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1.
本文首次尝试性探究影响消费者非物质文化遗产产品(非遗产品)购买的前因,利用实验研究方法检验消费者知识对文化认同与产品购买意愿关系的调节作用,并验证感知稀缺的中介效应。研究还阐明了消费者对非遗产品的消费与对工业化生产的产品的消费存在着不同的消费心理和决策机制。本文研究不仅补充和拓展消费行为研究,也为非遗领域的研究提供新的研究视角,研究结论能促进市场实践者理解非遗产品和传统手工技艺产品的消费心理机制,并最终有助于推动非遗产品和手工行业的传承和发展  相似文献   

2.
文化营销:21世纪企业营销活动的新支点   总被引:1,自引:0,他引:1  
21世纪知识经济日益兴起,经济全球化程度加快,企业的营销环境发生了根本性变化,由此文化营销成为企业营销活动的新支点。  相似文献   

3.
会计的知识教育和价值教育是会计教育的两个基本属性,两者相辅相成,缺一不可,不能相互分割也不可相互替代。会计的知识教育应当由会计的价值教育来引导,而会计的价值教育也需要由会计的知识教育来实现。会计的价值教育不是为了解决会计知识的传承问题,也不是仅仅是为了培养会计专业技能,而是要树立在某些信念之上,以某种特定的终极价值取向为归属的价值观念。在会计知识教育日益强化,而会计价值教育离我们渐行渐远的今天,重视会计价值教育已经是会计工作者所面临的刻不容缓的课题。  相似文献   

4.
    
Categorization processes have gained currency in organizational theory. Categories are endemic to organizations and markets, serving as touchstones for organizational identity claims and for audience attention, legitimation, and valuation. Durand and Paolella argue for an expansion of current perspectives on categories, particularly that of prototype theory. Although we agree in spirit, we advocate an expansion of their perspective, which seems to focus primarily on the cognitive aspects of categorization and the force of their constraint, particularly at the individual level of analysis. We suggest three revisions to Durand and Paolella's arguments in order to extend the conversation. First, we advocate that categorization processes might usefully be understood by socio‐cultural perspectives that explicitly consider the role of audiences and the embeddedness of categories in wider classification systems. Second, we connect categorization processes to identity formation and maintenance at the levels of both the organization and the market. Third, we move beyond the constraining power of categories to consider their generative capabilities in processes of emergence and change. Overall, we discuss these in the context of organizational identities and cultural classification systems.  相似文献   

5.
    
In this paper we question the one‐sided thesis that contemporary organizations rely on the mobilization of cognitive capacities. We suggest that severe restrictions on these capacities in the form of what we call functional stupidity are an equally important if under‐recognized part of organizational life. Functional stupidity refers to an absence of reflexivity, a refusal to use intellectual capacities in other than myopic ways, and avoidance of justifications. We argue that functional stupidity is prevalent in contexts dominated by economy in persuasion which emphasizes image and symbolic manipulation. This gives rise to forms of stupidity management that repress or marginalize doubt and block communicative action. In turn, this structures individuals' internal conversations in ways that emphasize positive and coherent narratives and marginalize more negative or ambiguous ones. This can have productive outcomes such as providing a degree of certainty for individuals and organizations. But it can have corrosive consequences such as creating a sense of dissonance among individuals and the organization as a whole. The positive consequences can give rise to self‐reinforcing stupidity. The negative consequences can spark dialogue, which may undermine functional stupidity.  相似文献   

6.
从工科专业大学生在专业学习(课程教学、课程设计以及毕业设计)中所暴露出的知识割裂等现象,分析了专业技术的理论性、实践性以及整体性对专业学习的重要性,并据此提出几条合理性的改进建议,希望借此引起同行注意,以共同建设对工科专业大学生的合理高效的培养措施。  相似文献   

7.
车庆华 《价值工程》2010,29(33):217-218
本文主要从文化教育的范畴入手,探讨教师在英语课堂教学中应该如何进行文化教育。随着国际交往领域多元文化的不断发展,传统的只注重传授基础知识的教学形式和内容已不能满足学生在未来社会交往中的需求,教师在英语课堂中应通过各种形式的教学活动引导学生理解和积累文化知识的内涵,并不断提高学生的跨文化交际能力。  相似文献   

8.
    
This article presents an investigation into the Australian public education sector and focuses on the management of research and doctoral education in an increasingly corporatized climate. It is argued that diversity in knowledge creation and production is central to the successful Knowledge Economy. Diversity in doctoral education encompasses: diversity of student; diversity of research approach and type; and diversity of discipline and institution. Government has a key role in maintaining diversity against the background of an increasing tendency in public sector policy towards corporatization and outcomes-based funding. Four key areas of concern are identified: funding allocation for research and doctoral places; resource allocation and competition; selectivity and concentration; and relevance. It is argued that, taken together, these four policy directions could significantly impact the nature of Australian doctoral research and, in many instances, diminish diversity.  相似文献   

9.
黄琪  郭彧 《价值工程》2015,(2):275-277
本文主要探讨了创新创业教育与人文素质教育之间存在的紧密联系,认为创新创业教育与人文素质教育在素质培育层面上有其一致性,人文素质教育能有效弥补创新创业教育的不足,人文素质教育的内容本身可以成为创新创业的实践对象。实施创新创业教育非但不能摒弃人文素质教育,相反,两者相辅相成,密不可分。  相似文献   

10.
曾术华 《价值工程》2011,30(15):243-243
衡阳是个好地方,但是在改革开放的过程中落后了。改变衡阳旧形象,实现弯道超车,快速发展,必须提高衡阳市民的文明素质。笔者认为,如果依托衡阳丰富的德育资源,强化它的"隐性教育",那么就可以起到很好的效果。  相似文献   

11.
郝晓蔚  张伟  杨希  赵卫利 《价值工程》2014,(30):266-267
建设社会主义文化强国,增强国家文化软实力,推动社会主义文化大发展、大繁荣。当前,保护与传承非物质文化遗产工作在高校有序展开。本文就高校开展保护与传承非物质文化遗产教育的背景及其具体实施进行探讨。  相似文献   

12.
    
In this article, we propose that the concept of ethnic identity confirmation (EIC), the level of agreement between how expatriates view the importance of their own ethnic identity and how local employees view the importance of expatriates' ethnic identity, can explain why expatriates who are ethnically similar to host‐country employees are sometimes less effective than expected when working overseas. Multinationals often choose ethnically similar expatriates for international assignments, assuming these expatriates can more effectively acquire knowledge from local employees. Thus, understanding the specific challenges that endanger the realization of this potential is crucial. Our survey, administered to a sample of 128 expatriate–local employee dyads working in China, reveals that both ethnically similar and ethnically different expatriates acquire more local knowledge when EIC is high. However, the association between ethnic (dis)similarity and knowledge acquisition is direct for ethnically different expatriates, whereas for ethnically similar expatriates it is indirect via their perception of local employees' trustworthiness. We discuss this study's important implications and provide recommendations for multinationals on how to provide tailored support to expatriates who face different identity challenges.  相似文献   

13.
唐锋波 《价值工程》2011,30(16):265-265
生物学是研究生命的科学,人是生命的一种,生物学教育可以扩展到人类教育的很多方面。思想道德、科学文化、身体素质、心理素质与劳动技能等教育,生物学科所具有的优势是其他学科无可比拟的。  相似文献   

14.
高至华 《价值工程》2010,29(17):206-206
从词汇、习俗、行为准则及禁忌等方面分析了中西差异,阐释了在大学英语教学中加强文化知识传授的必要性,并提出了几点具体解决文化差异的措施。  相似文献   

15.
姚艳 《价值工程》2010,29(34):295-296
英语教学的最终目的是培养学生的交际能力,而英汉文化差异又是影响学生交际能力的一个重要因素。文章首先探讨了英汉文化差异在几个方面对学生交际的影响,阐述了文化知识渗透的必要性,同时提出在英语教学中如何进行文化知识的渗透。  相似文献   

16.
宋家鳌  宋蓓 《价值工程》2010,29(31):8-9
分析了高校计算机教育的现状,提出了计算机创新教育的基本思路,观点和做法,并通过实践取得了初步的成效。  相似文献   

17.
本文从知识经济对人才的要求上,初步分析了高校素质教育的内涵,并就高校素质教育的实施提出了几点建议。  相似文献   

18.
本文就项目化教学在高职课堂中的应用进行了有实效性的研究和实践,并结合动漫设计与制作专业课程《3DS MAX》进行课堂项目化教学探析,力求在课堂教学中最大化发挥项目化教学魅力,充分调动学生的积极性和创造性,提升学生修养,提高学生学习能力。  相似文献   

19.
鉴于文献中对知识资本概念存在不同的理解,对知识资本的内涵予以重新界定。通过对知识资本结构相关研究成果的回顾,分析了其中存在的不足,划分了知识资本结构的六个维度:人力资本、组织资本、文化资本、技术资本、关系资本和市场资本,并对每个维度分别进行了论述,强调了文化资本是不容忽视的知识资本。  相似文献   

20.
《老人与海》的海观译本是著名译作家海观先生二十世纪五十年代的作品。基于当时特殊时期中国社会的主流政治和文化价值观,海观译本为《老人与海》的主人公塑造了一个英雄人物式的硬汉老人形象。文中以海观译本《老人与海》为例,通过分析译者对主人公人物形象进行的刻画,探讨翻译与文化身份塑造的关系。文中指出:译者所处的目的语的社会文化环境,与译者采取何种翻译策略有着密切的关系。同时,译者的“主体性”,通过译介对目的语的社会文化亦可产生很大的影响,有助于形成本土对待异域国度的态度,进而塑造异域文化的目的语环境中特殊的形象。  相似文献   

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