A decade of injury monitoring in the New Zealand adventure tourism sector: A summary risk analysis

Adventure tourism safety has received relatively little research attention despite the level of risk inherent in many adventure activities. In New Zealand, an absence of surveillance or monitoring of injury in the adventure sector has had important implications for the management of tourist safety. A series of studies conducted by the authors between 1996 and 2006 have sought to address this knowledge gap, with the aim of identifying the extent and nature of adventure tourism injury using a range of primary and secondary data sources. The paper reports on findings from a summary risk analysis of these studies, including evidence for the scale of the adventure tourism injury problem, and ranking of degree of risk for a range of factors for safety in adventure tourism participation. A conceptual model to assist risk management in the adventure sector is presented, and implications of findings for management and the adventure sector are discussed.     

Adventure tourism products: Price, duration, size, skill, remoteness

To test whether commercial tourism products in different adventure activity sectors have different functional characteristics, I took part in tours offered by 75 operators worldwide and analysed price per person per day, duration, prior skill requirements, remoteness, group size and client-to-guide ratios. There is an enormous range of variation. Some activities overlap but some are clearly distinguishable, on commercial as well as operational criteria. Products can be arranged on a scale from low volume, high difficulty, high price to high volume, low difficulty and low price. There are recognisable signatures for some subsectors, but not all.     

Motivations of adventure recreation in an emerging market: scale development and an empirical study on mainland Chinese enthusiasts

China has been recognized as one of the world’s largest tourism markets. However, relatively little attention has been given to this market as potential sources of adventure recreation (AR). Based on in-depth interviews of 31 AR enthusiasts, a pilot online study, and a final survey of 202 Chinese AR enthusiasts, an AR Participating Motivation Scale (PMS) for the Chinese market was developed for the first time and five distinctive motivation factors were identified. The similarities and differences between Chinese and Western AR motivation were discussed. It is hoped to highlight a useful approach to understand Chinese enthusiasts’ diverse psychological demand.     

Packaging a Resort: An Analysis of Japanese Ski Holiday Package Tour Brochures

Summary

This paper examines the characteristics of contemporary Japanese package tourism, through an analysis of tour brochures. The brochures are analyzed in terms of functional components of the tours, as well as the visual images that are represented. Drawing on a sample of 15 brochures that contain winter ski package holidays for Japanese travelers in Whistler, British Columbia (Canada), this study identifies several key elements in the promotion of Japanese package tourism. These elements include the lean and flexible nature of the functional components of package tours, and the use of both concrete, and abstract images of tourists and tour experiences in the brochures.     

Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox

At least 14 different motivations for adventure tourism and recreation, some internal and some external, have been identified in ∼50 previous studies. Skilled adventure practitioners refer to ineffable experiences, comprehensible only to other participants and containing a strong emotional component. These are also reflected in the popular literature of adventure tourism. This contribution draws on >2000 person-days of ethnographic and autoethnographic experience to formalise this particular category of experience as rush. To the practitioner, rush is a single tangible experience. To the analyst, it may be seen as the simultaneous experience of flow and thrill. Experiences which provide rush are often risky, but it is rush rather than risk which provides the attraction. Rush is addictive and never guaranteed, but the chance of rush is sufficient motivation to buy adventure tours.     

Fear and adventure tourism in Brazil

The search for new non-routine emotions and sensations has become a decisive factor in taking part in adventure tourism. As Barros and Dines (2000) have pointed out, Brazil's natural resources are abundant and have been widely used to promote the nation's tourism. Empirical literature describes fear as one of the main emotions in adventure activities, and for this reason a questionnaire was designed to examine the presence of fear before and after three adventure activities (parachuting, white-water rafting, and rock-climbing). This study not only aimed to consolidate fear as a fundamental emotion in performing such activities but also to stimulate interest for further studies in this area.     

Instagramming nature-based tourism experiences: a netnographic study of online photography and value creation

The purpose of this research is to explore the role of online photography in creating experience value in nature-based tourism, and what types of experience value are conveyed through photography-based user-generated content. The paper draws from existing literature in defining tourism experience value as a subjective, inter-subjective and inter-contextual construct, performed by situated valuation practices. Consequently, the paper presents interpretive and participatory netnography as an effective method to investigate experience value, and identifies online photography on Instagram as both a valuing practice and a valuing place. Results show the capability of online photography-based UGC to create multidimensional values from strategic combinations of textual and visual content. Simultaneously, new dimensions of experience value are introduced, which exist beyond single tourism experiential encounters, but critically contribute to an iterative experience valuation. Finally, Instagram posts introduce valuation timelines that can elude linear models of pre/in-situ/post-experience valuation, and assume subjective and fluid connotations.     

Do Travel Product Types Matter? Online Review Direction and Persuasiveness

Based on perceived risk and zone of tolerance theory, this study selected two popular tour-based products and two ticket-based products to investigate how travel product types and online review directions influence review persuasiveness. The study showed that travel product type and online review direction have a combined effect on online persuasiveness. Additionally, participants perceive negative reviews to be more persuasive than positive reviews for group package tours and packages of airline ticket and hotel accommodation products. However, positive reviews are more persuasive than negative reviews for budget airline ticket products. These findings have managerial implications both for product improvement strategies and for theoretical advances in hospitality and tourism.     

Dimensions of adventure tourism

Academic interest in adventure tourism has increased in recent years given the exponential growth of this sector. Physical outdoor activity-based conceptualisations of adventure tourism - from soft adventure (hiking, snorkelling, etc.) to hard adventure (rock climbing, wilderness trekking, etc.) – are commonly employed, but are criticised as overly simplistic and failing to capture the essence of adventure tourism. A systematic review of the adventure tourism literature aimed to address these concerns and resulted in a new conceptualisation of adventure tourism and its dimensions that offers a more comprehensive and sophisticated understanding of this tourism activity. Of the 22 dimensions of adventure tourism identified, risk and danger, the natural environment, thrill and excitement, challenge, and physical activity are at its core. Consumer-based, product-based and hybrid pillars of adventure tourism are also evident. Theoretical anchors to differentiate adventure tourism from other forms of tourism are presented.     

Who is a tourist? Classifying international urban tourists using machine learning

A key issue in tourism management relates to the lack of consensus regarding a theoretical and practical definition of the term “tourist.” In turn, this results in a range of methods for counting tourists and measuring tourism. This paper presents a novel non-linear model for classifying international tourists in urban settings, based on machine learning classification methods. These methods utilize innovative feature engineering derived from photos posted on the Flickr social media platform combined with the specific urban destination street structure. The data science model that we developed for identifying international tourists produced an overall accuracy of 69% for Manhattan and 94% for Vienna and Prague, offering new tourism indicators such as repeat visits, travel distances, and short stays. The outcome of this study offers a better understanding of travel patterns among international tourists, which could improve international tourism management and promote a more practical and adaptable model for measuring and analyzing international tourism using machine learning and user-generated content.     

Contested surf tourism resources in the Maldives

We analyse contests for control of a newly valuable tourism resource, namely surf breaks in the Maldives. Conflicts are shaped by: the resource, economics, culture, legislation, and politics. There are seven stakeholder groups: island resorts, resort-based surfing tourists, live-aboard charter boats, boat-based surfing tourists, local surf-related enterprises, independent travelling surfers using those enterprises, and local resident surfers. We identify a transition from exogenously to endogenously-controlled political processes and power. These are driven by tourism growth, and accelerated by specific trigger events related to political change, land tenure, and development projects. Tourism destinations have seldom been studied in the context of control over natural resources. The transition model constructed here applies across destinations, adventure activities, tourism subsectors, and other industries.     

Adventure and ecotourism safety in Queensland: Operator experiences and practice

This study identifies the client injury experience and safety management practices of Queensland adventure and ecotourism operators, and to compare these findings with those from recent New Zealand surveys. The effectiveness of an on-line survey for collecting safety information from operators is evaluated in relation to the future development of an industry safety monitoring system. Some 60 adventure and ecotourism operators were surveyed, while in-depth interviews were conducted with four further Queensland operators. Survey findings indicated a relatively low level of reported incidents, with slips, trips and falls the most common incident type. Risk factors identified by operators related most frequently to adverse and changeable weather conditions and client skills and behavior, and a notable proportion of operators reported that they did not apply important safety management practices. A model of injury control is presented to assist operators in their risk management practice.     

Tourism and economic diversification in Hong Kong

Input-output techniques are used to assess the role of tourism in the economic diversification in Hong Kong. It is found that, in comparison with domestic manufacturing, the value-added content and labor productivity of tourism are relatively high, and tourism requires very little energy, not many laborers, moderate amounts of capital and appreciable amounts of skills, all of which are ideal in an environment of rocketing energy costs, rising wages, and fast growth with rapid accumulation of capital and skills. Moreover, the shares of tourism in GDP and total employment have been increasing due to decreasing leakage. On the demand side, the growth of tourist exports is more stable than many major commodity exports partly because tourism is less subject to import protectionism. Tourism is thus considered a prime choice in the current economic diversification of Hong Kong.     

中国滑雪旅游网络关注度评估及后疫情时期复苏对策——以四大滑雪区域为例

2022年冬奥会的成功申办,以及推进三亿人参与冰雪运动系列政策的相继出台,中国冰雪旅游迎来快速发展的时代契机,冰雪运动在全国广泛普及,冰雪旅游大众关注度迅速提升。本文以中国四大滑雪场集聚区为研究对象,基于新浪微博2015—2021年滑雪旅游网络数据,构建滑雪旅游网络关注度评估系统,定量评估疫情前后中国滑雪旅游网络关注度的时空演变特征。研究发现：（1）全国滑雪旅游网络关注度自2017年迅速提升、季节性特征明显、崇礼-北京领先全国,关注度空间结构由“局部多中心”转变为“组团式”集群化发展,高关注度滑雪场在崇礼-北京与吉林聚集;（2）疫情前后中国滑雪旅游网络关注度表现出滑雪旺季时长缩短、关注度迅速下降、新疆和吉林复苏显著、滑雪大区率先关注等特点;（3）后疫情时期叠加冬奥效应将成为影响滑雪旅游关注度复苏的热点事件,崇礼-北京、东北、西北将成为滑雪旅游率先复苏的热点区域,短期接待服务将成为助力产业复苏的投资热点,提供针对性的配套服务将成为滑雪场服务水平优化提升的热点方向;（4）提出开创全国冰雪旅游大发展新局面,构建以崇礼-北京为中心、以东北和西北为两翼的中国滑雪旅游“雁阵”发展格局,优先推出新疆、河北、黑龙江的定向政策,增强滑雪旅游短期接待能力,提供针对性配套服务等复苏对策。研究结论将为后疫情时期,促进滑雪旅游快速复苏提供科技支撑及决策依据,并为中国冰雪产业的绿色可持续发展,提供借鉴参考。     

Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?

Appealing to tourists’ intrinsic interest for high-quality tourism environments, and thus encouraging them to act with a greater sense of personal responsibility toward the environment, could be critical to promoting sustainable tourism. Proliferating media channels makes the choice, style and delivery of pro-environmental messages a key issue for tourism marketers and management. Social media has become a recognized important channel for tourism information, with user-generated content (UGC) being more trusted than official channels, yet there is little knowledge about its potential role in activating pro-environmental norms. This study investigates that issue. Focusing on the conjoining aspects of personal and social norms for the first time, we propose a hypothetical model to explain the direct and indirect effects of pro-environmental UGC in activating tourists’ pro-environmental behavioral intentions. Working in a Chinese context, where social media plays an increasing role, the research, using a web-based sample (N = 1043), UGC-linked pro-environmental knowledge and awareness, was found to have a strong role in activating pro-environmental norms, creating a pro-environment online community, and increasing tourists’ level of engagement in pro-environmental social media activity. The study highlights the effectiveness of social media channels with UGC providing persuasive communications able to impact sustainable behaviors.     

Play in adventure tourism: The Case of Arctic Trekking

This paper discusses narratives of polar adventure tourism from a multidisciplinary perspective of play. Reviewing discussions on the motivation behind this subject, it examines two concurrent approaches in particular: risk and insight theories. Based on empirical evidence obtained from a winter trekking trip to an Artic tourism destination, the paper argues that these theories may be particular components of adult play. The interplay among risk, insight seeking, and play is explored in this paper with a particular emphasis being placed on the competence, materiality, and bodily techniques demonstrated by Arctic adventure tourists.     

3-2-1 bungy: A typology of performance styles

Understanding how people express themselves in everyday acts has been well examined since Goffman’s (1959) seminal piece. His work laid the foundation for understanding performance and is used as the cornerstone for an established body of research concerning social performance in tourism (Coleman & Crang, 2002; Doorne & Ateljevic, 2005; Edensor, 2000; Haldrup & Larsen, 2009; Ness, 2007; Picarda & Zuevb, 2014). The context of bungy-jumping affords a rich resource to unpack the construction of performance styles due to the inherent contradiction of being simultaneously at risk and safe. Thus we develop a typology of performance styles where each proposed style becomes a function of the performer’s interaction with the audience and the performer’s belief in the adventure paradox.     

Characterizing the location of tourist images in cities. Differences in user-generated images (Instagram), official tourist brochures and travel guides

This study analyses the extent to which there is an overlap in the territorial distribution and attractiveness of tourism images distributed via three different media: official tourist brochures, travel guides and user-generated content (Instagram). We applied a mixed-method approach, which included spatial analyses and cartography, to study the promotion of tourism in Montevideo (Uruguay). The results indicated a partial overlap between the locations captured in user-generated images and those promoted by official tourist brochures and travel guides. The findings suggest a territorial distribution of tourism images that is clearly differentiated according to the source(s). This provides useful insights for applications of social media into future geographical and image management research.     

Active engagement with nature: outdoor adventure tourism,sustainability and wellbeing

Abstract

This article draws on the conflicting arguments surrounding outdoor adventure tourism activities to determine if such activities might usefully be considered beneficial for humans and nature, and how they might offer avenues for sustainable tourism practice. Research in the field has often examined outdoor adventure activities through a lens that either highlights their negative environmental impacts or has sought to conceptualise motivations and/or experiences. In this article, we argue that through practices that are often seen as destructive, there is the possibility to think differently about human-nature relationships and pro-environmentalism. To explore these issues, we draw on data collected from a series of semi-structured interviews with outdoor adventure tourists. Our analysis highlights how outdoor adventure tourism facilitates reconnections to nature, offering potential wellbeing impacts and pro-environmental attitudes and behaviours. We conclude that outdoor adventure activities as a form of sustainable tourism have potential implications for our understanding of, and engagement with, sustainability, mental health and wellbeing.