Contextualizing international business research: Enhancing rigor and relevance

Context differentiates international business (IB) from traditional Business research. Along with many IB scholars, we argue that context should be much more adequately emphasized in IB research. Location differences are commonly ignored; complexity and polycomplexity--and other levels of analysis issues--are rarely acknowledged; and the relevance of models and theory developed in Western contexts is not adequately questioned or explored. This paper suggests contextualization guidelines for scholars to enhance the rigor of their research and to make their IB research more relevant for practitioners. In conclusion we suggest solutions for closing rigor and relevance gaps in IB research by enhancing contextualization.     

Using the Gioia Methodology in international business and entrepreneurship research

Building theory is necessary to advance international business (IB) and international entrepreneurship (IE) research. Grounded theory approaches have been shown to be appropriate for building theory in many different fields, including IB and IE. The Gioia Methodology is a qualitative approach to developing a grounded theory that can meet standards of rigor associated with trustworthy research demanded by top journals. In this paper we provide a brief introduction to this methodology by outlining its fundamental philosophical and methodological underpinnings, especially concerning its three main procedural pillars: a) developing a data structure; b) developing a grounded model based on that data structure; and c) presenting findings in a convincing narrative. We present examples of selected papers that have employed the Gioia Methodology in IB and IE settings.     

International Business Research: Coauthorship Patterns and Quality

The authors investigate published international business research in four international business journals over a 10‐year period, 1995–2004: (a) patterns of coauthorship across regions, and (b) the relation between coauthorship patterns and the quality of international business (IB) articles. A cross‐region coauthorship enhances the quality of an article, suggesting that international collaboration creates synergy in IB research. The authors do not see any positive correlation between alphabetical ordering of coauthor names in multiauthored articles and article quality—a result that is contrary to some evidence in other disciplines. Finally, international management articles appear to be more frequently cited than articles in other IB research areas.     

The domain of international business: Futures and future relevance of international business

Using data generated by a global Delphi study involving international business (IB) scholars and practitioners, this article reflects on the core and domain of a discipline that, on one side, has to deal with increasing competition from related disciplines, which internationalize their research focus, and, on the other side, is trying to develop conceptual knowledge to explain ever more complex international phenomena. Generating a multilevel framework of important issues for IB leads to propositions, which may widen the focus of the discipline to go beyond the firm, which, comparing IB to related disciplines, can provide pathways that maintain IB highly relevant for most diverse communities affected by international business. ©2011 Wiley Periodicals, Inc.     

The creation and diffusion of international business research

“W(h)ither U.S. Hegemony in International Business Research?” by Grigorios Livanis and Michael Geringer, is an excellent effort to encompass the growth of international business (IB) scholarly research worldwide. This commentary examines the implicit assumptions and models of their analysis, showing that IB models are useful in explaining the scholarly growth of IB.     

Cross-national research and international business: An interdisciplinary path

Comparative cross-national research is among the oldest approaches of scientific inquiry in the social sciences. We investigate the foundations of published works in cross-national research (CNR) in international business (IB), sociology, and psychology with an eye on leveraging their rich traditions for future IB research. Our approach aims to contribute and address repeated calls for taking an interdisciplinary approach in IB. We examined published CNR in 106 scholarly journals and identified 817 articles with 51,738 citations in IB, 477 works with 30,017 citations in sociology, and 835 articles with 54,519 citations in psychology. We use metric multidimensional scaling to examine the co-citation data for each field and identify knowledge and approaches commonplace in sociology and psychology to propose future research paths in IB. In particular multilevel analysis, which is scarcely used in IB, offers the potential of unfolding new dimensions within the field. Based on the emergent results from our MDS solutions, we recommend multiple future paths for CNR, particularly with respect to IB relationships, market entry, and related domains.     

Multinational enterprises and corporate tax planning: A review of literature and suggestions for a future research agenda

Corporate tax planning by the multinational enterprise (MNE), that is, the MNE’s ability to plan its tax affairs by using a multitude of strategies to reduce its tax bills legally, is a central research question in the literatures of international business, public economics, tax, finance, law and accounting. Underlying theoretical assumptions, approaches to empirical testing, profit shifting estimation strategies and findings are varied. Thus, it is important to conduct a critical literature review. In this paper, we offer new insights by studying the phenomenon from the international business (IB) perspective. We survey the academic literature on the MNE and corporate tax planning to examine the extent of knowledge on this topic and identify areas that we hope will stimulate interest among IB scholars for further research. We find materials across disciplines that are relevant to IB readers. We examine 120 articles in 51 scholarly journals and classic books published during the period 1966-2017. We identify the key mechanisms and the firm characteristics that may influence corporate tax planning. We suggest a research agenda where IB research can make clear contributions.     

A gene-dependent climatoeconomic model of generalized trust

Given the benefits of generalized trust, its determinants receive growing attention in international/cross-cultural management/psychology. This research proposed a gene-dependent climatoeconomic model, integrating multiple types of determinants parsimoniously. Across 53 societies, generalized trust is a multiplicative function not only of climatic demands and wealth (climatoeconomic contextualization), but also of climatic demands, wealth, and the 5-HTTLPR S-allele prevalence (gene-dependent climatoeconomic contextualization), mediated by uncertainty avoidance. The climatoeconomic contextualization is present only in societies possessing a low level of the 5-HTTLPR S-allele prevalence. These findings shed light on trust and international management research as well as interventions and policy making for societal effectiveness.     

Natural resources,multinational enterprises and sustainable development

The natural resources sectors have not been prominent in the recent international business (IB) or management literature. We argue that the natural resources sectors, if not unique, are certainly characterized by a set of features that make them different, and raise issues that are central to international business. We identify two broad areas: the theory of FDI and the MNE, and the link between MNEs and sustainable development. We survey the relevant literature, much of it from outside IB, and identify a rich menu of research opportunities for IB scholars, many of which are addressed in the papers in this Special Issue.     

The Development of International Business as an Academic Discipline

Abstract

This article reviews the emergence of international business (IB) as an academic discipline through an examination of IB research, curriculum, and location within the organisational structures of universities and business schools. A selective review of the literature on IB education is used to identify different approaches to the formulation of the IB curriculum and its constituent parts and principal features: internationalisation of business functions; integration of constituent subject areas; multidisciplinary and strategic orientation. This is used to derive a number of pedagogic implications for both teachers and students of IB: sequencing and ordering of the curriculum; revealing the ontology and epistemology of IB; breadth versus depth in the curriculum; emphasising a study of or for IB; locating and structuring IB within a modular programme; class room practice for delivering the IB curriculum.     

U.S. hegemony and international business research: Further considerations

The commentaries in this issue raise many insightful questions and considerations regarding the Livanis and Geringer (Thunderbird International Business Review, 2023, 64) study and we address a few of these. In particular, we focus on the following five areas: (i) the relationship of international business (IB) publications with the English language, (ii) resource constraints and IB research, (iii) institutional rewards and IB research, (iv) methodological considerations in evaluating IB research productivity, and (v) opportunity costs of pursuing a Ph.D. and IB research and publication.     

Crossing borders and boundaries: Translation ecosystems in international business

The field of International Business (IB) has traditionally focused on the crossing of national boundaries. In this Perspective, we argue that organizational, knowledge domain, and language boundaries are equally important for understanding translation activities in cross-border business. We integrate three kinds of translation (organizational translation and knowledge translation from Organization Studies and interlingual translation from Translation Studies) to deepen our understanding of core IB phenomena and pose new research questions. We introduce the framework of a translation ecosystem for integrating the micro perspective of translating agents, the meso perspective of organizational units, and the macro perspective of the larger social and linguistic contexts that influence translation. This framework allows IB scholars to identify important but invisible boundaries in cross-border business. The translation ecosystem requires the kind of multi-level research that has been recognized as crucial for taking the field forward and offers the potential for making contributions both to IB and to translation research beyond the disciplinary boundaries of IB.     

Context and contextualization: The extended case method in qualitative international business research

This paper advances the extended case method (ECM), a powerful context sensitive case-based research strategy that is underutilized in international business (IB). Demonstrating how the ECM offers an alternative to established case-based methods, we show how the method's core postulate of ‘outward extension’ opens new opportunities for designing, conducting, and theorizing case research suited to the contextual novelty of IB. We propose an analytical pathway to provide practical guidance on how to implement and design for contextualized explanation, examining recent studies on international practice transfer to illustrate the choices, directions and redirections made possible by extending out – i.e., contextualizing.     

Head in the clouds or feet on the ground? CEO perspectives and the international business research agenda

In response to recent articles examining the current state and future direction of international business (IB) research, this article directly surveys CEOs of the largest Fortune 500 companies to solicit their views about university‐based IB research and to identify the most significant IB problems their firms encounter. Results suggest a consistently low appreciation by CEOs for university‐based IB research over an extended period of time. Data also suggest a window of opportunity to capture a constituency among those companies that anticipate a significant increase in their international activity. To capture a practitioner constituency, however, research should focus on key problem areas that have been identified in this article, and the findings should be presented in accessible forms and venues. © 2012 Wiley Periodicals, Inc.     

Agility and flexibility in international business research: A comprehensive review and future research directions

This study explores 134 articles on agility and flexibility research published in the top-nine international business (IB) journals. Accordingly, we critically analyze, map and structure flexibility and agility research in IB, and synthesize the findings into an integrative framework. The paper identifies a wide range of definitions of the concept and a lot of work on its conceptualization. However, studies at the individual and institutional levels of analyses are scarce, and the concept is under-theorized, as there is a dearth of real theoretical underpinnings in this research stream. Thus, in addressing this gap, more qualitative and interdisciplinary research is needed.     

The Role and Value of Global Business Research: Perspective of a Business School Dean

The scope of this article is two-fold. First, it looks at business research in general, in various countries, as a task that the dean wants to have faculty members pursue, to attain goals such as accreditation and ranking with organizations such as the AACSB, Equis, the Financial Times, and US News & World Report. And second, it looks at international business research as part of what business schools produce and what a dean can encourage. As more academics realize the importance of international competition, and also of dealing with people from other cultures and countries, IB research is becoming more acceptable in mainstream publications as well as in specialized international business ones. Key questions discussed here include encouraging, measuring, promoting, and financing international business research.     

Corporate social responsibility research in international business journals: An author co-citation analysis

This paper aims to describe the development of research on corporate social responsibility in international business (IB) journals and to suggest future research directions. We conducted a bibliometric study of articles published in twelve leading international business journals over three decades in a longer time frame (1996–2015). Five research trends were found in IB journals: business ethics, integration of stakeholder management, the evolution of the CSR concept, the political and social demands of CSR, and the financial implications of CSR. Our results thus have several implications and suggest numerous opportunities for future research.     

Riding the waves of family firm internationalization: A systematic literature review,integrative framework,and research agenda

Despite the proliferation in research efforts, family firm (FF) internationalization scholarship suffers from fragmentation, theoretical limitations, and empirical indeterminacy, leaving important facets unexplored. This article’s purpose is to unpack how this body of research has evolved over time and interfaces international business (IB) theory. We conduct a systematic literature review of relevant theoretical and empirical studies covering the last 30 years of research and comprising 134 articles. Our study contributes to this corpus of knowledge by identifying and discussing four evolutionary waves of FF internationalization research. We further advance an integrative framework that offers a comprehensive understanding of the state-of-the-art as well as promising avenues for future research at the intersection of IB and FFs.     

An assessment of hierarchical linear modeling in international business,management, and marketing

International marketing research, in most cases, involves at least two levels (e.g., firms within countries) that make the hierarchical linear modeling (HLM) a suitable data analysis technique. Due to its robustness, the use of HLM in the international business (IB) research has increased substantially over the last decade. However there is still a lack of standardization in the fundamental issues that hinders the wide spread use of HLM. This study provides unified approach to HLM use in IB research by providing standards for appropriate use of HLM. To achieve this goal, a detailed analysis of the method's use in 42 IB studies is provided and these studies are compared with 104 non-international studies to determine where IB research stands in terms of HLM use. Finally this study focuses on the good HLM practices and offers suggestions designed to maximize the effective use of HLM and potential in international business studies.