Do you dare to travel to China? An examination of China's destination image amid the COVID-19

The impact of COVID-19 on destination image is critical for international tourism recovery. This study is conducted focusing on China, the first epicenter of the COVID-19 pandemic, with mixed methods. Drawing on survey data collected from 500 US travelers, the study first examines China's destination image perceptions and travel intention. The results reveal that (1) US respondents have low travel intentions to China amid the pandemic; (2) Destination safety and security is the most influential image factor that leads to the low travel intentions to China. News media is proposed to have significant influence on China's image formation due to the COVID-19. A simple content analysis is conducted on CNN's news and China is found to be tied closely with COVID-19 and most news articles are emotionally negative. Those respondents who follow news outlet websites for COVID-19 view China more negatively and have lower travel intentions.     

《旅游学刊》2004年（第19卷）第1～6期总目录

篇　名作译者期页　　　　　篇　名作译者期页中国旅游发展笔谈———科教兴国与旅游业 (一 )　笔谈复刊的话 旅游研究实堪忧 要重视和加强旅游经济学研究 旅游业发展要注重旅游科学研究 必须夯实旅游业持续健康发展的基础 中国旅游高等教育与旅游学研究的现阶段表现特征 关     

基于市场需求——承载力矩阵模型的遗产旅游潜能研究——以西安城区19个遗产景点为例

遗产旅游是近年来国际上新型的旅游产品,并呈现出较快的增长趋势.本文选取西安城区19个遗产景点为研究对象,采用文献研究、实地调研和结构性问卷调查的方法,应用市场需求-承载力矩阵模型对数据进行处理分析,将19个遗产景点的旅游潜能分为3类:低市场需求类型,中等市场需求和中高承载能力类型及高市场需求和中高承载能力类型,以期对决策者、管理者和规划者提供有益的帮助,为遗产旅游的研究提供一种新的分析方法.