当地方品牌与4A相遇——聚焦“二三线市场品牌的升级”沙龙

中国二三线市场的地方品牌要升级,而国际4A要下沉拓展新的服务面,于是,它们的相遇与碰撞成为必然。随着二三线城市的发展,二三线城市的品牌也遇到了瓶颈,需要进一步发展,同时4A公司也希望能开拓二三线城市的市场,但是这个过程却很漫长。"沿着高速公路,从上海开车到苏州用了45分钟,但是4A公司进入苏州却用了20年。4A公司1992年开始大规模进入中国市场,但是它们始终没有进入当地与二三级市场的品牌进行面对面的交流。"     

从“限购令”看我国二三线城市房地产市场的发展

2010年,多部门出台了一系列对于家庭购房套数的限制性条款,随后多地纷纷响应,"限购令"从一线城市逐渐向二三线城市铺开。一方面,二三线城市"限购令"的出台缓和了因过多外部投资涌入而明显升温的本地房地产市场,有效遏制了二三线城市房价的非理性上涨,另一方面我们也要警惕这种行政手段可能对二三房地产房地产平稳发展带来的潜在隐患。二三线城市要利用好"限购令"政策带来的机会窗口,重新审视房地产市场的发展策略,切实保障和推动二三线城市房地产市场的平稳运转。     

聚焦:新一批“限购城”

一线城市经历一轮又一轮的宏观调控后,在稳定房价上取得了一定的成效。但是随着一线城市限购令挤出效应的发力,二三线甚至一些四线城市房价领涨全国的势头也引起高度关注。"限购令"向二、三线城市扩展的信号也越发明显。调控政策本来是为了遏制一线城市房价上涨过快,没想到上涨速度却转移到了二三线城市。这真应了那句"摁下葫芦起来瓢"的谚语。一线城市房价欲降未降,二三线城市房价上涨的迹象却已经很明显。二三线城市也要遭遇一线城市的限购大棒?曾经从一线城市转移到二三线城市的开发商又当如何调整战略和转型?难道将永无休止的从一线城市转入二三线甚至四五线城市?究竟谁又会是下一批被限城市?……     

二三线城市房地产市场发展分析

通过对二三线城市房地产开发的现状进行调研发现二三线城市在进行房地产开发的过程中存在开发理念、小区规划、开发模式等方面的问题,笔者根据实际情况提出了对策建议,目的是合理促进二三线城市房地产市场合理、和谐发展。     

匹克的本土到国际之旅

生长于二三线城市的第二梯队运动品牌,怎样冲进一线城市和国际市场?匹克集团有限公司目前拥有7000多个销售网点——绝大多数位于国内二三线城市,每天卖出无数价格多在两三百元间的各种运动服饰,营业额连续两年超过30亿元。与其他晋江鞋企一样,从成立以来,匹克定位在高起高打的品牌战略。广告方面,在央视、湖南卫视频频露面;代言方面,跟NBA展开全面合作;而在营销战略方面,匹克则不与阿迪、耐克在一线城市正面对抗,而是迂回前进,先从二三线城市切入,然后逐渐向一线城     

咸正午：为韩国企业寻找中国商机

成正午说：“韩国企业下一步的市场战略是,要看到中国内地二三线城市的发展潜力,二三线城市有很多可能性,今后我们会特别重视在这些地区的市场开拓。”     

探索中国潜力市场的品牌传播方略——论持久战：如何保持品牌在二三线城市的竞争力？

当你从北京、上海这样的中国一线城市进入到中国的二三线城市中去，会发生什么？城市的道路变窄了吗？店铺的数量变少了吗？商业活动不及大城市那么繁荣了吗？还是消费者的生活水平有所下降？如果你抱着这样的心态去看待中国的二三线市场，你可能会觉得迷惑，因为我们所能看到的二三线城市和一线城市的差距，并没有想象的那么大。     

葡萄酒投资:泡沫与机会并存

今后几年中,二三线城市的葡萄酒消费市场将被迅速打开,至2020年,中国或将成为亚洲的葡萄酒销售中心从姚明、赵薇、丁磊介入葡萄酒,到顶级拉菲价格下跌,近一段时间来,葡萄酒市场"风起云涌"。业内专家表示,事实上,国内投资者一直对葡萄酒的投资与收藏青睐有加,跟风炒作行为也让市场产生了一定的泡沫,此轮价格     

论持久战:如何保持品牌在二三线城市的竞争力?

当你从北京、上海这样的中国一线城市进入到中国的二三线城市中去,会发生什么?城市的道路变窄了吗?店铺的数量变少了吗?商业活动不及大城市那么繁荣了吗?还是消费者     

1.5线城市

概念解读 ＂1.5线城市＂是指介于一线城市和二线城市之间、经济发展迅速且市场发育成熟、与一线城市的综合竞争力差距不断缩小又较其他二三线城市更具发展优势的新兴城市。     

纳米技术在聚烯烃中的研究进展

综述了聚烯烃纳米复合材料的优点、使用价值和近年来国内外聚烯烃纳米复合材料的研究进展，并介绍了无机粒子／聚烯烃复合材料和粘土／聚烯烃复合材料，重点阐述了粘土与聚乙烯、聚丙烯纳米复合材料的制备方法及粘土／聚烯烃纳米复合材料插层热力学分析，对目前聚烯烃纳米复合材料存在问题及发展前景进行了探讨。     

Healthy Investments in Investing in Health

This article discusses socially responsible investing (SRI) and tobacco. SRI allows investors, both institutional and individual, to express their concerns and make their social and ethical stands known to the companies they invest in and patronize. The tobacco industry is active in every country on the globe and generates huge profits, while tobacco use is responsible for 4 million deaths every year.The authors explore past and current views on investment in tobacco, partly based on a survey conducted by the Tobacco Free Initiative of the World Health Organization (WHO). There is clearly a trend toward divestment from tobacco for both ethical and financial reasons. Tobacco-free investments can be both ethically sound and financially profitable.     

Developments in Consumer Protection in India

This paper surveys the major developments in the field of consumer protection in India since 1984, when the statutory provisions for regulating unfair trade practices were incorporated for the first time.Among the developments described in the paper is the strengthening of provisions for consumer protection through amendments to the Act regulating restrictive and monopolistic trade practices (the MTRP Act). Public-sector undertakings and co-operative societies have been brought within the purview of the Act, and consumers have obtained the right to participate in inquiry proceedings before the MRTP Commission.Consumers and their associations have been given the right to seek redress of grievances arising out of the violation of certain pieces of legislation, including the Drugs and Cosmetics Act. The Consumer Protection Act, 1986, was enacted in order to provide speedy and inexpensive redress of consumers' grievances. Redress can now be sought before any consumer court also for negligence or deficiency in medical services.The Bureau of Indian Standards Act, 1986, has strengthened the measures for the standardisation and quality control of manufactured goods.A Consumer Welfare Fund has been set up to provide financial assistance to voluntary consumer organisations and for the general development of consumer movement in the country. A spurt in voluntary consumer organisations in different parts of the country can also be observed.Other developments include the establishment of a separate Department of Consumer Affairs in the Union Government and the setting up of a Consumer Product Testing Laboratory.     

关于我国资产证券化若干问题的探讨

资产证券化是一项复杂的金融工具创新,引进和实施这种新型的融资工具需要大量的配套工作。我国实施资产证券化需要解决特设机构的设立、基础资产的选择、破产隔离、信用增级、会计处理、税收政策以及立法和监管等方面的问题。     

Economic Keywords in 2007 in China

RMB exchange rate The exchange rate of Renminbi,the Chinese currency, witnessed an appreciation of around six percent to one U.S. dollar this year. On December 13, the central parity rate stood at RMB 7.3568 against one dollar,according to the Chinese Foreign Exchange Trading System, breaking the 7.36 mark.     

Conflict in Supplier–Retailer Relationships in the Brewery Industry in Cameroon

The authors develop a theoretical framework to explain conflict in supplier–retailer relationships. In addition to traditional influence strategy variables, the framework links conflict to retailer dependence and supplier formalization. The framework is empirically tested in the Cameroonian brewery industry. The findings support the view that channel conflict is inversely related to retailer dependence and supplier formalization. Contrary to expectations, the use of noncoercive influence strategies (information exchange and recommendations) has no significant effect on conflict, while, as expected, the use of coercive influence strategies (threats and promises) increases conflict.     

粤北山区砖园仓储粮机械通风应用研究

在砖园仓机械通风应用试验中,正确运用理论计算,精确得出通风技术数据,依此设计通风系统,结果表明：在实仓运行中,检测的主要技术参数和设计值基本相符,经136h通风,粮温从38℃降至13℃,吨粮降温耗电0.011℃,降温好、电耗低,证明设计方法正确,符合南方稻谷产区,解决了基层普遍存在的砖园仓机械通风盲目设计问题,为规范设计作出了示范,验证了粮层压力正确计算方法。     

Recent advances in reinforcement learning in finance

The rapid changes in the finance industry due to the increasing amount of data have revolutionized the techniques on data processing and data analysis and brought new theoretical and computational challenges. In contrast to classical stochastic control theory and other analytical approaches for solving financial decision-making problems that heavily reply on model assumptions, new developments from reinforcement learning (RL) are able to make full use of the large amount of financial data with fewer model assumptions and to improve decisions in complex financial environments. This survey paper aims to review the recent developments and use of RL approaches in finance. We give an introduction to Markov decision processes, which is the setting for many of the commonly used RL approaches. Various algorithms are then introduced with a focus on value- and policy-based methods that do not require any model assumptions. Connections are made with neural networks to extend the framework to encompass deep RL algorithms. We then discuss in detail the application of these RL algorithms in a variety of decision-making problems in finance, including optimal execution, portfolio optimization, option pricing and hedging, market making, smart order routing, and robo-advising. Our survey concludes by pointing out a few possible future directions for research.