Tourism as sustainable development? The Albanian experience of ‘transition’

Despite significant increases in international tourist arrivals and tourism receipts since the fall of communism in central and eastern europe as a whole, in the rural southeastern corner of the continent, a region well‐endowed with a range of natural and cultural tourism resources, instability and uncertainty have constrained international tourism development in the 1990s. This regional context for tourism development and the specific issues which surround a tourism‐led development model in a small developing country are addressed with particular reference to the recent experience of Albania. As part of a sustainable rural development programme, rural tourism's role as a counterbalance to rejuvenated mass coastal tourism is evaluated. Potentially an important vehicle for cultural expression and employment regeneration, the adoption of rural tourism as a development vehicle is faced with a number of obstacles, which national, and perhaps international, development programmes need to address. Copyright © 2000 John Wiley & Sons, Ltd.     

Tourism and Long‐run Economic Growth in Aruba

This study examines the long‐run relationship between tourism development and economic growth in a small island destination. Determining whether the nature of the relationship is unidirectional or bidirectional provides insightful information as to policies to be implemented. This information is crucial in a resource‐poor environment, such as a small island destination. The study employs an econometric methodology consisting of unit root testing, co‐integration analysis, vector error correction modeling and Granger causality testing. Results confirm the reciprocal hypothesis. The policy implication is that resource allocation supporting both the tourism and tourism‐related industries could benefit both tourism development and economic growth. Copyright © 2013 John Wiley & Sons, Ltd.     

Understanding the Benefit Sought by Rural Tourists and Accommodation Preferences: A South Korea Case

Rural tourism has been widely acknowledged for its effectiveness in contributing to rural areas’ development. With strong government support, rural tourism has developed in many countries during the last several decades. This study aims to improve the understanding regarding tourism in Korean rural areas using a segmentation approach. The responses of 442 tourists in 23 rural villages were analyzed. Four segments of tourists were identified based on the different benefits they sought for their vacation in rural establishments. The estimation of a multinomial logit model determined the socio‐demographic characteristics and the preferred accommodations of a rural tourist. Discussions and implications of the detailed findings are provided in the last section. Copyright © 2012 John Wiley & Sons, Ltd.     

Rural tourism development in the USA

Rural tourism has been a subject of study since the early days of tourism scholarship. Most of tourism's deleterious impacts were identified from studies conducted in rural settings. It is only recently, however, that rural tourism has become a special focus of study, dissimilar enough from urban tourism, to be a study subject unto itself. This paper reviews some of the history of rural tourism development in North America with most of the attention paid to the USA's experience, with some examples from Canada. The reason for this is the huge economic difference between the two countries with respect to tourism flows and impacts. In reviewing the history of rural development in the USA, the argument is made that most developments are unplanned and result from market and economic forces that have greatly transformed the American rural landscape. A review of these transformational forces is provided. It is also shown that rural destinations are used, primarily, by local tourists and do not, with few exceptions, cater to an international clientele. After the historical perspective is presented an argument is made that current rural tourism development practices rely on an old paradigm, which is to use local attributes as the primary basis for development and marketing strategies. This has led, in recent years, to a great deal of development attention being paid to the cultural/heritage attributes of a place. Using research conducted in the state of Minnesota on highway travellers and tourists to rural destinations, a new way to look at actual and potential visitors is offered. Instead of an attribute‐specific development approach, a benefits‐based model is suggested as a different way to position rural tourism destinations. Copyright © 2004 John Wiley & Sons, Ltd.     

Geographic Information Systems in the Service of Alternative Tourism – Methods with Landscape Evaluation and Target Group Preference Weighting

There is a large variety of types of rural areas and many of them are rich in landscape beauty. However, their preserved culture and traditions are revalued in today's rapid transformation of lifestyles. Alternative tourism is thus an emerging potential to economically support these areas, at the same time helps to preserve natural and cultural heritage. The methods provide sophisticated means to analyse the characteristics and the potential attractiveness of landscape and cultural attractions from the viewpoint of alternative tourism development. Homogenous tourism sub‐regions can be defined, and the most suitable development scenarios can be found to the certain areas. Copyright © 2013 John Wiley & Sons, Ltd.     

Rural tourism — meeting the challenges of the new South Africa

Rural tourism in South Africa has undergone fundamental change since the advent of political democracy in 1995. Previously perceived as a ‘white man's thing’, rural tourism is increasingly finding a home amongst South Africa's formerly marginalised rural communities. The country has considerable potential in attracting tourists in search of new, exciting experiences in areas of unexploited natural beauty and rich cultural resources. The concept of rural tourism has mushroomed to include adventure tourism activities, cultural tourism and, lately, a new phenomenon in rural communities known as ‘township tourism’. There are, however, substantial challenges to be overcome if the rural tourism sector is to achieve its goals. These include a lack of capacity at local government level, the difficulties involved in operationalising community‐based rural tourism and the dearth of entrepreneurial expertise, management skills and capital with which to expand the rural tourism infrastructure. Copyright © 2004 John Wiley & Sons, Ltd.     

Conceptualising Customer‐to‐customer Value Co‐creation in Tourism

The notion that tourists actively co‐create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co‐create value with each other. This conceptual paper offers a theoretical basis for the study of customer‐to‐customer co‐creation in tourism contexts, while debating the epistemological assumptions of value‐related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices. Copyright © 2014 John Wiley & Sons, Ltd.     

Beyond mistrust and competition—the role of social and personal bonding processes in sustaining livelihoods of rural tourism businesses: a case of the Peak District National Park

This paper theorises the significance of social and personal bonding processes in promoting sustainable resource‐use and equitable tourism development using research on personal and social bonding process and relationship marketing. By looking at small, rural tourism businesses in the Peak District National Park (PDNP) it discusses how in intricate ways, individual business owners/managers are utilising social and kinship ties to increase their visual presence and competitive position in contemporary markets. The paper describes the significance of social and personal bonds as the respondents discuss how their informal affiliations have enabled them to tap into additional resources and develop products embedded in locally specific conventions that are more attractive to visitors, and are also assisting them to monitor each others' progress through informal forms of regulation. Copyright © 2006 John Wiley & Sons, Ltd.     

Prospects of basket production in promoting sustainable rural livelihoods in the Okavango Delta,Botswana

This paper uses the concept of sustainable rural livelihoods and income diversification to assess the role that basket making as a cultural tourism activity can play in improving rural livelihoods in the Okavango Delta, Botswana. Using both primary and secondary data sources, this paper points out that shocks and natural causes such as drought, disease and changing flood levels in the Okavango River, particularly the drying of the Thaoge (one of the distributaries of the Okavango), have contributed to a decline in livestock and crop yields and increased poverty levels in the region. Therefore, alternative livelihood options that can diversify rural incomes from agricultural production need to be identified. This paper argues that basket making has the potential to diversify rural incomes and improve livelihoods in the Okavango. Baskets are a cultural tourism product that can raise income earning and employment opportunities for rural residents in the Okavango. For this to be successful, basket making will need to be developed as part of cultural tourism. A sustainable cultural tourism sector where baskets are key products requires the sustainable use of natural resources used for basket making. These resources are at present overharvested and are threatened with depletion. There is also a need to promote the empowerment of basket weavers particularly in entrepreneurship and managerial skills in the tourism business, attract young and educated people and promote the preservation of traditional basket making skills, which are important in the development of cultural tourism. Copyright © 2004 John Wiley & Sons, Ltd.     

Mitigating Gender Inequality in Rural Regions: The Effects of Tourism Employment in Namibia

We examine the effects of tourism employment on gender inequality in Namibia. We find that tourism contributes to local livelihoods by providing opportunities for cash income through employment, craft sales and shareholder profits from tourism enterprises. In general, male‐headed households are economically better off. Female‐headed households with tourism employment are better off than those without and are as equally well‐off as male‐headed households. We find no significant statistical difference between male‐headed households with tourism employment and those without it. These findings suggest that tourism provides specific advantages for women and helps mitigate gender inequality in areas where tourism employment is available. Copyright © 2014 John Wiley & Sons, Ltd.     

The development of olive tourism in Western Australia: a case study of an emerging tourism industry

The recent development of olive growing in Western Australia, and its amalgamation with tourism and hospitality, provides opportunities for growers to showcase their products and for visitors to experience olive‐tasting and learn about an ancient food culture and rural activity ‘transplanted’ into the ‘New World’ from its ‘Old World’ roots. The present study examines the dimensions of this emerging niche market in Western Australia. Face‐to‐face and telephone interviews were conducted among 23 small olive‐growing operations located in this region to understand their scope for developing olive tourism. Overall, respondents' comments suggest that their involvement in olive tourism and hospitality could substantially provide benefits for visitors to rural areas and become a complementary alternative to other activities. To fulfil this potential, however, growers heavily rely on greater collaboration within their own industry, as well as on local authorities and tourism bodies in ways that include assistance, partnerships and promotion. Moreover, collaboration between olive growers and regional/tourism stakeholders, as well as government support may not only contribute to the sustainability of olive growing, but also to the emergence of olive tourism. In turn, these developments may also help develop a culinary identity and a tourism concept that may help minimise the threats of outside competition (cheaper olive imports) and rural decline. Copyright © 2010 John Wiley & Sons, Ltd.     

Multinational hotel development in developing countries: an exploratory analysis of critical policy issues

Multinational hotel companies, often integrated with tour operators, travel agencies and other businesses in tourist‐generating or tourist‐receiving countries, play a key role in the development and continuity of an international tourism industry in developing countries. In order to take advantage of benefits and minimise the unwanted adverse effects from multinational hotel involvement, developing countries need the planning, implementation and evaluation of carefully designed policies linked to their particular objectives. This paper reviews the potential benefits and costs of multinational hotel companies and brings together previously scattered critical policy issues in relation to them, while suggesting possible options for developing countries to follow. Seven critical policy areas are identified: establishment of the need for foreign investment; deciding on forms of involvement; deciding on the scale of hotel development; supporting sectoral linkages; supporting indigenous employment/training; monitoring business practices; and determining foreign investment incentives and regulations. It is argued that policies should be worked out in these areas and co‐ordinated in order to achieve a balance between the benefits and costs of multinational hotel involvement in developing countries. Copyright © 2001 John Wiley & Sons, Ltd.     

The Tourism Workforce and Policy: Exploring the Assumptions using Crete as the Case Study

The size of the tourism workforce has grown rapidly to the extent that today, travel and tourism is considered to be the world's largest employer. The potential of tourism for generating jobs in areas where there are few other alternatives for employment has resulted in many governments electing to expand their tourism industry. Nevertheless, tourism has been criticised for creating part-time, seasonal, low quality and informal jobs often occupied by migrants and females. This paper sets out the main characteristics of the tourism workforce as reported by academic papers, identifies whether the same characteristics are evident on the island of Crete (Greece), and discusses the issues surrounding tourism policy formulation in relation to the tourism workforce of Crete. The conclusion is that very often jobs in tourism are judged, and responses formulated, on a normative (value laden) basis (an ideal) without full consideration being given to the actual (technical) underpinnings and implications.     

Tourism and internet adoption: a developing world perspective

This paper provides a new perspective of the realities faced by small tourism enterprises in the developing world. Given the well‐recognised value of the Internet in tourism, we sought to identify how entrepreneurs mitigate Internet adoption obstacles such as the inadequate and unreliable telecommunications infrastructure, the cost of the technology, and a lack of knowledge and skills that characterise developing nations. A qualitative study was performed on small tourism enterprises in rural and metropolitan areas of Malaysia and Ecuador. We found that entrepreneurs established ways to overcome obstacles, with some applying quite innovative solutions. This paper helps to understand the role of entrepreneurs in innovation adoption and improve knowledge of Internet appropriation among small tourism enterprises in developing nations. A number of transferable lessons are identified. Copyright © 2008 John Wiley & Sons, Ltd.     

Tourism in Trinidad and Tobago: carving a niche in a petroleum‐based economy

Trinidad and Tobago lies within one of the world's most tourism‐intensive regions, the Caribbean. Yet, unlike its neighbours, it has not relied heavily on income from travel and tourism since its economy is dominated by the energy sector. The energy sector is the mainstay of the economy contributing approximately 34.1% to the country's GDP, 85.5% to merchandise exports and 37.1% to Government revenues in 2004 (Ministry of Energy, 2006). The Government, in its aim for developed nation status by 2020, recognizes that the energy sector is unable to provide the sustainable jobs needed to achieve this. Thus, the Government's policy strategy, Vision 2020, identifies tourism as one of five (5) sectors that should be developed to contribute to the country's economic development. The tourism industry currently represents 13.8% of total Gross Domestic Product (GDP) in Trinidad and Tobago and is expected to increase its share by nearly three percentage points to 16.5% by 2015. It accounts for 16.7% of total employment, and this is forecasted to rise to 19.2% (WTTC, 2005). Several challenges are evident, that continue to limit the industry's full potential for growth in the country. It is against this background that this paper seeks to identify and analyse the strategies that can be adopted to maximize the contribution of the hospitality and tourism industry to economic development in Trinidad and Tobago. The three main strategies proposed are a greater focus on local entrepreneurship; the re‐orientation of the role of the local financial mechanisms in tourism development and; the development of competitive tourism investment incentives for potential investors in the hospitality and tourism industry. Copyright © 2008 John Wiley & Sons, Ltd.     

Nature-Based Tourism and Poverty Alleviation: Impacts of Private Sector and Parastatal Enterprises In and Around Kruger National Park,South Africa

International programmes and national policies around the world have identified tourism as an appropriate mechanism for sustainable development, poverty alleviation and biodiversity conservation. To evaluate the impact of nature-based tourism on the poor, socio-economic assessments were undertaken at enterprises based within South African protected areas. Comparisons were made between local economic interventions reported by enterprises and neighbouring community member's perceptions of their initiatives. Socioeconomic impacts evaluated included employment, gender equality, procurement, corporate social responsibility, dependency on tourism and access to markets. The studies demonstrate that isolated efforts from individual tourism companies have little tangible impact on the majority of people living in highly populated rural communities but impacts are substantial for the few people who directly benefit. Implications of these findings for future socio-economic initiatives through tourism, and options to increase net benefits to the poor are explored.     

Toward A Community‐driven Development Model of Rural Tourism: the Chinese Experience

Based on three case studies of rural tourism practices in suburban Beijing, China, this paper proposes a community‐driven development (CDD) model in rural tourism. The paper illustrated three principles of the CDD model: localization of supply chain, community‐external investor symbiosis, and democratization of decision making. The three principles as a whole serve as key to understanding and successfully implementing the CDD in China. Although the three principles come from the practice of rural tourism development in China, it is hoped that theoretical implications could be derived from this paper to direct tourism planning exercises in other countries, especially those developing countries with similar economic development backgrounds to China. Copyright © 2012 John Wiley & Sons, Ltd.     

The relationship between business characteristics and ICT deployment in the rural tourism sector. The case of Spain

The deployment of information and communication technologies (ICT) is crucial for the competitiveness of rural tourism businesses. It is therefore important to know the relation between a firm's characteristics and ICT deployment. This study makes two hierarchical segmentations to predict the behaviour of these firms when deploying the Web and e‐mail. This work determines which characteristics are related to ICT deployment. Activity and category are the two characteristics that most effectively predict a firm's behaviour, whereas location and size are less effective. These results have implications for entrepreneurial behaviour and for public agents working in rural tourism. Copyright © 2009 John Wiley & Sons, Ltd.     

Destination Attractiveness Drivers among Urban Hostel Tourists: An Analysis of Frustrators and Delighters

This study is based on data from 679 tourists staying at hostel accommodation facilities in Zagreb, a propulsive city‐break destination in Central Europe. Besides providing insight into the socio‐demographic and behavioural characteristics of hostel tourists, this study uncovers determinant destination attributes influencing their perceptions of destination attractiveness. In particular, impact asymmetry analysis identified potential sources of delight and frustration among hostel tourists. Since the hostel tourist segment, as such, is almost completely unconsidered in contemporary tourism research, partly covered only by a few studies on youth travellers and backpackers, the results of this case study are valuable to both practitioners and researchers related to the hostelling industry and city destination marketing organizations. Copyright © 2015 John Wiley & Sons, Ltd.     

Partial Industrialisation in Tourism: A New Model

Certain forms of human activity, such as sport, education and tourism, can be described as being partly industrialised; they are supported partly by organisations with industrial relationships to the particular activity (e.g. tourism industries, sports industries, and so on), and partly by other factors. The latter includes business organisations whose relationship to the activity might be direct and commercial but is non-strategic, non-industrial. Partial industrialisation in tourism (PIIT) has been explored by a handful of researchers interested in its nature, causes and implications. However, the diagrammatic model used in the exploratory studies is awkward, a defect that probably helps explain why PIIT has not become widely recognised in the community of tourism researchers. A new model enables clearer insight and should facilitate understanding and greater recognition. Using the new model, an empirical research project in a mass destination provided substantial evidence for PIIT. Implications arise for many issues, including how tourism is conceptualised, strategic business management, destination competitiveness, destination development and promotion, seasonality, environmental activism, employment numbers, vocational training, planning and government policy.