Should a lower-price service offer a full-satisfaction guarantee?

Although service guarantees have enjoyed wide popularity as marketing tools and brought impressive results for firms, it is still not clear whether different types of service guarantees have similar effects on consumers' pre-purchase evaluations of differently priced services. To answer this question, several hypotheses were formulated and then tested with a 2 × 3 between-subjects factorial design consisting of two price levels (low and high) and three types of service guarantees (none, attribute-specific, and full-satisfaction) in the context of hotel industry in Taiwan. The results indicated that it is beneficial for a higher-price service to employ a full-satisfaction guarantee, due to consumers' higher expected service quality and willingness to buy, and the lower perceived performance risk. In contrast, for lower-price services, an attribute-specific guarantee is recommended because of consumers' higher expected service quality and willingness to buy, and the lower perceived financial risk. The implications of these findings and directions for future research are discussed.     

Successfully transforming a Tourist Enterprise into a Shareholding System

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Traveling As a Master

Some people call Fu Xiaohai China's Yousuf Karsh, because he has photographed many military and political leaders, famous writers, artists and megastars, etc.. When he was a child, he dreamt of becoming a musician, but it never came true for his family financial situation. Ultimately, for a strange combination of circumstances, he found his interest in photography. He held posts of newspaper photographer reporter and enterprise commercial photographer. By Editor     

Venture capital reputation: a blessing or a curse for entrepreneurial firm innovation—a contingent effect of industrial distance

This study investigates whether venture capital reputation is a blessing or a curse for entrepreneurial firm innovation by using data from 1553 observations of venture capital investments on entrepreneurial firms in China’s New Over-the-Counter (OTC) Market. Advantages that venture capital brings to entrepreneurial firms have been widely acknowledged in extant research. However, our research emphasizes the potential resource outflows rather than inflows when firms are embedded in a shared reputable venture capital, and finds that the curse effect of venture capital reputation on entrepreneurial firms is manifested. Furthermore, we develop the concept of venture capital “intra-industrial reputation” and “extra-industrial reputation” to give a contingent answer to the “blessing or curse” question. The conclusions are drawn indicating that the curse effect is contingent on industrial distance. Venture capital intra-industrial reputation is positively linked to entrepreneurial firm innovation, whereas extra-industrial reputation exerts a strong negative impact, which is responsible for the curse effect.     

Ginseng a traditional herbal medicine

<正>Ginseng is a root vegetable whose shape resembles the human body,and its name(pronounced°∞ooinsam°±in Korean)conmins the Chinese characters for°∞man″．Korean ginseng is also     

From a Loyalist to a betrayer —— Bull’s-eye in Oliver Twist

As Charles Dickens has been recognized as the greatest critical writer in the 19th century in British.People often notice that most of its works reflect strongly social criticism,and few people discovers his thoughts of romanticism and idealism,his speaking highly of the humanity,kindness,and benevolence,as well as his looking forward to a more harmonious society and better lives for people.In fact,he has created many characteristics of rightfullness and justice to this effect.What’s the most interesting is that he creats an animal imaginery—a dog,which changes from his evil master’s accomplice to his batrayer--to express the his desire of arousing sympathy and goodness in the imbalanced society for the sake of the poor and the weak.     

ZHUHAI ACITY in a GARDEN

Zhuhai("Pearl Sea")is a prefecture- level city on the southern coast of Guangdong Province in China. Located in the Pearl River Delta, Zhuhai borders Jiangmen to the northwest, Zhongshan to the north,and Macau to the south.Zhuhai was one of the original Special Economic Zones established in the 1980s.     

CEPA-Beijing：a Glaring Start

The implementation of CEPA is a major event for economic relationship between Mainland, Hong Kong, and Macao, also a major event for all compatriots of China, and thus will definitely have far-reaching impact on the world affairs.     

Cooperation for a Bright Future

The county of Yishui (literally water from the Yi) gets its name from its geographical position, which is on the upper reaches of the Yi River. Through efforts made over the last decade, an export-oriented economy has been created in the county, characterized by export-oriented industrial, agricultural and technical sectors. The county's major industries are food, garments, cloth shoes. machinery and chemicals, animal products. textiles, and building materials.     

Pakistan:a Tourist Paradise

Pakistan is a special interest destination. Its main attractions include adventure tourism in the Northern Areas, cultural andarchaeological tourism as found in Taxila, Moenjodaro,Harrappa, and early Muslim and Mughal heritage at Multan,Lahore, Thatta, Peshawar, Swat. Besides this, birds watchingJeep safaris, desert safaris, trekking and mountaineering arereadily available tourist specialized products.     

Pakistan：a Tourist Paradise

Pakistan is a special interest destination. Its main attractions include adventure tourism in the Northern Areas, cultural and archaeological tourism as found in Taxila, Moenjodaro, Harrappa, and early Muslim and Mughal heritage at Multan, Lahore, Thatta, Peshawar, Swat. Besides this, birds watching Jeep safaris, desert safaris, trekking and mountaineering are readily available tourist specialized products.     

Can an SME Become a Global Corporate Citizen? Evidence from a Case Study

Global Corporate Citizenship (GCC) continues to become increasingly popular in large corporations. However, this concept has rarely been considered in small and medium size enterprises (SMEs). A case study of a Norwegian clothing company illustrates how GCC can be also applied to small companies. This case study also shows that SMEs can be very innovative in exercising corporate citizenship, without necessarily following the patterns of large multinational companies. The company studied engages as partner in some voluntary labor initiatives promoted by the government, employs people in marginal situations, and exerts influence for the adoption of good working conditions in its supply chain. Environmental issues and actions of solidarity are also considered within a global scope. Ethics of care and concern for specific aspects of the common good seem crucial as GCC drivers in this company, as do personal values, character, and leadership of the owner-manager of the firm.     

How Can I Become a Responsible Subject? Towards a Practice-Based Ethics of Responsiveness

Approaches to business ethics can be roughly divided into two streams: ‹codes of behavior’ and ‹forms of subjectification’, with code-oriented approaches clearly dominating the field. Through an elaboration of poststructuralist approaches to moral philosophy, this paper questions the emphasis on codes of behaviour and, thus, the conceptions of the moral and responsible subject that are inherent in rule-based approaches. As a consequence of this critique, the concept of a practice-based ‹ethics of responsiveness’ in which ethics is never final but rather always ‹to come’, is investigated. In such an approach the ethical self is understood as being continuously constituted within power/knowledge relations. Following this line, we ask how one can become a responsible subject while also acknowledging certain limits of full responsibility. We thereby explore responsibility as a considered but unconditional openness in response to the other.     

Foreign Investors Can Have a 75 Percent Share of a Joint Venture in China

Foreign investors in China can haveat most 75 percent of the totalinvestment of a joint venture after thecountry lifts the restrictionS on thepercentage of the foreign investment.Asusual,the percentage of foreign investmentwas allowed not more than 49 percent. On November 19.2002,the InternationalCargo Shipping Consignment Corporation,aioint venture between a Germany—basedcorporation and Beijing InternationalTechnological Cooperation Center,wasfounded,with the German partner sharing 70     

What is the Difference Between a Five-star and a Six or Sevenstar Hotel?

In 2006 I outlined the new national star- rating system for UK Hotels,which ranges from one-star basic to five-star plush.In another article I quoted an hotel owner in the south of England,who said that the new system was a waste of time,because it did not align itself with the international system.So,she increased facilities and     

Strategy of converting Jiangsu Province a foreign-trade large province into a foreign-trade strong province

Jiangsu Province, after executing economic internationalization strategy and establishing the strategic goal of foreign-trade strong province,meaning to pursue a dominating position in the foreign trade relations, has become one of the foreign-trade large provinces of China and provided considerable international competitive power in some important fields.     

a．testoni：君子从容

在炎热的北京初夏，想象清凉的江南春天。细雨从屋檐滴落，返青的竹子在风中摇曳，是炽白光线下的一丝安慰。窗外鸟儿呢喃低语，啁啾婉转。一朵紫红色的喇叭花，在后院静静开放，不争不喧。