笞疑解惑

下了一天的雨,第二天打开车门便有一股霉味。这霉味是空调系统里面产生的吗？怎么解决好呀？可能是车内东西发霉了哦,最好先检查一下脚垫等。也可以在车内放些活性炭除异味吸潮气。遇到晴天时,尽量将车子停在太阳下日晒消毒,打开四处车窗,让车内空气对流除菌。还有不要把鞋、衣服、     

三猫除味王 选择大于努力 一次机会改变命运

<正>三猫除味王·汽车除味除甲醛产品市场前景(健康环保产业,车主人人需要)天天开车坐车的你,关注过车内空气质量吗?警钟长鸣,提高车内空气质量刻不容缓!车内空间狭小封闭,空气中暗藏大量有毒有害物质和病菌,对孕妇、幼儿及老人危害极大。从最近一项测试结果发现,约有九成以上汽车存在车内污染,无论是国产车还是进口车,无论是轿车还是小型客车,车内空气质量都不容乐观,通过检测还发现一个特殊的现象:越是高档车,由于密     

车内空气污染及其防治

<正>随着我国经济的快速发展,作为现代生活标志之一的汽车也步入了普通家庭,成为人们生活的一部分。汽车给生活带来方便的同时,也带来了环境污染问题,车内空气污染已成为继汽车尾     

甲醛、氨气检测仪

<正>近年来居民购房、购车成为了消费热点。但是,房屋和汽车内有些装饰装修材料的有害物质严重超标,给室内和车内空气带来了一定程度的污染,由此所导致或诱发的各种疾病,     

干掉车内暗藏的细菌

一种最新的汽车养护项目,它强力分解车内臭源,加快有机物质、有毒气体的分解,提空气净化效率,除去空气中散布的臭味、异味及有毒气体。     

车厢换气装置

本系统利用空气对流的物理原理而设计，分为自动和电动两种功能。自动功能的优点是在发动机正常运转的情况下无须消耗电能和发动机的动能，只要启动汽车的发动机，就能轻松实现本系统的车厢换气工作。电动功能是在汽车停车或熄火的情况下，利用引风机将车内的气体吸出车外。     

汽车降温剂 轻轻一喷降温快

<正>韩国参展意外遇新品2006年夏,博锐科技有限公司总经理张皓应韩国观光公社邀请参加了韩国国内最大的综合商品贸易会,与会期间,一种汽车车内降温的产品吸引起了他的目光,据介绍,这是韩国新型研发的一种高科技降温用品,在炎炎夏日,车子停在室外暴晒,车内温度就会达到60度以上,打开车门,车内更是像烤箱一样,即     

消费者认知度低 《乘用车内空气质量评价指南》难当利剑

车内空气污染已经发展为必须正视的问题。近日,国家环保部和国家质量监督检验检疫总局联合发布了《乘用车内空气质量评价指南》(简称《指南》),于今年3月1日起正式实施。《指南》规定了车内空气中苯、甲苯、二甲苯、乙苯、苯乙烯、甲醛、乙醛和丙烯醛的浓度要求,主要适用于销售的新生产汽车,使用中的车辆也可参照使用。《指南》是我国第一次就乘用车内空气质量发布的相关标准,它的实施填补了车内空气质量问题的法律空白,但是《指南》并非强制性标准,而是推荐性国家标准。而且《指南》规定的某些污染物质标准仍然不及欧盟、北美等严格。     

基于不同前车窗角度下车身空气动力学性能的研究

汽车空气动力学的特性在很大程度上影响着汽车的动力性、经济性和操纵稳定性。通过改变前风窗角度得到前车窗角度为20°、30°和40°的3种不同的汽车模型,运用ANSA软件建立其计算域,并对车身和计算域进行网格划分,最后导入到流体分析软件Star CCM＋,对其进行空气动力学模拟分析。计算得到其风阻系数、压力云图以及速度矢量图,通过对比分析研究不同风窗角度对汽车空气动力学方面带来的影响。     

悬架系统性能计算及主要零部件检修

以一个售后维修案例为切入点,阐述了汽车行驶跑偏的故障诊断方法,分析了由于高度阀的安装误差问题使汽车产生高速行驶跑偏和制动跑偏的原因,同时介绍了空气悬挂系统的日常检修方法。通过以上阐述,希望对客车空气弹簧悬架系统检修、案例教学提供一定的参考依据。     

亚市“车易拍”为二手车线购开锁

<正>一种全新的二手车交易规则正在形成:二手车交易双方互不见面,通过服务中心出具的检测报告,直接完成线上竞拍、置换交易。而北京亚运村汽车交易市场二手车交易服务中心,当仁不让地成为这场新规则的推动者,促成了一场"二手车交易规则的变革"。当2009年中国以1300万辆新车下线,成为世界第一产销大国的时候,更多的业内人士意识到:二手车交易,将成为未     

国外CSR动态

CSR EUROPE活动消息 CSR在中国——构建全球供应链的责任竞争力;CSR EUROPE会员新闻 巴斯夫为塔塔的Nano汽车提供环保解决方案;大众汽车帮助南非抗击艾滋病;惠普要求PC用户为环境保护做出改变：在全球发起推动生态解决方案项目     

移动穿越时空 体验实现沟通——大篷车(移动展厅)在汽车营销中的运用

大篷车(移动展厅)是集物流运输、媒体平台、展示道具、数据采集为一体的,通过移动展车的有效流动展示及生动有趣的多媒体4G互动,使受众群体对企业的产品和服务有最直观的了解,且精准、灵活、高效,可直接促进销售的一种性价比高、节能、流动型的广告形式。在降本增效、节能减排的市场环境中,大篷车无疑具有独特的魅力和营销价值。随着大数据的逐渐传播和应用,大篷车数字互动设备能够及时采集和分析数据,进而有效地改进服务和指导销售。     

Need vs. opportunity recognition in household car replacements

It is hypothesized that an intention to replace the owned car initiated by need recognition (a decrease in perceived current quality level of the old car) or opportunity recognition (an increase in aspired quality level of the new car) will result in purchases of different new cars. A sample of 1083 car owners were interviewed over telephone every fourth month during 2.5 years. The results showed that replacement intentions were not affected by how the intention was formed but that the choice of model year of the new car was. A younger car was chosen if the aspired quality level increased faster across interview waves than the current quality level decreased, and an older car was chosen if the current quality level decreased faster than the aspired quality level increased. As a consequence, if replacement intentions are the result of opportunity recognition, rejuvenation of the car fleet will be faster than if replacement intentions are the result of need recognition.     

Using a hedonic price model to test prospect theory assertions: The asymmetrical and nonlinear effect of reliability on used car prices

This paper investigates prospect theory implications in used goods markets. In particular, it develops a hedonic price model that addresses the price structure of the used car market in the light of prospect theory. The proposed hedonic price model provides empirical evidence in support of prospect theory predictions for explaining used car prices after controlling for observed product differentiation. It is demonstrated that consumers are risk seeking when used car reliability is below the expected reference value and risk averse when used car reliability is above the expected reference value. The model also illustrates how car quality affects residual values and how buyers evaluate used cars.     

Price-Quality Relations and Hedonic Price Indexes for Cars in the United Kingdom

The main objective of this paper is to employ a complete set of panel data on UK car characteristics to estimate a hedonic car price model. This enables us to examine price differences between various car models in terms of variations in individual car characteristics.We also pay greater attention to the specification of the hedonic price model than previous studies, as shown by the wide range of diagnostics reported. A second objective of the paper is to utilise the estimates of the hedonic price model to construct a hedonic price index for cars, which allows us to investigate the increase of car prices due to quality and non-quality factors.     

影响二手车价值的因子分析

摘要:因子分析是描述原始变量之间相关关系的一种多变量统计分析方法。运用因子分析法,对影响二手车价值的因素进行分析,提取了3个公共因子,其中实体性因子对二手车价值的影响力最大。建立合理的二手车鉴定评估系统提供参考依据,对规范和完善二手车行业具有一定的指导意义。     

The Emergence of Iran in the World Car Industry: An Estimation of its Export Potential

In the past 10 years Iran has been emerging as a major car producer in the world. However, due to delays in economic reforms, Iranian car exports have not increased as much as production. This paper presents a first estimation of the Iranian export potential in the car industry. Based on new theoretical developments of the gravity equation, an empirical bilateral trade model is proposed. It includes sectoral variables (car production, import tariffs), as well as other original variables, such as expectations and hysteresis. We then develop a dataset which includes the 40 major car‐exporting countries in the world, 34 importing countries, a 10‐year time period as well as four car production groups. The model is then estimated by using alternative panel data estimators, such as those of Hausman and Taylor and dynamic estimators as well as transformed variables estimators. Export potential is finally calculated from the residuals of the model. Results show that Iranian current car exports are about 100 times less than their fitted values. This indicates that there is a significant export potential for Iran, especially toward India, China, Russia, as well as smaller neighbours (Turkey, Pakistan, Central Asian countries). As a result, Iran could become the major auto supplier in the Middle East. However, this requires the completion and success of ongoing economic reforms.     

Using diffusion models to forecast market size in emerging markets with applications to the Chinese car market

Marketing managers have to forecast the market size and this forecast guides strategic decisions whether to continue exporting, open new factories or expand existing production operations. Forecasting sales and the market size is a challenging task; even more so in emerging markets where data is limited and the market demand is changeable. This research proposes a novel approach that applies diffusion models using car ownership data to forecast car sales. Car ownership data may be easier to access than sales data in emerging markets but marketing managers are more interested in the sales forecast. Researchers propose using diffusion models to forecast the adoption of new products or products which are new to consumers in a market. This research demonstrates that marketing managers can use diffusion models to predict car sales in China where cars are new products to most consumers in this market. Since the majority of car buyers in China are first time buyers, car manufacturers and retailers must also forecast when the market composition will change. This effectively means predicting when first time car buying will start to slow down and repeat/replacement purchase or second hand car purchase will become more important. To forecast both sales and market composition change, marketing managers must choose a robust model. Managers want insights from models that have been tested robustly especially in less stable market conditions. In this context, this study illustrates the value of using a rolling forecast instead of a fixed horizon approach when comparing and choosing which model to use to forecast both sales and market composition change for the Chinese car market.     

Realising opportunities in the premium automotive market via context-oriented new product positioning

Abstract

The increasing variety of car concepts is a key characteristic of today's passenger car markets. Particularly in the premium segment with higher revenue opportunities, competition intensity is rising continuously. Numerous traditional car concepts, as well as new body styles, explicitly address heterogeneous premium customers' expectations. The build-up of body styles, exterior designs, and engine types result in a loss of traditional basing points for new car categorisation. Therefore, new car positioning is no longer the sheer outcome of technical data. Instead, it turns out to be a key issue of successful product management and a trigger of customers' purchasing decisions. Against this background, we investigated two positioning alternatives – ‘high’ versus ‘premium’ – by means of a large-scale customer base generated from an innovative car clinic set-up. The paper illustrates the effects of alternative positioning strategies and corresponding context effects on the willingness to pay, design perception, and purchase intention. The derived revenue mark-ups prove adequate product positioning as a relevant factor for revenue optimisation.