Enhancing art gallery visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective

The potential of Information and Communication Technology-enhanced visitor learning experience is increasing with the advancement of new and emerging technologies in art gallery settings. However, studies on the visitor learning experience using wearable devices, and in particular, those investigating the effects of wearable augmented reality on the learning experience within cultural heritage tourism attractions are limited. Using the generic learning outcomes framework, this study aims to assess how the wearable augmented reality application enhances visitor’s learning experiences. Forty-four volunteers who were visiting an art gallery were divided into two groups, an experimental group and a control group. Following their visit to the gallery, the volunteers, who had and had not used wearable computing equipment, were interviewed, and the data were analysed using thematic analysis. Findings revealed that the wearable augmented reality application helps visitors to see connections between paintings and personalize their learning experience. However, there are some drawbacks such as lack of visitor–visitor engagement and the social acceptability.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

Historic Tourism to New Lanark and the Falls of Clyde 1795–1830. The Evidence of Contemporary Visiting Books and Related Sources

New Lanark and the falls of Clyde, now a UNESCO World Heritage Site, show the coincidence of picturesque and industrial tourism in the late 18th and early 19th centuries. Made famous by Robert Owen (1771–1851), the social reformer, the factory village of New Lanark attracted many visitors from Britain and abroad. This article examines early visitor data, typologies, origins, occupational profiles, motivations, and visitor experiences. A high proportion of visitors, it concludes, were interested in social and educational reform, as well as seeing romantic scenery. It also suggests that in line with Owen's agenda, the interpretation of the site for modern visitors is strongly influenced by similar social, educational, cooperative and environmental concerns.     

Understanding urban tourism: London in the early 1990s

Using London as an example this paper demonstrates that the idea of tourism as ‘pleasure and recreation’ is wholly inadequate for an understanding of the published evidence on tourism in major cities. In the UK this results directly from the definition adopted by the main statistical sources such that tourists become travellers, irrespective of purpose, who stay overnight at their destination. In so doing the paper highlights two areas for future research, the growing trend in short‐distance tourism and the increasing importance of visiting friends and relatives. Copyright © 2001 John Wiley & Sons, Ltd.     

A new take on an old structure? Creative and slow tourism in Krakow (Poland)

The contemporary tourism market trends indicate an increasing need for the individualisation of tourist experience and necessitate a move away from the standardisation of tourism products, including those offered within the cities that primarily market their cultural heritage. The concept of creative tourism as a way of practising cultural tourism is a response to the changing needs and expectations of tourists. This is because it offers non-traditional uses for the cultural potential of cities. This article attempts to embed creative tourism in the overall tourist product using an example of a historic city – Krakow. The authors examine the development of tourism products in Krakow, focusing primarily on cultural and historical heritage tourism and secondarily on new forms of tourism that have emerged, such as creative tourism and slow tourism. They analyse this issue in terms of districts – traditional and new tourist areas, indicating the potential for tourism growth.