How can we manage the tourist-historic city? Tourism strategy in Cambridge, UK, 1978–2003

This paper draws on research into 25 years of tourism planning and management in Cambridge, UK, to explore the long-term effect that tourism strategies can have in managing the development of tourism in historic cities. It focuses particularly on strategic aims and the policies designed to implement them through regulating the city. It finds that five successive Tourism Strategies from 1978 onward have had consistent aims, strongly influenced by the locality characteristics of Cambridge. It explores how strategic aims are derived, focusing on the balance between local and external influences, and how policies to implement the aims are developed. It argues that locality factors, and the role of local regimes and policy communities are more important than national government policy in accounting for aims and policies. It suggests that tourism management issues are rarely finally resolved, and questions whether true ‘tourism management is currently achievable in a historic city.     

Identifying a destination’s optimal tourist market mix: Does a superior portfolio model exist?

Extant tourism research has used various portfolio model types to determine optimal tourist market mixes which simultaneously maximize total tourist expenditure and minimise the instability of international inbound tourism demand. We analyse the three portfolio models that have been applied in the tourism literature: two varieties of a levels model (that use the level of tourist arrivals, or bed nights to quantify tourist activity) and a growth rates model (that deploys the growth in the level of tourist activity). Applying these models using per capita expenditure in four distinctively different destination countries (Australia, Greece, Japan, and USA), we demonstrate that the Levels Model 1 is superior to the Levels Model 2 and the Growth Rates Model. It produces solutions that provide noticeably higher tourist expenditure with less instability of international tourism demand than the status quo. Theoretical contributions and practical implications for tourism policy makers and destination marketers are discussed.     

Adventure and ecotourism safety in Queensland: Operator experiences and practice

This study identifies the client injury experience and safety management practices of Queensland adventure and ecotourism operators, and to compare these findings with those from recent New Zealand surveys. The effectiveness of an on-line survey for collecting safety information from operators is evaluated in relation to the future development of an industry safety monitoring system. Some 60 adventure and ecotourism operators were surveyed, while in-depth interviews were conducted with four further Queensland operators. Survey findings indicated a relatively low level of reported incidents, with slips, trips and falls the most common incident type. Risk factors identified by operators related most frequently to adverse and changeable weather conditions and client skills and behavior, and a notable proportion of operators reported that they did not apply important safety management practices. A model of injury control is presented to assist operators in their risk management practice.     

Progress in Tourism Management: Is urban tourism a paradoxical research domain? Progress since 2011 and prospects for the future

This paper reviews progress in the field of urban tourism, revisiting and challenging the validity of the paradoxes presented in the paper by Ashworth and Page (2011). To do this, the paper examines the expansion of research endeavours in urban tourism in relation to these paradoxes, including the outputs in dedicated journals on city tourism along with the wider range of outputs generated since 2011 in social science. It also revisits the initial proposition set out regarding an imbalance in attention in urban tourism research (Ashworth 1989, 2003) and how this has been addressed through a broader development of thinking at the intersection of urbanism and tourism. It is a selective review of progress in the field, highlighting the challenges of deriving theory from western modes of analysis that need re-thinking in relation to the global south, notably Africa as well as developments in Asia and the Middle East.     

Interactive design of personalised tourism routes

The tourism sector has evolved in recent times, with a transformation in tourists’ preferences and behaviour. They are increasingly abandoning standard tours in favour of more personalised options. New technologies offer easy access to a large amount of tourism information. However, this also means it is difficult for a decision-maker to assess all the possible alternatives for designing a customised trip. Making such decisions may well require the resolution of conflicting objectives. Therefore, in this paper we develop a tool that provides each tourist with the itinerary best suited to their needs. This itinerary can include the desired different activities on an established schedule, bearing in mind the tourist’s wishes and needs, along with the characteristics of the area. This is done by using a mathematical model and interactive multi-criteria techniques. Finally, we will carry out a practical application in the Autonomous Region of Andalusia.     

Characterizing destination networks through mobility traces of international tourists — A case study using a nationwide mobile positioning dataset

This article demonstrates how large-scale tourist mobility data can be linked with network science approaches to better understand tourism destinations and their interactions. By analyzing a mobile positioning dataset that captures the nationality and movement patterns of foreign tourists to South Korea, we employ a few metrics to quantify the network properties of tourism destinations, aiming to reveal the collective dynamics of tourist movements and key differences across nationalities. According to the results, the number of inbound tourists to destinations follows a log-normal distribution, which indicates a notable heterogeneity of destination attractiveness. Although this finding holds across different nationalities, we find that tourists from different countries tended to visit different places in South Korea. A community detection algorithm partitions South Korea into several tourism regions, each covering a set of destinations that are closely connected by tourist flows. The implications for transportation development and regional tourism planning are discussed.     

In the absence of a main attraction – Perspectives from polar bear watching tourism participants

Wildlife watching tourism has recently received more attention in the tourism literature. However, research is still needed on participants' perceptions on the unpredictable nature of wild animals as main attractions. Information on this topic may help providers keep participants satisfied in the absence of wildlife and move away from exploitative practices sometimes used to guarantee close encounters. Using polar bear tourism as a case study, content analysis of TripAdvisor reviews from Churchill (Canada) and Svalbard (Norway) was used to examine participants’ comments on unpredictable wildlife and reactions when polar bears were not found. Findings indicate that to keep participants satisfied, wildlife watching tourism providers should focus on more controllable parts of the experience, such as high-quality guiding, expectations management, and secondary, more guaranteed side activities. They should also make the most of the natural surroundings, other wildlife in the area and signs of the focal species when encountered.     

Ideal image in process: Online tourist photography and impression management

This paper discusses the role of impression management in the production of online tourist photography and how it works along with other underlying dimensions that shape photographic decisions at various stages of image selection. The paper illustrates that the selection of photographs is so intimately linked to impression management that it even extends to the decision of whether to bring a camera along on a trip in the first place. Tourists are constantly caught in the dilemma of who to satisfy during the selection process. This study suggests that social media and photography facilitate social comparison, thus the tourist gaze is being redefined even more rapidly nowadays.     

Can gamification improve the virtual reality tourism experience? Analyzing the mediating role of tourism fatigue

Although virtual reality (VR) technology has been increasingly applied in the tourism industry, improving the VR experience of tourists remains a challenge. Based on two studies, this paper examines how gamification can improve the VR tourism experience through reducing tourism fatigue. Study 1 explores the relationship between gamification, tourism fatigue, and tourist satisfaction. The results show that tourists are more satisfied with a gamified, rather than non-gamified, VR tourism experience, and that motivational fatigue plays a mediating role between gamification and tourism satisfaction. Study 2 provides further evidence that four elements in gamification (challenge, feedback, reward, and leaderboard) can alleviate motivational fatigue and improve tourist satisfaction, with feedback playing the biggest role. The findings have valuable practical implications for VR experience providers, for destination practitioners in VR experience enhancement, and for the application of gamification to the VR tourism experience.