Environmental proactivity of hotel operations: Antecedents and the moderating effect of ownership type

This study examines the relative importance of three influential factors (stakeholder pressure, economic opportunities, and top managers’ personal environmental concern) in shaping managerial attitudes toward adoption of green programs in the hotel industry. The results, based on a sample of 235 top managers of hotels affiliated with three U.S. state hotel associations, suggest that stakeholder pressure is the most dominant predictor of managerial attitudes toward adoption of green programs followed by economic benefits and top managers’ personal environmental concern. In addition, the relationship between managerial attitudes toward adoption of environmental programs and organizational environmental commitment is found to be moderated by the ownership style. The relationship is stronger for independent hotels than for chain-affiliated hotels, indicating a more significant role of managerial discretion in implementing environmental strategies at the independent hotel setting than the chain hotel setting.     

How managerial ties affect hotels’ proactive environmental practices in China: The contingent role of institutional environments

Despite the increasing attention of environmental management in the hotel industry, few studies have examined how managerial ties impact hotels’ adoption of proactive environmental practices (PEPs) in China. Drawing on institutional theory, this study develops a model that investigates the differential effects of political ties and business ties on PEPs in the presence of important institutional factors. Using a primary survey and multiple secondary datasets on 190 Chinese hotels, we find that political ties inhibit a hotel’s adoption of PEPs whereas business ties facilitate PEPs. Moreover, advanced legal development and high levels of regional pollution reduce the impacts of both political ties and business ties on PEPs. We also test the relationship between PEPs and hotels’ financial performance. These findings provide novel insights into how managerial ties shape a hotel’s strategic behaviors for environmental protection under the influence of institutional environments in emerging economies.     

Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior

Numerous studies have employed the theory of planned behavior (TPB) to understand customers’ behaviors in various fields, but none has tested and extended the theory to explain customers’ decision formation to pay comparable regular-hotel prices for a green hotel. This is the first study designed to test and modify the TPB by including environmental concerns, perceived customer effectiveness and environmentally conscious behaviors, which are critical in explaining eco-friendly consumer behaviors. Salient belief items were identified using an elicitation method (focus group and open-ended survey). A survey obtained 389 respondents. Confirmatory factor analysis indicated that measurement items for all study variables had an adequate level of reliability and validity. The findings from the structural equation modeling showed that the proposed model had a satisfactory fit to the data and better predicted hotel customers’ intention than the original TPB. The results also indicated that all antecedent variables of intention significantly contributed to forming the intention to pay conventional-hotel prices for a green hotel. Respondents were happy to have minor inconveniences, e.g. reusing towels and using recycled products, and were keen to learn about the positive environmental attributes of green hotels. Benefit awareness was shown to be important in customer decision-making.     

An assessment of adopting lean techniques in the construct of hotel supply chain

This paper assesses the adoption of lean techniques across the supply chains of hotels. Literature indicates a growing awareness of sustainability issues and lean adoption for value creation in the hospitality industry. However, there are limited exploratory studies that outline sustainability in terms of lean techniques in the context of a hotel supply chain. This paper addresses this gap using a structured study plan with specific research questions. To this end, a theoretical framework of lean assessment for value creation is first developed and a SIPOC-based construct of a hotel supply chain is used to identify and categorize hotel waste. An empirical study is then conducted to answer research questions and assess the extent of using lean techniques. Study results and the developed framework can be subsequently used by practitioners and researchers in conceptualization and assessment of lean adoption across the supply chains of hotels in different contexts.     

Hotels' environmental policies and employee personal environmental beliefs: Interactions and outcomes

Recent trends in green consumerism are leading the hotel industry to assume corporate social responsibility that may place the industry at the forefront of green innovation. Research reveals that adopting green practices is beneficial for the hotel and tourism industry. Nonetheless, a corporation's success in adopting green practices depends not only on corporate attitudes towards environmental issues but also on its employees' personal beliefs and everyday actions. This study fills the gap in existing research by adopting the concept of a “green organisational climate” and using personal belief variables to explore the contextual and individual variation in hotel employees' environmental behaviour. The results from two-level linear hierarchical models (HLM) show that individual- and group-level factors are significantly associated with the employees' environmental beliefs and behaviour. In other words, personal environmental norms explain within-hotel variance, but green organisational climates explain between-hotel variance and moderate the effect of personal environmental norms on employees' environmental behaviour. Greater emphasis on intense corporate engagement in incorporating environmental policies, human resources management and provision of environmental education for employees should be introduced and implemented.     

Role of Perceived Fit With Hotels’ Green Practices in the Formation of Customer Loyalty: Impact of Environmental Concerns

With the increasing concern for ecological issues among hotel customers, this study pursues an investigation of customers' perceptions of hotels' core business in association with green practices and the resulting purchase-related loyalty (i.e. intentions to visit, accept price premiums, and recommend). In addition, the study examines the moderating role of environmental concerns in the relationships among perceptions of hotels' green practices and loyalty components. A survey of tourists using hotels showed that customers related hotels' core businesses and green practices positively, which consequently affected customers' purchase intentions toward the hotels. This study is unique in academia in that it investigates the fit theory for the hospitality industry by considering the impact of environmental concerns, while employing environmental practices as an emerging social cause, which is, increasingly, important for the society. This study is beneficial by providing hotel managers with insight into hotel customers' decision-making processes regarding green practices.     

Managing green marketing: Hong Kong hotel managers’ perspective

In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attract customers. Nevertheless, some of the hotels that use these green marketing strategies have been accused of “green washing”. The main aim of this study is to investigate Hong Kong hotel manager perceptions of the relative importance of different green marketing strategies. Questionnaires containing 30 attributes were distributed to this effect. The findings reveal that hotel managers equally perceive “Hotel green marketing should begin with green product and service design”, “Hotels provide products and services that do no harm to human health” and “The Internet is an effective channel to market a hotel's green initiatives to customers directly” as the top green marketing ploys. Independent t-tests and one-way ANOVA were also used to examine significant differences in the way hotel managers with different professional backgrounds and individual demographic characteristics rate the importance of hotel-related green marketing strategies. The findings indicate that lower-grade hotels tend to adopt lean green marketing strategies, whereas hotels with larger sizes or formal environmental management systems are likely to adopt shaded or extreme green marketing strategies. The study also provides a number of insights to help hotel managers and especially marketers better understand the implementation and importance of different green marketing strategies, thereby allowing them to employ suitable measures to avoid the “green washing” designation and attract more green-conscious travellers.     

How do hotels adapt their pricing strategies to macroeconomic factors?

The hospitality industry is naturally highly sensitive to subtle changes in the external environment, and its performance is affected by various external factors. Therefore, hoteliers should carefully monitor the various macroeconomic indicators affecting the market, when making important strategic management decisions. In particular, hotels’ pricing decisions are important because they play a crucial role in the determination of hotel revenue and in the process of profit maximization. In this paper we classify hotels by business model (i.e., chain management, franchise and independent) and analyze how these different types of hotels in Switzerland adapt their pricing strategies to macroeconomic factors (i.e., exchange rate, room supply and market demand). We find that hotels adopting different business models react differently to the same macro shock. Implications of our findings and future research directions are discussed.     

Application of the extended VBN theory to understand consumers’ decisions about green hotels

An increasing number of hotels are altering their operations proactively to include more environmentally friendly practices. Despite the greater interest in consumers’ green behaviors, the theoretical application of the value-belief-norm (VBN) theory has been used only rarely to investigate consumers’ intentions to visit a green hotel. The purpose of this study was to expand existing knowledge of hotel consumers’ green behaviors by developing and testing an extended VBN theory used in the hospitality literature. More specifically, this study incorporated subjective norms and green trust into the original VBN model as a theoretical framework to understand comprehensively consumers’ decision-making processes with respect to their intentions to visit a green hotel. A web-based survey was used to collect data from a convenience sample of faculty members working at an institution of higher education in the Midwestern United States who have been lodging consumers. Structural equation modeling was applied to test the hypotheses. The results showed that all but subjective norms were successful in explaining consumers’ decision-making processes regarding their intentions to visit a green hotel. The results can assist hotel managers in the adoption and implementation of hotel operations based on the needs of environmentally conscious consumers.     

The effects of environmental and luxury beliefs on intention to patronize green hotels: the moderating effect of destination image

Recent research has demonstrated a disconnect between environmental beliefs and behavior when it comes to the consumption of hospitality products. Unfortunately, while many consumers believe that hotels should engage in green practices, there is mounting evidence that such beliefs do not necessarily translate into actual purchases of sustainable products. The purpose of this research is to examine this issue by developing an integrated framework establishing the relationships among the beliefs, attitudes, and behaviors associated with the consumption of the green hotel product. In particular, we are concerned with the effects of consumers' beliefs regarding the luxury-based trade-offs associated with staying in green hotels. Additionally, we seek to establish the role of destination image as a determinant of the relationships specified in the proposed nomology. The results support our overall hypothesis that the established disconnect between environmental values and sustainable hospitality consumption behavior is at least partially attributable to the cognitive evaluation of the attributes of the hotel's destination. Specifically, our results show that, while the belief that green hotels are less luxurious translates to unfavorable attitudes toward green hotels in urban tourism destinations, this relationship does not occur in nature-based tourism destinations.     

Attitude Towards Green Hotel by Hoteliers and Travel Agency Managers in Taiwan

Analysis is performed by green hotel features: energy conservation, water conservation, waste management, green purchasing, and corporate social responsibility. Questionnaires were distributed to managers of hotels and travel agencies via snowball-sampling. Findings show that hoteliers have higher green hotel attitudes than travel agency managers. By gender, female managers have higher green hotel attitudes. Managers with less work experience have higher green hotel attitudes. Managers who work for upscale hotels have higher green hotel attitudes than managers of typical hotels and travel agencies. Managers working in south or east Taiwan have higher green hotel attitudes than those in north or central Taiwan.     

Environmental consciousness and green customer behavior: An examination of motivation crowding effect

The motivation crowding effect suggests that external money intervention weakens intrinsic motivation. The purpose of this study is to examine whether the motivation crowding effect occurs during the process where consumers try to be environmentally friendly. Thus, this study will first investigate the effect of environmental protection consciousness on green customer behavior, and then investigate the effect that incentive mechanisms have on environmental protection consciousness and green customer behavior. 458 hotel guests are used as research subjects. The results show that environmental protection consciousness positively affects green consumer behavior. Cash discount incentives have no effect on the choice of hotel guests to reuse their bed sheet or towels; on the contrary, environmental protective alternatives are great incentives for hotel guests to maintain environmentally friendly behavior. Regarding the demographics of hotels guests, female and younger guests are more inclined to be environmentally friendly. The contribution of this paper is proof of the existence of motivation crowding through an empirical analysis of hotel guests, which enlightens the hospitality industry on how to introduce environmentally friendly strategies in order to respond to motivation crowding.     

Who benefits more from trade shows: Independent,franchised or chain-owned/managed hotels?

Large-scale events are opportunities for hotels to generate revenue. The literature has attested positive effects of events on hotel performance. However, while large-demand events are associated with room rate increases, hotel operation types may play a critical role in this “event-hotel performance” relationship. Drawing on the resource-based view theory, the chain value model and the theory of strategic groups, we hypothesize that independent and franchised hotels outperform chain-owned/managed hotels when events are held. The empirical application on over 950,000 observations between 2014 and 2019 shows that while chain-owned/managed hotels generally outperform independent and franchised hotels, this situation reverses in the presence of events. This result extends the resource-based view theory and the value chain model by including the short/long-term and corporate/property paradigm in the hotel industry.     

Barriers to EMS in the hotel industry

While some hotels have adopted the formal environmental management system (EMS) or the internationally recognised ISO 14001 Environmental Management Standard for the sake of the environment—or other claimed benefits—many hotels are still standing at the crossroads in adopting EMS. This exploratory study was conducted with the aim of investigating the barriers to EMS in the hotel industry in Hong Kong SAR. Of the 330 questionnaires mailed, 83 were returned. Using exploratory factor analysis to identify interpretable orthogonal factors, six factors that hinder hotels from adopting formal EMS were identified and interpreted. They are: (1) lack of knowledge and skills; (2) lack of professional advice; (3) uncertainty of outcome; (4) certifiers/verifiers; (5) lack of resources; and (6) implementation and maintenance costs. Independent samples t-test and ANOVA analysis were also conducted to gain a better understanding of the significant differences in the identified six factors on the barriers to adopting and implementing EMS in the hotel industry among different hotel demographic variables. Implications of the findings are discussed, while recommendations are made to reduce the barriers inhibiting the adoption of EMS in the hotel industry.     

Drivers of environmental innovation in Majorcan hotels

Using a database of Majorcan hotels, this paper examines several previously untested determinants of environmental innovations in hotels derived from the Porter hypothesis and from the specifics of knowledge transfer in the tourism industry. The empirical analysis is original in that it distinguishes between eight types of environmental innovations. The results show that hotels’ general predisposition to implement innovations, manager remuneration based on environmental performance, staff satisfaction, environmental accounting, and trainings are important determinants of the overall environmental innovation activity of Majorcan hotels. Moreover, the use of environmental management systems is associated with innovations with cost-saving potential, whereas the hotel star category is associated with innovations that contribute to hotel quality, such as wastewater treatment, noise reduction, noise isolation, and visual impact improvements. Furthermore, high levels of staff satisfaction are related to the implementation of water-saving and noise reduction innovations, as such innovations require staff participation, whereas the role of information sources in explaining innovation adoption varies based on the technical complexity of innovations. The paper concludes with policy implications for sustainable tourism development, recommendations for the hoteliers, and directions for future research.     

Influencing stakeholders to reduce carbon footprints: Hotel managers’ perspective

Reducing the carbon footprint is an important strategy in addressing the greenhouse effect. Some businesses in the hotel industry have started to consider implementing programmes that involve their stakeholders so that they can reduce their carbon footprints together. However, little research into how hoteliers influence their key stakeholders has been conducted. The aim of this study is to identify who hotel managers consider to be their key stakeholders and what strategies they use to encourage the stakeholders to act co-operatively. These issues are examined by taking a qualitative research approach, in which data were collected from 22 hotel executives through in-depth interviews. The findings reveal the stakeholders identified by the executives are hotel owners, employees, customers, hotels/hotel owners’ associations, governments, consultants, investors, suppliers, environmental NGOs and the wider community. The different influencing strategies used with these stakeholders are discussed.     

Commitment to Environmental Management in Hotels in Accra

The sporadic development of hotel facilities in a developing West African city like Accra in Ghana, coupled with their consumption of natural resources and generation of waste has implications for environmental sustainability. This article therefore seeks to ascertain hotel managers’ attitude towards environmental management and to examine their commitment to environmental management through the implementation of environmental policies and programs. The study took the form of a survey of managers of 200 hotels, ranging from budget to four-star rated, employing the stratified random sampling procedure. Though a greater number of hotel managers had a positive attitude towards environmental management, it was the upscale and larger hotels that were more committed to environmental management especially in terms of having; a designated officer responsible for environmental management, written environmental policy statement, environmental action plan, a history of implementing environmental programs and ecolabelling or environment related certification. The article proposes interhotel collaboration in environmental management so that smaller hotels could profit from the experiences and resources of larger hotels.     

What is happening to flexible workers in the supply chain partnerships between hotel housekeeping departments and their partner employment agencies?

The primary aims of this paper are two-fold: first, to consider the potential which exists for hotel management to establish a firm relationship with employment agencies to contribute to the deployment of right numbers and skills at the right place; and second, to assess whether both the hotels and employment agencies treat the flexible workers as a resource, or as a cost. The findings, based on 84 qualitative interviews, indicate that: there is a solid economic rationale that is likely to bind the incidence of flexible working practices to the wider recruitment strategies of the hotels; that the flexible firm models do not provide a full account of supply chain relationship between hotels and their partner agencies; and that the current management approach to labour flexibility conforms to a ‘hard’ version of HRM in that labour is treated as a variable cost. The findings suggest that flexible workers are highly likely disadvantaged in terms of access to training, career development, remuneration and other work-related practices than core employees. Overall, the data reveals that both dimensions of cost and, to a lesser extent, quality of the workforce provided by the employment agencies are central to the interests of the hotel management, thereby forming the backdrop to their decisions on whether to maintain these supply chain relationship with their partner agencies. Finally, the implications of these findings are discussed.     

Prediction of pollutant emission through electricity consumption by the hotel industry in Hong Kong

This paper estimates the quantity of pollutants produced by the hotel industry through its electricity consumption. A survey of 17 hotels in Hong Kong was carried out to collect 3 years of energy consumption data. Regression analysis indicated that gross floor area was a major and statistically accepted factor in explaining the electricity consumption in hotels. It was found that the average electricity consumption was about 342 kW h/m²/year. Then, based on some established pollutant emission factors of coal and natural gas, the amount of sulphur dioxide, nitrogen dioxides, carbon dioxides and particulates created by the hotel industry's electricity usage during a 10-year period from 1988 to 1997 was estimated. The study further predicts the increase in these amounts in 1998–2003 accompanying the rise in the number of hotel properties. The findings indicate that the existing green measures and devices are inadequate to cope with the increase in pollution emission in the near future. We believe that the hotel industry should adopt a more proactive approach to reduce electricity usage and propose the inclusion of environmental reporting in trade journals.     

Hotel environmental management initiative (HEMI) scale development

Owing to a lack of construct reliability and validity of environmental management measurements, advancements in understanding hotels’ environmental management practices have been somewhat limited. The goal of this paper is to propose a uniform and parsimonious scale that captures Hotels’ Environmental Management Initiative (HEMI) with the most common three dimensions in the hotel industry: environmental resource conservation efforts, environmental policy and training, and environmental public relation efforts. After the refinement of the initial items, the scale was confirmed with cross-cultural data obtained from full-time hotel employees in two Asian countries. The twenty-one item HEMI scale demonstrated a satisfactory level of content, convergent, discriminant, cross, and criterion-related validity. The proposed HEMI scale will serve as a useful tool for future hospitality scholars who would like to further explore the impact of hotels’ environmental management initiatives on employees’ attitudes and behaviors toward the environment and their environmental performance.