cooperation model between tourism development and traditional culture: new perspectives on regional context

This study provides new insights on regional context that culminate in a proposed model of the elements determining the development stage of regional cultural tourism. In-depth interviews were conducted with 25 regional participants, collecting data on tourist arrivals, investors, and residents' attitudes in the Sanyi region, Taiwan. Responses, especially those who are not economically dependent on the tourism industry, had negative attitudes toward the increase in tourists. Even so, most responses support cultural tourism development and are willing to participate in tourist festivals. Overall, investment responses preferred preserving traditional culture and less commercial activities. Results expressed the sense that developing tourism can also help preserve and allow more visitors a chance to experience the traditional culture. It is shown that Sanyi is in the third stage, advanced commodification, of the process of creative destruction, with signs that it is moving into the fourth stage, early destruction. The model emphasizes that the increasing number of tourists and positive attitudes of the residents can stimulate the introduction of investors and the development stage of regional cultural tourism. Managerial implications are provided for cultural tourism driven economic development and planning.     

Re-visiting Luang Prabang: transformations under the influence of world heritage designation

This article examines the influence of a growing global tourism industry on the World Heritage City of Luang Prabang, Laos and more specifically the role played by the built environment in the transformations that have followed in the wake of its designation as a World Heritage City in 1995. Paradoxically, as increasing numbers of tourists seek to experience the extraordinary milieu of Luang Prabang, the physical and cultural landscapes that undergird this milieu are increasingly transformed by the pressures of global tourism. Using observations of tourists and residents, photographic documentation and comparison to United Nations Educational Scientific and Cultural Organization (UNESCO) archival materials, we show that regulations intended to preserve the heritage of Luang Prabang, have valorized a particular aspect of the city's history while effectively erasing others. As a result, the built environment of the city has been transformed into a tourist landscape. Simultaneously, the intangible heritage, the everyday life and experience of local populations are undermined as the built environment is transformed into tourist-focused landscapes. This case study illustrates, and continued UNESCO concerns over development in Luang Prabang indicate, it is not enough to create a policy designed to protect the physical environment without simultaneously working to protect the embedded socio-cultural dimensions of heritage tourism destinations.     

Rural Tourism Partnerships and Actor Mobility

In this paper, I examine actor mobility within the context of rural tourism partnerships (RTPs). The term ‘actor’ refers to those who have a stake in tourism planning, promotion and development such as policy makers, businesses, non‐profit making sector and community groups. Mobility is embedded in personal and social histories of actors as well as the policy framework that impacts their daily lives and informs their motives for being (dis)associated with RTPs. While exploring how actors' journeys transform rural localities' socio‐economic fabric, I find the writings of Lefebvre and de Certeau particularly useful because of their focus on counter‐hegemonic practices that shape the ‘everyday life’. Given that most rural societies in current times comprise an intricate mix of long‐term residents, seasonal‐home owners and migrants, each with their distinct set of life stories and value preferences with regard to their place of dwelling, my thrust in this paper on actor mobility is likely to identify new areas of future research on RTPs. Copyright © 2013 John Wiley & Sons, Ltd.     

The influence of service performance and destination resources on consumer behaviour: a case study of mainland Chinese tourists to Kinmen

This paper draws upon the responses of 603 mainland Chinese tourists in Kinmen and attempts to understand their consumer behavior on the aspects of intentions, preferences, decision‐making process, satisfaction, and willingness to revisit. Variables such as service performance and destination resources that affect visitor's satisfaction are also tested. The findings reflect a ‘myth of mysteriousness’ of mainland Chinese visitors to the destination and suggest that it is essential for the market segmentation to participate in the tourism planning of Kinmen to develop an integrated policy for promotion and marketing, in order to enhance consumers' interest. In addition, this research has implications for tourism planning in Kinmen and provides references for other destinations striving for tourists from mainland China. Copyright © 2008 John Wiley & Sons, Ltd.     

Conviviality and everyday life: the appeal of new areas of London for visitors

Literature on tourism development in converted cities or new districts of polycentric cities emphasises planned processes to create attractions, often resulting in standardised tourism zones. The demands and experience of tourists themselves have been neglected. Qualitative research with overseas visitors to new tourism areas suggests that character and sense of place that visitors enjoy derives from a combination of unlike elements, ‘lashed up’ to create a distinctive place, in which everyday life plays an important role. Rather than familiar stories of conflict between ‘hosts’ and ‘guests’, the emphasis in some areas is on conviviality among different groups of city users. Copyright © 2007 John Wiley & Sons, Ltd.     

Exploring quality of life perceptions in rural midwestern (USA) communities: an application of the core–periphery concept in a tourism development context

Tourism has increasingly become a preferred option for rural economic development. Like other economic opportunities, the purpose is to improve community viability and residents' quality of life. However, the impacts from tourism are sometimes negative and may lead to a decreased quality of life for residents. This empirical study investigates residents' quality of life using the core–periphery (CP) model. Periphery respondents reported a statistically higher overall quality of life, which is at odds with other research. Significant differences in quality of life scores and subsequent indicators highlight the usefulness of the CP model towards understanding tourism impacts to a rural destination. Copyright © 2010 John Wiley & Sons, Ltd.     

The development of olive tourism in Western Australia: a case study of an emerging tourism industry

The recent development of olive growing in Western Australia, and its amalgamation with tourism and hospitality, provides opportunities for growers to showcase their products and for visitors to experience olive‐tasting and learn about an ancient food culture and rural activity ‘transplanted’ into the ‘New World’ from its ‘Old World’ roots. The present study examines the dimensions of this emerging niche market in Western Australia. Face‐to‐face and telephone interviews were conducted among 23 small olive‐growing operations located in this region to understand their scope for developing olive tourism. Overall, respondents' comments suggest that their involvement in olive tourism and hospitality could substantially provide benefits for visitors to rural areas and become a complementary alternative to other activities. To fulfil this potential, however, growers heavily rely on greater collaboration within their own industry, as well as on local authorities and tourism bodies in ways that include assistance, partnerships and promotion. Moreover, collaboration between olive growers and regional/tourism stakeholders, as well as government support may not only contribute to the sustainability of olive growing, but also to the emergence of olive tourism. In turn, these developments may also help develop a culinary identity and a tourism concept that may help minimise the threats of outside competition (cheaper olive imports) and rural decline. Copyright © 2010 John Wiley & Sons, Ltd.     

Contradictions of Rural Tourism Initiatives in Rural Development Contexts: Finnish Rural Tourism Strategy Case Study

In Western countries rural areas have faced major changes and challenges in the past decades. The role of traditional economies has decreased rapidly and the economic transition of rural areas has turned increasingly towards tourism production. By using a Finnish national scale rural tourism strategy and development programme as a case example, this paper argues that, while tourism can provide development for rural areas, the unrealistic expectations and goals may cause problems for rural communities. Unfeasible development goals of rural tourism are seen as the results of insufficient understanding of tourism dynamics and the lack of research-based or otherwise valid knowledge in development plans. In addition the connection between the ideas of rural tourism and sustainability is challenged in high tourism development goals and the related processes.     

Strategies for antiracist representation: ethnic tourism guides in Chicago

Researchers often frame tour guides in narrow and agency-revoking ways and theorize an ethnic tourism industry in which marginalized racial/ethnic communities are represented as the Other. In this research, I argue that tour guides in Chicago's urban ethnic neighborhoods resist some of the prevailing racialized constructions of their communities by employing strategies of antiracist representation. As ‘representational strategists’, tour guides use ethnic tourism to develop strategies that put forward alternative – even antiracist – representations of marginalized communities. Through a Chicago tourism project, guides construct representations of their communities that (1) invert the relationship of the host community and visitors by constructing the tourists as the Other; (2) articulate a social history of oppression and resistance; (3) expose the community's social problems such as gentrification, and identify their structural causes; and (4) connect the shared experiences between communities of color. These representational strategies defy the normalized practices of ethnic tourism, as well as the mechanisms of racism, and can be important tools in resisting ideological constructions that perpetuate inequality. They attest to the ways marginalized groups can use representation as an important tool in struggles to define themselves, resist silencing and invisibilization, and challenge some of the assumptions and practices that reproduce their marginalization.     

Developing Rural Tourism: the PAT Program and ‘Nong jia le’ Tourism in China

Despite the fact that the last three decades have witnessed the rapid development of rural tourism (RT) in China, which is being promoted by the Chinese government as an important new type of tourism due to its special role in revitalizing China's rural economy, there is still little knowledge about the economic impacts of RT on Chinese rural communities in terms of socio‐economic development and regeneration. Accordingly, this study represents an attempt to address this issue by examining the Poverty Alleviation through Tourism program and ‘Nong jia le’ (Happy Farmer Home) tourism within the Chinese context. The findings not only confirm the widely held importance of RT, as expected, but also identify the problems and challenges relating to the sustainable development of RT in the future. Copyright © 2012 John Wiley & Sons, Ltd.